Butcher's Bone Broth
Butcher's Bone Broth, a brand under Rotisystems Inc., produces USDA Organic fresh bone broth via a 48-hour slow-simmering process, selling through 10,000+ U.S. grocery retail doors including Target, Whole Foods, Sprouts, and Costco to health-conscious, paleo/keto, and gut-health-focused consumers.
- Company typePrivate
- Founded2002
- HeadquartersSan Leandro, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Butcher's Bone Broth does
Butcher's Bone Broth is an organic bone broth brand operating under the corporate parent Rotisystems, Inc. (d/b/a RoliRoti), originally founded by third-generation Swiss butcher Thomas Odermatt in 2002 as the Roli Roti gourmet rotisserie food truck business in the San Francisco Bay Area. In 2015, the company created Butcher's Bone Broth as its first retail CPG product, applying a nose-to-tail approach by utilizing leftover bones from its rotisserie operation. The company is headquartered in San Leandro, California, and as of 2025 operated with approximately 115 employees as an eight-figure business.
The product portfolio consists of three core SKUs sold in 24 fl oz refrigerated bottles: Organic Beef Bone Broth, Organic Chicken Bone Broth, and Ginger & Turmeric with Organic Chicken Bone Broth. Production is anchored in a proprietary 48-hour slow-simmering process designed to extract collagen, amino acids, and minerals from organic, grass-fed bones — distinguishing the output from pressure-cooked or shelf-stable alternatives. All SKUs carry USDA Organic, Paleo-friendly, Keto-friendly, and Allium-free certifications; the beef and chicken varieties carry a "no salt added" designation. The products target health-conscious consumers on paleo, keto, Whole30, and gut-health protocols, as well as mainstream consumers seeking clean-label functional foods.
Butcher's generates revenue through wholesale distribution to U.S. grocery retailers, with placement concentrated in the fresh/refrigerated perimeter section rather than the ambient shelf-stable aisle. The brand is sold through 10+ major retail partners across more than 10,000 store locations, including Target, Whole Foods Market, Sprouts Farmers Market, Albertsons, Costco, Harris Teeter, Publix, Safeway, HEB, Lucky's & Savemart, Grocery Outlet, Meijer, and the Instacart online grocery platform. Go-to-market relies on channel partnerships, PR/earned media, organic social (Instagram, YouTube), and influencer collaborations, with Kloss Creatives PR serving as Agency of Record since February 2025.
Butcher's Bone Broth firmographics
Firmographics- Name
- Butcher's Bone Broth
- Legal name
- Rotisystems, Inc.
- Website
- https://butchers.co
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Butcher's Bone Broth, a brand under Rotisystems Inc., produces USDA Organic fresh bone broth via a 48-hour slow-simmering process, selling through 10,000+ U.S. grocery retail doors including Target, Whole Foods, Sprouts, and Costco to health-conscious, paleo/keto, and gut-health-focused consumers.
- Ownership category
- akta.pro rank
Butcher's Bone Broth industry classification
Industry- Product category
- Bone Broth / Functional Foods
- NAICS
- Meat Processed from Carcasses (311612)
- SIC
- Meat Packing Plants (2011)
- akta.pro primary industry
- Bone & Cartilage Specialty Processing (Soup Bones, Marrow Bones, Tendons, Collagen-Rich Cuts) (AFANAJAH)
- akta.pro secondary industry
- Bone & Cartilage Processing (Bone Broth Inputs, Bone Char Feedstock) (AFANAGAJ)
Keywords
Where Butcher's Bone Broth is headquartered
LocationHeadquarters
- HQ city
- San Leandro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Butcher's Bone Broth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Butcher's Bone Broth generates revenue through the sale of its fresh, refrigerated organic bone broth products via national and regional grocery retail chains across the United States. Revenue is derived from wholesale distribution to retailers including Target, Whole Foods Market, Sprouts Farmers Market, Albertsons, Costco, Harris Teeter, Publix, Safeway, HEB, and others.
Go-to-market motion1 record
Distribution channels12 records
Marketing channels5 records
Butcher's Bone Broth product offering
Product offeringCore offering
Butcher's Bone Broth manufactures and sells premium fresh organic bone broth in three flavors (Organic Beef, Organic Chicken, and Ginger & Turmeric with Organic Chicken) that are slow-simmered for 18-48 hours to extract collagen, amino acids, and minerals. The products are USDA Organic, paleo-friendly, allium-free, and packaged in 24 fl oz refrigerated bottles for sale through national and regional grocery retailers across the United States.
