MSAT Inzenjering

What MSAT Inzenjering does

MSAT Inzenjering is a privately held Serbian company headquartered in Petrovac na Mlavi that operates as a regional last-mile ISP and cable-television provider. Founded in 2018 and employing 11-50 staff, the company delivers subscription-based broadband internet, cable television, and bundled 'Box' internet+TV packages to residential (Fizičko lice) and business (Pravno lice) customers in five specific Serbian municipalities: Petrovac na Mlavi, Žabari, Zlatibor, Majdanpek, and Malo Crniće. The customer-facing technology is a standard cable internet and television broadcasting network with an embedded OpenSpeedtest.com speed-test tool on the corporate website. Distribution is direct-to-customer via the company website (msat.rs), toll-free and local phone lines, and physical service points, with all telecom pricing held privately and bundling-driven free-trial promotions used as a customer-acquisition lever.

The company also operates the MSAT Plast sub-brand, a family-owned PVC window and door manufacturing and installation business run from Malo Crniće, founded approximately 2019 and active for more than five years. MSAT Plast produces custom PVC joinery using profiles from Aluplast, Roloplast, and Decco with German Siegenia and Austrian Maco hardware, and offers Clima Guard Solar low-emissivity glazing, plus accessories such as roller shutters, mosquito nets, and window sills, backed by a 5-year warranty. This second line generates one-time project-based revenue from residential property owners and complements the recurring telecom subscription base. The two lines share a common regional Serbian footprint, family-business governance, and reliance on quality-tier supplier partnerships (Siegenia, Maco, Antarktik, Akpen, Si-Line Beograd, Ljubenković), with no disclosed funding, ownership structure beyond family control, or institutional shareholders.

Name

MSAT Inzenjering

Legal name

MSAT Inženjering

Website

https://msat.rs

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MSAT Inzenjering is a Serbian regional ISP and cable-TV provider serving residential and business customers in five municipalities (Petrovac na Mlavi, Žabari, Zlatibor, Majdanpek, Malo Crniće), and via its MSAT Plast sub-brand manufactures custom PVC windows and doors for homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Internet Services: Monthly subscription-based internet services for residential and business customers in specific geographic areas of Serbia
2. Television/Cable Services: Cable television broadcasting services with multiple channel packages, including special bundled Box packages
3. PVC Windows and Doors: Manufacturing and installation of PVC windows, doors, and related products (roller shutters, mosquito nets, window sills) for residential customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MSAT Inzenjering provides regional broadband internet, cable television, and combined "Box" subscription packages to residential and business customers in selected Serbian municipalities. Through its MSAT Plast sub-brand, the company also manufactures, sells, and installs custom PVC windows and doors along with accessories such as roller shutters, mosquito nets, and window sills.

Product overview

MSAT Inženiring is a Serbian telecommunications company offering bundled internet and cable television services under 'Box' packages, with operations in Petrovac na Mlavi, Žabari, Zlatibor, and Majdanpek regions. The company also operates MSAT Plast, a subsidiary producing and installing custom PVC windows and doors using German and Serbian materials (Aluplast, Roloplast, Decco profiles with Siegenia hardware), along with accessories including roller shutters, mosquito nets, and window sills. The portfolio includes both residential telecoms services (internet, TV, and combined Box bundles) and building materials (PVC windows and doors).

Differentiator

Problem solved

Functional benefit

Brands

• MSAT Plast: PVC windows and doors brand under the MSAT group, offering custom-made windows, doors, and solutions for glazing terraces along with additional elements like PVC shutters, roller blinds, and fixed mosquito nets.

Products and services

• Broadband Internet Service Subscription-based high-speed broadband internet connectivity for residential and business customers in Petrovac na Mlavi, Žabari, Zlatibor, and Majdanpek, delivered over MSAT's cable infrastructure.
• Cable Television Service Subscription-based cable television broadcasting with multiple channel packages for residential and business customers in the served regional Serbian municipalities.
• Box Bundled Package Bundled package that combines broadband internet and cable television into a single subscription for residential and business customers in served municipalities, with free-trial offers.
• MSAT Plast Custom PVC Windows Custom-made PVC windows manufactured and installed by MSAT Plast for residential property owners, offered in single, double, or triple-glazed thermo-insulating configurations with Clima Guard Solar low-emission glass options.
• MSAT Plast PVC Entrance Doors Custom PVC entrance doors manufactured and installed by MSAT Plast, designed with superior resistance to temperature fluctuations and moisture compared to wooden doors, backed by a five-year warranty; the range also extends to security doors, balcony doors, garage doors, roll doors, and sectional doors.

Quantifiable outcome

• 5-year warranty on all PVC products

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• SiegeniacoreTechnology or IntegrationGerman hardware manufacturer providing quality window and door fittings (okov). Siegenia is described as a synonym for reliability and quality, used in MSAT Plast's PVC windows to guarantee functionality, durability, and perfect sealing.
• AluplastcoreTechnology or IntegrationGerman PVC profile manufacturer providing window and door profile systems. One of the three main profile brands (alongside Roloplast and Decco) used in MSAT Plast's production.
• RoloplastcoreTechnology or IntegrationSerbian market leader in PVC profile production for windows and doors. Known for quality branding and affordable prices.
• DeccocoreTechnology or IntegrationPVC profile brand used in MSAT Plast's window and door manufacturing alongside Aluplast and Roloplast.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• A1 Serbia: A1 Serbia is a major telecommunications operator offering mobile, fixed broadband, and TV services. As an established multi-service provider, it competes with MSAT for residential connectivity customers across overlapping Serbian markets.
• Telekom Srbija: Telekom Srbija is Serbia's incumbent national telecommunications operator providing fixed-line broadband, mobile, IPTV, and bundled services. It competes with MSAT in the same geographic markets and represents the dominant incumbent in the Serbian telecom space.
• Yettel Serbia: Yettel is a major Serbian mobile network operator that has expanded into fixed broadband and bundled services. While primarily mobile, it competes with MSAT in the residential connectivity space as a broader incumbent telecom provider.

Direct peers

• Kopernikus Technology: Kopernikus is a regional Serbian cable TV and broadband operator serving multiple municipalities, closely mirroring MSAT's regional ISP + cable TV business model. It is one of the most direct comparables in terms of scale and service mix.
• Orion Telekom: Orion Telekom is a Serbian fixed-line telecom operator offering internet, IPTV, and telephony services. It directly competes with MSAT in the regional ISP space and serves a similar customer base of residential and business subscribers.
• SBB Serbia: SBB is the largest cable broadband and pay-TV operator in Serbia, offering bundled internet + TV services across the country. It is a direct competitor to MSAT's core ISP/cable TV business, with substantially larger scale and national coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSAT Inzenjering