Heaven Mayhem
Heaven Mayhem is a Los Angeles-based direct-to-consumer jewelry and accessories brand founded by Pia Mance in 2022, selling refined wearable earrings, necklaces, rings, eyewear, and lifestyle products through its own e-commerce platform to fashion-forward women.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heaven Mayhem does
Heaven Mayhem is a direct-to-consumer fashion jewelry and accessories brand founded in 2022 by Pia Mance and headquartered in Los Angeles. The company sells through its owned e-commerce platform heavenmayhem.com, offering earrings, necklaces, rings, bracelets, watches, eyewear, phone cases, laptop cases, book boxes, home goods, and gift sets, with a sample-sale channel offering up to 70% off archive styles. The target customer is fashion-forward women seeking refined, wearable statement accessories for everyday, vacation, and special-occasion use. Pricing is unit-based rather than subscription, with earrings spanning $15-$360, necklaces $20-$480, rings $65-$180, eyewear $160-$190, and gift sets up to $770. Free shipping is offered on US domestic orders over $150, and the storefront ships globally.
Heaven Mayhem firmographics
Firmographics- Name
- Heaven Mayhem
- Website
- https://heavenmayhem.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heaven Mayhem is a Los Angeles-based direct-to-consumer jewelry and accessories brand founded by Pia Mance in 2022, selling refined wearable earrings, necklaces, rings, eyewear, and lifestyle products through its own e-commerce platform to fashion-forward women.
- Ownership category
- akta.pro rank
Heaven Mayhem industry classification
Industry- Product category
- Fashion Jewelry & Accessories
- NAICS
- Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
- akta.pro secondary industry
- Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)
Keywords
Where Heaven Mayhem is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Heaven Mayhem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Heaven Mayhem generates revenue through direct-to-consumer sales of jewellery, accessories, and lifestyle products via its e-commerce platform heavenmayhem.com. Products include earrings, necklaces, rings, bracelets, watches, eyewear, phone cases, laptop cases, home goods, and gift sets. The brand also operates a sample sale channel offering discounted archive styles, with discounts up to 70% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for jewellery and accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Heaven Mayhem product offering
Product offeringCore offering
Heaven Mayhem is a direct-to-consumer fashion jewelry and lifestyle accessories brand that designs, sources, and sells earrings, necklaces, rings, bracelets, chokers, watches, eyewear, phone cases, laptop cases, book boxes, and curated gift sets through its own e-commerce platform at heavenmayhem.com. The brand operates a sample sale channel offering discounted archive styles, with prices spanning from $15 entry-level earrings up to $480 statement pieces such as the Gaze Choker.
Product overview
Heaven Mayhem is a fashion jewelry and accessories brand offering a diverse product portfolio centered around wearable statement pieces. The core offering spans jewelry categories including earrings, necklaces, rings, bracelets, and chokers, alongside accessories such as phone cases, laptop cases, eyewear, watches, and home lifestyle products. Key product lines include The Frame Collection (timeless archive-inspired designs), Stella Choker + Charm Set (customizable summer accessory), Baby Knot Earrings (bestselling knot-style earrings), and the Heaven on Holiday summer collection featuring tiger's eye stone pieces. The brand operates primarily through direct-to-consumer e-commerce with a sample sale channel, and has expanded into wedding-themed gifting with curated bundles and bridal accessories. The product ecosystem includes gift sets, home décor items like book boxes and desk accessories, and eyewear styles ranging from $160-$190.
Differentiator
Problem solved
Functional benefit
Products and services
- Stella Choker + Charm Set
Quantifiable outcome
- Fine jewellery line sold out within a week of early 2025 launch
- +1 more outcomes
Companies that use Heaven Mayhem
Customer profileSegments1 record
Ideal customer profiles1 record
Heaven Mayhem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heaven Mayhem partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Heaven Mayhem competitors and assessment
Company assessmentDirect peers
- Mejuri: Leading DTC fine and fashion jewelry brand with a community-led, vertically integrated model. Highly comparable to Heaven Mayhem on channel (DTC e-commerce), target customer (fashion-forward women), and category mix spanning entry-level to fine jewelry.