Product overview
Butcher's Bone Broth is a premium fresh organic bone broth brand offering three core product flavors: Organic Beef, Organic Chicken, and Ginger & Turmeric with Organic Chicken. Each product is slow-simmered for 18-48 hours using traditional methods, resulting in rich, gelatinous bone broth with high collagen content. All products are certified USDA Organic, free from the top nine allergens, allium-free, and available in 24 fl oz refrigerated bottles. The products are sold exclusively through authorized retail partners including Target, Costco, Whole Foods, Sprouts, Publix, Safeway, Albertsons, HEB, and Meijer, with over 10,000 retail locations nationwide. The parent company is Rotisystems, Inc. (d/b/a RoliRoti), founded by Thomas Odermatt.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Beef Bone Broth Premium fresh organic beef bone broth made with filtered water, organic beef, and organic carrots. Slow-simmered for 18-48 hours to extract collagen and gelatin, featuring a medium jiggle rating. Certified USDA Organic, Paleo-friendly, allium-free, and contains no added salt. Available in 24 fl oz bottles for health-conscious consumers.
- Organic Chicken Bone Broth Premium fresh organic chicken bone broth made with filtered water, organic chicken, and organic carrots. Slow-simmered for 18-48 hours with a high jiggle rating indicating rich collagen content. Certified USDA Organic, Paleo-friendly, allium-free, and contains no added salt. Available in 24 fl oz bottles for health-conscious consumers.
- Ginger & Turmeric with Organic Chicken Bone Broth Functional fresh organic bone broth with organic chicken base enhanced with organic ginger and organic turmeric. Has the highest jiggle rating among the product line, indicating maximum collagen content. Certified USDA Organic, Paleo-friendly, allium-free, and contains sea salt. Available in 24 fl oz bottles for health-conscious consumers seeking anti-inflammatory benefits.
Companies that use Butcher's Bone Broth
Customer profileSegments1 record
Ideal customer profiles1 record
Butcher's Bone Broth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Butcher's Bone Broth partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Kloss Creatives PRcoreKloss Creatives PR serves as Butcher's Bone Broth's official Agency of Record, managing public relations, earned media strategy, and brand communications across consumer and trade outlets.
- TargetflagshipTarget serves as a national retail distribution partner, placing Butcher's Bone Broth in its fresh/refrigerated perimeter section across its U.S. store network, supporting broad consumer reach.
- Whole Foods MarketflagshipWhole Foods Market is a key natural/organic retail channel partner, aligning with Butcher's Bone Broth's clean-label positioning and health-conscious consumer target.
- Sprouts Farmers MarketcoreSprouts Farmers Market serves as a specialty health-focused grocery retail partner, distributing Butcher's Bone Broth to consumers prioritizing fresh, organic, and functional foods.
- AlbertsonscoreAlbertsons distributes Butcher's Bone Broth across its national grocery network, making the product accessible to a broad mainstream consumer base.
- CostcocoreCostco distributes Butcher's Bone Broth in warehouse club locations, enabling bulk purchase options and access to Costco's large membership base.
- Harris TeeterminorRegional grocery chain Harris Teeter distributes Butcher's Bone Broth in its Mid-Atlantic and Southeastern U.S. store locations.
- PublixminorPublix distributes Butcher's Bone Broth across its Southeastern U.S. grocery store network.
- SafewayminorSafeway distributes Butcher's Bone Broth in its Western and Midwestern U.S. grocery locations.
- HEBminorHEB distributes Butcher's Bone Broth in its Texas-based regional grocery chain, emphasizing fresh perimeter section placement.
- Lucky's & SavemartminorLucky's and Savemart regional independent grocery stores distribute Butcher's Bone Broth in the Western United States.
- Grocery OutletminorGrocery Outlet offers opportunistic distribution for Butcher's Bone Broth through its discount/gourmet grocery model, reaching value-conscious consumers.
- MeijerminorMeijer distributes Butcher's Bone Broth in its Midwestern regional grocery and department store locations.
- InstacartcoreButcher's Bone Broth is distributed through Instacart's online grocery platform and was recognized on Instacart's Fastest-Growing Emerging Brands list, reflecting strong consumer demand and digital sales momentum.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Butcher's Bone Broth competitors and assessment
Company assessmentEmerging players
- Primal Kitchen: Functional food brand (owned by Kraft Heinz) selling bone broth, collagen, dressings, and condiments in clean-label formats. Comparable on premium clean-label positioning, collagen/functional health narrative, and natural grocery channel mix, though a broader portfolio brand.
