Hocus Pocus

What Hocus Pocus does

Cervejaria Hocus Pocus is a Brazilian craft brewery founded in 2014, headquartered in Rio de Janeiro, with 51-100 employees. The company produces a portfolio of craft beers organized across core/essential SKUs (Orange Sunshine Blonde Ale 5.0% ABV, Interstellar IPA 7.0% ABV, APA Cadabra 5.2% ABV, Aura Session Hazy IPA), limited-edition seasonal releases (Maya Czech Pils, Ground Yourself Stout 11.5% ABV, Overdrive 8.5% ABV, Curadoria), curated kits (O Portal Original, Lupuladas, Mais Vendidas), branded merchandise, and operates company-owned physical bars (DNA Bares). Its core technology is a proprietary brewing methodology the company brands as "authorial alchemy," combining recipe research with artistic creativity to produce "living liquids" — the company's framing suggests unpasteurized or naturally conditioned craft beer with a distinct branding/positioning layer for each SKU.

Name

Hocus Pocus

Legal name

Cervejaria Hocus Pocus

Website

https://cervejariahocuspocus.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Brazilian craft brewery (founded 2014, Rio de Janeiro) producing core, seasonal, and limited-edition craft beers, curated kits, and merchandise, sold via DTC e-commerce, subscription club, company-owned bars, and a B2B reseller program to craft beer enthusiasts and retail partners across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: E-commerce sales of craft beers including essentials (year-round) and seasonal (limited edition) products. Products sold in various sizes (355ml, 375ml, 473ml, 500ml) at different price points.
2. Subscription Club (Clube de Assinatura): Recurring subscription service offering 20% discount to members. Monthly or periodic deliveries of curated beer selections.
3. B2B Reseller/Bulk Sales: Wholesale and bulk sales to resellers and retail partners through B2B program.
4. On-Premise Bar Sales: Sales through company-owned bar locations (Nossos bares) for on-premise consumption including beers, seasonal offerings, and food pairings.
5. Merchandise: Sale of branded merchandise including ecobags and other items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hocus Pocus is a Brazilian craft brewery that produces and sells artisanal beers across multiple styles (Blonde Ale, IPA, APA, Session Hazy IPA, Czech Pils, Stout) in 355ml–500ml formats. The portfolio includes year-round essentials, limited-edition seasonal releases, curated beer kits, a subscription club (Clube de Assinatura) offering 20% off, branded merchandise, and on-premise consumption through company-owned themed bars (DNA Bares). Products are sold direct-to-consumer nationwide in Brazil via a Shopify storefront and through a B2B reseller program.

Product overview

Hocus Pocus is a Brazilian craft brewery operating since 2014, built around the concept of beers as 'vehicles of consciousness expansion.' The portfolio is organized across three tiers: (1) Core/Essential beers — Orange Sunshine (Blonde Ale, 5.0% ABV), Interstellar (IPA, 7.0% ABV), APA Cadabra (APA, 5.2% ABV), and Aura (Session Hazy IPA) — all in 500ml bottles; (2) Seasonal and limited-edition beers — Maya (Czech Pils, 355ml), Ground Yourself (Stout, 11.5% ABV, 375ml), Overdrive (8.5% ABV, 473ml), and Curadoria Hocus Pocus — sold in small batches with limited stock; (3) Packaged bundles — 'O Portal Original' (all core beers), 'Lupuladas' (hoppy selection), and 'Mais Vendidas' (bestseller selection); (4) Subscription Club offering 20% discount; (5) Merchandise including ecobags and apparel; and (6) Physical bar locations (DNA Bares). The brand uses a mystical 'portal' metaphor across its labeling and positioning, with each label representing a different flavor journey.

Differentiator

Problem solved

Functional benefit

Brands

• Hocus Pocus: Craft beer brand producing various beer styles including Blonde Ale, IPA, APA, Session Hazy IPA, Czech Pils, and Stout. Known for 'living liquids' with authorial alchemy and personality infusion.

Products and services

• Orange Sunshine 500ml (Blonde Ale)
• Interstellar 500ml (IPA)
• APA Cadabra 500ml (APA)
• Aura 500ml (Session Hazy IPA)
• Maya 355ml (Czech Pils)
• Ground Yourself 375ml (Stout)
• Overdrive 473ml
• Curadoria Hocus Pocus
• O Portal Original Kit
• Lupuladas Kit
• Mais Vendidas Kit
• Clube de Assinatura (Subscription Club)
• Branded Merchandise (incl. Space Ecobag)
• DNA Bares (On-Premise Bar Locations)
• Quero Revender (B2B Reseller Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cervejaria 2Cabeças: Independent craft brewery based in Rio de Janeiro state. Highly comparable as a Rio-based craft peer competing in the same regional market with similar premium positioning and experimental style range.
• Cervejaria Tupiniquim: Brazilian craft brewery known for experimental styles and creative branding. Comparable in scale, creative positioning, and craft enthusiast target market.
• Cervejaria Invicta: Brazilian craft brewery with focus on Brazilian ingredients and cultural branding. Comparable as an independent craft peer with branded storytelling and on-premise venues.
• Cervejaria Colorado: Pioneer Brazilian craft brewery founded in 1995, now owned by AB InBev. Directly comparable as a Brazilian craft beer maker with broad style portfolio and nationwide distribution; differs in scale and corporate backing.
• Way Beer: Brazilian craft brewery from Curitiba with strong brand identity and broad style range. Comparable as an independent craft brewer with similar premium positioning and DTC emphasis.
• Cervejaria Bamberg: Established Brazilian craft brewery with traditional style focus. Comparable in business model (craft brewing, multiple beer styles, Brazilian distribution) and target consumer.
• Cervejaria Wäls: Major Brazilian craft brewery (now owned by Heineken), based in Belo Horizonte. Comparable as a nationally distributed Brazilian craft brewery with multi-style portfolio and on-premise venues.

Broad incumbents

• Stone Brewing: Large US craft brewery known for bold branding and hop-forward styles. Comparable as an incumbent whose edgy brand identity and broad style range offer a useful benchmark for Hocus Pocus's premium positioning.
• Sierra Nevada Brewing Co. Large US craft brewery and global craft benchmark. Relevant as an established craft incumbent whose premium positioning, brand storytelling, and style portfolio parallel the trajectory Hocus Pocus could follow at scale.
• Brooklyn Brewery: Major international craft brand with lifestyle-driven marketing. Comparable as a craft incumbent demonstrating how brand-led storytelling can scale premium beer into mainstream cultural relevance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CervejariaHocusPocus
• Instagraminstagram.com/hocuspocus
• TikToktiktok.com/@cervejariahocuspocus
• Xx.com/HocusPocusBR
• Facebookfacebook.com/hocuspocus
• LinkedInlinkedin.com/company/cervejaria-hocuspocus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hocus Pocus