Asociación Mexicana de Distribuidores de Automotores

Name

Asociación Mexicana de Distribuidores de Automotores

Legal name

Asociación Mexicana de Distribuidores de Automotores

Website

https://amda.mx

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues and fees: AMDA generates revenue through membership fees from automotive distributors, providing access to reports, legal advisories, circulars, market data, and member-only resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AMDA is the national trade association for authorized automotive distributors and dealers in Mexico. It aggregates, analyzes, and publishes monthly and quarterly automotive market data (light and heavy vehicle sales, financing, leasing, autofinanciamiento, buyer demographics by state), delivers legal, tax, labor, and environmental advisory services to members, operates member-only digital platforms, facilitates the autofinanciamiento (self-financing) vehicle acquisition program, and conducts regulatory advocacy on behalf of the distribution channel.

Product overview

AMDA (Asociación Mexicana de Distribuidores de Automotores) is Mexico's national automotive distributors association offering a portfolio of market intelligence reports, digital platforms, and professional services. The organization provides monthly sales reports for light vehicles (ligeros) and heavy vehicles (pesados), financing and buyer analytics, the Power Rank system for brand/dealer performance ranking, SIMIndex for market indexing, and G20 sector reports. Member services include VINPLUS vehicle intelligence, FLEX MX, CLEAR MECHANIC aftermarket solutions, SIMDATAGROUP data analytics, PLACAS DE TRASLADO plate processing, FACTURA AMDA e-invoicing, AMDA RETAIL DIGITAL platform, and legal/tax/labor and environmental advisory services. The portfolio also includes an interactive Mapa Compradores and state-level buyer infographics.

Differentiator

Problem solved

Functional benefit

Brands

• AMDA Retail Digital: Digital retail services for automotive distributors
• VINPLUS
• FLEX MX
• CLEAR MECHANIC
• SIMDATAGROUP

Products and services

• AMDA RETAIL DIGITAL
• VINPLUS
• FLEX MX
• CLEAR MECHANIC
• SIMDATAGROUP
• PLACAS DE TRASLADO
• FACTURA AMDA
• Asesoría Jurídica, Fiscal y Laboral
• Asesoría Ambiental

