Alacero

What Alacero does

Alacero is a nonprofit industry association established in 1956 and headquartered in São Paulo, Brazil, that serves as the representative body of the Latin American steel value chain. It convenes steel producers, processors, equipment suppliers, and downstream consumers across at least eight Latin American countries (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Bolivia), with its visible membership including Ternium, Gerdau, ArcelorMittal, Aceros Arequipa, Siderperu, Novacero, Usiminas, and approximately 27+ other companies. The organization does not sell a commercial product or technology platform; rather, it operates as a membership-based convener and policy advocate.

Its core deliverables are: (1) the annual Alacero Summit, a flagship event attracting 600+ business leaders, government officials, and international analysts (2025 in Cartagena; 2026 in Mexico City); (2) ongoing monthly industry statistics and reports on Latin American crude steel production, rolled steel production, consumption, and trade flows; (3) education programs including the Desafío Alacero architecture competition, Fellowship Program, and industry courses; (4) regulatory and policy advocacy executed through formal committees (COPAM on environmental policy, COTEC on technology, COSSEG on health and safety); and (5) strategic partnerships with worldsteel, OECD, IDB, and regional bodies including the Andean Community and Canacero.

Alacero's revenue model is primarily subscription-based membership dues from corporate members, supplemented by event registration revenue from the Alacero Summit and affiliated events. Pricing is not publicly disclosed. The organization operates with a small secretariat of 1-10 employees and is governed collectively by its members, with the President role rotating among member-company executives (Máximo Vedoya, CEO of Ternium, was named President for 2026-2027). The go-to-market is event-driven, anchored by the annual Summit, supplemented by webinars, a weekly email bulletin, and active social media presence (LinkedIn, X, YouTube, Instagram, Facebook).

Name

Alacero

Legal name

Alacero

Website

https://alacero.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Alacero is a São Paulo-based nonprofit industry association founded in 1956 that convenes the Latin American steel value chain (producers, processors, suppliers) across at least eight countries, delivering industry statistics, policy advocacy, and the annual Alacero Summit for ~27+ member companies.

Ownership category

akta.pro rank

Product category

Industry Trade Association (Steel)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG, Sustainability & Impact Research (BPAHALAL), ESG Strategy & Materiality Assessment (EUAHAJAA)

Keywords

• Steel industry association
• Trade advocacy
• Industry statistics
• Sustainability programs
• Member services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Alacero operates as a membership-based association bringing together the steel value chain of Latin America. Revenue is generated through membership fees from steel companies and organizations.
2. Event registration: The Alacero Summit and other industry events generate revenue through ticket sales for attendees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alacero is a nonprofit industry association that brings together the Latin American steel value chain, providing trade advocacy, regional industry statistics and reports, sustainability coordination through committees (COPAM, COTEC, COSSEG), educational programs (Desafío Alacero, Fellowship Program, Courses), and the annual Alacero Summit as its flagship industry event. The organization represents steel producers, processors, and value chain companies in Latin America and engages with international bodies including OECD, worldsteel, and the Inter-American Development Bank.

Product overview

Alacero (Latin American Steel Association) is a trade association that brings together the steel value chain of Latin America. The organization does not offer a commercial product or software platform. Its offerings include industry advocacy, research publications, an annual summit event (Alacero Summit), educational programs (Desafio Alacero architecture contest, Fellowship Program, Courses), a news and resource library, and industry statistics/reports. The association's activities focus on policy advocacy, trade defense, sustainability initiatives, and knowledge sharing among member companies rather than product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Alacero Summit Annual flagship industry conference serving as the main gathering for Latin American steel industry leaders, government officials, and international experts. The 2025 edition was held in Cartagena, Colombia on November 11-12, and the 2026 edition is announced for Mexico City. The Summit attracts 600+ attendees and offers ticketed registration.
• Alacero Membership Corporate membership program for steel producers, processors, and value chain companies across Latin America, providing access to industry advocacy, exclusive reports and statistics, committee participation (COPAM, COTEC, COSSEG), networking events, and the member extranet. Member companies include Ternium, Gerdau, ArcelorMittal, Aceros Arequipa, Siderperu, Novacero, and approximately 25 other companies.
• Desafío Alacero Architecture competition (contest) targeting students and young professionals across Latin America, focused on steel-based design and innovation. The 2026 edition guidelines were published in April 2026.
• Fellowship Program Education program targeting students and young professionals in the Latin American region, providing industry exposure and professional development opportunities related to the steel value chain.
• Courses Educational courses offered by Alacero, focused on topics relevant to the steel industry value chain and professional development for industry participants.
• Industry Statistics and Reports Monthly and periodic industry statistics and reports covering Latin American crude steel production, rolled steel consumption, imports, exports, and trade balance. The 2025 figures include 55.5 Mt crude steel production, 50.0 Mt rolled steel production, 74.1 Mt apparent consumption, and -23.9 Mt trade balance deficit (the largest in the series).
• Weekly News Bulletin Weekly email newsletter providing industry news, statistics updates, and association announcements to members and subscribers.

