Zed The Baker
Zed The Baker is a Bengaluru-based premium artisanal bakery, café, and catering brand founded in 2018, operating five retail outlets and serving discerning consumers, multinational corporates, and diplomatic missions with handcrafted French-style baked goods and celebration cakes.
- Company typePrivate
- Founded2018
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Zed The Baker does
Zed The Baker is a premium artisanal bakery, café, and restaurant brand headquartered in Bengaluru, India, founded in 2018 by Haroon Sait and Zaid Sait as a father-son led venture under the legal entity Advanced Baking Concepts (OPC) Private Limited. The company produces handcrafted baked goods including croissants, brownies, cookies, celebration cakes, macarons, eclairs, tarts, tres leches, and tin cakes, alongside a limited-edition line. Production is anchored by a French-trained culinary team, including pastry chefs trained at the Barry Callebaut Chocolate Academy, using traditional artisanal methods rather than proprietary technology. The company employs 101–250 staff and has no disclosed external funding or institutional investors.
The business operates through a multi-format physical footprint of five Bengaluru locations spanning café, café & restaurant, and grab & go formats, complemented by an owned e-commerce website and presence on third-party delivery platforms Swiggy and Zomato. A separate catering and events vertical serves corporate clients (Deloitte, JLL, Prestige Group, Table Space, Bowring Club) and diplomatic missions including the British High Commission and the French Embassy. Pricing is positioned at the premium end of the Indian market, with individual pastries priced from Rs. 90 and celebration cakes up to Rs. 2,200.
Revenue is generated through one-time retail purchases for individual consumers and professional-services catering contracts for enterprise and government clients. Marketing is conducted primarily via Instagram, WhatsApp, the company website, and enterprise testimonials. The operating geography is restricted to Karnataka, with all five physical outlets located in Bengaluru and no disclosed inter-city or international expansion. The company is privately held with a closely-held family ownership structure and no public market listing.
Zed The Baker firmographics
Firmographics- Name
- Zed The Baker
- Legal name
- Advanced Baking Concepts (OPC) Private Limited
- Website
- https://zedthebaker.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zed The Baker is a Bengaluru-based premium artisanal bakery, café, and catering brand founded in 2018, operating five retail outlets and serving discerning consumers, multinational corporates, and diplomatic missions with handcrafted French-style baked goods and celebration cakes.
- Ownership category
- akta.pro rank
Zed The Baker industry classification
Industry- Product category
- Artisan Bakery & Café
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Zed The Baker is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Zed The Baker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Products: Direct sales of freshly baked goods including croissants, brownies, cookies, cakes, tarts, eclairs, macarons, and celebration cakes through café locations and e-commerce website. One-time purchase transactions at various price points.
- Catering Services: Premium catering for corporate events, weddings, birthday parties, and office gatherings. Menu customization for specific events with pre-order requirements (24-hour advance notice).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pastry and dessert items |
| Unit Pricing | Pay-as-you-go | Celebration Cakes |
| Unit Pricing | Pay-as-you-go | Limited Edition items |
| Other | Multi-year contract | Catering Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Zed The Baker product offering
Product offeringCore offering
Zed The Baker operates a chain of artisan bakery, café, and restaurant outlets in Bangalore under Advanced Baking Concepts (OPC) Private Limited. The brand handcrafts premium baked goods including croissants, brownies, cookies, celebration cakes, macarons, tarts, tres leches, eclairs, and tin cakes, and also provides premium catering services for corporate events, weddings, and diplomatic functions.
Product overview
Zed The Baker is a premium bakery, café, and restaurant brand offering artisanal baked goods and full dining experiences. The product portfolio centers on handcrafted pastries and desserts including Brownies (5 varieties), Cookies (5 varieties), Croissants (5 varieties with celebration boxes), Desserts (7 varieties), Celebration Cakes (4 premium varieties), Tarts (2 varieties), Tres Leches, Eclairs (2 varieties), Macarons (6 flavors in box options), and Tin Cakes (3 chocolate variants). The brand operates multiple café formats (café, café & restaurant, grab & go) across Bangalore and provides premium catering services for corporate events and diplomatic functions. Notable signature items include the viral Nutella Cheesecake and limited edition Viral London Cake. Products are available via direct online ordering, Swiggy and Zomato delivery platforms, and at five Bangalore outlets.
Differentiator
Problem solved
Functional benefit
Brands
- Zed The Baker – Café: A warm, welcoming space to savor freshly baked croissants and specialty coffee.
- Zed The Baker – Café & Restaurant
- Zed The Baker – Grab & Go
- Zed The Baker – Catering & Events
Products and services
- Brownies Handcrafted artisan brownies sold individually through Zed The Baker's café locations, online store, and delivery partners, targeting individual consumers seeking premium chocolate baked goods.
- Cookies Premium handcrafted cookies sold through Zed The Baker's retail outlets, website, and delivery platforms for individual consumer purchase.
- Croissants French-style artisan croissants produced by the brand's culinary team and sold across Zed The Baker's bakery and café locations and online channels.
