Visit Hendricks County
- Company typePrivate
- Founded1998
- HeadquartersDanville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Visit Hendricks County firmographics
Firmographics- Name
- Visit Hendricks County
- Legal name
- Visit Hendricks County
- Website
- https://visithendrickscounty.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Visit Hendricks County industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- MICE Travel Technology & Program Management (Apps, Communications, Tracking) (THAHADAN), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Visit Hendricks County is headquartered
LocationHeadquarters
- HQ city
- Danville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Hendricks County business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Tourism Promotion Services: Funded through partnerships with local hotels, restaurants, attractions, and event organizers. The organization promotes local businesses through its platform in exchange for membership/partner fees. Innkeepers tax form is referenced indicating tourism tax collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Visitor Guide - Digital and Print |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Visit Hendricks County product offering
Product offeringCore offering
Visit Hendricks County is the official destination marketing organization (DMO) for Hendricks County, Indiana, operating the visithendrickscounty.com website to promote local tourism. Its core deliverables include a free visitor guide (digital and print), an events calendar, themed trip planning itineraries, and a searchable directory of hotels, restaurants, attractions, and events. It complements these with group meeting/wedding planning resources and a partner portal for local businesses.
Product overview
Visit Hendricks County operates as a destination marketing organization offering a unified tourism platform that promotes Hendricks County, Indiana. The core offerings include a comprehensive visitor guide (available in both digital and printed formats), an events calendar featuring local festivals and concerts, interactive trip planning tools with themed itineraries, and a business directory of local hotels, restaurants, and attractions. The platform also provides specialized services for group meetings, wedding planning, and partner business support. The company launched its new 'For Real' tourism brand in February 2026 to refresh its marketing identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Visitor Guide (Digital and Print)
- Events Calendar
- Themed Trip Planning Itineraries
- Local Business Directory Listings
- Group Tours and Meetings Services
- Wedding Planning Resources
- Hendricks Live! Performing Arts Venue
Quantifiable outcome
- Hendricks Live! venue capacity: 600 seats
- +1 more outcomes
Companies that use Visit Hendricks County
Customer profileSegments6 records
Ideal customer profiles4 records
Visit Hendricks County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Hendricks County partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Hotels and Vacation RentalscorePartnership with local hotels and vacation rentals to promote accommodations to visitors. Services include listing on the website, inclusion in travel guides, and referral traffic from the booking platform.
- Local Restaurants and StorescoreDirectory partnerships with restaurants, shops, and dining establishments for inclusion on the tourism website and promotional materials.
- Local AttractionscorePartnerships with attractions including Lucas Oil Raceway Park, Who North America, Hendricks Live!, and family entertainment venues for joint marketing.
- Event OrganizersminorSupport for event organizers including event listing services, promotional assistance, and website exposure for festivals and concerts.
- Washington Township Parks and RecreationminorJoint promotion of parks and recreational facilities including Murphy Aquatic Park, Washington Township Park, and trail systems.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Visit Hendricks County competitors and assessment
Company assessmentOthers
- Simpleview Inc. CRM, CMS, and digital marketing platform provider purpose-built for DMOs and CVBs. Visit Hendricks County is an existing Simpleview client; broadly comparable as the underlying technology ecosystem that powers county-level DMOs.
- Destinations International: Industry association for destination marketing organizations worldwide. Comparable ecosystem participant that Visit Hendricks County would engage with for benchmarking, training, advocacy, and industry research.
Broad incumbents
- Brand USA: National destination marketing organization for the United States. Broader incumbent running large-scale inbound tourism campaigns that Hendricks County benefits from indirectly through overall U.S. destination awareness.
- Visit Indiana: State-level DMO for Indiana operated by the Indiana Destination Development Corporation. Broader incumbent that promotes Hendricks County attractions as part of a statewide portfolio, and a key channel partner for inbound tourism campaigns.
Direct peers
- Visit Annapolis & Anne Arundel County: DMO for Annapolis and Anne Arundel County, Maryland. Comparable county/region-level DMO with events calendar, partner directory, and group tours/meetings services targeting a metropolitan feeder market.
- Visit Hamilton County (Indiana): DMO for adjacent Hamilton County, Indiana. Comparable suburban Indianapolis DMO with similar attractions directory, events calendar, and itineraries targeting the same metro feeder market as Visit Hendricks County.
- Visit Indy: The convention and visitors bureau for Indianapolis, the metro anchor immediately east of Hendricks County. Directly comparable as an Indiana-based DMO/CVB promoting hotels, events, and attractions to leisure and group travelers in the same regional market.
- Visit Boone County (Indiana): DMO for Boone County, Indiana, another suburban county within the Indianapolis region. Closely comparable operating model: county-level DMO with events calendar, visitor guide, and partner-driven funding.
- Visit Loudoun: DMO for Loudoun County, Virginia, a comparable suburban county DMO within the Washington DC metro. Similar model: free visitor guides, events calendar, themed itineraries, partner-driven funding.
- Visit Johnson County (Indiana): DMO for adjacent Johnson County, Indiana. Directly comparable as a county-level DMO in the Indianapolis metro that competes for the same day-trip and weekend-stay visitor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Visit Hendricks County social profiles
Digital presenceVisit Hendricks County financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Hendricks County leadership team
Management profileNumber of profiles
Visit Hendricks County funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Hendricks County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Hendricks County
What does Visit Hendricks County do?
Visit Hendricks County is the official destination marketing organization (DMO) for Hendricks County, Indiana, operating the visithendrickscounty.com website to promote local tourism. Its core deliverables include a free visitor guide (digital and print), an events calendar, themed trip planning itineraries, and a searchable directory of hotels, restaurants, attractions, and events. It complements these with group meeting/wedding planning resources and a partner portal for local businesses.
Is Visit Hendricks County a public or private company?
Visit Hendricks County is a private company. It is classified as unknown and is currently operating.
When was Visit Hendricks County founded?
Visit Hendricks County was founded in 1998. It employs 1 to 10 people.
Where is Visit Hendricks County based?
Visit Hendricks County is headquartered in Danville, United States, in the North America region.
How does Visit Hendricks County make money?
One revenue line is on record: tourism Promotion Services.
Who are Visit Hendricks County's main competitors?
Others on record are Simpleview Inc. and Destinations International. Broad incumbents are Brand USA and Visit Indiana. Direct peers are Visit Annapolis & Anne Arundel County, Visit Hamilton County (Indiana), Visit Indy, Visit Boone County (Indiana), Visit Loudoun and Visit Johnson County (Indiana).
Does Visit Hendricks County have an API?
No public API is recorded for Visit Hendricks County.
What industry is Visit Hendricks County in?
Visit Hendricks County's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAN, MICE Travel Technology & Program Management (Apps, Communications, Tracking). Its NAICS code is 561591 and its SIC code is 8600.