Betterworks Asia

What Betterworks Asia does

Betterworks Asia is a founder-led corporate training, coaching, and consulting firm headquartered in Ho Chi Minh City, Vietnam, with a second base in Singapore serving enterprise and mid-market clients across Southeast Asia. The firm delivers three service lines — Training (workshops on leadership, communication, negotiation, and sales), Coaching (one-to-one and small-group engagements with leaders and high-potentials), and Consulting (training strategy and internal-team build-out) — built on a methodology stack that combines DISC Flow (with an emotional intelligence layer added in 2021), Neuro-Linguistic Programming, Psych-K, and LEGO Serious Play, applied through evidence-based learning frameworks (ADDIE, Knowles, Kirkpatrick, Kolb). Delivery is performed by a curated bench of trusted specialists rather than a large permanent headcount, with the firm's branding anchored to founder Thijs van Loon's prior roles inside Google and Apple.

The commercial model is professional services: all engagements are custom-quoted based on scope, team size, and delivery format, with no public rate cards or fixed pricing tiers. Go-to-market is consultative sales-led, beginning with a free four-style Communication Style assessment that functions as the primary lead-generation tool, supported by a 30+ article blog, six published case studies, and the social proof of named logo clients including Amazon, HSBC, Boeingher Ingelheim, Intel, DSV, Schneider Electric, Turner Construction, Pizza 4P's, RMIT University, and Marou Chocolate. The consulting line emphasizes transferring capability into the client organization (e.g., a nine-month engagement to stand up Pizza 4P's internal training function for 3,500+ staff) over recurring external delivery.

Operationally the firm is bootstrapped and privately held, with no disclosed institutional funding, no public headcount, and a cumulative track record of 12,000 people trained across 15+ countries, 2,000+ coaching hours, and an 8.8/10 average workshop rating across 450+ respondents. Distribution is exclusively direct — on-site or virtual — with no reseller, marketplace, or channel partner layer.

Name

Betterworks Asia

Legal name

Betterworks Asia

Website

https://betterworks.asia

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Betterworks Asia is a Vietnam- and Singapore-based corporate training, coaching, and consulting firm serving enterprise and mid-market clients across Southeast Asia through DISC Flow, NLP, and Psych-K methodologies delivered by a curated specialist bench.

Ownership category

akta.pro rank

Product category

Corporate Training and Coaching

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industry

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

Keywords

• Corporate training services
• Leadership development programs
• Executive coaching services
• Learning and development consulting
• Communication skills training

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Workshops: Fee-for-service delivery of bespoke workshops on leadership, communication, negotiation, sales, and other professional skills. Programs are designed backward from the client's real work situations and delivered either on-site or online. Pricing is quote-based, not publicly disclosed on the website.
2. One-to-One and Small Group Coaching: Individual and small-group coaching engagements for leaders and high-potential employees, using NLP, Psych-K, and DISC Flow baselines. Coaching is priced per engagement or package, with specific rates not publicly disclosed.
3. Learning & Development Consulting: Longer-term consulting engagements covering training strategy, internal training team development, and program design. Often includes train-the-trainer components and ongoing measurement. Billed as project-based consulting engagements, with no public pricing.
4. Free Communication Style Assessment: A free four-style communication assessment offered as a lead generation tool. The assessment itself is free; it functions as an entry point to paid coaching and training engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Betterworks Asia is a corporate training, coaching, and consulting firm delivering bespoke workshops, one-to-one coaching, and L&D consulting engagements to enterprise and mid-market clients across Southeast Asia. Programs are grounded in DISC Flow, NLP, Psych-K, and LEGO Serious Play methodologies, integrated with adult learning frameworks (ADDIE, Knowles, Kirkpatrick, Kolb). Engagements begin with a Training Needs Analysis, are tailored to the client's real workplace situations, and are validated through a 30-day behavioral re-measurement scored by colleagues.

