Wigmore Sports Ltd
Wigmore Sports Ltd is a privately held London-based specialist retailer of racket sports equipment, operating a single Marylebone showroom and e-commerce site selling tennis, badminton, padel, squash, and pickleball rackets, apparel, footwear, and accessories, with in-store stringing and demo rental services.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wigmore Sports Ltd does
Wigmore Sports Ltd is a privately held UK specialist retailer of racket sports equipment, founded in 1981 and headquartered at 39 Wigmore Street, Marylebone, London. The company operates a single physical retail showroom combined with a transactional e-commerce website at wigmoresports.co.uk, serving both walk-in London customers and online UK consumers via click-and-collect and home delivery (free over £75).
The product range centres on tennis, badminton, padel, squash, and pickleball rackets and bats, with over 2,000 rackets in inventory from major brands including Wilson, Babolat, Head, Yonex, and Tecnifibre. Adjacent categories cover men's, women's, and junior apparel; sports footwear; luggage and racket bags; and accessories such as strings, grips, balls, and shuttlecocks. Differentiated services include in-store professional racket stringing with custom tension and customization options (pallet replacement, weight balancing, grip enlargement, grommet replacement), a demo racket hire programme (£10 first week, £5/day thereafter), and the Champions Club loyalty scheme earning 1 point per £10 spent.
Revenue is generated through one-time retail sales and ancillary professional services revenue (stringing, demo rentals). The go-to-market is direct-to-consumer via the store and website, with no B2B or wholesale distribution identified. The company has six employees, no disclosed funding, and no parent company, and relies on third-party infrastructure (Cybertill for hosting, Worldpay for payments, UPS for delivery) to operate the e-commerce channel.
Wigmore Sports Ltd firmographics
Firmographics- Name
- Wigmore Sports Ltd
- Legal name
- Wigmore Sports Ltd
- Website
- https://wigmoresports.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wigmore Sports Ltd is a privately held London-based specialist retailer of racket sports equipment, operating a single Marylebone showroom and e-commerce site selling tennis, badminton, padel, squash, and pickleball rackets, apparel, footwear, and accessories, with in-store stringing and demo rental services.
- Ownership category
- akta.pro rank
Wigmore Sports Ltd industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582), Luggage and Leather Goods Retailers (45832)
- akta.pro primary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
- akta.pro secondary industries
- Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH)
Keywords
Where Wigmore Sports Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wigmore Sports Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales of Racket Sports Equipment: Sale of tennis, badminton, padel, squash, and pickleball rackets along with associated equipment including footwear, apparel, luggage, and accessories. Products are sold through both physical retail store and e-commerce website with pricing ranging from £150-£310 for rackets.
- Stringing and Restringing Services: In-store professional racket stringing service for tennis, badminton, squash and racquetball. Offers various string types and tension customization options. Custom stringing may add up to 24 hours to order processing.
- Demo Racket Rental: Demo racket program where customers pay full retail price upfront, then receive refund minus rental charges. First week rental is £10 fixed, subsequent days charged at £5/day. Maximum rental period is 2 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for racket sports equipment |
| Other | Pay-as-you-go | Champions Club loyalty program |
| Unit Pricing | Pay-as-you-go | Demo racket rental service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wigmore Sports Ltd product offering
Product offeringCore offering
Wigmore Sports Ltd is a specialist London-based racket sports retailer selling tennis, badminton, padel, squash, and pickleball rackets and equipment, plus apparel, footwear, luggage, and accessories from leading brands such as Wilson, Babolat, Head, Yonex, Tecnifibre, Adidas, Nike, and Lacoste. The business operates a single physical store at 39 Wigmore Street, London, and an e-commerce website, supported by in-store professional racket stringing services and a demo racket rental program.
Product overview
Wigmore Sports Ltd is a specialist racket sports retailer offering a comprehensive range of products across tennis, badminton, padel, squash, and pickleball. The business operates as a traditional e-commerce retail store with an integrated in-store presence at 39 Wigmore Street, London. Their product portfolio centres on tennis rackets (featuring brands like Wilson, Babolat, Head, Tecnifibre, and Yonex) complemented by badminton, padel, squash, and pickleball equipment. They provide apparel for men, women, and juniors across multiple sports fashion brands, footwear, luggage, and racket accessories including balls, shuttlecocks, strings, and grips. Key differentiated services include professional racket stringing, a demo racket programme allowing customers to trial equipment before purchase, and the Champions Club Card loyalty programme. With over 2,000 rackets available, the focus is on specialist expertise in racket sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Rackets Adult and junior tennis rackets from major brands including Wilson, Babolat, Head, Tecnifibre, and Yonex, sold through the Wigmore Sports store and website.
- Badminton Rackets
- Padel Bats
- Squash Rackets
- Pickleball Paddles
- Racket Stringing Service
- Demo Racket Service
- Menswear
- Womenswear
- Junior Clothing
- Sports Footwear
- Luggage and Racket Bags
- Racket Sports Accessories
- Gift Cards
Companies that use Wigmore Sports Ltd
Customer profileSegments5 records
Ideal customer profiles3 records
Wigmore Sports Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wigmore Sports Ltd partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- WilsoncoreStockist of Wilson tennis, badminton, and apparel products. Major brand offering in the racket category with full product range including Pro Staff, Clash, Ultra, and RF01 series rackets.
