STRYV365

What STRYV365 does

STRYV365, Inc. is a 501(c)(3) public charity founded in 2019 and incorporated in January 2020, headquartered in Milwaukee's Riverwest neighborhood. It delivers non-clinical, trauma-informed social-emotional learning (SEL) programs to youth ages 9-17 affected by adverse childhood experiences, operating across Milwaukee, Chicago, Indianapolis, and Sacramento. The portfolio centers on four programs: Peak Team, an interactive strengths-based SEL curriculum developed with the Medical College of Wisconsin and validated in Frontiers in Psychology and Journal of Child & Adolescent Trauma; Brain Agents, a co-developed PC and mobile video game with Chicago studio Night City; STRYVtime, a school-based mentoring model now packaged as a train-the-trainer offering; and Resiliency in Sports, which uses athletics as an engagement vehicle. Programs are delivered free to youth through direct implementation in partner schools and youth-serving organizations, supplemented by staff training and professional development for partner educators.

The business model is donation- and grant-funded, with no fee charged to participating youth. Revenue streams include institutional and corporate grants (Kohl's Cares Hometown Giving Program contributed over $500,000; the Jrue & Lauren Holiday Social Impact Fund, Advancing A Healthier Wisconsin Endowment, and Greater Milwaukee Foundation are additional major funders), corporate sponsorships and in-kind support from Milwaukee Bucks, Milwaukee Brewers, WE Energies, Chick-fil-A, Cousins Subs, and Reyes Coca-Cola, event-based fundraising (Trauma Symposiums, Fore the Kids Golf Outings, Virtual Trivia Nights, Pickleball Socials), and merchandise sales via a Shopify storefront (Store365). Pricing tiers are inverted relative to a typical SaaS: youth-facing services are free, while Trauma Symposium attendance is free and Trauma Symposium sponsorships range from $250 social posts to $10,000 event sponsorships, with Virtual Trivia Night team registration at $125-$150 per team of six.

Go-to-market is community-led and partnership-driven. STRYV365 sells into schools and youth organizations through direct field outreach rather than a traditional sales motion, executes on-site staff training, ongoing consultation, and joint research, and uses marquee athletes on its board (Lauren Holiday, Jrue Holiday through JLH) and corporate sports partnerships to amplify credibility. Customer base spans more than 20 named partner schools and organizations, with flagship sites including Milwaukee Academy of Science, Brown Deer School District, St. Francis School District, Howard Fuller Collegiate Academy, Big Brothers Big Sisters of Metropolitan Chicago, YMCA of Metropolitan Milwaukee, and Boys & Girls Clubs of Greater Milwaukee.

Name

STRYV365

Legal name

STRYV365, Inc.

Website

https://stryv365.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

STRYV365 is a Milwaukee-based 501(c)(3) nonprofit delivering trauma-informed social-emotional learning programs, including the Peak Team curriculum and Brain Agents video game, to youth ages 9-17 through school and community partnerships across Milwaukee, Chicago, Indianapolis, and Sacramento.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

akta.pro secondary industries

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Trauma-informed youth programs
• Social-emotional learning
• Youth mentoring services
• Resilience building programs
• Nonprofit youth development

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: STRYV365 operates as a 501(c)(3) public charity relying on donations from individuals, private foundations, corporate partners, and government grants. All donations are tax-deductible. The organization has received significant grants from organizations like Kohl's ($500,000+ via Hometown Giving Program) and Advancing A Healthier Wisconsin Endowment.
2. Event-Based Fundraising: Annual fundraising events including Trauma Symposiums, Fore the Kids Golf Outings, Virtual Trivia Nights, and Pickleball Socials. Virtual Trivia Night 2023 raised approximately $13,000, with matching bringing total to over $25,000. Event sponsorships available at various tiers (Gold, Silver, Bronze, Friends and Partners).
3. Merchandise Sales: STRYV365 operates a Shopify store selling wearables and souvenirs, with all proceeds supporting programming.
4. Store365: Online merchandise store selling STRYV365 branded items to support programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

STRYV365 is a nonprofit that delivers non-clinical, trauma-informed programming to youth ages 9-17 through a portfolio of programs including the PEAK TEAM social-emotional learning curriculum, STRYVtime school-based mentoring, Resiliency in Sports, and the Brain Agents video game. Programs are delivered on-site at partner schools, youth-serving organizations, and summer camps, complemented by staff training, professional development, and consultation. The organization operates across Milwaukee, Chicago, Indianapolis, and Sacramento with research validation through the Medical College of Wisconsin.

