MR Cricket Hockey

What MR Cricket Hockey does

MR Cricket Hockey (legal name: MR Cricket MR Hockey) is a privately held UK specialist retailer of cricket and hockey equipment, operating from a single physical showroom in Burwell, near Cambridge, alongside a WooCommerce-based e-commerce website serving customers across England. The product portfolio spans cricket (bats, bags, footwear, protection, wicket-keeping equipment, clothing, accessories) and hockey (sticks, shoes, bags, protection, goalkeeping equipment, clothing), sourced from more than 40 international brands including Gray Nicolls, Gunn & Moore, Kookaburra, Adidas, New Balance, Grays, Osaka, Y1, and TK Hockey. The business also operates a B2B teamwear division supplying customized kit to over 120 cricket clubs, hockey clubs, county teams, schools, and universities, with bespoke online club shops enabling direct-to-player ordering with club badges and sponsor logos. A dedicated schools wear program serves named institutions including Fairstead House Prep School, Holme Court School, St Louis Catholic Academy, Stephen Perse Cambridge, and The Perse School.

Revenue is generated through two streams: one-time retail product sales to individual consumers (price points from approximately £10 entry-level items to over £1,300 premium cricket bats) and one-time customized teamwear sales to institutional B2B buyers, with no subscription model and no app. Distribution is purely domestic (UK). The six-person team is led by Merrick Fuller (shop manager, Sky Sports Cricket Coach of the Year 2009) and Paul Redfarn (ex-England U19 captain), providing credible in-store expertise and bat-preparation services that anchor the experiential retail proposition.

The business is independently owned with no disclosed institutional investors, parent company, funding rounds, founding date, or executive leadership changes documented in the available source data. No patents, trademarks, certifications, regulatory actions, mergers, acquisitions, partnerships, or AI/technology capabilities are disclosed. Operational scale is modest — a single retail location, six named team members, 120+ small institutional B2B customers — and revenue is not publicly reported.

Name

MR Cricket Hockey

Legal name

MR Cricket MR Hockey

Website

https://mrcrickethockey.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MR Cricket Hockey is a privately held UK specialist retailer of cricket and hockey equipment, operating a single showroom in Burwell, Cambridge, and a WooCommerce e-commerce site, serving individual players and over 120 clubs, schools, and universities through its customized teamwear division.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

akta.pro secondary industry

Lacrosse Equipment Retail (CRAMAEAF)

Keywords

• Cricket equipment retail
• Hockey equipment retail
• Sports teamwear supply
• Custom team uniforms
• Sporting goods retail

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of cricket and hockey equipment through e-commerce website and physical store. Products include bats, protective gear, footwear, bags, clothing, sticks, and accessories from major brands.
2. Teamwear Customization: Supply and customization of team kit for clubs, schools, counties, and universities. Includes bespoke club shops for direct-to-player ordering and personalization with club badges and sponsor logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MR Cricket Hockey is a UK-based specialist retailer of cricket and hockey equipment, operating a physical store in Burwell, Cambridge alongside a WooCommerce e-commerce website. The company stocks equipment from over 40 major brands across bats, footwear, protection, bags, clothing, sticks, and accessories, while also running a B2B teamwear division that supplies customized kit to 120+ clubs, schools, counties, and universities via bespoke online club shops.

