ResiClub

What ResiClub does

ResiClub is a privately held U.S. housing market research and analytics platform founded by Lance Lambert and headquartered in Chicago, operating since 2023. The company distributes a free housing market newsletter and publishes regularly updated articles covering home prices, inventory, migration, new construction, rentals, homebuilding, mortgage, and Build-to-Rent topics across the United States. Its product portfolio includes ResiClub PRO, a $399/year premium subscription delivering three exclusive weekly research articles, monthly client webinars, Lance Lambert's housing tracker spreadsheets, and chart licensing rights; and ResiClub Terminal, a $5,000/year B2B analytics platform offering over 125 metrics across 800+ metros, 3,000+ counties, and 25,000+ ZIPs, with interactive maps, downloadable datasets, historical data, and forecasts. The company also hosts ResiDay, an annual one-day conference in New York City that convenes housing sector executives, institutional investors, and financial journalists. ResiClub operates a hybrid go-to-market: a content-led funnel drives free newsletter sign-ups, with self-service conversion into PRO for individual housing professionals and demo-based sales for Terminal into enterprise clients such as homebuilders, private credit/land banking firms, and institutional landlords. The company is bootstrapped and founder-owned, relying on subscription revenue, sponsored content partnerships, and event revenue, with no disclosed external funding or institutional ownership.

Name

ResiClub

Legal name

ResiClub

Website

https://resiclubanalytics.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

ResiClub is a U.S. housing market research and analytics platform serving homebuilders, institutional investors, and mortgage professionals. It offers a free newsletter, a $399/year PRO subscription, a $5,000/year B2B Terminal analytics platform covering 800+ metros, and the annual ResiDay conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ResiClub PRO Subscription: Premium research subscription offering full access to paywalled research articles (3 new in-depth reports weekly), monthly client webinar, access to Lance Lambert's housing tracker spreadsheets, and permission to incorporate ResiClub branded charts/maps into personal marketing materials.
2. ResiClub Terminal Membership: B2B tier providing access to the ResiClub Terminal analytics platform. Includes company authorization to incorporate ResiClub branded charts into marketing materials. Set up via demo request through email.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ResiClub is a U.S. housing market research and analytics publication that sells tiered subscriptions to housing market data, in-depth research, and a B2B analytics platform. It offers a free newsletter, a $399/year ResiClub PRO premium research subscription, and a $5,000/year ResiClub Terminal B2B analytics platform covering 125+ housing metrics across 800+ metros, 3,000+ counties, and 25,000+ ZIPs. The company also hosts ResiDay, an annual one-day housing industry conference in New York City.

Product overview

ResiClub operates as a housing market research and analysis platform offering a tiered product structure. The core offering is the free ResiClub newsletter publication covering U.S. housing market topics including regional analysis, homebuilding, institutional investment, and mortgage markets. ResiClub PRO is a $399/year premium subscription providing three exclusive research articles weekly, monthly webinars, and access to Lance Lambert's housing tracker spreadsheets. ResiClub Terminal is a $5,000/year B2B analytics platform positioned as the "Bloomberg of the housing market," offering over 125 housing metrics, interactive maps, downloadable datasets, and historical data across home prices, inventory, migration, new construction, rentals, homebuilder footprints, demographics, and forecasts. The company also hosts an annual conference called ResiDay in New York City each November.

Differentiator

Problem solved

Functional benefit

Brands

• ResiClub PRO: Premium research subscription offering full access to paywalled research articles, monthly webinars, and housing tracker spreadsheets.
• ResiClub Terminal
• ResiDay

Products and services

• ResiClub Newsletter (Free Publication) Free newsletter delivering housing market research, regional analysis, and data-driven articles to subscribers via email, covering home prices, inventory, homebuilding, institutional investment, and mortgage market topics.
• ResiClub PRO $399/year premium research subscription providing three exclusive in-depth U.S. housing market research articles per week, monthly webinars, access to Lance Lambert's housing tracker spreadsheets, and branding rights for ResiClub charts and maps.
• ResiClub Terminal $5,000/year B2B analytics platform providing 125+ housing market metrics with interactive maps, downloadable datasets, and historical and forecast data across home prices, inventory, migration, new construction, rentals, homebuilder footprints, and demographics at ZIP code, county, and metro level.
• ResiDay Annual Conference Annual one-day in-person conference in New York City, held each November, convening housing sector leaders, institutional investors, and journalists for data-driven discussions on home prices, housing supply, migration, financing, and regional market dynamics.

Quantifiable outcome

• ResiDay 2025 featured 261 housing sector leaders and speakers from Amherst CEO, Beazer Homes CEO, FHFA director, and journalists from WSJ, Bloomberg, NYT, Barron's, Fortune
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CotalitycoreStrategic or Co-development PartnerResiClub partnered with Cotality to conduct joint surveys on real estate agent commissions, particularly around the NAR settlement. The February-March survey by Cotality and ResiClub found that commissions have not meaningfully changed nearly two years after the landmark 2024 commission settlement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HouseCanary: HouseCanary is a residential real estate analytics platform offering valuations, market forecasts, and portfolio analytics at the ZIP and address level. It competes most directly with ResiClub Terminal's B2B analytics offering for institutional investors and lenders.
• ATTOM Data Solutions: ATTOM provides nationwide property data, analytics, and reports covering sales, mortgages, and neighborhood trends. It is a comparable B2B data provider for housing professionals and overlaps with ResiClub Terminal's analytics and ZIP-level coverage.
• Altos Research: Altos Research provides real-time local housing market data, including inventory, pricing, and trend analytics for 100+ US markets. It is the most direct subscription-data competitor to ResiClub Terminal for individual and institutional housing investors.
• HousingWire: HousingWire is a media and research outlet covering the U.S. housing economy, with subscriptions, events (HousingWire Annual), and data products. It mirrors ResiClub's content-plus-events model and audience of mortgage and housing professionals.
• John Burns Research & Consulting: John Burns Research & Consulting is a housing market research and advisory firm serving homebuilders, lenders, and investors with subscription reports and consulting. Its subscription research and enterprise advisory overlap directly with ResiClub PRO and ResiDay content.

Broad incumbents

• Zillow Group: Zillow operates the largest U.S. residential real estate marketplace and Zillow Research publishes housing market data and reports. While consumer-facing, its data footprint and research output make it a broad incumbent comparable to ResiClub's analytics.
• Redfin: Redfin is a tech-powered residential brokerage that publishes the Redfin Data Center with extensive local market statistics. Its public housing data and research partially overlap with ResiClub's free newsletter and PRO content.
• CoStar Group: CoStar Group operates the dominant commercial real estate information platform (CoStar, Apartments.com, LoopNet) and is expanding in residential. Its scale, capital, and data assets position it as a broad incumbent threat to ResiClub's residential analytics ambitions.
• Cotality (formerly CoreLogic): Cotality is one of the largest U.S. residential property data and analytics providers, serving mortgage, real estate, and capital markets. It both partners with ResiClub (NAR-settlement research) and competes as a much larger incumbent with deeper primary data assets.

Emerging players

• Mbh Development: Mbh Development is a mid-sized U.S. homebuilder and land developer that has been an active acquirer in the SFR/BTR space, intersecting with ResiClub's institutional-investor and homebuilding audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ResidentialClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ResiClub