Riverside, The Farnsley-Moremen Landing

What Riverside, The Farnsley-Moremen Landing does

Riverside, the Farnsley-Moremen Landing is a 501(c)(3) nonprofit organization that operates a 300-acre publicly owned historic site at 7410 Moorman Road in Louisville, Kentucky, on the banks of the Ohio River. The site is anchored by the circa-1837 Farnsley-Moremen House, a Greek Revival brick I-house, and includes the Aydelott-Rosenberger House (c. 1868), the Moremen Family Chapel, a reconstructed detached kitchen, ongoing archaeological excavations, a kitchen garden, and the recently expanded Visitors Center. The nonprofit works under a Memorandum of Understanding with Louisville Parks and Recreation, which manages day-to-day operations for Jefferson County/Louisville Metro Government. The Board of Directors (primarily self-appointing, with up to four mayoral appointees) raises funds for preservation, education, and capital projects.

The organization's core products are guided historic house tours (A Stroll Through Time and the African American heritage-focused Unearthing the Truth tour), K-12 school field trip programs (Building Blocks of History at $10/student and Life on the River at $6/student), public archaeology experiences run with the Kentucky Archaeological Survey, and a suite of venues for private events (Visitors Center, Open Air Pavilion, Chapel, grounds). Ancillary revenue comes from a seasonal farmers market, a museum store selling Kentucky crafts and the award-winning book Riverside: The Unfolding Story, a photo contest, and a Sweet Sounds On Sunday concert series. Membership tiers ($25 individual, $40 family) and donations are the primary recurring revenue layer.

Its business model is a hybrid of earned and contributed revenue. Earned streams include tour admissions, event rentals, school program fees, museum store sales, and farmers market vendor fees (both seasonal subscriptions of $125-$200 and guest slots at $75). Contributed revenue comes from tax-deductible donations, memberships, and government appropriations (Louisville Metro budgeted $1.5M for Phase 1 of the Visitors Center Expansion). The site is free to enter for self-guided grounds access, monetizing only the curated experiences. Pricing is unit-based for tours and school programs with advance booking via FareHarbor or phone, and subscription-based for memberships and farmers market vendor slots.

Name

Riverside, The Farnsley-Moremen Landing

Legal name

Riverside, the Farnsley-Moremen Landing, Inc.

Website

https://riverside-landing.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Riverside, the Farnsley-Moremen Landing is a 501(c)(3) nonprofit operating a 300-acre historic site on the Ohio River in Louisville, Kentucky, offering guided tours, school field trips, archaeology programs, event rentals, and a farmers market to regional visitors, schools, and wedding and corporate clients.

Ownership category

akta.pro rank

Product category

Historic Site & Cultural Heritage Tourism

NAICS

Historical Sites (712120), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

akta.pro secondary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Historic house tours
• Educational field trips
• Heritage preservation
• Event venue rentals
• Public archaeology

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tour Admissions: Revenue from guided tours of the historic house and specialized tours such as 'Unearthing the Truth' African American heritage tours
2. Facility Rentals: Revenue from renting the Visitors Center, Open Air Pavilion, grounds, and Historic Chapel for weddings, receptions, corporate events, and private parties
3. Museum Store: Sales of Kentucky crafts, books about Riverside history, Louisville Stoneware, Riverside merchandise (posters, t-shirts), and ornaments
4. Donations and Memberships: Tax-deductible donations from the public and annual memberships ($25 Individual, $40 Family) providing free admission and store discounts
5. Farmers Market Vendor Fees: Annual vendor membership fees ($125-$200 for full season) and guest vendor fees ($75 per session) for the Riverside Farmers Market
6. Educational Programs: Revenue from school field trip programs including Building Blocks of History ($10/student) and Life on the River ($6/student)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Operates a 300-acre historic site on the Ohio River in Louisville, Kentucky, anchored by the circa-1837 Farnsley-Moremen House. Delivers guided historic house tours, K-12 educational field trip programs, public archaeology experiences, event venue rentals, a seasonal Sunday farmers market, and a museum store, all managed by a 501(c)(3) nonprofit in partnership with Louisville Metro Government.