Quantifiable outcome

• 59% of new vehicle purchases in Mexico were financed through credit as of October 2021
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ALADDA, AMIA, ANPACT (Regional Latin American Agenda)coreStrategic or Co-development Partner · 18 May 2026AMDA, AMIA, and ANPACT signed a regional agenda with distributors and manufacturers from Latin American countries, coordinating positions on trade policy, market regulation, and regional automotive market intelligence.
• ClearMechaniccoreStrategic or Co-development Partner · 26 October 2021AMDA and ClearMechanic formed a strategic alliance to provide post-sale market intelligence solutions to AMDA member distributors. The partnership helps members understand and optimize their post-sale service operations.
• GarantiPlusminorGTM or Marketing Partner · 1 January 2021GarantiPlus sponsored the Gran Premio Digital competition organized by AMDA, Mercado Libre, and GoVirtual, providing extended service offerings to participating distributors.
• CarfaxminorGTM or Marketing Partner · 1 January 2021Carfax sponsored the Gran Premio Digital competition organized by AMDA, providing vehicle history verification tools as prizes to winning distributors.
• Google and YouTubeminorGTM or Marketing Partner · 1 January 2021Google and YouTube sponsored the Gran Premio Digital competition organized by AMDA, supporting digital marketing capabilities for automotive distributors.
• Mercado LibrecoreGTM or Marketing Partner · 13 October 2020AMDA co-organizes the Gran Premio Digital with Mercado Libre and GoVirtual, a competition and training program accelerating digital transformation among automotive distributors. In the 2021 edition, prizes were valued at over 750,000 pesos.
• GoVirtualcoreGTM or Marketing Partner · 13 October 2020GoVirtual co-designed and co-organized the Gran Premio Digital competition with AMDA and Mercado Libre to provide digital marketing training and certification for automotive distributors.
• AFASA, Conauto, Suauto, Autofinanciamiento Amecah, Sicrea (Autofinanciamiento Companies)coreChannel Partner/ Reseller/ Distributor · 29 February 2020AMDA's autofinanciamiento (self-financing) program is supported by AFASA, Conauto, Suauto, Autoamecah, and Sicrea, which operate savings-group vehicle financing schemes facilitated through AMDA's distributor network.
• ALADDA (Asociación Latinoamericana de Distribuidores de Automotores)coreStrategic or Co-development PartnerAMDA participates in ALADDA, a Latin American association of automotive distributors, contributing Mexican market data to regional studies and receiving comparative regional market intelligence. ALADDA publishes the Mercado Automotor Regional report covering 14 Latin American nations.
• AMIA (Asociación Mexicana de la Industria Automotriz)coreStrategic or Co-development PartnerAMDA holds regular joint press conferences with AMIA to present monthly automotive market results, combining distributor-level and manufacturer-level perspectives on the Mexican automotive market.
• INA (Industria Nacional de Autopartes)coreStrategic or Co-development PartnerAMDA participates in joint press conferences with INA (National Auto Parts Industry) alongside AMIA to present comprehensive monthly automotive market data covering sales, financing, and parts sector trends.
• ANPACT (Asociación Nacional de Productores de Autobuses, Camiones y Tractocamiones)coreStrategic or Co-development PartnerAMDA collaborates with ANPACT on heavy vehicle market data, sharing data on commercial vehicle sales, financing, and market trends through joint press conferences and the G20 heavy vehicles report.
• AMAVe (Asociación Mexicana de Arrendadoras de Vehículos)coreStrategic or Co-development PartnerAMDA and AMAVe jointly publish monthly leasing (arrendamiento) reports covering the automotive leasing sector in Mexico, combining distributor and leasing company data.
• JATO and Urban SciencecoreTechnology or IntegrationAMDA partners with JATO and Urban Science to produce the AMDA-JATO-Urban Science report, which provides detailed analysis of automotive financing and buyer demographics by state, including credit participation rates and dealer-level insights.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Urban Science: Automotive sales-and-marketing analytics firm that co-publishes the AMDA-JATO-Urban Science report. Peer in the sense that it operates in the same automotive market-intelligence category that AMDA's data products serve, with overlapping buyer-demographic and dealer-performance coverage.
• AMIA (Asociación Mexicana de la Industria Automotriz): Mexican automotive industry association representing manufacturers and producers. While AMDA represents distributors, AMIA represents the OEM side; the two frequently co-publish market data via joint press conferences, making AMIA the most natural institutional counterpart and information peer in Mexico.
• INA (Industria Nacional de Autopartes): Mexican national auto parts industry association that co-publishes monthly automotive market data with AMDA and AMIA. Peer because it operates an analogous trade-association data and advocacy model in the upstream (parts) segment of the same Mexican value chain AMDA serves downstream.
• JATO Dynamics: Global automotive market intelligence provider that partners with AMDA to produce the AMDA-JATO-Urban Science report on financing and buyer demographics. Peer in the sense that JATO is a competing/adjacent data provider to AMDA's in-house reports for the same Mexican market.
• ANPACT (Asociación Nacional de Productores de Autobuses, Camiones y Tractocamiones): Mexican heavy-vehicle producers association. AMDA collaborates with ANPACT on heavy vehicle market data (Power Rank Pesados, G20 Sector Report) and joint press conferences. Peer because it operates the same association-data-publication model for an adjacent (commercial vehicle) segment of the same market.
• AMAVe (Asociación Mexicana de Arrendadoras de Vehículos): Mexican vehicle leasing association that jointly publishes monthly leasing reports with AMDA. Peer in the sense that it is a Mexican automotive industry association using a similar data-publication and member-services model in a closely adjacent segment (leasing vs. distribution).

Direct peers

• ALADDA (Asociación Latinoamericana de Distribuidores de Automotores): Latin American federation of automotive distributors associations across 14 countries. AMDA is a member and contributes Mexican market data to ALADDA's regional Mercado Automotor Regional report. Direct peer because ALADDA operates the same distributor-association model at a regional scope.
• NADA (National Automobile Dealers Association): US national association representing franchised new-vehicle dealers. Closest functional peer to AMDA globally: same dealer-association model, similar data-publication and advocacy role, and analogous member-services portfolio (data, training, government affairs) for a major North American auto market.

Regional players

• ANAC (Associação Nacional dos Fabricantes de Veículos Automotores): Brazilian automotive manufacturers association (Fenabrave is its dealer counterpart). Comparable institutional peer in the largest LatAm auto market; ANAC operates the same model of monthly data publication and OEM-side advocacy as AMIA does in Mexico. Useful reference for regional competitive context.
• Fenabrave (Federação Nacional da Distribuição de Veículos Automotores): Brazilian national federation of automotive vehicle distributors. Direct functional peer to AMDA in the largest LatAm market: same franchised-dealer-association model, monthly market data publications, and member-services portfolio for new-vehicle distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMDAMX
• YouTubeyoutube.com/user/AMDATV
• Facebookfacebook.com/AMDAMexico
• LinkedInlinkedin.com/company/asociaci-n-mexicana-de-distribuidores-de-automotores-amda-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Mexicana de Distribuidores de Automotores