What SHC Digital does

SHC Digital is a privately held, Birmingham-based B2B performance marketing agency founded in 2018, operating with a 1-10 employee headcount and serving brands across education, retail, e-commerce, professional services, healthcare, and manufacturing. Its offering is organised around six service pillars: Strategy and Planning, Paid Media, Content, Creative and Design, Creator Marketing, and Insight and Analytics. Documented clients include Selfridges, Dunelm, ProCook, Gemporia, Ensana, L&G, Vola, and South & City College Birmingham, with two flagship reference cases being a Gemporia Black Friday 2024 multi-channel campaign that delivered a 131% YOY revenue lift and blended ROAS of 10, and a South & City College Birmingham student recruitment campaign that won Gold at the College Marketing Network Awards 2024.

The agency's core technology is the orchestration of paid media campaigns across PPC, display, programmatic, native video, paid social, and affiliate channels, increasingly mediated by third-party AI tools including Meta Advantage+ and TikTok Smart+ AI ad automation (2025). The agency generates hundreds of ad variations using AI-driven creative tools, applies predictive targeting using behavioural signals, and uses HubSpot native CRM integration alongside Zapier and LeadsBridge to automate lead routing. Integrations cover first-party customer data via pixels, CRM events, and offline conversions using encrypted email and phone matching.

SHC Digital monetises through professional services engagements on a per-engagement basis; no pricing tiers or rate cards are publicly disclosed. Its go-to-market is sales-led direct engagement with brand decision-makers via website contact forms and email, with demand generation supported by an active blog, multi-platform organic social presence (Instagram, TikTok, LinkedIn, Facebook), and Meta Business Partner credentialing. The firm is registered in England as a private limited company with no disclosed institutional investors, funding events, or acquisitions, and operates only in the United Kingdom.

Name

SHC Digital

Legal name

SHC Digital

Website

https://shcdigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SHC Digital is a Birmingham-based B2B performance marketing agency serving brands across retail, education, e-commerce, healthcare, and professional services with test-and-learn omni-channel paid media, creative, content, and analytics. Founded in 2018, the firm runs a 1-10 person team targeting mid-market and enterprise clients in the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Performance Marketing Services: SHC Digital generates revenue through providing performance marketing agency services to brands across multiple sectors. Services include strategy and planning, paid media campaigns, content creation, creative and design, creator marketing, and insight and analytics. Revenue is derived from professional services engagements with clients seeking measurable marketing outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SHC Digital is a performance marketing agency delivering strategy, planning, and omni-channel campaign services for brands. Its offering is organized across six service pillars: Strategy & Planning, Paid Media, Content, Creative & Design, Creator Marketing, and Insight & Analytics. Campaigns are executed across search, social, programmatic, display, video, and affiliate channels with a test-and-learn, data-driven optimization approach.

Product overview

SHC Digital is a performance marketing agency operating as a unified service offering rather than a modular software platform. The agency's core offering is organized around six interconnected service pillars: Strategy & Planning (data-driven audience insights and brand positioning), Paid Media (campaign execution across search, social, programmatic, and affiliate channels), Content (multi-channel content creation), Creative & Design (campaign visual assets and video production), Creator Marketing (influencer and affiliate partnerships), and Insight & Analytics (performance monitoring and optimization). These services are delivered through a test-and-learn, agile approach with fearlessness at its core, aiming to increase brand presence and drive measurable ROI for clients across multiple sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning Data and insight-driven strategic planning that identifies core audiences, their activity channels, and behavioral drivers to build brand positioning and plan impactful multi-channel campaigns.
• Paid Media Paid media campaign management across PPC, display, programmatic, native video, paid social, and affiliate channels, including targeting optimization, budget management, and ROI-driven campaign delivery.
• Content Content creation across organic social media, email campaigns, content marketing, and website content, tailored to brand tone of voice for multi-channel deployment.
• Creative & Design Campaign creative development including organic social activity, video campaigns, creative assets, and email designs that create emotional connections between brands and customers.
• Creator Marketing Influencer seeding outreach campaigns and macro creator partnerships with end-to-end management, including trackable affiliate partnerships for ROI measurement.
• Insight & Analytics Continuous market and campaign performance analysis with weekly and monthly reporting, including full campaign analysis with stop/start/continue recommendations for optimization.

Quantifiable outcome

• 131% increase in YOY revenue for Gemporia Black Friday campaign
• +5 more outcomes

Named customers15 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• Meta Business PartnercoreGTM or Marketing PartnerSHC Digital displays the Meta Business Partner badge on their website, indicating a recognised partnership or certification status with Meta for advertising and marketing services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tug: UK digital marketing agency focused on performance media, SEO and analytics for brands; comparable in size and service scope with a similar enterprise client base.
• Brainlabs: UK-founded performance marketing agency operating in paid search, paid social, programmatic and analytics with a similar test-and-learn ethos; serves many of the same enterprise retail and consumer brand clients.
• Croud: UK-based digital performance marketing agency offering paid media, content, SEO and data services to enterprise brands — the closest in size, geography and service mix to SHC Digital.

Broad incumbents

• iProspect: Global performance marketing agency (Dentsu) with deep expertise in paid search, programmatic, and analytics; competes for the same enterprise brand briefs as SHC Digital but with vastly greater scale.
• Wavemaker: Global media agency within WPP focused on media planning, buying and performance; overlapping paid-media proposition aimed at enterprise clients across retail and consumer brands.
• Jellyfish: Global digital marketing agency within the Brandtech Group, offering paid media, content, creative and analytics across channels — overlapping service set but at significantly larger scale than SHC Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shcdigitaluk
• LinkedInlinkedin.com/company/shc-digital
• Instagraminstagram.com/shcdigital?utm_medium=copy_link
• TikToktiktok.com/@shcdigital?_t=8iv3mIdcgrZ&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHC Digital