DeepBlue Auto
DeepBlue Auto (Deepal) is a Chinese new energy vehicle brand under Changan Automobile that sells extended-range and electric SUVs and sedans directly to individual and family consumers through owned retail stores, a proprietary app, and WeChat, leveraging Huawei Qiankun smart driving.
- Company typePrivate
- Founded2022
- HeadquartersChongqing, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What DeepBlue Auto does
DeepBlue Auto (深蓝汽车, marketed internationally as Deepal) is a Chinese new energy vehicle brand wholly owned by state-owned Changan Automobile and headquartered in Chongqing, China. Founded in 2022, the company designs, manufactures, and sells a multi-segment lineup of intelligent electric and extended-range hybrid vehicles spanning seven models: the L06 intelligent long-range coupe, S05 compact SUV, S07 mid-size SUV, S09 family flagship six-seat SUV, L07 tech-smart mid-size sedan, G318 hardline off-road SUV, and SL03 sports coupe targeting first-time young buyers.
The core technology stack combines DeepBlue Auto's proprietary Super Extended Range powertrain and a proprietary one-piece end-to-end autonomous driving algorithm with Huawei's Qiankun (乾崑) intelligent driving system, supplemented by standard LiDAR across the lineup, an industry-leading 3nm automotive-grade cockpit chip, and Ferrari-sourced magnetorheological suspension on the L06. The brand secured an L3 autonomous driving license plate in 2025, enabling commercial deployment of advanced hands-off driving features.
DeepBlue Auto operates a direct-to-consumer business model, selling vehicles through company-managed branded retail stores, a proprietary mobile application, and a WeChat mini-program, supported by digital marketing on Douyin, Weibo, and Xiaohongshu. Revenue is generated almost entirely from one-time hardware sales of new energy vehicles to individual retail consumers in the personal and family segments. The company has cumulatively delivered over 700,000 vehicles globally as of December 2025 and closed a Series C round of 6.122 billion yuan (~$873.5M) led by parent Changan Automobile with Chongqing Yufu Holding Group and China Merchants Jinling Financial Asset Investment, with stated proceeds earmarked for high-quality development and global expansion.
DeepBlue Auto firmographics
Firmographics- Name
- DeepBlue Auto
- Legal name
- 深蓝汽车科技有限公司 (Deep Blue Automobile Technology Co., Ltd.)
- Website
- https://deepal.com.cn
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DeepBlue Auto (Deepal) is a Chinese new energy vehicle brand under Changan Automobile that sells extended-range and electric SUVs and sedans directly to individual and family consumers through owned retail stores, a proprietary app, and WeChat, leveraging Huawei Qiankun smart driving.
- Ownership category
- akta.pro rank
DeepBlue Auto industry classification
Industry- Product category
- New Energy Vehicles (Electric & Extended-Range Hybrid)
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)
- akta.pro secondary industries
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive Parts & Accessories Omnichannel (CRAFAEAL)
Keywords
Where DeepBlue Auto is headquartered
LocationHeadquarters
- HQ city
- Chongqing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
DeepBlue Auto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: DeepBlue Auto generates revenue primarily through the direct sale of new energy vehicles (electric and extended-range hybrid vehicles) to individual consumers. The company operates a direct-to-consumer sales model through its branded retail store network, online booking platform, and test drive services. Vehicle purchases represent one-time transactions with potential for aftersales services revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DeepBlue Auto product offering
Product offeringCore offering
DeepBlue Auto designs, manufactures, and sells new energy vehicles including extended-range hybrid and pure electric models across multiple segments (sedans, SUVs, sports coupes, off-road). Each vehicle is equipped with proprietary smart driving technology, full LiDAR sensor suites, and intelligent cockpit systems, sold directly to individual consumers through branded retail stores and digital booking channels.
Product overview
DeepBlue Auto (深蓝汽车) is a new energy vehicle (NEV) brand under Changan Automobile offering a multi-segment portfolio of intelligent electric vehicles. The product lineup spans seven distinct models: L06 (intelligent long-range coupe with Ferrari-sourced magnetorheological suspension and industry-first 3nm automotive-grade cabin chip), S05 (ultra-long-range compact SUV for young buyers), S07 (technology-focused mid-size SUV), S09 (family flagship six-seat SUV with extended-range and Huawei intelligent driving), L07 (tech-smart mid-size sedan), G318 (hardline all-terrain SUV), and SL03 (sports coupe for first-time buyers). Key technology pillars include proprietary super extended-range powertrain, Huawei Qian Kun intelligent driving systems, full LiDAR suite across models, and end-to-end autonomous driving algorithms. The company has delivered over 700,000 vehicles globally and holds L3 autonomous driving certification.
Differentiator
Problem solved
Functional benefit
Brands
- Deepal: New energy vehicle brand under Changan Automobile offering electric vehicles including L06, S05, S07, S09, L07, G318, and SL03 models.
Products and services
- L06 (智能长续航磁流变激光智能轿跑) Long-range intelligent coupe vehicle equipped with Ferrari-sourced magnetorheological suspension, one-piece end-to-end autonomous driving algorithm, full LiDAR sensor suite, and industry-first 3nm automotive-grade cabin chip for premium ride quality and intelligent driving experience.
- S05 (全球超长续航版) Compact SUV with ultra-long range capability, marketed as a multi-color lifestyle recorder for young consumers. Features extended driving range and smart technology suitable for first-time vehicle buyers.