Product overview

STRYV365 is a non-profit organization offering a portfolio of trauma-informed youth development programs. The core offerings include: (1) peak team, a foundational curriculum of interactive, strengths-based activities building resiliency through coaching, mentoring, and education; (2) Brain Agents, a video game for PC and mobile devices combining action-adventure gameplay with social-emotional learning exercises; (3) STRYVtime, a school-based mentoring program integrating social-emotional learning skills; and (4) Resiliency in Sports, sports-based trauma programming. These programs work together to equip youth with a resilient mindset through trauma-informed programming in education, athletics, and activities.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Team: An interactive, strengths-based program that builds resiliency and supports recovery from traumatic life experiences through coaching, mentoring, and education. Uses social-emotional learning curriculum to teach responsible decision-making, self-awareness, self-management, social awareness, and relationship skills.
• Brain Agents
• Resiliency in Sports
• STRYV Time
• Summer of Healing

Products and services

• PEAK TEAM Curriculum Interactive, strengths-based program that builds resiliency and supports recovery from traumatic life experiences through coaching, mentoring, and education. Targeted at youth ages 9-17 in partner schools and youth organizations.
• Brain Agents Video Game Video game for PC and mobile devices that fosters resilience in youth through playful social-emotional learning. Combines action-adventure gameplay with wellbeing exercises such as cognitive reframing, focused breathing, and coping statements within an immersive sci-fi hero's journey.
• STRYVtime Mentoring Program School-based mentoring program integrating social-emotional learning skills with experienced and compassionate mentors. Empowers participants through individualized mentorship, group activities, and targeted workshops.
• Resiliency in Sports Sports-based trauma programming that leverages the unique opportunity sports present where youth gather to learn new skills, compete, develop and connect. Provides support for youth struggling with anxiety, depression, and hopelessness.
• Summer of Healing Camp Free 8-week summer program for youth ages 9-17 in the Milwaukee area offering interactive activities, sports, and personal development sessions to build resilience, empathy, trust, and relationship-building skills.
• Store365 Merchandise Online Shopify merchandise store selling STRYV365 branded wearables, souvenirs, and resilience roast coffee to support STRYV365 programming.

Quantifiable outcome

• After two weeks of PEAK TEAM programming, measurable differences noted in attempting new activities, listening to and following directions, resolving conflicts without aggression, and reducing impulsivity
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core, minor and flagship.