Product overview

Riverside, the Farnsley-Moremen Landing is a 300-acre historic site offering a portfolio of educational and cultural products organized around its 1837 Greek Revival house on the Ohio River. Core offerings include guided historic house tours (A Stroll Through Time and Unearthing the Truth African American history tours), school field trip programs (Building Blocks of History and Life on the River), and public archaeology experiences. Additional products include event venue rentals (Visitors Center, Open Air Pavilion, Historic Chapel), a seasonal Farmers' Market, and a Museum Store selling books and Kentucky crafts. The Visitors Center Expansion Phase 1 opened March 2026, with Phase 2 currently in fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Farnsley-Moremen House: The historic 1837 brick I-house that serves as the centerpiece of the Riverside, the Farnsley-Moremen Landing site.
• Riverside Farmers' Market
• Building Blocks of History
• Sweet Sounds On Sunday
• Unearthing the Truth: African Americans at Riverside
• Riverside Museum Store
• Aydelott-Rosenberger House

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Louisville Coalition on the History of the EnslavedcoreStrategic or Co-development Partner · 1 January 2020Riverside partners with Farmington Historic Plantation, Historic Locust Grove, and Oxmoor Farm Foundation in the Louisville Coalition on the History of the Enslaved. The coalition hosts virtual and in-person programs exploring slavery history at these 19th century Louisville sites, including sessions with Joe McGill of the Slave Dwelling Project and Cheyney McKnight of Not Your Momma's History.
• Western Kentucky University Department of Folk Studies and AnthropologycoreStrategic or Co-development Partner · 1 January 1995KAS archaeologists are based at Western Kentucky University. Students from WKU and the University of Louisville work with professional archaeologists at Riverside as part of their training and education in anthropology and archaeology.
• University of Louisville Department of AnthropologyminorStrategic or Co-development Partner · 1 January 1995University of Louisville anthropology students work with professional archaeologists at Riverside as part of their degree programs, gaining training in public archaeology.
• Kentucky Archaeological Survey (KAS)coreStrategic or Co-development Partner · 1 January 1989Since Riverside's purchase by Jefferson County in 1989, the Kentucky Archaeological Survey (jointly administered by the Kentucky Heritage Council and Western Kentucky University) has partnered on archaeological research. KAS archaeologists lead educational programs and excavations, helping interpret outbuildings and the lives of enslaved peoples at the site.
• Louisville Parks and RecreationcoreStrategic or Co-development Partner · 1 January 1988Louisville Parks and Recreation manages Riverside, the Farnsley-Moremen Landing. The nonprofit Riverside, the Farnsley-Moremen Landing, Inc. Board provides supplemental support including fundraising for historic preservation, educational programs, capital projects, and volunteer engagement. The relationship is governed by a Memorandum of Understanding.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Conner Prairie: Indiana-based interactive history museum with living-history programming, school field trips, event rentals, and an extensive 19th-century farm narrative — closely aligned in product mix and educational mission with Riverside.
• Living History Farms: Iowa open-air living history farm museum featuring 19th-century agricultural interpretation, school programs, archaeology, and special events. Directly comparable outdoor heritage site with similar audience and interpretive depth.
• Farmington Historic Plantation: Louisville-based 19th-century historic site and a fellow member of the Louisville Coalition on the History of the Enslaved, offering comparable historic house tours, school programming, and African American heritage interpretation in the same regional market as Riverside.
• Strawbery Banke Museum: Outdoor history museum in Portsmouth, NH with multiple period buildings, guided tours, archaeology, and educational programming — directly comparable multi-structure historic site experience and product mix to Riverside.
• Old World Wisconsin: Large-scale outdoor historic site operated in partnership with a state historical society, offering guided tours, school programming, and event rentals across multiple period buildings — comparable operational scale and programming model to Riverside.
• Shaker Village of Pleasant Hill: Kentucky-based National Historic Landmark with preserved historic buildings, guided tours, school programming, and a large event/wedding rental business — comparable in scale, programming, and Kentucky regional setting to Riverside.
• Oxmoor Farm Foundation: Louisville-area historic farm property and fellow Louisville Coalition member offering heritage interpretation, tours, and educational programming — directly comparable in scale, mission, and visitor offerings to Riverside.
• Historic Locust Grove: Louisville historic home and grounds operating guided tours, educational programs, and event rentals. A direct Louisville Coalition peer with overlapping programming, audience, and interpretive approach to Riverside.

Others

• Kentucky Historical Society: Statewide heritage organization and the awarding body for the 2019 Kentucky History Award given to Riverside's publication. Functions as an enabling ecosystem partner for Kentucky historic sites, including programming collaboration and award validation.

Broad incumbents

• Historic Deerfield: Well-established New England historic village with guided tours, museum collections, school programs, and a museum store — comparable museum/historic site operating model with broader scope and longer tenure than Riverside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farnsleymoremen1837
• LinkedInlinkedin.com/company/riverside-the-farnsley-moremen-landing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside, The Farnsley-Moremen Landing