Crown Brands Group
Crown Brands Group is a newly formed, family-office-backed brand acquisition and management firm that acquires iconic consumer brands and partners with Rafar Group for operations, targeting heritage brands like Hanky Panky for global licensing and premium retail expansion.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crown Brands Group does
Crown Brands Group is a privately held, newly formed (2025) brand acquisition and management firm headquartered at 140 Broadway, New York. Founded by Raymond Dayan (Co-Founder & CEO), Raymond Gindi, Al Gindi, and Hiram Gindi, the firm targets iconic, heritage consumer brands and acquires them with the intent of strategically guiding their long-term growth. Crown's business model rests on a dual-engine structure: Crown focuses on brand strategy, brand equity development, and global licensing, while operational execution (product design, development, e-commerce, and distribution) is handled by partner Rafar Group, the parent of Gelmart International. Capital is provided by G72 Holdings, the family office of Raymond Gindi, whose family co-founded Century 21 department stores.
Crown's revenue model is built on licensing royalties and brand management services for its portfolio brands, with premium retail distribution through department stores, specialty boutiques, and e-commerce. Its inaugural and only disclosed acquisition is Hanky Panky, a 48-year-old intimate apparel brand known for 'The World's Most Comfortable Thong,' acquired in December 2025. Hanky Panky is distributed through over 2,500 top-tier boutiques and major department stores (Nordstrom, Bloomingdale's) worldwide, with the brand claiming one Signature Lace Thong sold every 10 seconds. The firm is positioning itself to build a diversified portfolio of iconic consumer brands and is actively soliciting founders seeking strategic exits that preserve brand DNA. No proprietary technology or AI capabilities are disclosed; the firm's moat is brand equity, retail relationships, and operational leverage through Rafar Group.
Crown Brands Group firmographics
Firmographics- Name
- Crown Brands Group
- Legal name
- Crown Brands Group
- Website
- https://cbgny.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crown Brands Group is a newly formed, family-office-backed brand acquisition and management firm that acquires iconic consumer brands and partners with Rafar Group for operations, targeting heritage brands like Hanky Panky for global licensing and premium retail expansion.
- Ownership category
- akta.pro rank
Crown Brands Group industry classification
Industry- Product category
- Brand Management
- NAICS
- Management of Companies and Enterprises (551)
- akta.pro primary industry
- Luxury Licensing & Brand Management (CRAKAFAL)
Keywords
Where Crown Brands Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crown Brands Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Brand Licensing: Crown generates revenue through global licensing initiatives with best-in-class partners. The company expands brand reach through strategic licensing arrangements for acquired heritage brands.
- Brand Management Services: Revenue derived from strategic brand development services including brand awareness enhancement, consumer engagement, and brand equity growth strategies for portfolio brands.
Go-to-market motion2 records
Distribution channels3 records
Crown Brands Group product offering
Product offeringCore offering
Crown Brands Group is a brand management firm that acquires iconic consumer brands and strategically guides their growth through brand strategy, global licensing and partnerships, and premium retail distribution. It operates a dual-engine model with operational partners such as Rafar Group handling product, e-commerce, and distribution while Crown focuses on brand equity, licensing, and expansion strategy.
Product overview
Crown Brands Group operates as a brand acquisition and management platform that acquires iconic consumer brands and strategically guides their growth. The company's inaugural acquisition is Hanky Panky, a heritage intimate apparel brand founded in 1977, which serves as the anchor asset for Crown's premium brand platform strategy. The platform combines Crown's retail relationships and brand management focus with operational partner Rafar Group's capabilities to drive growth while maintaining brand heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Acquisition & Elevation Platform A brand management and acquisition platform that acquires iconic consumer brands with global recognition and guides their long-term growth through brand strategy, licensing, and premium retail distribution. Offered to founders and owners of heritage consumer brands seeking a strategic exit.
- Strategic Brand Development Services Comprehensive brand strategy services including brand awareness enhancement, consumer engagement, and brand equity growth for portfolio brands. Delivered by Crown's in-house brand strategy team in coordination with operational partners.
- Global Licensing & Partnerships Program A global licensing program that expands brand reach through strategic licensing initiatives with best-in-class partners across categories and channels, generating licensing royalties for the firm and its portfolio brands.
