Safari Hypermarket
Safari Hypermarket is a private Sharjah-based, dual-channel retailer operating a physical hypermarket (Safari Mall) and an online platform (Safari Online) with mobile apps, serving UAE families and general consumers across groceries, electronics, household goods, and general merchandise.
- Company typePrivate
- Founded2017
- HeadquartersSharjah, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Safari Hypermarket does
Safari Hypermarket is a private, dual-channel retail company headquartered in Sharjah, United Arab Emirates, operating a physical hypermarket (Safari Mall) in the Al-Muweilah district alongside an online shopping platform branded as Safari Online. Founded in 2017, the company offers a broad assortment across 13 product categories including grocery and staples, dairy and eggs, frozen foods, beverages, dry fruits and spices, breakfast and spreads, household essentials, health and beauty, pet care, electronics, entertainment, and home appliances, positioning itself as a one-stop shop for families and general consumers in the UAE.
The company's technology footprint consists of an e-commerce website (safarihypermarket.ae) and a mobile application distributed via the iOS App Store and Google Play Store under the package identifier com.safariapp.safari, with payment processing limited to Visa and Mastercard. No public APIs, SDKs, proprietary AI/ML features, or third-party integrations beyond the app stores and card networks are disclosed. The mobile app supports online ordering with home delivery, while the physical Safari Mall provides a family-friendly in-store shopping environment.
The business runs on a direct-to-consumer transaction model, generating revenue from in-store sales at the Safari Mall and from online orders fulfilled through the website and mobile app. The company serves mass consumer segments with no disclosed B2B or enterprise customers, no publicly disclosed pricing structure, no formal loyalty program details in the source data, and no announced geographic expansion beyond its Sharjah base. Safari Hypermarket operates with no disclosed parent company, no venture capital backing, no M&A activity, and no disclosed management team in the available sources.
Safari Hypermarket firmographics
Firmographics- Name
- Safari Hypermarket
- Legal name
- Safari Mall
- Website
- https://safarihypermarket.ae
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Safari Hypermarket is a private Sharjah-based, dual-channel retailer operating a physical hypermarket (Safari Mall) and an online platform (Safari Online) with mobile apps, serving UAE families and general consumers across groceries, electronics, household goods, and general merchandise.
- Ownership category
- akta.pro rank
Safari Hypermarket industry classification
Industry- Product category
- Hypermarket Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
Keywords
Where Safari Hypermarket is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Safari Hypermarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Retail Sales: Revenue generated from in-store sales at Safari Mall Sharjah, offering groceries, electronics, fashion, home essentials, beauty products, and more under one roof
- E-commerce/Online Sales: Revenue from online orders placed through website and mobile app, with delivery services to customer doorsteps
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Safari Hypermarket product offering
Product offeringCore offering
Safari Hypermarket is a dual-channel retail business selling groceries, electronics, fashion, home essentials, health and beauty products, and entertainment items to consumers. Customers can shop in person at the Safari Mall hypermarket in Sharjah, UAE, or place orders online through the Safari Online website and mobile app, with delivery to their doorstep across product categories including Health & Beauty, Household Essentials, Beverages, Breakfast & Spreads, Dairy & Eggs, Dry Fruits & Spices, Frozen Foods, Grocery & Staples, Pet Care, Electronics, Entertainment, and Home Appliances.
Product overview
Safari Hypermarket operates as a dual-channel retail business combining a physical hypermarket (Safari Mall) in Sharjah, UAE with an online shopping platform (Safari Online). The physical store offers groceries, electronics, fashion, home essentials, beauty products, and more under one roof. The online platform includes a mobile app available on iOS and Android, enabling customers to browse and purchase products across 13 product categories including Health & Beauty, Household Essentials, Beverages, Breakfast & Spreads, Dairy & Eggs, Dry Fruits & Spices, Frozen Foods, Grocery & Staples, Pet Care, Electronics, Entertainment, and Home Appliances. Both channels emphasize fresh food delivery and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Safari Online Mobile App A mobile shopping application available on the iOS App Store and Google Play Store that lets consumers browse products across all Safari Hypermarket categories, place orders, and have groceries delivered to their doorstep. Targeted at UAE consumers seeking convenient online grocery shopping.
- Safari Mall Physical Hypermarket Flagship physical hypermarket location in Al-Muweilah, Sharjah, UAE, offering a wide selection of groceries, electronics, fashion, home essentials, beauty products, and entertainment items under one roof. Targeted at walk-in consumers and families in Sharjah and surrounding areas.
- Grocery & Staples Core grocery and staple food items category available to UAE consumers for everyday household shopping via Safari Mall and Safari Online.
- Dairy & Eggs Dairy products and eggs category featuring fresh dairy items for everyday household consumption, sold via Safari Mall and Safari Online.
- Frozen Foods Frozen food products category for household consumption, sold via Safari Mall and Safari Online.
- Beverages Drinks and beverages category including soft drinks, juices, and other beverages for consumer purchase via Safari Mall and Safari Online.
- Breakfast & Spreads Breakfast items and spreads category including jams, honey, and cereals for consumer purchase via Safari Mall and Safari Online.
