What Moms for Liberty does

Moms for Liberty is a 501(c)(4) nonprofit organization founded in 2021 by Tina Descovich and Tiffany Justice, headquartered in Brevard County, Florida. The organization is dedicated to parental rights advocacy, primarily focused on influencing K-12 education policy at local, state, and federal levels. It operates through a distributed grassroots network of 320+ local chapters across 48 states, with over 130,000 volunteer members, providing tools, training, model legislation, and candidate endorsement programs to support school board activism and education policy reform. The organization has evolved from purely local school board activism to direct White House engagement on federal education policy.

The organization's product portfolio includes the core national advocacy brand, the Parent Pledge candidate endorsement program, The Fire of Liberty Show podcast, the Constitution Challenge educational initiative (which has distributed one million pocket U.S. Constitutions to middle schoolers since 2021 in partnership with the 917 Society), and the annual Joyful Warriors National Summit. It also operates three affiliated entities: M4L Foundation (501(c)(3) charitable arm for tax-deductible donations), M4L Academy (educational training platform), and M4L Action (political action arm for electoral advocacy). In February 2026, it launched an Artificial Intelligence Education Initiative providing model legislation, school board policies, and guidance documents on AI deployment in K-12 schools. There is no proprietary technology product; core technology is described as not applicable.

Moms for Liberty's revenue is derived from donations and memberships (described as a recurring subscription-style model), merchandise sales through the Liberty Shop (items priced $12 to $75), and event sponsorships ranging from $2,500 to $100,000+. Summit tickets are priced at $250 (Early Bird) and $350 (Full 3-Day Pass). The organization maintains a significant earned media presence with recurring appearances on Fox News, CNN, MSNBC, and CBS, and has secured strategic partnerships with Heritage Foundation, Turning Point USA, Real America's Voice, Honest Elections Project, Southeastern Legal Foundation, American First Policy Institute, and OptimaEd. The organization has been classified by the Southern Poverty Law Center as a hate group, a designation that leadership has publicly contested.

Name

Moms for Liberty

Legal name

Moms for Liberty

Website

https://momsforliberty.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Moms for Liberty is a 501(c)(4) nonprofit founded in 2021 that advocates for parental rights in K-12 education through 320+ chapters across 48 states and 130,000+ volunteer members, providing policy tools, candidate endorsements, and grassroots organizing.

Ownership category

akta.pro rank

Product category

Political Advocacy and Parental Rights Nonprofit

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Advocacy, Parent Training & Support Services (EDAJAKAK), Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Parental rights advocacy
• Grassroots organizing
• Education policy
• Nonprofit advocacy
• Community engagement

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Membership: 501(c)(4) nonprofit organization funded by donations from members and supporters. At-large national membership available through their portal.
2. Merchandise Sales: E-commerce store selling branded merchandise including apparel, accessories, and promotional items with prices ranging from $12 to $75.
3. Event Sponsorships: Annual National Summit attracts corporate sponsors at various tiers from $2,500 to $100,000+, with sponsorship packages offering recognition and digital network exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Moms for Liberty is a 501(c)(4) nonprofit that organizes parents across 320+ local chapters in 48 states to advocate for parental rights in K-12 education. It sells an annual national summit, branded merchandise through the Liberty Shop, and runs educational programs (Constitution Challenge, AI Education Initiative) and a candidate endorsement program (Parent Pledge) for parental-rights-focused political candidates.

Product overview

Moms for Liberty is a 501(c)(4) nonprofit organization dedicated to fighting for parental rights by unifying, educating, and empowering parents to defend their rights at all levels of government. The organization operates as a grassroots advocacy group with over 300 chapters in 48 states and 130,000+ members. Its portfolio includes the core national organization, affiliated entities (M4L Foundation as 501(c)(3), M4L Academy for education, M4L Action for political advocacy), the Parent Pledge program for candidate commitments, The Fire of Liberty Show podcast, the annual Joyful Warriors National Summit, the Constitution Challenge educational initiative, Madison Meetups for local organizing, and the recently launched Artificial Intelligence Education Initiative. The organization also operates a candidate endorsement program across its chapter network and maintains a Liberty Shop for branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• M4L Foundation: 501(c)(3) charitable arm of Moms for Liberty focused on educational programs and tax-deductible donations.
• M4L Academy
• M4L Action
• Joyful Warriors National Summit