Product overview

Betterworks Asia is a corporate training, coaching, and consulting services company offering three interconnected service lines: Training Services (workshops on leadership, communication, negotiation, and sales), Management & High Performance Coaching (one-to-one and group coaching using DISC Flow, NLP, and Psych-K methodologies), and Learning & Development Consulting (training strategy and internal team building). The company also provides a free Communication Style Assessment tool. Built on frameworks including ADDIE, Knowles, Kirkpatrick, Kolb, DISC Flow, NLP, Psych-K, and LEGO Serious Play, the offering combines these methodologies across workshops, coaching engagements, and consulting projects to deliver measurable behavior change in client organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Services Bespoke corporate workshops on leadership, communication, negotiation, sales, and professional skills for enterprise and mid-market teams across Southeast Asia. Programs are designed backward from the client's real workplace situations rather than off-the-shelf, delivered on-site or online by Betterworks Asia facilitators.
• Management & High Performance Coaching Individual and small-group coaching engagements for leaders and high-potentials using NLP, Psych-K, and DISC Flow baselines to drive belief-level behavior change. Delivered to enterprise clients in Southeast Asia, with engagements billed per session or package.
• Learning & Development Consulting Longer-term consulting projects covering training strategy, internal training team development, program design, and train-the-trainer delivery. Engagements begin with a Training Needs Analysis, are billed on a project basis over multiple months, and are designed to leave behind lasting internal capability.

Quantifiable outcome

• 8.8/10 average workshop rating across 450+ participants — measured over several years, post-workshop, not just end-of-day satisfaction
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cegos: International corporate training and leadership development group with established operations across Asia-Pacific. Comparable as a broad corporate L&D provider offering leadership, communication, and project training to enterprise clients in the same SEA region.
• The Ken Blanchard Companies: Corporate training firm built around proprietary leadership and management methodologies, with global delivery and certified trainer networks. Comparable as a methodology-led, leadership-focused training peer competing for the same SEA enterprise training budget.
• Wilson Learning: Global training company specializing in sales effectiveness, leadership, and interpersonal skills with Asia-Pacific delivery. Comparable because it offers customized enterprise workshops and measurement instruments that overlap directly with Betterworks Asia's training catalog.
• Dale Carnegie Training: Long-established corporate training franchise with active presence in Vietnam and across SEA. Directly comparable because it delivers enterprise workshops on leadership, communication, sales, and presentation skills — overlapping nearly all of Betterworks Asia's core workshop topics.
• FranklinCovey: Global leadership, execution, and organizational training firm operating across Asia. Directly comparable because it sells enterprise leadership and management development workshops and coaching built on proprietary frameworks — the same model Betterworks Asia pursues with DISC Flow and ADDIE-based programs.
• BTS Group: Global business acumen, leadership, and sales effectiveness training firm with Asia-Pacific operations. Comparable because it sells enterprise simulations, leadership programs, and sales training to large organizations — overlapping directly with Betterworks Asia's training and consulting offerings.
• Center for Creative Leadership (CCL): Specialist leadership development provider offering leadership programs, executive coaching, and 360-feedback instruments. Comparable because it competes head-to-head on evidence-based leadership training and 360-based behavior measurement — the same approach Betterworks Asia uses.
• Development Dimensions International (DDI): Specialist leadership development firm focused on selection, leadership programs, and behavioral measurement at enterprise scale. Comparable because it shares Betterworks Asia's evidence-based, behavior-measured approach to leadership training.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent advisory. Comparable as a much larger incumbent that sells enterprise L&D consulting and coaching into the same SEA enterprise buyer that Betterworks Asia targets.
• GP Strategies: Large corporate training and performance improvement provider with global delivery capability. Comparable as a broader incumbent that competes for the same enterprise training and L&D consulting mandates across multinationals operating in SEA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Betterworksasia
• LinkedInlinkedin.com/company/betterworks-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterworks Asia