- Dry Fruits & Spices Dried fruits and spices category for consumer purchase via Safari Mall and Safari Online.
- Household Essentials Household cleaning and essential products category for routine household needs, sold via Safari Mall and Safari Online.
- Health & Beauty Health and beauty products category including personal care items, supplements, and beauty products for consumer purchase via Safari Mall and Safari Online.
- Pet Care Pet care products category including food and supplies for pets, sold via Safari Mall and Safari Online.
- Electronics Electronic devices and gadgets category for consumer purchase via Safari Mall and Safari Online.
- Home Appliances Home appliances category including kitchen and household appliances for consumer purchase via Safari Mall and Safari Online.
- Entertainment Entertainment products category for consumer purchase via Safari Mall and Safari Online.
Companies that use Safari Hypermarket
Customer profileSegments2 records
Ideal customer profiles2 records
Safari Hypermarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Safari Hypermarket partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Safari Hypermarket competitors and assessment
Company assessmentDirect peers
- Lulu Hypermarket: UAE-headquartered hypermarket chain with very similar one-stop-shop grocery + electronics + general merchandise format, owned omni-channel app, and aggressive UAE pricing — the closest direct competitor in category and geography.
- Grand Hyper: UAE-based hypermarket chain offering groceries, electronics, household, and apparel categories with promotional-led pricing — competes in the same Sharjah/northern Emirates catchments with comparable one-stop format.
- Union Coop: Dubai-based consumer cooperative operating hypermarket-format stores across the UAE with strong grocery focus and value pricing — directly comparable format serving a similar mass-market family segment.
- Nesto Hypermarket: UAE/GCC value-focused hypermarket chain combining groceries, electronics, apparel and home goods under one roof with growing own-online ordering — a like-for-like competitor in both format and value positioning.
Regional players
- Al Maya Supermarket: UAE grocery and general-merchandise retailer with hypermarket-style superstores and own-brand assortment — comparable category mix though smaller-box footprint and lighter electronics exposure than Safari.
- Sharjah Cooperative Society: Sharjah-headquartered cooperative with hypermarket branches across the emirate — the most locally entrenched grocery competitor and the most direct peer in Safari's home geography.
Broad incumbents
- Spinneys UAE: UAE supermarket/premium-grocery chain with strong own-app and home-delivery capability and curated fresh-food positioning — comparable on grocery quality narrative and digital channel even if format is smaller-box.
- Carrefour UAE (Majid Al Futtaim): Dominant multinational hypermarket operator in the UAE with broad grocery, electronics, and apparel assortment plus a mature online and mobile ordering platform — a larger incumbent competing for the same Sharjah/Dubai basket.
Others
- Noon (grocery): UAE-based e-commerce marketplace expanding into grocery and daily-essentials — relevant adjacent competitor that pressures Safari's own-app online grocery proposition through aggregator scale.
- Talabat (for delivery/marketplace comparison): UAE-dominant food/grocery delivery marketplace that increasingly disintermediates hypermarkets' own apps — relevant ecosystem player shaping Safari's customer-acquisition economics rather than a direct retailer peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Safari Hypermarket social profiles
Digital presenceSafari Hypermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safari Hypermarket leadership team
Management profileNumber of profiles
Safari Hypermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safari Hypermarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safari Hypermarket
What does Safari Hypermarket do?
Safari Hypermarket is a dual-channel retail business selling groceries, electronics, fashion, home essentials, health and beauty products, and entertainment items to consumers. Customers can shop in person at the Safari Mall hypermarket in Sharjah, UAE, or place orders online through the Safari Online website and mobile app, with delivery to their doorstep across product categories including Health & Beauty, Household Essentials, Beverages, Breakfast & Spreads, Dairy & Eggs, Dry Fruits & Spices, Frozen Foods, Grocery & Staples, Pet Care, Electronics, Entertainment, and Home Appliances.
Is Safari Hypermarket a public or private company?
Safari Hypermarket is a private company. It is classified as unknown and is currently operating.
When was Safari Hypermarket founded?
Safari Hypermarket was founded in 2017. It employs 1,001 to 5,000 people.
Where is Safari Hypermarket based?
Safari Hypermarket is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does Safari Hypermarket make money?
Two revenue lines are on record. Physical Retail Sales are the primary driver. The others are E-commerce/Online Sales.
Who are Safari Hypermarket's main competitors?
Direct peers on record are Lulu Hypermarket, Grand Hyper, Union Coop and Nesto Hypermarket. Regional players are Al Maya Supermarket and Sharjah Cooperative Society. Broad incumbents are Spinneys UAE and Carrefour UAE (Majid Al Futtaim). Others are Noon (grocery) and Talabat (for delivery/marketplace comparison).
Does Safari Hypermarket have an API?
No public API is recorded for Safari Hypermarket.
What industry is Safari Hypermarket in?
Safari Hypermarket's product category is Hypermarket Retail. Its primary akta.pro industry code is CRAGABAC, Hypermarkets / Supercenters (GM + Grocery). Its NAICS code is 449 and its SIC code is 5399.