Name

Oman Avenues Mall

Legal name

Oman Avenues Mall

Website

https://omanavenuesmall.om

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Tenant Leasing: The mall generates revenue by leasing retail space to various brands and stores across its 161 shops, spanning fashion, electronics, jewellery, dining, and entertainment categories
2. Anchor Tenant Agreements: Major anchor tenants including IKEA and Lulu Hypermarket operate within the mall, likely under long-term leasing arrangements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oman Avenues Mall operates a five-floor physical shopping and leisure complex in Muscat, Oman, comprising over 161 retail shops across 225+ brands spanning fashion, electronics, jewellery, home décor, cosmetics, dining, and entertainment. It functions primarily as a landlord leasing space to retail tenants, including anchor tenants IKEA and Lulu Hypermarket, while also providing cinema (Cinepolis), family entertainment (Pinz Bowling Centre), and supporting its own mobile app with the Maxi Club loyalty program and Al Saada Gift Card.

Product overview

Oman Avenues Mall is a shopping destination in Muscat, Oman offering a unified retail platform comprising physical retail stores across multiple categories (fashion, electronics, jewellery, cosmetics, home décor), dining options (restaurants, cafés, food courts), entertainment facilities (cinemas, family entertainment centers, bowling), and services (ATM, pharmacy, salon). The digital ecosystem includes a mobile app with integrated loyalty program (Maxi Club), gift card services (Al Saada), and the Avenues Junction curated experience. The mall features over 161 shops across multiple floors, anchor tenants including IKEA and Lulu Hypermarket, and cinema operators Cinepolis and XD Cinema.

Differentiator

Problem solved

Functional benefit

Products and services

• Oman Avenues Mall Mobile App A mobile application for shoppers to earn E&RN rewards, access mall information, browse brands, view events, and engage with the Maxi Club loyalty program. Available on iOS and Android, it serves as the digital front door for visitors to Oman Avenues Mall.
• Maxi Club Loyalty Program A loyalty rewards program accessed through the Oman Avenues Mall App that allows members to earn rewards on purchases and access exclusive benefits. It serves frequent mall shoppers seeking repeat-visit incentives.
• Al Saada Gift Card A prepaid gift card program enabling shoppers to purchase gift cards for use at participating retailers within Oman Avenues Mall. It targets gift-givers and supports spending across the mall's retail tenants.
• Avenues Junction A curated space or program within the mall ecosystem offering additional shopping and dining experiences. It serves visitors seeking differentiated retail and food concepts.
• Valet Parking Service A valet parking service for mall visitors, with a customer feedback system allowing users to rate the service and provide improvement suggestions. It serves shoppers using private vehicles visiting Oman Avenues Mall.

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lulu GroupcoreStrategic or Co-development PartnerLulu Group operates Lulu Hypermarket as an anchor tenant within Oman Avenues Mall, with extended operating hours (8:00 AM - 11:45 PM daily)
• IKEAcoreStrategic or Co-development PartnerIKEA operates a store within Oman Avenues Mall, offering furniture and home accessories
• iSTYLE (Apple Premium Reseller)minorStrategic or Co-development PartneriSTYLE operates as the leading Apple Premium Reseller in Oman with 7 retail stores and 3 service centers, with presence in Oman Avenues Mall

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Simon Property Group: World's largest shopping mall REIT, providing a global benchmark for mall operating economics, anchor-tenant leasing models, and tenant-mix strategies relevant to Oman Avenues Mall's business model.
• Mall of the Emirates: Major Dubai shopping and entertainment destination operated by Majid Al Futtaim, comparable in its blend of fashion, department store anchors, jewellery, dining, and integrated entertainment (Ski Dubai, cinema).
• Dubai Mall: Operated by Emaar Malls, the region's flagship super-regional mall with a comparable luxury and premium retail mix, extensive entertainment (cinema, aquarium, ice rink), and similar anchor-tenant strategy.
• Unibail-Rodamco-Westfield (Westfield): Global leader in premium shopping centre operations, serving as a strategic and operational benchmark for anchor-tenant-driven, entertainment-integrated mall formats comparable to Oman Avenues Mall.

Others

• Lulu Group International: Operates Lulu Hypermarket, a strategic anchor tenant within Oman Avenues Mall, and is also a major regional retail operator. The relationship is partner/tenant rather than direct competitor but materially shapes mall traffic.

Direct peers

• City Centre Muscat: Direct competitor mall located in the same Muscat market, offering a comparable mix of international fashion, electronics, jewellery, dining, and cinema tenants with anchor retailers.
• Majid Al Futtaim Properties: Operates City Centre Muscat and Mall of Oman in direct competition with Oman Avenues Mall. Same shopping mall business model with anchor tenants, mixed retail, dining, and entertainment categories, serving the same Muscat catchment.

Regional players

• Villaggio Mall: Premium Qatari shopping mall with a comparable mix of luxury and mid-market fashion, jewellery, electronics, and entertainment tenants including cinema and family attractions.
• Doha Festival City: Large-scale GCC shopping and entertainment destination with comparable tenant mix (fashion, electronics, jewellery, dining, cinema, family entertainment) serving a similar affluent regional demographic.
• The Avenues (Kuwait): Premium multi-phase shopping mall in Kuwait operated by Mabanee, with a similar luxury and mid-market tenant mix including fashion, jewellery, and entertainment—comparable Gulf-region mall concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/omanavenuesmall
• Facebookfacebook.com/omanavenuesmall
• LinkedInlinkedin.com/company/oman-avenues-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oman Avenues Mall