Visit The Northshore

What Visit The Northshore does

Visit The Northshore is the official Destination Marketing Organization for St. Tammany Parish, Louisiana, operating under the legal entity St. Tammany Parish Tourist & Convention Commission since 1976. The organization promotes tourism across five communities (Covington, Abita Springs, Mandeville, Madisonville, and Olde Towne Slidell) through a digital platform built on the Simpleview CMS/CRM stack, complemented by a physical visitor center in Mandeville, a free visitor guide publication, an online Trip Builder, an e-newsletter, the 'All The Waves' podcast, and an editorial blog. Its product portfolio includes group sales services for sports tournaments, military and family reunions, and group tours, as well as the annual Tammany Taste of Summer dining promotion that engages 60+ local restaurants and attractions.

The business model is non-commercial in the traditional sense. Visit The Northshore does not sell products or services directly to consumers; it is funded through parish tourism taxes channeled via the St. Tammany Parish Tourist & Convention Commission, supplemented by membership and promotional partnerships with local businesses. Pricing for visitor-facing assets (visitor guide, savings pass, Trip Builder) is free, while participating restaurants and attractions set their own prices for the promoted experiences. The organization serves three primary customer segments: individual leisure tourists and families (the demand base), sports and event organizers (mid-market B2B), and reunion/tour group planners (enterprise B2B). Its sole AI capability is a third-party Mindtrip.ai chatbot integrated into the website for visitor assistance, with no proprietary AI/ML assets disclosed.

Name

Visit The Northshore

Legal name

St. Tammany Parish Tourist & Convention Commission

Website

https://visitthenorthshore.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit The Northshore is the official Destination Marketing Organization for St. Tammany Parish, Louisiana, promoting tourism across five communities through a website, visitor center, podcast, blog, and group sales services, funded by parish tourism taxes.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

NAICS

Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industry

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Group tour services
• Travel planning

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Tourism Promotion (DMO Funding): Visit The Northshore operates as the official Destination Marketing Organization for St. Tammany Parish, funded through the St. Tammany Parish Tourist & Convention Commission. Revenue is derived from parish tourism taxes and not from direct sales of products or services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visit The Northshore is the official destination marketing organization (DMO) for St. Tammany Parish, Louisiana, operating as the St. Tammany Parish Tourist & Convention Commission. It promotes Northshore Louisiana as a tourism destination through a website, visitor guides, trip-planning tools, group sales services for sports events and reunions, and seasonal marketing campaigns. Its core outputs are promotional content, advertising, and lead-generation services for partner businesses in the parish.

Product overview

Visit The Northshore is the official destination marketing organization for St. Tammany Parish, Louisiana, operating a comprehensive tourism platform centered on its main website. The offering consists of a unified suite of visitor services including a free Visitor Guide publication, an online Trip Builder tool for itinerary planning, an E-Newsletter subscription service, the 'All The Waves' podcast series, an editorial Blog with local stories, and a directory of restaurants, attractions, and lodging. The organization also manages group sales services for sports facilities booking and reunion/military group planning, and runs the annual Tammany Taste of Summer dining promotion. The product portfolio is capped by a searchable events calendar. All components are integrated under the Visit The Northshore brand to promote tourism and support local businesses in St. Tammany Parish.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit The Northshore Website
• Visitor Guide / Vacation Guide
• Group Sales & Event Services
• Event Listings & Calendar
• Sports Tournaments Sales
• Family Reunion Planning Service

