Lisa Baue- Your Funeral Coach

What Lisa Baue- Your Funeral Coach does

Lisa Baue - Your Funeral Coach is a personal-brand consulting and coaching practice founded in 2019 by Lisa Baue, a funeral director with over 45 years of industry experience. The business serves women working in the U.S. funeral and deathcare profession, providing leadership development, motivational speaking, and authored content tailored to the challenges of a traditionally male-dominated field. Lisa Baue describes herself as one of the first women leaders in the funeral profession; she grew her father's small funeral business into a group of funeral care companies before exiting in 2019 to focus exclusively on advocacy and advisory work for women in the industry.

The product portfolio comprises four core lines: (1) one-on-one and group coaching services sold directly via the website booking system; (2) keynote and conference speaking engagements booked via the website speaking page; (3) the Amazon Best Seller book 'Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession,' distributed through Amazon, Barnes & Noble, Bookshop.org, Indiebound, Google Play, and Apple Books; and (4) podcast content through 'Your Funeral Coach Talks' and the forthcoming 'Head, Heart & Grit: Women's Leadership Unleashed.' There is no proprietary technology underlying the business; delivery is service-based via live coaching, live speaking, and published content. Lisa Baue also founded 'Funeral Women Lead,' an advocacy organization to which 100% of book proceeds are directed.

The revenue model is multi-stream but centralized around a single practitioner. Coaching is positioned as recurring engagement, speaking as professional services on a per-engagement basis, and book sales as one-time retail transactions through established book channels. Customer acquisition relies on personal brand marketing — earned media (Forbes, Newsweek, CANA, SFD features), podcast content, social media (LinkedIn, Facebook), newsletter, and speaking-circuit visibility — with no paid acquisition or formal sales infrastructure apparent. The business is bootstrapped, founder-owned and operated, with no institutional investment, parent company structure, or disclosed headcount indicated.

Name

Lisa Baue- Your Funeral Coach

Legal name

Lisa Baue

Website

https://yourfuneralcoach.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Lisa Baue - Your Funeral Coach is a personal-brand coaching, speaking, and authorship business serving women in the U.S. funeral and deathcare profession. Founded in 2019, it offers leadership coaching, keynote speaking, and the Amazon Best Seller book 'Wake-Up Calls.'

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Management Consulting Services (54161), Book Publishers (513130)

SIC

Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Leadership coaching services
• Deathcare industry consulting
• Motivational speaking services
• Funeral profession coaching
• Women leadership development

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Services: One-on-one and group coaching services for women in funeral service, providing leadership development and empowerment. Sold directly through the website booking system.
2. Speaking Engagements: Keynote and motivational speaking services for conferences and events in the funeral and deathcare profession. Booked through the speaking page contact form.
3. Book Sales: Sale of 'Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession' through Amazon, Barnes & Noble, Bookshop, Indiebound, Google Play, and Apple Books. The book is an Amazon Best Seller.
4. Podcast: Podcast content through 'Your Funeral Coach Talks' and new podcast 'Head, Heart & Grit: Women's Leadership Unleashed' for audience building and brand authority.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Lisa Baue sells coaching services, keynote speaking, and a published book ('Wake-Up Calls') to women working in the funeral and deathcare profession, focused on leadership development, career advancement, and breaking barriers in a male-dominated industry. She also operates two podcasts and founded Funeral Women Lead, a community organization whose initiatives are funded by 100% of book proceeds.

Product overview

Lisa Baue- Your Funeral Coach is a personal brand offering a portfolio of services focused on empowering women in the funeral and deathcare profession. The core offerings include coaching services for leadership development, public speaking engagements, and podcasts ('Your Funeral Coach Talks' and the upcoming 'Head, Heart & Grit: Women's Leadership Unleashed'). The primary product is the award-winning book 'Wake-Up Calls,' a memoir and leadership guide that recounts her journey in the funeral industry. Additionally, she founded 'Funeral Women Lead,' an organization supporting women in the profession. The offerings are interconnected: the book disseminates her leadership philosophy, coaching provides personalized guidance, speaking spreads her message to broader audiences, and the podcast creates ongoing dialogue on women's leadership in the profession.