- S07 (科技智能中型SUV) Mid-size SUV with advanced technology features positioned around the concept of 'technology serving life' (科技以生活为本). Targets buyers seeking intelligent features and modern SUV practicality.
- S09 (家庭大六座智慧旗舰SUV) Family flagship six-seat smart SUV combining DeepBlue's Super Extended Range powertrain with Huawei Qiankun intelligent driving system. Designed for family transportation with spacious six-seat configuration and advanced safety technologies.
- L07 (科技智享中型轿车) Tech-smart mid-size sedan combining DeepBlue's Super Extended Range powertrain with Huawei Qiankun intelligent driving system for intelligent driving experience.
- G318 (无忧穿越版) Technology-enabled new hardline SUV with all-terrain capability, marketed as enabling worry-free travel across all road conditions (全路况驾驭无忧). Features rugged design for off-road enthusiasts.
- SL03 (年轻人的第一台运动轿跑) Sports coupe marketed as the first sports coupe for young people (年轻人的第一台运动轿跑). Features attractive styling, smart technology, and dedicated sports technology for an engaging driving experience.
Quantifiable outcome
- Over 700,000 vehicles delivered globally, demonstrating market acceptance and scale achievement
Companies that use DeepBlue Auto
Customer profileSegments2 records
Ideal customer profiles2 records
DeepBlue Auto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DeepBlue Auto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Huawei (华为)coreDeepBlue Auto has a strategic technology partnership with Huawei, integrating Huawei's Qiankun (乾崑) intelligent driving system into its vehicles. The partnership combines DeepBlue's Super Extended Range technology with Huawei's smart driving capabilities, featured prominently in models such as L07 and S09. The company markets this as '左手深蓝超级增程，右手华为乾崑智能' (Left hand: DeepBlue Super Extended Range, Right hand: Huawei Qiankun Intelligence), indicating dual core technology pillars derived from this partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DeepBlue Auto competitors and assessment
Company assessmentBroad incumbents
- BYD: Largest Chinese NEV manufacturer offering BEV and PHEV across all price segments. Comparable as the dominant domestic incumbent DeepBlue must compete with for share and pricing power.
Direct peers
- Zeekr: Premium Chinese NEV brand under Geely focused on smart, tech-forward vehicles. Comparable on premium positioning, technology-led marketing, and DC retail/store model.
- AITO (Seres/Huawei): Huawei-led smart EV brand built with Seres. Directly comparable as another Huawei smart-driving partner brand competing for the same Huawei-enabled premium NEV demand.
- Li Auto: Chinese NEV maker whose lineup is heavily weighted to extended-range electric vehicles (EREVs). Directly comparable powertrain philosophy to DeepBlue's Super Extended Range and family-SUV targeting.
- IM Motors: Premium NEV joint venture between SAIC, Alibaba and Zhangjiang Hi-Tech. Comparable as a Chinese premium smart-EV brand with technology-partner backing and similar target consumer.
- NIO: Premium Chinese NEV manufacturer with direct-to-consumer sales, advanced ADAS, and a multi-SUV/sedan lineup. Closely comparable on premium positioning, smart-driving stack investment, and DC retail model.
- Voyah: Premium NEV brand under Dongfeng offering BEV and extended-range powertrains. Comparable on SOE parent backing, multi-powertrain strategy, and premium SUV positioning.
- GAC Aion: Mass-market Chinese NEV brand under GAC with broad model portfolio and high delivery volumes. Comparable as a Chinese state-backed OEM NEV sub-brand competing across multiple segments.
- XPeng: Chinese smart-EV brand known for in-house autonomous driving stack and broad sedan/SUV portfolio. Comparable on smart-driving differentiation and direct sales to tech-forward consumers.
Emerging players
- Avatr: Premium NEV brand co-developed by Changan, Huawei and CATL. Sister-brand under the same parent and direct Huawei partner, making it the most structurally comparable rival inside Changan's portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DeepBlue Auto social profiles
Digital presenceDeepBlue Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeepBlue Auto leadership team
Management profileNumber of profiles
DeepBlue Auto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeepBlue Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeepBlue Auto
What does DeepBlue Auto do?
DeepBlue Auto designs, manufactures, and sells new energy vehicles including extended-range hybrid and pure electric models across multiple segments (sedans, SUVs, sports coupes, off-road). Each vehicle is equipped with proprietary smart driving technology, full LiDAR sensor suites, and intelligent cockpit systems, sold directly to individual consumers through branded retail stores and digital booking channels.
Is DeepBlue Auto a public or private company?
DeepBlue Auto is a private company. It is classified as corporate owned and is currently operating.
When was DeepBlue Auto founded?
DeepBlue Auto was founded in 2022. It employs 1,001 to 5,000 people.
Where is DeepBlue Auto based?
DeepBlue Auto is headquartered in Chongqing, China, in the Asia region.
How does DeepBlue Auto make money?
One revenue line is on record: electric Vehicle Sales.
Who are DeepBlue Auto's main competitors?
BYD is listed as a broad incumbent. Direct peers are Zeekr, AITO (Seres/Huawei), Li Auto, IM Motors, NIO, Voyah, GAC Aion and XPeng. Avatr is listed as an emerging player.
Does DeepBlue Auto have an API?
No public API is recorded for DeepBlue Auto.
What industry is DeepBlue Auto in?
DeepBlue Auto's product category is New Energy Vehicles (Electric & Extended-Range Hybrid). Its primary akta.pro industry code is IMACAOAC, Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing, with a secondary code of IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS). Its NAICS code is 33632 and its SIC code is 5500.