What 5 Star Windows & Conservatories does

5 Star Windows & Conservatories, legally 5 Star Construction Services Limited, is a Kidderminster-headquartered home improvement specialist founded in 2002 that designs, supplies, and installs windows, doors, conservatories, orangeries, extensions, and roof systems for residential customers across the West Midlands and adjacent UK counties. The product portfolio spans UPVC windows (Extreme, Envisage Flush, Residence collections) and aluminium windows (Eclipse, Origin), a full door range including composite, UPVC, aluminium, bi-folding, French, and patio styles, and the hup! modular living-space extension system. Core technology centres on double-glazed multi-chambered UPVC and thermally broken aluminium frames, multi-point locking, Yale SensCheck smart-lock integration, and Herculean security hinges, all backed by a 20-year guarantee that is double the industry standard. The company operates three retail showrooms (Kidderminster, Worcester, Telford), a dedicated trade counter at Hoo Farm, and a Birmingham training academy, with 51-100 employees including fitters, surveyors, designers, and trade sales staff. Revenue is generated through one-off product sale-and-installation contracts, trade counter sales to fitters and installers (currently ~£2m annually with a target to double by early 2027), FCA-regulated customer finance plans, and the hup! extension offering, distributed via showrooms, website quote requests, in-home consultations, and event-driven launch programming. The company is part of the CO Home Improvement Network and is led by Managing Director Richard Manser.

Name

5 Star Windows & Conservatories

Legal name

5 Star Construction Services Limited

Website

https://5starwindows.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

5 Star Windows & Conservatories is a Kidderminster-based home improvement specialist founded in 2002 that designs, supplies, and installs windows, doors, conservatories, orangeries, and extensions for residential customers across the West Midlands and adjacent UK counties.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Installation

NAICS

Home Centers (444110)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industries

Windows, Doors & Millwork Distribution (CRAOAFAI), Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Home improvement services
• Window installation
• Door installation
• Conservatory construction
• Home extensions

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales and Installation: Sale and professional installation of windows, doors, conservatories, orangeries, extensions, and replacement roofs to residential consumers. Currently generates about £2m annually in trade business.
2. Trade Counter Sales: Trade supplies and materials sold to trade professionals including fitters and installers. Plans to expand trade counters to Telford, Wolverhampton, and Worcester.
3. Finance Plans: Flexible finance options allowing customers to spread costs with low deposits. Credit subject to application and affordability. £1,000 minimum order value, maximum loan value £50,000.
4. hup! Living Space Extensions: Modern, high-performance home extensions sold as a simplified, integrated product offering

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

5 Star Windows & Conservatories designs, supplies, and installs UPVC and aluminium windows, composite/UPVC/aluminium doors (bi-folding, French, patio), conservatories, orangeries, house extensions, glass extensions, the hup! modular extension system, replacement tiled/glass/lantern/flat roofs, roofline products, and outdoor living products such as verandas, pergolas, and hot tubs. The company also runs a trade counter supplying materials to trade professionals. All offerings are backed by a 20-year guarantee and supported through retail showrooms, in-home consultations, and a West Midlands-wide installation service.

Product overview

5 Star Windows & Conservatories is a home improvement specialist offering a comprehensive portfolio of windows, doors, conservatories, living spaces, and outdoor living products. The core product lines include UPVC windows (Extreme, Envisage Flush, and Residence collections) and aluminium windows (Eclipse and Origin ranges), as well as composite, UPVC, and aluminium doors including bi-folding, French, and patio styles. Living space offerings span conservatories (glass roof, tiled roof, solid roof, lean-to, Edwardian, Victorian, and gable styles), orangeries, house extensions, and glass extensions. The company also offers the hup! modular extension system for modern additions, replacement roofs (tiled, glass, lantern, and flat roofs with skylights), and outdoor living products including verandas, pergolas, composite cladding, balustrades, and Passion Spas. Additional services include a Trade Counter for trade professionals, conservatory upgrades completable in 5 days, and security features like Yale SensCheck smart window security. All products are backed by a 20-year guarantee and the company operates showrooms in Kidderminster, Worcester, and Telford.