Product overview

MR Cricket Hockey is a specialist retailer of cricket and hockey equipment operating both online and from a physical store in Burwell, Cambridge. The company offers an extensive product portfolio organized into two main divisions: cricket equipment (comprising bats, bags, footwear, protection gear, wicket keeping equipment, clothing, and accessories) and hockey equipment (including sticks, shoes, bags, protection, goalkeeping gear, and clothing). The business also operates a teamwear customization service supplying over 120 clubs, counties, schools, and universities with personalized sports wear through bespoke online club shops. Products span multiple international brands including Gray Nicolls, Gunn & Moore, Adidas, Kookaburra, New Balance, and various UK handmade bat makers, along with hockey brands such as Grays, Osaka, Y1, and TK Hockey.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Bats English willow and Kashmir willow cricket bats in various grades and sizes for players of all abilities from junior to senior levels.
• Cricket Equipment Range Full cricket equipment line including bats, bags, footwear, protective gear (helmets, gloves, pads), wicket keeping equipment, clothing, and accessories from brands such as Gray Nicolls, Gunn & Moore, Kookaburra, Adidas, Masuri, and New Balance.
• Hockey Sticks Composite hockey sticks with varying carbon percentages (0-100%) and bow types (low, mid, extra low) from brands such as Adidas, Grays, Kookaburra, Osaka, Y1, and TK Hockey.
• Hockey Equipment Range Full hockey equipment line including sticks, astro shoes and indoor footwear, bags, protective equipment (helmets, mouthguards, gloves, pads), goalkeeping sets, and clothing from brands such as Adidas, Grays, Kookaburra, Osaka, Y1, TK Hockey, Asics, Mizuno, and Mercian Hockey.
• Teamwear Service Bespoke teamwear customization service supplying clubs, schools, counties, and universities with personalized sports wear, including dedicated online club shops for direct player ordering with club badges and sponsor logos.
• Schools Program School uniform and sportswear supply program for educational institutions including Fairstead House Prep School, Holme Court School, St Louis Catholic Academy, Stephen Perse Cambridge, and The Perse School.
• Gift Cards Gift cards available for purchase on the MR Cricket Hockey website, redeemable against products in the retail range.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Just Hockey: Just Hockey is a UK-based online hockey specialist stocking sticks, protection, footwear, and apparel. It competes in the same hockey buyer segment as MR Cricket Hockey's hockey division, with a similar mid-market specialist positioning and overlapping brand portfolio.
• Lovell Hockey: Lovell Hockey is a UK specialist hockey retailer carrying sticks, shoes, protection, and teamwear from brands such as Grays, TK, and Adidas. It directly overlaps MR Cricket Hockey's hockey equipment range and targets the same clubs, schools, and individual players with comparable online and bespoke club shop services.
• Pro Direct Cricket: Pro Direct Cricket is a UK-based online specialist retailer of cricket equipment and apparel stocking many of the same premium brands as MR Cricket Hockey (Gray Nicolls, Kookaburra, Adidas). It competes head-to-head in cricket bats, footwear, protection, and teamwear, but with a pure-play digital model and broader UK reach.
• Hockey World: Hockey World is a UK hockey equipment retailer carrying sticks, shoes, protection, and clothing from leading brands. It competes in the same field hockey buyer segment as MR Cricket Hockey's hockey division and serves overlapping club and school customers.
• Total Hockey: Total Hockey is a UK hockey specialist retailer with online sales and teamwear services, stocking sticks, protection, and apparel from brands such as Grays, Adidas, and Osaka. It overlaps with MR Cricket Hockey's hockey equipment and club teamwear offerings for UK clubs and schools.
• JDH Cricket: JDH Cricket is a UK cricket equipment specialist offering bats, protection, footwear, and accessories with both online and physical retail. It directly competes with MR Cricket Hockey in the English willow bat category and teamwear supply, targeting similar club and individual customers.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer operating large-format stores and a strong UK e-commerce site, including cricket and hockey categories. It competes on price and breadth rather than specialist expertise, overlapping MR Cricket Hockey's customer base but with vastly greater scale and a multi-sport portfolio.
• Sports Direct / Frasers Group: Sports Direct is the UK's largest discount sporting goods retailer, stocking cricket and hockey equipment alongside a wide apparel and footwear range. It competes on price and availability rather than specialist service, but its scale and marketing reach make it a default alternative for budget-conscious cricket and hockey buyers.

Regional players

• Wigmore Sports: Wigmore Sports is a long-established London-based cricket and tennis specialist retailer with a strong physical store and online presence. It overlaps with MR Cricket Hockey's cricket equipment range and high-end bat customization services, but is geographically concentrated in London rather than the East of England.

Others

• Slazenger: Slazenger is a heritage cricket and sports brand that supplies equipment and apparel through its own channels and retailers. As a stocked and adjacent brand rather than a direct retailer, it represents the supplier side of the value chain that MR Cricket Hockey depends on for its cricket range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MrCricketHockey
• Facebookfacebook.com/MrCricketHockey
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Cricket Hockey