- Dr. Kellyann Pet & People Bone Broth: Bone broth brand extending into both human consumption and pet nutrition, founded by a clinician and built around gut-health and weight-loss positioning. Overlaps with Butcher's on bone broth product, gut-health claims, and emerging pet-broth use case the company highlights on its site.
- Zoup! Broth: Specialty broth and soup retailer that has expanded into shelf-stable bone broth, vegetable broth, and culinary stocks. Comparable in broth category and clean-label positioning, primarily through grocery and DTC channels, but with a broader culinary broth portfolio.
Broad incumbents
- Swanson: Mass-market broth brand (owned by Campbell Soup Company) and the dominant shelf-stable broth in U.S. grocery. Defines the price-and-format competitive baseline Butcher's is repositioning away from with its fresh, refrigerated approach.
- College Inn: Established broth and stock brand (owned by Sovos Brands / owned portfolio) with national grocery distribution. Comparable in category (broth/stock) and channel (mainstream U.S. grocery), serving as a direct shelf-stable alternative to Butcher's products.
- Pacific Foods: Established organic broth and soup brand (owned by Campbell Soup Company) with broad retail distribution and a large SKU portfolio. Comparable on broth category, organic positioning, and grocery channel presence, but a broad incumbent with shelf-stable dominance rather than a fresh/perimeter specialist.
Direct peers
- Kettle & Fire: Premium bone broth and soup brand selling fresh, organic, slow-simmered broths through national grocery, DTC, and foodservice channels. Closest direct competitor to Butcher's on product format (bone broth), retail channel mix (Whole Foods, Sprouts, Target), and clean-label positioning.
- Osso Good: Paleo-friendly bone broth company selling organic broths primarily through DTC and natural retail channels. Comparable product format and target consumer (paleo/whole30 audiences) to Butcher's, though smaller in national retail footprint.
- Bare Bones Broth: Pasture-raised bone broth brand sold in liquid and powder form through natural and online channels. Comparable on bone broth product category, organic/pasture-raised positioning, and direct-to-consumer emphasis.
- Bonafide Provisions: Organic, frozen, slow-simmered bone broth company with Whole Foods and natural channel distribution. Directly comparable to Butcher's on slow-simmered process, organic sourcing, and perimeter placement strategy, though frozen rather than refrigerated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Butcher's Bone Broth social profiles
Digital presenceButcher's Bone Broth compliance and trust
Trust signalCompliance5 records
Butcher's Bone Broth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butcher's Bone Broth leadership team
Management profileNumber of profiles
Profiles5 records
Butcher's Bone Broth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butcher's Bone Broth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butcher's Bone Broth
What does Butcher's Bone Broth do?
Butcher's Bone Broth manufactures and sells premium fresh organic bone broth in three flavors (Organic Beef, Organic Chicken, and Ginger & Turmeric with Organic Chicken) that are slow-simmered for 18-48 hours to extract collagen, amino acids, and minerals. The products are USDA Organic, paleo-friendly, allium-free, and packaged in 24 fl oz refrigerated bottles for sale through national and regional grocery retailers across the United States.
Is Butcher's Bone Broth a public or private company?
Butcher's Bone Broth is a private company. It is classified as family owned and is currently operating.
When was Butcher's Bone Broth founded?
Butcher's Bone Broth was founded in 2002. It employs 51 to 100 people.
Where is Butcher's Bone Broth based?
Butcher's Bone Broth is headquartered in San Leandro, United States, in the North America region.
How does Butcher's Bone Broth make money?
One revenue line is on record: retail Product Sales.
Who are Butcher's Bone Broth's main competitors?
Emerging players on record are Primal Kitchen, Dr. Kellyann Pet & People Bone Broth and Zoup! Broth. Broad incumbents are Swanson, College Inn and Pacific Foods. Direct peers are Kettle & Fire, Osso Good, Bare Bones Broth and Bonafide Provisions.
Does Butcher's Bone Broth have an API?
No public API is recorded for Butcher's Bone Broth.
What industry is Butcher's Bone Broth in?
Butcher's Bone Broth's product category is Bone Broth / Functional Foods. Its primary akta.pro industry code is AFANAJAH, Bone & Cartilage Specialty Processing (Soup Bones, Marrow Bones, Tendons, Collagen-Rich Cuts), with a secondary code of AFANAGAJ, Bone & Cartilage Processing (Bone Broth Inputs, Bone Char Feedstock). Its NAICS code is 311612 and its SIC code is 2011.