Differentiator

Problem solved

Functional benefit

Products and services

• Extreme UPVC Windows A+ rated UPVC windows with multi-chambered frames designed for warmth, security, and long-lasting value; one of the core window collections installed across the West Midlands.
• Envisage Flush Windows UPVC flush-fit windows replicating traditional timber aesthetics with modern efficiency and sleek flush frames.
• Residence UPVC Windows Heritage-look UPVC windows combining period charm with thermal performance, available in R9, R7, and R2 configurations.
• Eclipse Aluminium Windows Thermally efficient aluminium windows with ultra-slim sightlines, durable construction, and custom colours and finishes.
• Origin Aluminium Windows Premium British-made aluminium windows offered as an Origin Windows Premier Partner, available in OW70 Slimline and OW80 Premium systems with 150+ colours and finishes.
• Composite Doors Strong composite entrance doors combining multiple materials for enhanced security and style, available in Forté, Palladio, and Fuzion ranges.
• UPVC Doors Low maintenance UPVC doors offering energy efficiency and security for residential properties.
• Aluminium Doors Sleek aluminium doors providing contemporary style, strength, and wide sightlines for modern homes.
• Bi-Folding Doors Folding door systems that open wide to seamlessly connect indoor and outdoor spaces.
• French Doors Classic double-opening doors providing wide elegant openings with strong ventilation flow.
• Patio Doors Sliding patio doors offering smooth operation and maximised glass area for views and natural light.
• Conservatories Bespoke conservatories available in glass roof, tiled roof, solid roof, lean-to, Edwardian, Victorian, and gable styles.
• Orangeries Bespoke orangery extensions blending light, warmth, and traditional extension feel with luxury finishes.
• House Extensions Tailored house extensions crafted to the homeowner's specific home and lifestyle requirements.
• Glass Extensions Modern glass extensions providing seamless indoor-outdoor living with contemporary design.
• hup! Living Spaces Modern, high-performance modular extension system simplifying the extension process with advanced technology and integrated wall finishes; available as hup! conservatories, extensions, and orangeries.
• Replacement Tiled Roofs Modern tiled roof replacements for existing conservatories delivering comfort and improved thermal performance.
• Replacement Glass Roofs Glass roof replacements for conservatories providing natural light with improved thermal performance.
• Flat Roofs & Skylights Flat roof solutions with integrated skylights for contemporary extensions and conversions.
• Lantern Roofs Elegant lantern roof systems adding height and natural light to conservatories and extensions.
• Roofline Products Low-maintenance fascias, soffits, bargeboards, cladding, and guttering to complete roofline installations.
• Verandas & Pergolas Outdoor veranda and pergola structures for year-round enjoyment of garden spaces.
• Composite Cladding Durable composite cladding for external wall finishes.
• Balustrades & Balconies Safety barriers and balcony systems for elevated outdoor spaces.
• Passion Spas (Hot Tubs & Swimspas) Premium hot tubs and swim spas across Signature, Pure, Modern, Exclusive, Sports Swimpas, Fitness, Grizzly, and Turbine collections.
• Trade Counter Supplies Trade supply service for fitters, installers, and building professionals supplying windows, doors, and building materials with dedicated trade sales staff.
• Conservatory Upgrades Smart refurbishment solutions upgrading existing conservatories in 5 days with modern tiled, glass, or solid replacement roofs.

Quantifiable outcome

• 98% of customers would recommend 5 Star to family and friends
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CO Home Improvement NetworkcoreStrategic or Co-development Partner5 Star Windows & Conservatories is part of the CO Home Improvement Network, a network of home improvement specialists sharing resources, best practices, and brand recognition across the network.
• Origin WindowscoreTechnology or Integration5 Star is an Origin Windows Premier Partner, selling and installing Origin aluminium windows, doors, and living space products. Origin is a British manufacturer known for premium aluminium products.
• Financial Conduct AuthorityminorOthersAuthorised and regulated by FCA (FRN: 730066) for providing credit brokering services to customers seeking finance options.
• UltraframecoreTechnology or IntegrationUltraframe roof systems featured in new trade showroom displays. Ultraframe is a leading manufacturer of conservatory roof systems.
• YalecoreTechnology or IntegrationYale SensCheck smart lock technology integrated into windows and doors. Yale's Encloser system features cylindrical cams engaging into window keeps for highest-level security.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Clearview Home Improvements: Midlands-based UK installer of windows, doors, conservatories, and orangeries with strong regional showroom presence. Highly comparable business model and direct geographic adjacency to 5 Star's West Midlands heartland.
• Safestyle UK: Listed UK-focused retailer and installer of replacement windows, doors, and conservatories serving homeowners. Direct competitor with similar value-based go-to-market and geographic overlap in UK regional markets.
• Zenith Staybrite: UK regional installer of windows, doors, conservatories, and home extensions operating across multiple UK regions. Closely comparable service offering, showroom model, and consumer trade-off positioning.

Regional players

• CR Smith: Scotland-based designer, manufacturer, and installer of windows, doors, and living space products. Comparable vertically integrated retail-and-install model, though primarily Scotland-focused rather than West Midlands.
• Pennine Windows & Doors: Northern UK retailer and installer of UPVC and aluminium windows, doors, conservatories, and orangeries. Similar product mix and consumer-facing retail model in a different UK region.

Broad incumbents

• Anglian Home Improvements: National UK home improvements retailer and installer covering windows, doors, conservatories, and roof trim. Large incumbent competitor with similar product mix but wider geographic reach than 5 Star.
• Everest Home Improvements: One of the largest UK home improvement brands offering windows, doors, conservatories, roofing, and driveways. Broader incumbent with national marketing scale and overlapping core categories with 5 Star.

Others

• Pilkington UK (NSG Group): Major glass manufacturer supplying double-glazing units used in 5 Star's window products. Upstream ecosystem participant enabling the product category rather than a direct retail competitor.
• Ultraframe: Leading UK manufacturer of conservatory and extension roof systems featured in 5 Star's trade showroom. Adjacent ecosystem participant that could both supply and compete via its own installer network.
• Origin Global: British manufacturer of premium aluminium windows, doors, and living space products; 5 Star is an Origin Premier Partner. Comparable as a supplier/partner but also a competitor through other installer partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Windows5Star
• Facebookfacebook.com/5starwindowsandconservatories
• LinkedInlinkedin.com/company/5-star-windows-and-conservatories

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Star Windows & Conservatories