RentalTide

What RentalTide does

RentalTide is an AI-powered rental operations platform serving boat rental companies, marinas, equipment rental businesses, tour and experience operators, and spa/wellness facilities. Founded in 2025 by Nick Sutherland (CEO) and Eric Boisvert (CRO), the company is headquartered in Ottawa, Canada with a US registered office in Dover, Delaware, and operates on a transaction-based revenue model charging 2.5-4.9% per completed booking with no monthly fees, setup fees, or contracts. The platform reports over $20 million in processed transactions across 100+ rental locations worldwide.

The product is unified around TideAI V2, a proprietary in-house AI engine that powers 30+ production features including ShipShape damage assessment, an AI Booking Agent, AI Dynamic Pricing, a Voice AI Phone Agent, identity verification with biometric matching, staff forecasting, predictive maintenance, an Operations Copilot, an AI Marketing Suite, and smart cart recovery. Core modules cover bookings and calendar, fleet and asset management with GPS integration, physical POS terminals, payments and digital waivers, and a reporting layer, exposed via web, iOS, Android, and a RESTful API.

Distribution is product-led through a self-serve free onboarding flow ($0, no credit card required) complemented by a sales-assisted motion for mid-market operators via "Book a Demo" CTAs. The company has built a 40+ integration ecosystem across payments (Stripe), identity (Stripe Identity), accounting (QuickBooks, Xero, Wave), GPS (VectraGPS, One Step GPS), insurance (Buoy, vQuip), surveillance (Solink), marketplaces (Viator, GetYourGuide, Google Things to Do, WetRentals, Lets Batch), and marketing platforms (Meta, Google, TikTok). It maintains PCI DSS Level 1, SOC 2 Type II, ISO 27001, GDPR, CCPA/CPRA, and PIPEDA compliance via AWS, Stripe, and Auth0 infrastructure.

Name

RentalTide

Legal name

RentalTide Inc.

Website

https://rentaltide.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

RentalTide is an AI-powered rental operations platform, founded in 2025, that provides booking, fleet, payments, and marketing automation to boat/marina, equipment rental, tour operator, and spa SMBs worldwide on a transaction-based commission model.

Ownership category

akta.pro rank

Product category

Rental Management Software

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Rental management software
• Boat rental platform
• Fleet management software
• AI booking software
• Tour operator software

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction-based commission: RentalTide charges a percentage fee per completed booking transaction. No monthly subscriptions, no setup fees, no contracts. All features are included at every rate tier. Two tiers based on annual revenue: 4.9% for businesses under $2.5M annual revenue, 2.5% for businesses over $2.5M. The fee is passed to the customer (not the operator), making it a cost of revenue for the renter. Processed over $20M in transactions across 100+ rental locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

RentalTide is an AI-powered SaaS rental operations platform serving boat rental companies, marinas, equipment rental businesses, tour operators, and spa/wellness businesses. The platform bundles online booking, POS, GPS fleet tracking, payments, digital waivers, ID verification, and 30+ AI features (damage detection, dynamic pricing, voice agent, fraud prevention, predictive maintenance) into a single product priced via per-transaction commission (4.9% under $2.5M annual revenue, 2.5% above) with no monthly fees.

Product overview

RentalTide is an AI-powered rental operations platform with a unified, modular SaaS architecture. The core platform integrates 8 core modules (Bookings & Calendar, Fleet & Asset Management, Point of Sale, Payments & Waivers, Deep Integrations, and Reporting & Insights) built around the proprietary TideAI V2 AI engine, which powers 30+ production AI features including ShipShape Damage Assessment, AI Booking Agent, AI Dynamic Pricing, Voice AI Phone Agent, Identity & Fraud Prevention, Staff Forecasting, Predictive Maintenance, Operations Copilot, AI Marketing Suite, Smart Cart Recovery, Photo Quality Analysis, Financial Anomaly Detection, AI-Enhanced Search, Smart Promo Suggestions, and Safety Quiz Generation. The platform includes a mobile app for on-the-go management and offers a Reserve & Pay feature for advance payment collection. All features are included with zero monthly fees, with pricing based on 2.5-4.9% commission per transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• RentalTide Platform AI-powered SaaS rental management platform serving boat rental companies, marinas, equipment rental businesses, tour operators, and spa/wellness businesses. Bundles online booking, POS terminals, GPS fleet tracking, payments, digital waivers, ID verification, and 30+ AI features with no monthly fees.
• RentalTide Mobile App

Quantifiable outcome

• AI dynamic pricing increased revenue by 34% in the first season (Rideau Docks case study)
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability15 records

Feature16 records

Partnerships

13 partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the primary payment processor and provides identity verification via Stripe Identity. RentalTide uses Stripe's payment infrastructure for all transaction processing and card payments, and Stripe Identity for facial-similarity biometric verification during ID checks. RentalTide is Stripe-connected for PCI DSS Level 1 compliance.
• AWScoreTechnology or IntegrationAmazon Web Services provides cloud hosting and data storage infrastructure. AWS underpins RentalTide's SOC 2 Type II, ISO 27001, and GDPR compliance infrastructure. All cloud infrastructure runs on AWS.
• Auth0coreTechnology or IntegrationAuth0 provides authentication and identity management services. Part of the security and compliance infrastructure contributing to SOC 2 Type II certification.
• SolinkcoreTechnology or IntegrationSolink provides AI-powered video surveillance integrated with RentalTide's platform. 24/7 HD video monitoring of rental facilities with AI-powered threat detection and instant alerts, integrated with rental transactions for easy review. Optional AI alarm system included. Formal 'Solink Partnership' page exists.
• ZapiercoreTechnology or IntegrationZapier provides no-code automation connecting RentalTide with thousands of third-party applications. Enables operators to build automated workflows without technical expertise.
• Google (Ads, Maps, Things to Do, Calendar, Reviews, Tag Manager)coreGTM or Marketing PartnerMultiple Google integrations: Google Ads for advertising, Google Things to Do as a marketplace listing, Google Maps for location visibility, Google Calendar for scheduling productivity, Google Reviews for reputation management, and Google Tag Manager for analytics.
• Facebook and MetaminorGTM or Marketing PartnerFacebook marketing integration and Meta Conversions API for advertising measurement and optimization across Meta's platforms.
• ViatorcoreGTM or Marketing PartnerViator marketplace integration enabling tour operators on RentalTide to list and process bookings through Viator's marketplace platform.
• GetYourGuidecoreGTM or Marketing PartnerGetYourGuide marketplace integration enabling experience operators to distribute their bookings through the GetYourGuide platform.
• WetRentalsminorGTM or Marketing PartnerWetRentals marketplace integration for boat and watercraft rental operators to distribute through the WetRentals platform.
• Lets BatchminorGTM or Marketing PartnerLets Batch marketplace integration for tour and experience operators to distribute bookings through this platform.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor reviews integration for reputation management and review monitoring within the RentalTide platform.
• TikTok AdsminorGTM or Marketing PartnerTikTok advertising integration for paid social marketing campaigns targeting rental operators and customers.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RentalTide
• LinkedInlinkedin.com/company/rentaltide

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RentalTide