Products and services

• Moms for Liberty National Organization 501(c)(4) nonprofit that organizes parents across 320+ local chapters in 48 states to advocate for parental rights in K-12 education and influence school board, state, and federal policy.
• Parent Pledge Pledge program for candidates and elected officials to commit to supporting policies that strengthen parental involvement in education and increase school transparency.
• Joyful Warriors National Summit Annual 3-day national summit bringing together parents, grassroots leaders, teachers, and advocates for training, keynote sessions, and networking; ticketed event with corporate sponsorship packages.
• Liberty Shop E-commerce store selling branded apparel, accessories, and commemorative items priced from $12 to $75, with proceeds supporting the organization.
• Constitution Challenge Educational initiative that distributes pocket U.S. Constitutions to middle school students; has reached one million copies distributed since 2021 in partnership with the 917 Society.
• Artificial Intelligence Education Initiative Initiative that provides model legislation, school board policies, parental rights pledges, and guidance documents to help parents and educators navigate AI use in K-12 schools while protecting parental rights, student privacy, and academic integrity.
• M4L Foundation 501(c)(3) nonprofit affiliated entity focused on the charitable and educational mission of Moms for Liberty, accepting tax-deductible donations for educational programs.
• M4L Academy Educational platform providing training and resources for parents and chapter leaders, including AI education resources.
• M4L Action Political action arm of the Moms for Liberty organization focused on electoral and legislative advocacy.
• The Fire of Liberty Show Weekly podcast produced by Moms for Liberty featuring discussions on parental rights, education policy, and liberty-focused topics.
• Madison Meetups Local meetup events for members to connect and organize around parental rights issues in their communities.
• Candidate Endorsement Program Program to identify, vet, and endorse candidates for local school boards across 320+ chapters, supporting parental rights-focused candidates.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• 917 SocietycoreStrategic or Co-development PartnerPartnership to distribute pocket Constitutions to middle school students. Moms for Liberty has distributed one million copies of the U.S. Constitution since 2021 through this collaboration with the 917 Society.
• Heritage FoundationflagshipGTM or Marketing PartnerSponsor of the Joyful Warriors National Summit. Heritage Foundation is a prominent conservative think tank providing sponsorship and promotional support for the annual event.
• Turning Point USAflagshipGTM or Marketing PartnerSponsor of the Joyful Warriors National Summit. Conservative student organization providing sponsorship and promotional support for the annual event.
• Real America's VoicecoreGTM or Marketing PartnerSponsor and media partner for the National Summit. Conservative news network providing coverage and promotional support.
• Honest Elections ProjectcoreGTM or Marketing PartnerSponsor of the Joyful Warriors National Summit. Organization focused on election integrity providing sponsorship support.
• Southeastern Legal FoundationcoreStrategic or Co-development PartnerLegal advocacy partner represented by Kimberly Hermann (Executive Director) featured on the organization's website. Provides legal expertise for constitutional and parental rights cases.
• American First Policy InstitutecoreStrategic or Co-development PartnerPolicy partner with Erika Donalds serving as Chair of the Center for Education Opportunity. Collaborative relationship on education policy initiatives.
• OptimaEdminorStrategic or Co-development PartnerEducation policy partner founded by Erika Donalds. Collaborative on education policy and school choice advocacy.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• No Left Turn in Education: A parental-rights and anti-CRT education advocacy group with a similar local-chapter structure targeting school boards; comparable mission, donor overlap, and tactics to Moms for Liberty.
• American First Policy Institute (AFPI): A conservative policy organization and Moms for Liberty 'core' strategic partner; AFPI's Center for Education Opportunity (chaired by Erika Donalds) is directly aligned with Moms for Liberty's education agenda.
• Parents Defending Education: A nonprofit focused on parental rights in K-12 education that closely mirrors Moms for Liberty's chapter-based model, with overlapping donor base, candidate-endorsement playbook, and contested-school-board engagement.
• Turning Point USA: A youth-focused conservative advocacy organization and Moms for Liberty National Summit 'flagship' sponsor. Operates a similar grassroots chapter-based model in schools/colleges and overlaps on parental rights, anti-CRT, and culture-war advocacy.
• National Parents Union: A national parent-advocacy organization that also operates local chapters influencing school boards and education policy; comparable grassroots parent-led model, though ideologically broader than Moms for Liberty.

Emerging players

• Honest Elections Project: An election-integrity advocacy organization and Moms for Liberty Summit 'core' sponsor; operates in adjacent conservative advocacy space with shared donor base and coalition overlap.
• 917 Society: A civic education nonprofit partnered with Moms for Liberty on the Constitution Challenge, which has distributed 1 million pocket Constitutions. Closely aligned mission on civic literacy in K-12.
• OptimaEd: An education-policy organization founded by Erika Donalds and a Moms for Liberty 'minor' strategic partner; overlaps on school choice and parental rights advocacy in K-12.

Broad incumbents

• Southeastern Legal Foundation: A conservative public-interest law firm that provides legal support to Moms for Liberty chapter efforts. Provides litigation infrastructure adjacent to parental-rights advocacy.
• Heritage Foundation: A major conservative think tank and Moms for Liberty Summit 'flagship' sponsor. Operates broadly in policy advocacy and is a much larger incumbent that overlaps on parental rights, education policy, and federal-state coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moms4Liberty
• YouTubeyoutube.com/channel/UC2H19eKURyI364Q3Rv-o_5g
• Facebookfacebook.com/Moms4Liberty
• Instagraminstagram.com/moms4liberty
• LinkedInlinkedin.com/company/moms-for-liberty

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms for Liberty