Quantifiable outcome
- One Signature Lace Thong sold every 10 seconds globally
- +1 more outcomes
Companies that use Crown Brands Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Crown Brands Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crown Brands Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Rafar GroupflagshipCrown partnered with Rafar Group for the acquisition of Hanky Panky. Rafar serves as the core operating partner, leveraging over 70 years of experience in the intimate apparel industry to oversee product design, development, e-commerce operations, and distribution. Crown focuses on brand strategy and global licensing while Rafar provides operational excellence. This dual-engine approach allows Crown to maximize market reach and brand equity while utilizing Rafar's best-in-class capabilities.
- Hanky PankyflagshipHanky Panky is the 48-year-old iconic intimate apparel brand acquired by Crown Brands Group in partnership with Rafar Group. Founded in 1977, Hanky Panky pioneered 'The World's Most Comfortable Thong' and has maintained a devoted customer following. The co-founders Gale Epstein and Lida Orzeck will join Hanky Panky's Board of Directors to ensure brand continuity.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Crown Brands Group competitors and assessment
Company assessmentDirect peers
- Centric Brands: A lifestyle brand management business that designs, sources, and distributes licensed and owned brands across apparel and accessories. Comparable as a brand platform operator in adjacent consumer categories.
- Iconix Brand Group: A former publicly traded brand management company that owned and licensed consumer brands (Ocean Pacific, London Fog, Ed Hardy) — a historical peer in the same acquisition-and-licensing model Crown is building.
- WHP Global: A brand management and licensing firm that acquires and licenses consumer brands (Toys"R"Us, Anne Klein, Joe's Jeans). Closely mirrors Crown's model of acquiring heritage brands and monetizing through global licensing partnerships.
- Xcel Brands: A brand-management company that acquires and licenses consumer brands (Isaac Mizrahi, Judith Ripka) and drives revenue through licensing and digital distribution — comparable in focus on heritage-brand equity and licensing-led monetization.
- Authentic Brands Group: The largest U.S. brand-management platform, acquiring and licensing iconic consumer brands (Reebok, Brooks Brothers, Forever 21) through a similar dual-engine model with operating and licensing partners — directly comparable to Crown's acquisition-and-licensing playbook.
- Marquee Brands: A brand-management platform that owns and licenses heritage consumer brands (BCBG, Ben Sherman, Martha Stewart). Same acquisition-and-licensing architecture targeting iconic, founder-led brands.
Others
- Sycamore Partners: A retail-focused private equity firm that acquires consumer brands and retailers (Staples, Belk, Talbots). Comparable as a sponsor archetype pursuing consumer-brand carve-outs and operating turnarounds, though at much larger scale.
- Gelmart International: The intimate apparel manufacturer that is the parent of Crown's operational partner Rafar Group. Comparable as the underlying operating engine for the Hanky Panky brand and a relevant peer in intimates sourcing and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crown Brands Group social profiles
Digital presenceCrown Brands Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Brands Group leadership team
Management profileNumber of profiles
Profiles6 records
Crown Brands Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crown Brands Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Brands Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Brands Group
What does Crown Brands Group do?
Crown Brands Group is a brand management firm that acquires iconic consumer brands and strategically guides their growth through brand strategy, global licensing and partnerships, and premium retail distribution. It operates a dual-engine model with operational partners such as Rafar Group handling product, e-commerce, and distribution while Crown focuses on brand equity, licensing, and expansion strategy.
Is Crown Brands Group a public or private company?
Crown Brands Group is a private company. It is classified as family owned and is currently operating.
When was Crown Brands Group founded?
Crown Brands Group was founded in 2025. It employs 1 to 10 people.
Where is Crown Brands Group based?
Crown Brands Group is headquartered in New York, United States, in the North America region.
How does Crown Brands Group make money?
Two revenue lines are on record. Brand Licensing is the primary driver. The others are brand Management Services.
Who are Crown Brands Group's main competitors?
Direct peers on record are Centric Brands, Iconix Brand Group, WHP Global, Xcel Brands, Authentic Brands Group and Marquee Brands. Others are Sycamore Partners and Gelmart International.
Does Crown Brands Group have an API?
No public API is recorded for Crown Brands Group.
What industry is Crown Brands Group in?
Crown Brands Group's product category is Brand Management. Its primary akta.pro industry code is CRAKAFAL, Luxury Licensing & Brand Management. Its NAICS code is 551.