Differentiator

Problem solved

Functional benefit

Brands

• Your Funeral Coach Talks: Podcast focused on women's leadership in the funeral and deathcare profession
• Head, Heart & Grit: Women's Leadership Unleashed
• Wake-Up Calls

Products and services

• Coaching Services One-on-one and group coaching services designed to empower women in funeral service to lead with clarity, confidence, purpose, and courage; bold, heartfelt, and transformational leadership development.
• Speaking Engagements Keynote and motivational speaking services for conferences and events in the funeral and deathcare profession, leveraging Lisa Baue's decades of leadership experience.
• Wake-Up Calls (Book) Award-winning memoir and leadership book in which Lisa Baue recounts her journey from grieving daughter to successful business owner, sharing lessons on grief, empathy, resilience, mentorship, and leadership; available through Amazon, Barnes & Noble, Bookshop.org, Indiebound, Google Play Books, and Apple Books.
• Your Funeral Coach Talks (Podcast) Podcast focused on women's leadership in the funeral and deathcare profession, providing ongoing education, inspiration, and community dialogue.
• Head, Heart & Grit: Women's Leadership Unleashed (Podcast) Upcoming podcast exploring how women can use head, heart, and grit to lead in their professions and lives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Funeral Women LeadcoreOthersOrganization founded by Lisa Baue to support and empower women in the funeral and deathcare profession. Provides leadership, wellness initiatives, and community support for women in the profession. 100% of book proceeds support this initiative.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Tulip Cremation: Tulip Cremation is a direct-to-consumer cremation provider disrupting traditional funeral service. It is comparable as an emerging deathcare brand focused on consumer experience and operator relationships within the same funeral industry Lisa Baue serves.

Direct peers

• Tribute Technology: Tribute Technology is a software and services platform purpose-built for funeral homes and is now part of Foundation Partners Group. It is comparable as a deathcare-focused, founder-led business serving the same operator buyer that Lisa Baue targets with her coaching and consulting.
• Kates-Boylston Publications: Kates-Boylston publishes American Funeral Director magazine and other deathcare trade media. It is comparable as a deathcare-focused content and media business reaching the same professional audience Lisa Baue cultivates through her book, podcasts, and newsletter.
• Precoa: Precoa is a leading pre-need funeral planning company serving independent funeral homes nationally. It is comparable as a deathcare services company whose customer base and audience overlap directly with the funeral directors Lisa Baue coaches and speaks to.

Others

• Homesteaders Life Company: Homesteaders is a mutual insurance company serving funeral professionals with preneed funding and business services. It is comparable as a deathcare services ecosystem participant reaching the same funeral director audience Lisa Baue addresses through coaching and advocacy.
• Batesville: Batesville, a brand of Hillenbrand, is a leading manufacturer of funeral products including caskets and urns. It is an adjacent supplier to the same funeral operator customers that Lisa Baue serves and an indirect ecosystem participant in the deathcare industry.

Broad incumbents

• Foundation Partners Group: Foundation Partners is a privately held, private-equity-backed funeral home and cemetery operator with a portfolio of brands. It is comparable as a deathcare industry participant and a likely institutional buyer of leadership coaching and culture work for its portfolio operators.
• Carriage Services: Carriage Services is a publicly traded provider of funeral and cemetery services with a national footprint. It serves the same end-customer market (funeral operators and their staff) where Lisa Baue's leadership coaching and development services would be procured.
• Service Corporation International: SCI is the largest funeral, cemetery, and cremation services operator in North America. It is the dominant incumbent in the exact industry Lisa Baue serves and represents both the largest potential client for leadership development work and the broadest industry benchmark.

Regional players

• Park Lawn Corporation: Park Lawn is a Canadian-based funeral, cemetery, and cremation operator with U.S. expansion. It is comparable as a deathcare industry incumbent serving the same funeral-professional customer base, though geographically concentrated in Canada relative to Lisa Baue's U.S. focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/lisa-baue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisa Baue- Your Funeral Coach