- BabolatcoreStockist of Babolat tennis and padel products including Pure Drive, Pure Strike, and RPM string lines. Offers full range of Babolat rackets and accessories.
- HeadcoreStockist of Head tennis and badminton products. Major brand partner with extensive racket range including Speed, Prestige, and Extreme series.
- YonexcoreStockist of Yonex tennis, badminton, and squash products. Major racket brand with extensive product range including Ezone, Vcore, Percept, Astrox, and Nanoflare series.
- TecnifibreminorStockist of Tecnifibre tennis rackets and strings. Offers Tecnifibre TF40 series and string products.
- AdidasminorStockist of Adidas tennis and sports apparel for women including dresses, skirts, leggings, and footwear.
- NikeminorStockist of Nike sports apparel and footwear for racket sports.
- LacosteminorStockist of Lacoste tennis apparel including polos, shorts, jackets and Lacoste-branded rackets. Premium lifestyle sportswear brand.
- VolklminorStockist of Volkl tennis rackets and Cyclone string products.
- Bull PadelminorStockist of Bull Padel padel bats including Vertex series. Growing padel brand.
- UPSminorDelivery service provider for online orders. Used for order fulfillment and Russia shipment clearance process.
- WorldpayminorCard payment processor for online purchases on the e-commerce website.
- CybertillminorWebsite hosting provider for the e-commerce platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wigmore Sports Ltd competitors and assessment
Company assessmentBroad incumbents
- Wilson Sporting Goods: Manufacturer of tennis, badminton, and squash equipment that also sells directly to consumers online. Overlaps with Wigmore on product but bypasses specialist retail, making it both a supplier and a competitive threat.
- Decathlon: Global sporting goods retailer with strong UK footprint and a dedicated racket sports assortment including own-brand rackets (Artengo, Perfly). Broader catalogue than Wigmore but overlapping customer base and price-led competition.
- Amazon UK: Dominant online marketplace where racket sports consumers can purchase rackets, apparel, footwear, and accessories from premium brands. Competes on price, breadth, and convenience rather than specialist expertise.
- Sports Direct: Mass-market UK sporting goods retailer under Frasers Group selling tennis, badminton, and squash equipment alongside broader sportswear. Competes on price and convenience rather than specialist expertise.
Direct peers
- Sweatband.com: UK online retailer specialising in tennis, badminton, and squash equipment and apparel. Similar scale and target customer to Wigmore, with comparable reliance on premium brand distribution.
- Direct Tennis Supplies: UK tennis equipment retailer with racket stringing services and a wide selection of brands. Comparable specialist focus on tennis rackets and ancillary services.
- Pro:Direct Tennis: UK-based specialist racket sports retailer with deep inventory of tennis, badminton, and squash rackets, apparel, and footwear. Highly comparable to Wigmore on customer base, brand portfolio, and product breadth.
- Tennis-Point: European racket sports specialist retailer selling tennis, badminton, padel, and squash equipment directly to consumers online and through stores. Closest direct competitor to Wigmore given similar multi-sport, premium-brand, expert-led positioning.
- Central Sports: UK specialist racket sports retailer with decades of heritage, offering tennis, badminton, and squash equipment, apparel, and stringing services. Similar heritage specialist positioning to Wigmore.
Emerging players
- Smash & Co Tennis: Smaller UK tennis specialist retailer offering rackets, apparel, and stringing services. Comparable specialist-expert positioning to Wigmore but smaller scale and more limited multi-sport coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wigmore Sports Ltd social profiles
Digital presenceWigmore Sports Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wigmore Sports Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Wigmore Sports Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wigmore Sports Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wigmore Sports Ltd
What does Wigmore Sports Ltd do?
Wigmore Sports Ltd is a specialist London-based racket sports retailer selling tennis, badminton, padel, squash, and pickleball rackets and equipment, plus apparel, footwear, luggage, and accessories from leading brands such as Wilson, Babolat, Head, Yonex, Tecnifibre, Adidas, Nike, and Lacoste. The business operates a single physical store at 39 Wigmore Street, London, and an e-commerce website, supported by in-store professional racket stringing services and a demo racket rental program.
Is Wigmore Sports Ltd a public or private company?
Wigmore Sports Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wigmore Sports Ltd founded?
Wigmore Sports Ltd was founded in -1. It employs 1 to 10 people.
Where is Wigmore Sports Ltd based?
Wigmore Sports Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Wigmore Sports Ltd make money?
Three revenue lines are on record. Retail Sales of Racket Sports Equipment is the primary driver. The others are stringing and Restringing Services and demo Racket Rental.
Who are Wigmore Sports Ltd's main competitors?
Broad incumbents on record are Wilson Sporting Goods, Decathlon, Amazon UK and Sports Direct. Direct peers are Sweatband.com, Direct Tennis Supplies, Pro:Direct Tennis, Tennis-Point and Central Sports. Smash & Co Tennis is listed as an emerging player.
Does Wigmore Sports Ltd have an API?
No public API is recorded for Wigmore Sports Ltd.
What industry is Wigmore Sports Ltd in?
Wigmore Sports Ltd's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail, with a secondary code of CRAMAFAI, Racquet Sport Footwear & Apparel Retail. Its NAICS code is 45911.