Quantifiable outcome

• 60+ local businesses supported through annual Tammany Taste of Summer campaign
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Covington Public Art FundflagshipStrategic or Co-development Partner · 1 January 2026Presenting sponsor of Art Imitates Life, a year-long public art exhibition featuring 15 life-sized bronze sculptures by Seward Johnson installed across five communities in St. Tammany Parish through April 2027.
• Seward Johnson AteliercoreTechnology or IntegrationProvider of 15 life-sized bronze sculptures for the Art Imitates Life public art exhibition displayed in Covington, Abita Springs, Mandeville, Madisonville, and Olde Towne Slidell.
• Arena CollectiveminorGTM or Marketing PartnerMarketing supporter of the Art Imitates Life public art exhibition.
• Red River BankminorGTM or Marketing PartnerMarketing supporter of the Art Imitates Life public art exhibition.
• Southern HotelminorGTM or Marketing PartnerMarketing supporter and founding member of Covington Public Art Fund for the Art Imitates Life exhibition.
• CJ Ladner Insurance AgencyminorGTM or Marketing PartnerMarketing supporter of the Art Imitates Life public art exhibition.
• Simpleview Inc.coreTechnology or IntegrationWebsite platform provider powering visitthenorthshore.com with CMS and CRM capabilities for destination marketing.
• St. Tammany ParishcoreStrategic or Co-development PartnerParent organization. Visit The Northshore operates as the official destination marketing organization for St. Tammany Parish under the St. Tammany Parish Tourist & Convention Commission.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Visit New Orleans (New Orleans & Company): The DMO for New Orleans & Jefferson Parish, the dominant Louisiana destination marketing organization. Direct comparable as a parish/multi-parish DMO operating visitor centers, content platforms, and group sales for leisure and meeting demand in the same state — Visit The Northshore explicitly positions itself as "an hour from New Orleans' French Quarter" to capture overflow/leisure travelers from this much larger neighbor.
• Louisiana Office of Tourism / Lt. Governor's Office: The state-level DMO for all of Louisiana. Functions as Visit The Northshore's umbrella organization and co-funder/partner — comparable as a state destination marketing operation running group sales, content, and international promotion, and relevant because it directly influences funding and cooperative marketing opportunities for parish DMOs.
• Visit Dallas (and similar municipal CVBs): A larger US city-level convention & visitors bureau running visitor center, content, and group sales. Useful as a structural/operating model peer for a CVB-style organization, even though geographically distinct from Visit The Northshore's Gulf South focus.

Direct peers

• Shreveport-Bossier Tourism: Official DMO for Shreveport-Bossier City. Comparable Louisiana-based DMO of similar scale covering a multi-city region, with group sales, content marketing, and event-driven campaigns — useful as a benchmarking peer for budget and operating model.
• Visit Baton Rouge: The official DMO for Baton Rouge, Louisiana. Direct peer as a state-mate DMO of similar scale that promotes a parish-level destination, operates a visitor center, runs group sales, and manages a content/blog/newsletter platform — Visit The Northshore references Baton Rouge as a nearby metropolitan anchor to demonstrate regional draw.
• Lafayette Travel: Official DMO for Lafayette Parish, Acadiana, and surrounding parishes in Louisiana. Direct peer in destination marketing — runs a visitor center, culinary-focused campaigns (analogous to Tammany Taste of Summer), and a group sales operation supporting festivals, sports, and reunions. Most comparable peer on size and Louisiana-focused tourism remit.
• Lake Charles / Southwest Louisiana Tourism: Official DMO for the Lake Charles / Southwest Louisiana region. Direct peer operating a similar parish-scale DMO model with group sales, festivals, and culinary promotion — another Louisiana comparator useful for evaluating Visit The Northshore's marketing efficiency and tourism tax ROI.
• Visit Mississippi Gulf Coast: Official DMO for the Mississippi Gulf Coast region. Direct comparable as a Gulf South coastal/river-adjacent destination marketing organization that Visit The Northshore cites as a co-marketing peer ("an hour from... the Mississippi Gulf Coast") — operates group sales, content, and visitor services at comparable scale.
• Visit Finger Lakes: A US regional DMO covering a multi-county/parish geographic area, with a visitor center, group sales, culinary/outdoor recreation campaigns, and AI-assisted trip planning. Comparable as a destination marketing organization of similar scale and rural/scenic remit.

Others

• Tourism Holdings Ltd / Brand USA: Brand USA, the national destination marketing organization for the United States. Adjacent ecosystem player that Visit The Northshore benefits from via cooperative international promotion, but does not directly compete — relevant as an indirect channel partner for inbound visitor demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LANorthshore
• LinkedInlinkedin.com/company/visitthenorthshore
• Facebookfacebook.com/visitthenorthshore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit The Northshore