- Celebration Cakes Custom and occasion cakes designed for birthdays, anniversaries, and celebrations, sold to individual consumers and through catering orders.
- Macarons Handcrafted French-style macarons sold as individual premium confections through Zed The Baker's retail and online channels.
- Desserts Premium dessert assortment including items such as tres leches and eclairs, sold individually to consumers via cafés, website, and delivery platforms.
- Tarts Handcrafted fruit and baked tarts sold as premium individual desserts through Zed The Baker's retail bakery outlets.
- Tin Cakes Tin-format cakes available in multiple sizes, positioned as a gifting and sharing format for individual consumers and small gatherings.
- Custom Cakes Made-to-order custom cakes designed to customer specifications for special occasions, available through Zed The Baker's direct ordering channel.
- Signature Nutella Cheesecake Signature Nutella cheesecake sold as a hero dessert item across Zed The Baker's bakery and café outlets.
- Viral London Cake
- Catering Services Premium catering service for corporate events, conferences, weddings, and diplomatic functions in Bangalore, with named clients including multinational companies and embassies. Menus are customizable per event requirements and offered on a quotation basis.
- Café and Restaurant Dining
Companies that use Zed The Baker
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Zed The Baker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Zed The Baker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SwiggycoreFood delivery partnership enabling customers to order Zed The Baker products through the Swiggy platform, extending reach beyond physical locations.
- ZomatocoreFood delivery partnership enabling customers to order Zed The Baker products through the Zomato platform, extending reach beyond physical locations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Zed The Baker competitors and assessment
Company assessmentDirect peers
- Bakingo: Indian online-first bakery specializing in cakes, brownies, and desserts with pan-India delivery. Comparable for its bakery product mix and D2C/aggregator distribution model, though more online-led than Zed's café footprint.
- Theobroma: Indian premium bakery and dessert chain offering brownies, cakes, breads, and café dining across multiple cities. Direct comparable given overlapping premium positioning, product mix, and DTC/café distribution in India.
- Magnolia Bakery: Iconic global premium bakery known for cupcakes, cakes, and desserts with café-style retail. Comparable for its premium celebration-cake positioning, franchise-style retail, and aspirational dessert branding.
- Smoor Chocolates: Premium Indian chocolate and dessert brand with retail cafés offering pastries, cakes, and luxury confections. Comparable as a premium-priced bakery/café competitor targeting gifting and indulgence occasions.
- Baker's Dozen: Premium artisanal Indian bakery focused on handcrafted breads and viennoiserie. Directly comparable on artisanal positioning, bread-forward menu, and premium urban consumer targeting.
- Breadworks: Indian artisan bakery and café chain with multiple urban locations offering breads, pastries, and all-day dining. Comparable as a premium bakery-café operator in the same Indian urban market.
Broad incumbents
- Le Pain Quotidien: Global bakery-café chain offering artisan breads, pastries, and all-day dining. Comparable as an established multi-format premium bakery-café operating at greater global scale than Zed The Baker.
- Starbucks India (Tata Starbucks): Large-scale premium café operator in India with multi-city footprint and food-led menu. Comparable as a benchmark for premium café economics and multi-city café operations in the same Indian urban markets.
- Paul Bakery & Café: Established French-origin bakery-café chain with global presence and India operations. Comparable for its French artisanal positioning, premium pastries, and café restaurant format.
Regional players
- The Belgian Waffle Co. Indian premium dessert and waffle chain with kiosk and café presence. Comparable as an Indian premium-priced dessert retailer, though focused on waffles rather than full bakery offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Zed The Baker social profiles
Digital presenceZed The Baker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zed The Baker leadership team
Management profileNumber of profiles
Profiles2 records
Zed The Baker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zed The Baker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zed The Baker
What does Zed The Baker do?
Zed The Baker operates a chain of artisan bakery, café, and restaurant outlets in Bangalore under Advanced Baking Concepts (OPC) Private Limited. The brand handcrafts premium baked goods including croissants, brownies, cookies, celebration cakes, macarons, tarts, tres leches, eclairs, and tin cakes, and also provides premium catering services for corporate events, weddings, and diplomatic functions.
Is Zed The Baker a public or private company?
Zed The Baker is a private company. It is classified as family owned and is currently operating.
When was Zed The Baker founded?
Zed The Baker was founded in 2018. It employs 101 to 250 people.
Where is Zed The Baker based?
Zed The Baker is headquartered in Bengaluru, India, in the Asia region.
How does Zed The Baker make money?
Two revenue lines are on record. Retail Bakery Products are the primary driver. The others are catering Services.
Who are Zed The Baker's main competitors?
Direct peers on record are Bakingo, Theobroma, Magnolia Bakery, Smoor Chocolates, Baker's Dozen and Breadworks. Broad incumbents are Le Pain Quotidien, Starbucks India (Tata Starbucks) and Paul Bakery & Café. The Belgian Waffle Co. is listed as a regional player.
Does Zed The Baker have an API?
No public API is recorded for Zed The Baker.
What industry is Zed The Baker in?
Zed The Baker's product category is Artisan Bakery & Café. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 5810.