What WGC Cranes does

WGC Cranes (legal entity WGC Crane Group Pty Ltd, ABN 30 002 091 287) is an Australian crane hire, heavy lift, and logistics company founded in 1990 and headquartered at Smeaton Grange, NSW, with additional depots in Berkeley (NSW) and Norlane (VIC). The company operates a fleet of over 110 modern mobile, crawler, rough terrain, and pick-and-carry cranes with lifting capacities from 13 tonnes to 400 tonnes, supplemented by telescopic booms up to 90m and maximum lifting heights of 148m; fleet average age is under six years. WGC is a wholly-owned subsidiary of Freo Group, itself owned by Berkshire Hathaway, which collectively controls over 480 mobile cranes ranging from 3 to 800 tonnes across Australia.

The business generates revenue through three streams: short-term and project-based crane rental (mobile, crawler, rough terrain, pick-and-carry), specialized heavy lift services for major infrastructure projects including engineering consultation and execution, and complementary warehousing and logistics services. Pricing is quote-based and not publicly disclosed. The customer base is split between large enterprise infrastructure and construction projects — including Northwest Rail Link, WestConnex, NorthConnex, Burrill Bridge, Macarthur Square, and the B1 Chester Apartments — and a day-to-day crane hire segment serving ongoing construction and industrial needs. Distribution is direct, via phone, email ([email protected]), and a website booking system.

WGC holds DNV-certified ISO 9001 (since 2018) and ISO 45001 (since 2021) certifications and is a Supply Nation member. Between February 2025 and February 2026, the company added five senior leaders including a new President (Brian Adams), VP Finance, Director HR, and General Managers for Renewables & Projects and Eastern Region Operations (covering Queensland and Northern Territory), indicating an active expansion phase into renewable energy and new geographies under the Berkshire Hathaway umbrella.

Name

WGC Cranes

Legal name

WGC Crane Group Pty Ltd

Website

https://wgccranes.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WGC Cranes is an Australian crane hire and heavy lift services provider operating 110+ mobile, crawler, rough terrain, and pick-and-carry cranes (13t–400t) from three east-coast depots, serving blue-chip infrastructure, construction, and industrial clients as a subsidiary of Freo Group (Berkshire Hathaway).

Ownership category

akta.pro rank

Product category

Crane Hire & Heavy Lift Services

NAICS

Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobile & Crawler Cranes (IMAHAJAA)

akta.pro secondary industries

Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Mobile crane hire
• Heavy lift services
• Crawler crane rental
• Construction rigging services
• Crane fleet services

Headquarters

HQ city

Grange

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Crane Hire Services: Short-term and project-based crane rental services for mobile cranes, crawler cranes, rough terrain cranes, and pick-and-carry cranes. Revenue generated through hourly, daily, or project-based rental arrangements.
2. Heavy Lift Services: Specialized heavy lift services for major infrastructure projects including engineering consultation and project execution.
3. Warehousing & Logistics: Additional warehousing and logistics services complementing core crane hire operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WGC Cranes provides mobile crane hire, heavy lift, and warehousing & logistics services for construction and infrastructure projects. Its fleet comprises over 110 modern mobile, crawler, rough terrain, and pick-and-carry cranes with lifting capacities from 13t to 400t, operating from three depots across Sydney and Melbourne on Australia's east coast. Services are delivered directly to enterprise clients through phone, email, and an online booking system.

Product overview

WGC Cranes is a crane hire company operating as part of the Berkshire Hathaway-owned Freo Group. The company operates a comprehensive fleet of over 80 modern mobile, crawler, pick-and-carry, and rough terrain cranes (with the broader group operating 480+ cranes across Australia) ranging from 13 tonnes to 400 tonnes capacity. Services include crane hire (mobile, crawler, pick-and-carry, rough terrain/city cranes), heavy lift solutions for major infrastructure projects, and warehousing & logistics. The company operates three depots across Sydney and Melbourne on Australia's east coast, serving major infrastructure projects including rail links, bridges, and commercial construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Crane Hire Mobile crane rental services featuring a diverse fleet of all-terrain and city cranes ranging from 13t to 400t capacity, for construction, infrastructure, and industrial projects.
• Pick-and-Carry Crane Hire Compact crane services for tighter spaces including Franna cranes (13t to 40t) and city cranes designed for urban environments and limited access sites.
• Crawler Crane Hire Track-mounted crane rental for heavy lifting applications including Liebherr, Kobelco, and Manitowoc crawler cranes with capacities from 15t to 280t.
• Rough Terrain / City Crane Hire Specialized crane rental for rough terrain and urban environments including Kato and other city crane models for projects with limited access.
• Heavy Lift Services Specialized heavy lift solutions for major infrastructure projects including wind energy, commercial construction, and large-scale industrial applications, with engineering consultation and project execution.
• Warehousing & Logistics Logistics and warehousing services complementing crane hire operations for comprehensive project support.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Liebherr: Global manufacturer of mobile and crawler cranes whose equipment makes up a meaningful portion of WGC's fleet (Liebherr-branded units up to 230t). While primarily a manufacturer, Liebherr also operates rental services in some markets and is a key competitive reference point for fleet quality and technology.
• Manitowoc Company: US-listed global manufacturer of crawler cranes (including Manitowoc, Grove, and Potain brands). Grove 400t units are featured in WGC's fleet; Manitowoc is a key OEM and competitor in the broader lifting equipment market.
• Ashtead Group / Sunbelt Rentals: One of the largest equipment rental companies globally (Sunbelt Rentals in North America, A-Plant in UK). Relevant as a comparable business model for capital-intensive rental fleets serving construction and infrastructure customers at scale.
• United Rentals: World's largest equipment rental company. While primarily aerial and general construction equipment, its scale, capital access, and customer relationships make it a strategic benchmark for how a capital-rich rental leader competes for major project work globally.

Emerging players

• Kennards Hire: Australian family-owned equipment rental company with broad general-purpose and specialized equipment. While smaller and more focused on light/medium equipment than WGC, it competes for portions of the same day-to-day construction rental market in Australia.

Direct peers

• Quay Crane Solutions (formerly RGM Cranes): Australia-based crane hire and rigging services company serving the same construction and infrastructure clients with mobile and crawler cranes. Comparable fleet age and capacity range to WGC's offering.
• United Crane Hire: Australian crane hire specialist operating crawler and mobile cranes for construction and infrastructure projects. Directly comparable offering focused on the same crane rental use case as WGC, primarily on Australia's east coast.
• Coates Hire: Australia's largest equipment rental company, owned by Seven Group Holdings. Operates a national fleet across cranes, earthmoving, and access equipment serving the same construction and infrastructure customers as WGC, with comparable scale and a broader product range.
• Boom Logistics: ASX-listed Australian crane hire and lifting solutions provider. Direct competitor offering mobile and crawler crane hire across mining, infrastructure, and construction, with comparable blue-chip client base and similar fleet composition.
• Tutt Bryant Equipment: Long-established Australian equipment distributor and rental company operating cranes, earthmoving, and lifting equipment. Overlaps with WGC in crane hire and serves similar construction and infrastructure clients across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wgc-cranes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGC Cranes