Doha Festival City

Name

Doha Festival City

Legal name

Doha Festival City

Website

https://dohafestivalcity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Rental and Leasing: Revenue generated from leasing retail space to over 550 stores including fashion, beauty, dining, and entertainment tenants. Al-Futtaim Real Estate manages the asset and notes continued leasing momentum and strong retailer confidence.
2. Gift Card Revenue: Sale of Doha Festival City Gift Cards in partnership with QIB and powered by Mastercard, with card values ranging from QAR 50 to QAR 5,000. The card provides access to over 500 stores within the mall.
3. Advertising and Promotional Fees: Revenue from digital advertising, promotional space rentals, and event sponsorships. The mall achieved 14.2 million digital impressions, 422,000 engagements, and 10.2 million video views.
4. Entertainment Revenue: Revenue from entertainment attractions including Vox Cinemas (18 screens with 4DX, THEATRE, MAX, KIDS experiences), Angry Birds World, Snow Dunes, Virtuocity gaming center, and The Village outdoor destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Doha Festival City operates a large-scale shopping mall in Doha, Qatar, leasing space to over 550 retail tenants across fashion, beauty, home, electronics, and sports categories, alongside 100+ dining venues and a diversified entertainment portfolio. The property functions as a unified consumer destination combining retail, dining, and entertainment (Vox Cinemas, Angry Birds World, Snow Dunes, Virtuocity) under one roof, supported by signature guest services such as VIP valet parking, in-mall taxi, free Wi-Fi, prayer rooms, and a Mastercard-powered Gift Card.

Product overview

Doha Festival City is a large-scale retail and entertainment complex operating as a shopping mall with over 550 stores, 100+ dining venues, and multiple entertainment attractions. The property functions as a unified destination combining retail (Fashion, Beauty, Home, Electronics, Sports), dining (Restaurants, Cafés, Food Courts, Chocolates & Confectionery), and entertainment (Vox Cinemas, Angry Birds World, Snow Dunes, Virtuocity, Spark Sense & Play, Caboodle, The Village, Outdoor Leisure Trail) under one umbrella. Signature services including the Doha Festival City Gift Card, Free Wi-Fi, VIP Valet Parking, Islamic Prayer Rooms, Wheelchair & Baby Stroller Service, In-Mall Taxi, and 5 Stars Personal Services enhance the visitor experience. Infrastructure includes Tesla Supercharger stations (46 EV charging points) and an Outdoor Leisure Trail. The mall is managed by Al-Futtaim Real Estate.

Differentiator

Problem solved

Functional benefit

Brands

• The Village: Doha Festival City's newest outdoor destination featuring events, concerts, cultural festivals, family-friendly activities, F&B kiosks, kids play areas with festival inflata park, trampoline dome, and lush gardens.
• Festival Edits
• Festival City Gift Card

Products and services

• Vox Cinemas 18-screen multiplex cinema offering four distinct movie experiences: THEATRE (luxury dining and film), 4DX (motion seats with environmental effects), MAX, and KIDS. First location in Qatar to offer these formats, serving movie-goers and families.
• Angry Birds World World's first Angry Birds World entertainment park spanning 17,000 square meters with over 20 thrill rides including Super Slingshot, Raft Battle water attraction, and real-life Go Karting track, serving families and children.
• Snow Dunes First Arabian-themed indoor snow park in the world using advanced snow production technology at -4 degrees Celsius, featuring slides, slopes, carousel rides, and Snowy Mount climbing expedition, serving families and tourists.
• Virtuocity Region's first dedicated digital gaming hub featuring full motion racing simulators, multipurpose eSports arena, V-Cube VR experience with 700+ games, Enigma Escape Rooms with 7 themed rooms, and retail store, serving gamers and esports enthusiasts.
• Spark Sense And Play

Quantifiable outcome

• 18% year-on-year footfall increase during Ramadan 2026
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Kahramaa (Qatar General Electricity and Water Corporation)coreStrategic or Co-development Partner · 29 July 2024Partnership under Kahramaa's Tarsheed conservation and energy efficiency program resulted in installation of 46 EV charging stations at Doha Festival City, the highest concentration in Qatar. This includes 12 Tesla Superchargers making Qatar the fourth Middle Eastern country with Tesla's fast-charging infrastructure.
• TeslaflagshipStrategic or Co-development Partner · 29 July 2024Tesla installed its first Supercharger stations in Qatar at Doha Festival City, with 12 Superchargers featuring fast charging technology delivering up to 250kW of power. This partnership positions Qatar as the fourth Middle Eastern country with Tesla infrastructure.
• MaceminorImplementation/ SI/ Consulting Partner · 29 July 2024Mace led the project management and installation of the 12 Tesla Supercharger stations at Doha Festival City, overseeing the implementation of the EV charging infrastructure.
• MastercardcoreTechnology or IntegrationMastercard powers the Doha Festival City Gift Card as the payment network, enabling card acceptance at all participating stores within the mall and providing secure transaction processing.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mall of Qatar: Premier shopping and entertainment destination in Doha operating in the same catchment as DHFC, offering similar retail, dining, and entertainment mix — a head-to-head competitor for Qatar consumer spend.
• Yas Mall: Major Abu Dhabi destination mall with 400+ stores, integrated entertainment (Ferrari World/Yas Island ecosystem), and luxury anchors — comparable integrated retail/entertainment concept in the wider GCC.
• Place Vendôme Qatar: Major lifestyle shopping mall in Lusail, Qatar with 580+ stores and luxury/family positioning — direct competitor for Doha metro catchment and international brand allocations.
• Dubai Hills Mall: Recent GCC destination mall with 750+ retail outlets and integrated entertainment — a regional comparable for scale, tenant mix, and experiential positioning.
• Villaggio Mall: Italian-themed shopping mall in Doha with 220+ stores, indoor theme park, and cinema — directly comparable Doha competitor with similar family entertainment positioning.
• Mall of the Emirates: Operated by Majid Al Futtaim (group affiliated with DHFC's manager Al-Futtaim), Mall of the Emirates is a comparable large-scale shopping/entertainment destination in Dubai with ski slope, cinema, and luxury retail — directly comparable in concept and scale.
• City Centre Mirdif: Majid Al Futtaim-operated family mall in Dubai with 430+ stores, cinema, and family entertainment — comparable mid-to-large destination mall concept with similar tenant mix.
• The Dubai Mall: One of the world's largest shopping malls with 1,200+ retail outlets, extensive entertainment (aquarium, ice rink, cinema), and luxury anchors — directly comparable destination mall concept with similar GTM motion.

Broad incumbents

• American Dream: Entertainment-anchored mega-mall in New Jersey featuring indoor theme park, water park, ski slope, and ice rink — a benchmark for entertainment-first destination malls comparable to DHFC's strategy.
• Mall of America: Iconic US destination mall with 500+ stores, Nickelodeon Universe theme park, and aquarium — comparable large-scale experiential mall concept, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DohaFestCity
• Facebookfacebook.com/DohaFestivalCity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doha Festival City