• Medical College of WisconsincoreStrategic or Co-development Partner · 1 January 2019Longitudinal research partnership studying the effect of STRYV365 programs on student's feelings, behavior, relationships, and schoolwork. Includes joint publication in Frontiers in Psychology and Journal of Child & Adolescent Trauma. Research study at Brown Deer School District, St. Francis School District, Milwaukee Academy of Science, and Howard Fuller Collegiate Academy for grades 5-9.
• Milwaukee BuckscoreStrategic or Co-development PartnerHosted first Resilience in Sport series event on January 19, 2023 at Fiserv Arena. NBA champion Jrue Holiday is co-founder of JLH Social Impact Fund. Promotional Entertainment Commentator for Bucks events.
• Milwaukee Tennis & Education Foundation (MTEF)coreStrategic or Co-development PartnerProvides year-round tennis and youth development programs. STRYV365 partnered on PEAK TEAM pilot program at Merrill Park site with 40 participants, incorporating USTA NetGen Life Skills program and trauma-informed curriculum.
• Wellpoint Care NetworkcoreStrategic or Co-development PartnerCollaborated with STRYV365 and Milwaukee Bucks on inaugural Resilience in Sport event at Fiserv Arena on January 19, 2023.
• Brown Deer School DistrictcoreImplementation/ SI/ Consulting PartnerPartner school for research study with Medical College of Wisconsin. Serves students in grades 5-9. Home district of founder Dr. Brandon Currie.
• St. Francis School DistrictcoreImplementation/ SI/ Consulting PartnerPartner school for research study with Medical College of Wisconsin. Serves students in grades 5-9. Includes Deer Creek Intermediate School and St. Francis High School.
• Big Brothers Big Sisters of Metropolitan ChicagocoreImplementation/ SI/ Consulting PartnerProfessional development for staff so they are equipped with skills necessary for youth to achieve educational success, reduce and avoid risky behaviors, and increase social connectedness.
• BUILD ChicagocoreImplementation/ SI/ Consulting PartnerOne of Chicago's leading gang intervention, violence prevention, and youth development organizations focusing on hard-to-serve youth. STRYV365 curriculum and training provided.
• St. Florian CentercoreImplementation/ SI/ Consulting PartnerNonprofit youth development organization in Indianapolis. STRYV365 provides summer camp staff training, lesson plans, and regular check-ins to ensure staff operationalize STRYV program effectively.
• Boys & Girls Clubs of Greater MilwaukeecoreImplementation/ SI/ Consulting PartnerThousands of Milwaukee youth participate daily in academic and recreational programming. STRYV365 provides trauma-informed programming through this partnership.
• Milwaukee Area Technical College (MATC)minorImplementation/ SI/ Consulting PartnerOngoing relationship and behavioral change training for high school students dually enrolled at MATC.
• Milwaukee School of Engineering (MSOE)minorImplementation/ SI/ Consulting PartnerFaculty and staff leadership receive diversity and inclusion training. MSOE students and Resident Assistants trained for campus life management. First-year students in summer bridge program at Carter Academy learn behavioral change process.
• Night City (Chicago Studio)coreTechnology or IntegrationChicago studio focused on community-based game development that developed Brain Agents video game with STRYV365. Combines action-adventure gameplay with wellbeing exercises.
• YMCA of Metropolitan MilwaukeecoreImplementation/ SI/ Consulting PartnerSTRYV programming delivered during Achievers Program, academic achievement/career development initiative for high school youth and teens of color.
• Hmong American Peace AcademycoreImplementation/ SI/ Consulting PartnerFirst Hmong Charter School in Wisconsin. Strategic partnership built by JP Kiatoukaysy. Serves Milwaukee Public School system.
• Emma Donnan Middle SchoolcoreImplementation/ SI/ Consulting PartnerLocated in Indianapolis; staff received on-site training to implement afterschool program for 6th through 8th-grade scholars; virtual check-in sessions for staff.
• Genevieve Melody STEM Elementary SchoolminorImplementation/ SI/ Consulting PartnerChicago Public School; STRYV365 provides direct service after-school programming to assist in school's vision for literate, socially responsible citizens.
• Howard Fuller Collegiate AcademycoreImplementation/ SI/ Consulting Partner9th-grade scholars participate in joint research study with Medical College of Wisconsin. Program Managers mentor young men during school hours.
• Milwaukee Academy of ScienceflagshipImplementation/ SI/ Consulting PartnerSite of first STRYV365 program. Serves 5th through 9th graders as part of physical education curriculum or research study. Weekly faculty and leadership professional development.
• Lawrence UniversityminorImplementation/ SI/ Consulting PartnerPost-secondary partner receiving STRYV365 programming and training.
• University of Wisconsin-MadisonminorImplementation/ SI/ Consulting PartnerPost-secondary partner receiving STRYV365 programming and training through PEOPLE program.
• Urban Initiatives (Chicago)minorImplementation/ SI/ Consulting PartnerChicago youth development organization partnering with STRYV365.
• Malaika Early Learning CenterminorImplementation/ SI/ Consulting PartnerEarly learning center partner in Milwaukee receiving STRYV365 programming.
• Milwaukee BrewersminorGTM or Marketing PartnerCorporate partner supporting STRYV365 events and programs.
• Cousins SubsminorGTM or Marketing PartnerCorporate food partner supporting STRYV365 events.
• Chick-fil-A (Greendale)minorGTM or Marketing PartnerCorporate food partner supporting STRYV365 events.
• Reyes Coca-ColaminorGTM or Marketing PartnerCorporate beverage partner supporting STRYV365 events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YMCA of the USA: National youth development organization that already partners with STRYV365 (YMCA of Metropolitan Milwaukee Achievers Program); offers directly overlapping youth programming, sports, and after-school SEL.
• KIPP Foundation: National charter school network embedding SEL, character, and trauma-informed practice into K-12 instruction; comparable school-system buyer and program-design orientation as STRYV365's K-12 partners.
• 4-H: Largest U.S. youth development organization, offering school- and community-based programs that integrate mentoring, life skills, and experiential learning — directly comparable target audience and partner profile.
• Big Brothers Big Sisters of America: Largest youth mentoring nonprofit in the U.S., explicitly named as a STRYV365 training partner (Big Brothers Big Sisters of Metropolitan Chicago) and operating the same school- and community-based mentoring + SEL model.
• City Year: National nonprofit placing near-peer mentors in high-need schools to support attendance, behavior, and SEL outcomes — directly comparable to STRYV365's STRYVtime school-based mentoring offering.
• Boys & Girls Clubs of America: National youth development nonprofit delivering after-school programming including trauma-informed SEL, sports, and mentoring — directly overlapping STRYV365's Boys & Girls Clubs of Greater Milwaukee partnership and core programming mix.
• Turnaround for Children: Nonprofit that translates neuroscientific research into trauma-informed school supports; offers the closest direct comparable in trauma-informed K-12 SEL programming with research-backed curricula.
• Momentous Institute: Nonprofit focused on social-emotional health in children, combining research, direct programming, and educator training — closely aligned with STRYV365's PEAK TEAM curriculum and educator professional development model.

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): The dominant SEL framework provider and field-builder; not a direct program competitor but a key influencer and potential funder/partner for any SEL curriculum operating in K-12 systems.
• MENTOR (The National Mentoring Partnership): National mentoring advocacy and capacity-building organization referenced in STRYV365's partner list (MENTOR MKE); an ecosystem peer rather than direct program competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBdbQfa6jBOtSp1tuCuBCqg
• Facebookfacebook.com/STRYV365
• LinkedInlinkedin.com/company/stryv365
• Instagraminstagram.com/stryv365

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRYV365