Momentous Institute

What Momentous Institute does

Momentous Institute is a Dallas-based 501(c)(3) non-profit organization operating at the intersection of education and mental health. Founded in 1920, the organization serves children from pre-kindergarten through 5th grade, families, educators, and licensed mental health professionals through a portfolio of clinical, educational, and training programs. Core offerings include direct mental health services and parent education (serving 2,000+ clients annually), the CASEL SELect-accredited Changemakers classroom curriculum (sold as $850 physical kits and $750 digital subscriptions), the on-site Momentous School laboratory program, APA-accredited doctoral clinical training, and an on-demand training platform (MomentousOnline.org). The organization also recently launched Piney Woods, a nature-based services program, and runs the annual Squeeze the Day Mental Health Awareness Month campaign in partnership with 25+ Dallas-Fort Worth organizations.

The underlying technology stack is research-backed rather than software-driven: proprietary curriculum content built on neuroscience and trauma-informed practices, multi-year longitudinal outcome data from the laboratory school (97% on-time high school graduation, 81% college enrollment), and credentialed human-delivered services across psychology, play therapy, and bilingual clinical supervision. Distribution combines in-person service delivery at three Dallas locations (headquarters, Oak Cliff campus, Constantine Center), virtual Zoom-based parenting and training classes, direct-to-school curriculum sales, a national on-demand digital training platform, and free resource downloads (Mental Health Toolkit, Teen Mental Health Toolkit, Bullying Prevention Guide).

The business model is a hybrid non-profit revenue structure. Earned income streams include curriculum and guide sales to schools, fee-based professional training (CEU-credited), tuition and fees from Momentous School, and direct clinical service fees (with scholarships available). Philanthropic support is anchored by a long-standing CJ Group / CJ CUP Byron Nelson partnership that has contributed over $196 million cumulatively since 1968, supplemented by grants from foundations such as The Dallas Foundation and Blue Cross and Blue Shield of Texas, individual donations, and cause-marketing partnerships (Five Guys giveback events, Mahjong Line product proceeds, Five Guys, JuiceLand, and others). Note: structured firmographic data indicates a 1920 founding date, while a news source references 1968 as the founding year and the start of tournament support.

Name

Momentous Institute

Legal name

Momentous Institute

Website

https://momentousinstitute.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Momentous Institute is a Dallas-based non-profit operating at the intersection of education and mental health, delivering CASEL-accredited SEL curriculum, clinical mental health services, a laboratory school, professional training, and parenting education to children, families, educators, and clinicians.

Ownership category

akta.pro rank

Product category

Mental Health & Social Emotional Learning Services

NAICS

Educational Services (611), Elementary and Secondary Schools (6111), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

akta.pro secondary industries

Emotional & Behavioral Disorders (EBD) / Therapeutic Day Schools (EDAKAAAC), Therapeutic & Behavioral Health School Programs (Day Treatment) (EDAJAEAE)

Keywords

• Social emotional learning
• Mental health services
• SEL curriculum
• Professional training
• Parenting education

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Services: Direct mental health services and parent education provided to over 2,000 clients annually. Includes individual therapy, family therapy, and parenting education programs.
2. Curriculum Sales: Changemakers curriculum boxes sold to schools at $850 (physical) or $750 (digital). Bullying Prevention Guide sold at $95 per classroom per grade level. Revenue from educational institutions purchasing curriculum kits.
3. Professional Training Services: On-demand and virtual/in-person professional training for educators and mental health professionals. Fees vary by training type and length. CEU credits provided for LPC, LMFT, LMSW/LCSW professionals.
4. Donations and Philanthropy: Charitable donations from individuals, corporate partners, and events. CJ Group pledged $1,000 per birdie at CJ CUP Byron Nelson. Received over $196 million in cumulative tournament support since 1968.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Momentous Institute provides research-backed mental health services (therapy for children, families, and adults), the Changemakers social emotional learning curriculum for pre-K through 5th grade, a laboratory school integrating academics with emotional learning, APA-accredited clinical training, professional development for educators and mental health professionals, and parenting education programs. Offerings are delivered through in-person campuses in Dallas, virtual platforms, and curriculum kit sales to schools nationwide.

Product overview

Momentous Institute operates as a mental health and education organization with a multi-faceted portfolio of services. The core offerings include Mental Health Services (direct services to over 2,000 clients annually), Professional Training (virtual, in-person, and on-demand options for educators and professionals), Clinical Training (APA-accredited doctoral internships and practicum programs), Momentous School (a pre-K through 5th grade laboratory school), and the Changemakers Curriculum (a CASEL-accredited SEL curriculum for pre-K through 5th grade available as physical kits for $850 or digital for $750). Additional offerings include Parenting Community programs, Nature-Based Services (Piney Woods), the Squeeze the Day campaign, and free downloadable resources including Mental Health Toolkits and Bullying Prevention Guides. The organization also offers On-Demand Training through a separate platform.

Differentiator

Problem solved

Functional benefit

Brands

• Momentous School: A nationally acclaimed laboratory school providing pre-kindergarten 3 through 5th grade education, where academics and mental health are equally prioritized.
• Changemakers
• Squeeze the Day
• Piney Woods

Products and services

• Mental Health Services

Quantifiable outcome

• 97% of Momentous School alumni graduate high school on time (vs 81% of U.S. low-income students)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

26 partnerships are on record, tiered core and minor.

• CJ Group / THE CJ CUP Byron NelsoncoreGTM or Marketing Partner · 20 May 2026CJ Group returns with House of CJ activation to CJ CUP Byron Nelson PGA tournament. Pledged $1,000 donation per birdie at signature par-3 17th hole to Momentous Institute. Has provided over $196 million in cumulative tournament support since 1968. Debuting Byron Nelson International Junior Golf Awards sponsorship.
• YMCAcoreGTM or Marketing PartnerSqueeze the Day Mental Health Awareness Month partner. YMCA helping make space for mental health across Dallas through simple reminders to pause, reflect, and squeeze the day.
• Dallas ZoocoreGTM or Marketing PartnerSelf-guided adventure filled with mindful moments and peaceful pauses for Squeeze the Day. From Flamingos to family time, designed to help reset and reconnect.
• Dallas Museum of ArtcoreGTM or Marketing PartnerExploring mental health through art for children and families. Activities in children's area encourage self-expression, connection, and mindful exploration. Lemon tree in education center.
• Dallas Children's TheaterminorGTM or Marketing PartnerPromoting mental health through social media and community messaging during Mental Health Awareness Month.
• Dallas Sports CommissioncoreGTM or Marketing PartnerBringing awareness to mental health through amateur, collegiate, and professional sporting events across DFW.
• Visit DallasminorGTM or Marketing PartnerAmplifying mental health message for locals and visitors through citywide storytelling and promotion during Mental Health Awareness Month.
• City of McKinneyminorGTM or Marketing PartnerBringing moments of reflection to parks and city square with signage encouraging residents and visitors to pause, breathe, and check in.
• Klyde Warren ParkminorGTM or Marketing PartnerHighlighting connection between movement and mental health during Mental Health Awareness Month.
• George W. Bush Presidential CenterminorGTM or Marketing PartnerMindful moments at Laura W. Bush Native Texas Park with thoughtfully placed signage offering gentle prompts to reflect, check in, and squeeze the day.
• Galleria DallasminorGTM or Marketing PartnerCharity of the Month partnership providing opportunities for families and shoppers to pause, connect, and care for mental health.
• Five GuysminorGTM or Marketing PartnerHosting giveback events on May 7 and May 21 from 11 AM - 3 PM with proceeds benefiting Momentous Institute.
• Los CharrosminorGTM or Marketing Partner50% of drink sales during May support Momentous Institute.
• Dallas Trinity FCminorGTM or Marketing PartnerFostering meaningful conversations about mental health and making an impact across DFW community.
• Dallas Downtown Inc.minorGTM or Marketing PartnerBringing simple reminders to pause throughout the city with signage in parks, urban paths, and partnering building windows.
• Ben E. Keith Co.minorGTM or Marketing PartnerSharing mental health tips and encouraging community to Squeeze the Day.
• Commit to Break the StigmaminorGTM or Marketing PartnerEliminating stigma of mental illness through awareness, education, and resources.
• Dallas Bike RideminorGTM or Marketing PartnerEncouraging community to explore Dallas, enjoy scenery, and stay active outdoors during Mental Health Awareness Month.
• Session PilatesminorGTM or Marketing PartnerPartnering for World Pilates Day during Mental Health Awareness Month.
• The Mahjong LineminorGTM or Marketing Partner20% of proceeds from every Squeeze the Day mat sold between May 13 and May 31, 2026, goes directly to Momentous Institute.
• Ralph Lauren (Knox Street)minorGTM or Marketing PartnerShopping experience designed to help unwind and relax during Mental Health Awareness Month.
• Heard MuseumminorGTM or Marketing PartnerConnecting nature and mental health through peaceful trails, wildlife encounters, and outdoor experiences.
• JuiceLandminorGTM or Marketing PartnerHighlighting connection between nutrition, movement, and mental health with window clings and on-site signage.
• Nasher Sculpture CenterminorGTM or Marketing PartnerGentle mental health prompts woven throughout garden, inviting guests to slow pace, breathe deeply, and take in art.
• Halperin ParkminorGTM or Marketing PartnerThoughtful signage throughout campus inviting visitors to pause, check in, and squeeze the day.
• 101Media / Dallasites101minorGTM or Marketing PartnerHosting Mahjong event with all proceeds benefiting Momentous Institute.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CASEL (Collaborative for Academic, Social, and Emotional Learning): The field-building organization that designates the CASEL SELect programs. Comparable as the standards-setter whose framework Changemakers aligns to, and a key influencer on district SEL purchasing decisions, though not a direct curriculum competitor.
• Childhelp: National nonprofit focused on child abuse prevention with education programs, school-based curricula, and direct services. Comparable as a long-tenured child-welfare and education nonprofit with school-facing curricula and professional training, sharing donor-funded, mission-driven economics.
• Hazelden Betty Ford Foundation: Large nonprofit providing mental health and substance use treatment plus prevention/education programming, including youth-focused and school-based services. Comparable as a long-established mental health nonprofit with a similar mix of clinical services, training, and curriculum-style prevention programming.

Direct peers

• Committee for Children: Developer of the Second Step SEL curriculum, the most widely used K-8 SEL program in U.S. schools. Directly comparable as a CASEL-aligned, evidence-based SEL curriculum vendor serving schools and districts with a similar go-to-market and target buyer (educators, school administrators).
• RethinkEd: Provider of evidence-based SEL, mental health, and behavior support solutions for K-12. Comparable as a multi-product SEL/mental health vendor for schools with digital curriculum, professional learning, and intervention tools that compete in similar RFPs to Changemakers.
• Positive Action: Provider of the Positive Action SEL curriculum for PreK-12. Comparable as an evidence-based, CASEL-aligned SEL program sold as kits/licenses to schools, targeting the same educator buyer with similar pricing and implementation support.
• Aperture Education: Provider of the DESSA suite of SEL assessments and interventions for K-12. Comparable as a K-12 SEL vendor combining curriculum, assessment, and professional development offerings targeting schools and districts with a similar productized, license-based commercial model.
• Yale Center for Emotional Intelligence (RULER): Creator of the RULER approach, an evidence-based SEL framework used in K-12 schools. Comparable as a research-anchored, SEL curriculum and training provider targeting the same educator and school district buyers with comparable content architecture and professional development offering.

Emerging players

• Move This World: Provider of PreK-12 SEL curriculum and mental health programming delivered through video-based content. Comparable as a CASEL-aligned SEL curriculum vendor with a similar target customer (school districts), differentiated by a more digital-first delivery model.
• Sanford Harmony: National University and Sanford program offering a PreK-6 SEL curriculum and companion professional learning. Comparable as a research-anchored, K-5 focused SEL curriculum vendor competing in similar district-level purchasing decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/momentous
• Facebookfacebook.com/momentousinstitute
• LinkedInlinkedin.com/company/momentous-institute
• Instagraminstagram.com/momentousinstitute

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentous Institute