Arselle Investments
Arselle Investments is a Los Angeles-based private real estate investment firm founded in 2025 that deploys GP co-investment capital alongside vertically integrated owner-operators across Residential, Industrial, Retail, and Self-Storage in the Western U.S., with Amoroso Companies as its anchor partner in the Amonte Living multifamily platform.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Arselle Investments does
Arselle Investments is a Los Angeles-based private real estate investment firm founded in 2025 by Kevork Zoryan and Aaron Greeno, both formerly of Morgan Stanley Real Estate Investing. The firm structures and manages property investment platforms, deploying programmatic GP co-investment capital alongside best-in-class vertically integrated owner-operators across four targeted asset classes: Residential (multifamily), Industrial (shallow-bay), Retail (grocery-anchored), and Self-Storage. Its primary investment vehicle is the Amonte Living joint venture with Amoroso Companies, launched in January 2026 to acquire up to $500 million in multifamily properties across major Western U.S. markets over two to three years.
The firm's strategy centers on generating proprietary deal flow through long-standing relationships with operating partners and acquiring high-quality assets at attractive entry points driven by situational catalysts, underperforming operations, or stressed capital structures. Underlying this approach is an explicit "boots on the ground" vertically integrated operating model combined with institutional oversight, risk management, and portfolio construction. The firm's value proposition is differentiated by the founders' combined approximately five decades of institutional real estate investing experience, prior collaboration at MSREI, and a cumulative track record of more than $15 billion in transactions and $45 billion in portfolio value overseen across their careers. There is no proprietary technology platform disclosed; Arselle is a relationship-driven capital allocator rather than a technology product company.
Arselle makes money through asset management fees and carried interest on investments, structured as managed services to institutional investors and operating partners on a deal-by-deal, negotiated basis. Its go-to-market is enterprise field sales: direct institutional partnerships with vertically integrated real estate owner-operators, primarily in the Western U.S., supplemented by earned media in tier-1 industry publications, industry-conference participation, and multimedia content. The customer base consists of institutional capital allocators (LPs) on one side and operating partners (such as Amoroso Companies) on the other. The firm is privately held, LLC-structured in California, and operates with a small core team supplemented by an advisory board of six real estate industry veterans.
Arselle Investments firmographics
Firmographics- Name
- Arselle Investments
- Legal name
- Arselle Investments LLC
- Website
- https://arselleinvestments.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arselle Investments is a Los Angeles-based private real estate investment firm founded in 2025 that deploys GP co-investment capital alongside vertically integrated owner-operators across Residential, Industrial, Retail, and Self-Storage in the Western U.S., with Amoroso Companies as its anchor partner in the Amonte Living multifamily platform.
- Ownership category
- akta.pro rank
Arselle Investments industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
Keywords
Where Arselle Investments is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arselle Investments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fund Management and Co-Investment Returns: Arselle generates returns through programmatic GP co-investment capital alongside best-in-class owner-operators. The firm invests in real estate assets, focusing on acquiring high-quality assets at attractive entry points driven by situational catalysts, underperforming operations, or stressed capital structures. Revenue is derived from asset management fees and carried interest on investments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Arselle Investments product offering
Product offeringCore offering
Arselle Investments is a private real estate investment platform that invests programmatic GP co-investment capital alongside best-in-class owner-operators. The firm builds verticals across four core asset classes — Residential (including the Amonte Living multifamily platform), Industrial (shallow-bay), Retail (grocery-anchored), and Self-Storage — acquiring high-quality assets at attractive entry points driven by situational catalysts, underperforming operations, or stressed capital structures. The firm also provides capital and advisory support to real estate operating platforms facing succession or growth challenges.
Product overview
Arselle Investments operates as a private real estate investment platform that invests programmatic GP co-investment capital alongside best-in-class owner-operators. The firm focuses on vertically integrated operating platforms across four core investment verticals: Residential (including the Amonte Living multifamily platform launched in January 2026 with partner Amoroso Companies), Industrial (shallow-bay), Retail (grocery-anchored), and Self-Storage. The strategy centers on acquiring high-quality assets at attractive entry points through active asset management and superior property-level execution.
Differentiator
Problem solved
Functional benefit
Brands
- Amonte Living: Joint multifamily investment platform with Amoroso Companies targeting up to $500 million in acquisitions across Western U.S. markets over two to three years.
Products and services
- Amonte Living
- Residential Investment Platform
- Industrial Investment Platform
- Retail Investment Platform
- Self-Storage Investment Platform
- Capital and Advisory Services
Companies that use Arselle Investments
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Arselle Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arselle Investments partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amoroso CompaniescoreArselle Investments partnered with Amoroso Companies to launch Amonte Living, a multifamily acquisition platform targeting up to $500 million in properties across Western U.S. markets over two to three years. The partnership formalizes an existing relationship where the firms had previously acquired three multifamily properties totaling $90 million in joint ventures in 2025. Amoroso brings 47+ years of track record and operational expertise in multifamily (nearly 8,000 units), while Arselle provides capital markets and asset management experience. The platform aims to capitalize on sector re-pricing and acquire assets at discounts to replacement costs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Arselle Investments competitors and assessment
Company assessmentDirect peers
- Rockpoint Group: Boston-based private equity real estate firm that invests alongside best-in-class operators across multiple asset classes. Rockpoint's operating-partner-driven model and multi-vertical approach closely mirror Arselle's stated strategy.
- Mesa West Capital: Los Angeles-based commercial real estate debt firm with an operator-driven, relationship-based investment model. Comparable in founding pedigree (MSREI/financial institution alumni) and West Coast institutional focus to Arselle.
- Arel Capital: Multifamily-focused private equity firm pursuing programmatic co-investment strategies in U.S. multifamily, with a comparable emerging-manager profile and Western U.S. deal focus similar to Arselle.
- Blue Vista Capital Management: Chicago-based real estate private equity firm with a similar emerging-manager profile and operator-aligned investment model focused on multifamily and student housing. Comparable in size and stage to where Arselle aims to be.
- PCCP, LLC: Los Angeles-based middle-market real estate private equity firm investing debt and equity alongside operator partners. Its mid-market focus and West Coast base make it a direct comparable for Arselle's deal sourcing and capital profile.
- Dune Real Estate Partners: New York-based real estate private equity firm where co-founder Aaron Greeno was previously Partner and Head of the West Coast. Dune invests across commercial real estate with a similar operator-aligned investment philosophy, making it the most directly comparable firm to Arselle.
Broad incumbents
- Starwood Capital Group: Global private investment firm with one of the largest U.S. real estate platforms. Competes with Arselle for operating-partner relationships and LP allocations, and represents the dominant scaled incumbent in the space.
- AEW Capital Management: Large diversified real estate investment manager with multi-strategy, multi-vertical capabilities. While significantly larger and broader than Arselle, it competes for the same institutional LP capital and represents the scaled end-state benchmark.
- Harrison Street: Chicago-based alternative real assets investment manager with a thematic, sector-focused platform across real estate verticals. Demonstrates the scaled version of Arselle's intended multi-vertical strategy and competes for the same LP mandates.
Others
- Morgan Stanley Real Estate Investing (MSREI): The institutional real estate platform where both Arselle founders built their careers and reputations. While not a direct competitor, MSREI represents the source of Arselle's talent moat, relationships, and benchmark for institutional best practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arselle Investments social profiles
Digital presenceArselle Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arselle Investments leadership team
Management profileNumber of profiles
Profiles11 records
Arselle Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arselle Investments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arselle Investments
What does Arselle Investments do?
Arselle Investments is a private real estate investment platform that invests programmatic GP co-investment capital alongside best-in-class owner-operators. The firm builds verticals across four core asset classes — Residential (including the Amonte Living multifamily platform), Industrial (shallow-bay), Retail (grocery-anchored), and Self-Storage — acquiring high-quality assets at attractive entry points driven by situational catalysts, underperforming operations, or stressed capital structures. The firm also provides capital and advisory support to real estate operating platforms facing succession or growth challenges.
Is Arselle Investments a public or private company?
Arselle Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arselle Investments founded?
Arselle Investments was founded in 2025. It employs 1 to 10 people.
Where is Arselle Investments based?
Arselle Investments is headquartered in Los Angeles, United States, in the North America region.
How does Arselle Investments make money?
One revenue line is on record: fund Management and Co-Investment Returns.
Who are Arselle Investments's main competitors?
Direct peers on record are Rockpoint Group, Mesa West Capital, Arel Capital, Blue Vista Capital Management, PCCP, LLC and Dune Real Estate Partners. Broad incumbents are Starwood Capital Group, AEW Capital Management and Harrison Street. Morgan Stanley Real Estate Investing (MSREI) is listed as an others.
Does Arselle Investments have an API?
No public API is recorded for Arselle Investments.
What industry is Arselle Investments in?
Arselle Investments's product category is Real Estate Investment Management. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships). Its NAICS code is 523940 and its SIC code is 6282.