Quantifiable outcome

• 1.4 million jobs depend on the Latin American steel value chain
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and member.

• General Secretariat of the Andean CommunitycoreStrategic or Co-development Partner · 1 March 2026Constituted a joint working group to advance trade defense measures for the steel industry in Colombia, Peru, Ecuador, and Bolivia. The partnership aims to strengthen regional defense and promote standards for fair competition against subsidized imports.
• worldsteel (World Steel Association)coreStrategic or Co-development Partner · 1 November 2025Alacero works closely with worldsteel on climate policy, Steel Standards Principles (SSP), and sustainability initiatives. Contributed directly to SSP technical work at COP30, a process involving 65+ global organizations. worldsteel presented its 'Climate Change and the Production of Iron and Steel' policy paper at COP30 with Alacero's participation.
• OECD (Organization for Economic Cooperation and Development)coreStrategic or Co-development Partner · 1 November 2025Alacero signed a partnership agreement with OECD to assess trade flows in Latin America. Anthony De Carvalho, head of OECD's steel unit, participated in Alacero webinars warning about global overcapacity and Chinese subsidies. Alacero participated in the 98th and 99th sessions of the OECD Steel Committee.
• IDB (Inter-American Development Bank)coreStrategic or Co-development Partner · 1 November 2025IDB launched the study 'Pathways to Accelerate Industrial Transformation in Latin America and the Caribbean' on industrial decarbonization routes with Alacero's collaboration. Alacero provided technical input and participated in strategic discussions, contributing to identification of opportunities including electric furnace expansion, clean hydrogen, CCUS, and scrap recovery.
• Canacero (National Chamber of the Iron and Steel Industry of Mexico)coreStrategic or Co-development Partner · 1 May 2025Co-organized the webinar 'Unfair trade and its impact on Latin America' with Alacero in Monterrey, Mexico. The event gathered international authorities and experts to address the critical state of the steel industry in the region.
• Wood MackenziesecondaryStrategic or Co-development Partner · 1 February 2023Partnership to drive decarbonization of the Latin American steel industry through research and analysis.
• Aceros ArequipamemberOthersMember company of Alacero. Listed among member logos on the organization's website.
• TerniummemberOthersMember company of Alacero. CEO Máximo Vedoya serves as President of Alacero for 2026-2027.
• GerdaumemberOthersMember company of Alacero. Active participant in sustainability initiatives including solar parks and sustainable construction solutions.
• ArcelorMittalmemberOthersMember company of Alacero. Hosted the annual committee meetings (COPAM, COTEC, COSSEG) at Pecém plant in Brazil.
• NovaceromemberOthersMember company of Alacero. Inaugurated Ecuador's largest private solar plant for self-consumption at its Guayaquil facility.
• SiderperumemberOthersMember company of Alacero. First B-Certified steel company in Peru, presented 2024 Sustainability Report.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Wood Mackenzie: Research and consulting firm that has partnered with Alacero on Latin American steel decarbonization. Not a trade association, but a strategic research partner providing analytical capability Alacero does not have in-house.
• Inter-American Development Bank (IDB): Multilateral development bank that partnered with Alacero on the industrial decarbonization pathways study. Not a peer association, but a key institutional partner for policy and funding initiatives.

Broad incumbents

• World Steel Association (worldsteel): Global steel industry association with similar advocacy, statistics, and sustainability programs. Alacero partners with worldsteel on SSP and sustainability, but worldsteel operates globally with broader scope and larger resources.
• European Steel Association (EUROFER): Regional steel association representing European producers. Comparable in structure (membership-funded trade association) and mandate (advocacy, statistics, sustainability), but operates at greater scale and resources than Alacero.

Regional players

• Japan Iron and Steel Federation (JISF): Japanese steel industry trade association with similar industry advocacy, statistics, and sustainability programs. Operates in a different geography but comparable institutional structure.
• Korea Iron and Steel Association (KOSA): Korean steel industry association with overlapping mandate (industry data, policy advocacy, sustainability). Comparable as a national/regional counterpart but focused on a different geography.
• American Iron and Steel Institute (AISI): North American steel industry association focused on policy advocacy and technical standards. Comparable mandate but geographically distinct from Alacero's Latin American focus.
• Brazil Steel Institute (Instituto Aço Brasil): Brazilian steel industry association based in Brazil — same HQ country as Alacero. Operates as a national counterpart with overlapping members (Gerdau, ArcelorMittal, Usiminas) and similar advocacy programs.
• Indian Steel Association (ISA): Indian steel industry peak body focused on policy and growth. Functionally similar to Alacero as an industry advocate, but operating in the Indian market with much larger member base.

Direct peers

• Cámara Nacional de la Industria del Hierro y del Acero (Canacero): Mexican national steel industry chamber. Co-organized the unfair trade webinar with Alacero and operates as a country-level counterpart on trade defense and industry advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/RedAlacero
• YouTubeyoutube.com/@AceroSustentable
• Facebookfacebook.com/RedAlacero
• LinkedInlinkedin.com/company/alacero
• Instagraminstagram.com/redalacero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alacero