- Gorjana: California-based DTC fashion jewelry brand with a wide price ladder of stackable, everyday pieces. Closely mirrors Heaven Mayhem's aesthetic, price points, and direct-to-consumer merchandising approach.
- Aurate: NYC-based DTC fine jewelry brand with a transparent-pricing, women-founded positioning. Direct peer on category mix (fashion-to-fine), channel (DTC), and women-founded, mission-driven branding.
- Missoma: UK-based demi-fine and fashion jewelry brand with strong social/community-led demand and gold-vermeil pieces. Comparable on customer demographic, trend-driven drops, and gold-toned stackable aesthetic.
- BaubleBar: Trend-driven fashion jewelry and accessories brand selling personalized, stackable, and gifting-focused pieces. Direct peer on product categories, price ladder, and gift-set/bundle merchandising.
- Catbird: Independent NYC-based fine jewelry brand with a curated, design-forward assortment. Comparable on premium-but-accessible positioning, community-led brand storytelling, and small-team independent operator profile.
- Pura Vida Bracelets: Lifestyle accessories brand with strong social/community DNA and a stackable, giftable product mix. Comparable on community-led demand, gifting orientation, and lifestyle-accessory extension beyond pure jewelry.
Emerging players
- Hey Harper: Newer DTC fashion jewelry brand targeting a similar fashion-forward, social-media-native customer. Overlaps with Heaven Mayhem on trend cycles, price points, and Instagram/TikTok-led marketing motion.
Broad incumbents
- Kendra Scott: Large, established jewelry and lifestyle brand with significant DTC and retail/wholesale footprint. Comparable product categories and gifting focus, but operates at meaningfully larger scale with a built-out wholesale and store network.
- Monica Vinader: Established demi-fine jewelry brand with a premium accessible positioning, gifting focus, and own retail plus DTC. Comparable on the upmarket/fine-jewelry-adjacent product range Heaven Mayhem is moving into, but operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heaven Mayhem social profiles
Digital presenceHeaven Mayhem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heaven Mayhem leadership team
Management profileNumber of profiles
Profiles1 record
Heaven Mayhem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heaven Mayhem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heaven Mayhem
What does Heaven Mayhem do?
Heaven Mayhem is a direct-to-consumer fashion jewelry and lifestyle accessories brand that designs, sources, and sells earrings, necklaces, rings, bracelets, chokers, watches, eyewear, phone cases, laptop cases, book boxes, and curated gift sets through its own e-commerce platform at heavenmayhem.com. The brand operates a sample sale channel offering discounted archive styles, with prices spanning from $15 entry-level earrings up to $480 statement pieces such as the Gaze Choker.
Is Heaven Mayhem a public or private company?
Heaven Mayhem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heaven Mayhem founded?
Heaven Mayhem was founded in 2022. It employs 1 to 10 people.
Where is Heaven Mayhem based?
Heaven Mayhem is headquartered in Los Angeles, United States, in the North America region.
How does Heaven Mayhem make money?
One revenue line is on record: direct-to-Consumer Product Sales.
Who are Heaven Mayhem's main competitors?
Direct peers on record are Mejuri, Gorjana, Aurate, Missoma, BaubleBar, Catbird and Pura Vida Bracelets. Hey Harper is listed as an emerging player. Broad incumbents are Kendra Scott and Monica Vinader.
Does Heaven Mayhem have an API?
No public API is recorded for Heaven Mayhem.
What industry is Heaven Mayhem in?
Heaven Mayhem's product category is Fashion Jewelry & Accessories. Its primary akta.pro industry code is CRAKABAL, Fashion Jewelry Sets & Giftable Collections, with a secondary code of CRAKABAE, Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo). Its NAICS code is 45831 and its SIC code is 5944.