New Zealand Thoroughbred Racing

What New Zealand Thoroughbred Racing does

New Zealand Thoroughbred Racing (NZTR) is the statutory governing body for thoroughbred horse racing in New Zealand, operating as an incorporated society under the Racing Industry Act 2020. It regulates both flat and jumps racing nationwide, licenses all industry participants including jockeys (Classes A-E and international visiting), trainers (Classes A-C and international visiting), and stablehands and trackwork riders, and maintains the Stud Book for thoroughbred registration and population traceability. NZTR supplies the racing product to wagering operators and sporting customers and oversees race meeting integrity through partnership with the Racing Integrity Board.

NZTR's core digital infrastructure comprises the nztr.co.nz corporate website, the members.loveracing.nz online licensing portal for self-service applications and annual renewals (processed each May), JotForm-based licensing forms, and the ID MY TB mobile application for horse identification and traceability. Supporting services include the Racing Programme Guide, the Together Thoroughbred welfare strategy, the OnTrack participant welfare support service, the Amateur Rider Series competition, and related consumer platforms loveracing.nz and Trackside streaming and radio.

The organization's revenue model is centered on recurring annual licensing fees from industry participants, supplemented by Stud Book registration fees and regulatory service functions. Customer segments are horizontal across the racing value chain: jockeys, trainers, stablehands, owners and breeders, racing clubs, and wagering customers. Sub-brands include loveracing.nz, Trackside, Trackside Radio, the NZB Kiwi premier race, and the Together Thoroughbred welfare program. NZTR does not report revenue and operates as a nonprofit, self-governing industry body with no parent company or external investors identified in the available data.

Name

New Zealand Thoroughbred Racing

Legal name

New Zealand Thoroughbred Racing Incorporated

Website

https://nztr.co.nz

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

51–100 employees

Short description

New Zealand Thoroughbred Racing (NZTR) is the statutory governing body for thoroughbred racing in New Zealand, licensing jockeys, trainers, and stablehands, maintaining the Stud Book, and regulating flat and jumps racing nationwide under the Racing Industry Act 2020.

Ownership category

akta.pro rank

Product category

Thoroughbred Racing Governance

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Horses and Other Equine Production (112920)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing Associations, Governance & Integrity Services (MPAEADAL)

akta.pro secondary industries

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Thoroughbred racing governance
• Racing licensing services
• Thoroughbred registration
• Equine welfare programs
• Racing industry regulation

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Licensing Fees: Annual licensing fees collected from jockeys, trainers, stablehands, and other racing industry participants. NZTR licences are renewed on an annual basis in May. The licensing fee structure was reviewed ahead of the 2024 season.
2. Regulatory Services: As the governing body, NZTR oversees and regulates thoroughbred racing, ensuring races are conducted fairly and in accordance with rules and regulations while supplying the thoroughbred product for wagering and sporting customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NZTR is the statutory governing body for thoroughbred horse racing in New Zealand, regulating both flat and jumps racing across the country. It licenses jockeys, trainers, and stablehands through an annual online licensing system, maintains the Stud Book for thoroughbred registration, and oversees race meeting integrity. The organization also delivers equine and participant welfare programs, including the Together Thoroughbred welfare strategy and the OnTrack support service, while supplying the racing product to wagering operators.

Product overview

New Zealand Thoroughbred Racing operates primarily as a regulatory and governance body rather than a traditional software product company. The organization provides a unified website and online licensing system as its core digital offering, which encompasses licensing applications and renewals, racing programme information, horse registrations and stud book services, and welfare resources. Supporting services include the Amateur Rider Series competition programme, the ID MY TB mobile app for horse traceability, the OnTrack participant welfare platform (operated by a partner), and the LoVeracing.nz content portal. The licensing system is built on JotForm for online applications and includes a member portal for renewals. The organization's product portfolio represents a service-oriented governance platform rather than a commercial software product.

Differentiator

Problem solved

Functional benefit

Brands

• loveracing.nz: Official racing platform and website for New Zealand Thoroughbred Racing, providing racing information, results, and customer services
• Trackside
• Trackside Radio
• The NZB Kiwi
• Together Thoroughbred

Products and services

• NZTR Website and Online Licensing System

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor, core and major.

• Race Images Official PhotosminorGTM or Marketing PartnerRace Images Official Photos is the sponsor of the Amateur Rider Series, providing recognition after each race with winning riders receiving gift vouchers and framed photos. The overall series winner receives a trophy at the end of the season. This partnership supports amateur jockey development and engagement in the racing community.
• OnTrackcoreStrategic or Co-development PartnerOnTrack is the participant welfare support service linked from NZTR's welfare section. The service provides support services for racing industry participants including wellbeing resources, the Rider Support Pack, and General Trust Fund access. NZTR refers licence holders and participants to OnTrack for welfare support.
• Racing Integrity BoardcoreStrategic or Co-development PartnerUnder the Racing Industry Act 2020, NZTR may disclose personal information to the Racing Integrity Board to allow them to undertake their functions under racing integrity legislation. This is a regulatory partnership ensuring industry integrity.
• The NZB KiwimajorGTM or Marketing PartnerThe NZB Kiwi is a major initiative highlighted in NZTR's racing information section, representing a significant racing programme enhancement for New Zealand thoroughbred racing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• TAB NZ: New Zealand's national wagering operator, a key commercial partner that distributes NZTR's thoroughbred racing product to betting customers. Comparable as a strategic channel partner for NZTR within the NZ market.
• Tabcorp: Major wagering operator in Australia that consumes thoroughbred racing product from governing bodies like Racing Australia. Comparable to NZTR's wagering partners (TAB NZ, Trackside) as a downstream customer of the racing product.

Direct peers

• Racing Victoria: State-level racing authority for Victoria, Australia, with responsibility for licensing, integrity, and race programming — a directly comparable governance body to NZTR within a different jurisdiction.
• Racing Australia: The peak national body for thoroughbred racing in Australia, performing the same regulatory, licensing, and integrity functions as NZTR but at a much larger scale across Australian states.
• British Horseracing Authority: The governing and regulatory body for British horseracing, with analogous responsibilities for licensing participants, race programming, and integrity oversight under statutory authority.
• Ireland Horse Racing Regulatory Authority: Statutory regulatory authority for Irish horse racing, providing licensing, integrity, and race programming oversight under national legislation — directly parallel to NZTR's mandate.
• France Galop: Governing body for flat and jump racing in France, responsible for licensing, race programming, and integrity. Mirrors NZTR's combined flat and jumps regulatory scope.

Broad incumbents

• Hong Kong Jockey Club: Sole operator of horse racing in Hong Kong with statutory monopoly, combining racing governance, wagering, and charity functions. Highly comparable regulatory and wagering-supply model to NZTR's role.
• Japan Racing Association: Statutory body operating thoroughbred racing in Japan with regulatory, wagering, and stud book functions. Comparable governance structure and self-regulatory model to NZTR under the Racing Industry Act.
• The Jockey Club (UK): Largest commercial horse racing group in the UK, operating racecourses and influencing sport governance. Comparable as a thoroughbred racing organizer with regulatory and commercial roles parallel to NZTR's oversight of NZ racecourses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NZTRInc
• LinkedInlinkedin.com/company/new-zealand-thoroughbred-racing-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Thoroughbred Racing