Altos Research
Altos Research provides real-time US housing market data covering 99.9% of ZIP codes and 110M+ properties, serving 5,000+ real estate agents, brokerages, mortgage professionals, and title companies through weekly automated market reports and lead-nurture tools.
- Company typePrivate
- Founded2005
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Altos Research does
Altos Research is a US-based real-time housing market data platform that delivers weekly neighborhood-level housing statistics to real estate professionals. The company ingests and analyzes billions of data points each week across approximately 30,000 ZIP codes (99.9% of US coverage) and over 110 million properties, producing branded, agent-ready reports segmented by ZIP code and price quartile. Its proprietary tools include the Market Action Index (a trademarked indicator that classifies buyer-versus-seller market conditions) and the Real-Time Market Profile chart, which consolidates median list price, price per square foot, days on market, inventory, and price-change indicators. The platform is differentiated primarily by its weekly refresh cadence, which the company positions against the month-old lagging data typical of MLS and NAR sources.
Altos monetizes through a tiered subscription model: a free starter tier (one ZIP report, weekly, no credit card), Lite at $29/month (five ZIP reports), Professional at $79/month (ten ZIP reports plus lead nurture for 1,000 contacts and local market narratives), Advanced at $149/month (unlimited reports within a single state plus lead nurture for 5,000 contacts), and a custom-priced Enterprise tier that provides full national coverage, unlimited users, advanced analytics, and live training. The product suite extends beyond raw data into Lead Nurture (pre-built automated email campaigns with open/click/forward tracking), Branding (custom logos plus one-click Facebook ad promotion), and CRM Integration (native connectors to BoomTown, Follow Up Boss, Wise Agent, and Real Geeks, with an extensible API for additional systems).
The company serves four primary customer segments: individual real estate agents (the largest base, stated at 5,000+ users), real estate brokerages (including Century 21, Better Homes & Gardens Real Estate, Intero – a Berkshire Hathaway affiliate), mortgage professionals, and title companies (with Chicago Title and First American shown as logo partners). Go-to-market combines a product-led self-serve funnel (free tier with no credit card) with an inside-sales motion (30-minute personalized demos) targeting enterprise brokerages. The company is privately held and founder-led, incorporated as Altos Research, Inc. in California, with no disclosed institutional funding or parent company; it operates with a stated 1-10 person team from San Francisco, indicating a bootstrapped, capital-efficient operating model that has sustained operations since founding around 2005-2006.
Altos Research firmographics
Firmographics- Name
- Altos Research
- Legal name
- Altos Research, Inc.
- Website
- https://altosresearch.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Altos Research provides real-time US housing market data covering 99.9% of ZIP codes and 110M+ properties, serving 5,000+ real estate agents, brokerages, mortgage professionals, and title companies through weekly automated market reports and lead-nurture tools.
- Ownership category
- akta.pro rank
Altos Research industry classification
Industry- Product category
- Real Estate Market Data Analytics
- NAICS
- Software Publishers (5132)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
Keywords
Where Altos Research is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Altos Research business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with four main tiers: Lite ($29/month), Professional ($79/month with 14-day trial), Advanced ($149/month), and Enterprise (custom pricing). All plans provide access to market reports, with higher tiers offering more ZIP codes, lead nurture contacts, and advanced features. The platform also offers a free starter tier with 1 ZIP code report.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free starter tier with basic local market data |
| Subscription | Monthly | Entry-level paid plan for individual agents |
| Subscription | Monthly | Mid-tier plan with lead nurture and market narratives |
| Subscription | Monthly | State-wide coverage with extensive lead nurture |
| Subscription | Multi-year contract | Full national coverage for large teams and brokerages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Altos Research product offering
Product offeringCore offering
Altos Research operates a real-time US housing market data platform that tracks 110M+ properties across 99.9% of US ZIP codes and delivers weekly-updated, neighborhood-level market reports. The platform combines automated Market Reports, lead nurture email automation, customizable agent branding, and CRM integrations, sold primarily on a subscription basis to real estate professionals.
Product overview
Altos Research is a unified real-time housing market data platform that delivers weekly automated market reports to real estate professionals. The core platform consists of Market Reports (weekly ZIP-code level housing data with 11+ statistics and Market Action Index), supplemented by Lead Nurture (automated email campaigns with engagement tracking), Branding (custom report branding and Facebook advertising), and CRM Integration modules. The company offers subscription tiers (Lite at $29/month, Professional at $79/month, Advanced at $149/month, and Enterprise) that scale from individual agents to large brokerages, covering 99.9% of U.S. ZIP codes and 110M+ properties with weekly data updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Reports Automated weekly housing market reports delivering 11+ key statistics including Market Action Index and Real-Time Market Profile charts, segmented by ZIP Code and price quartiles, for real estate professionals.
- Lead Nurture Email marketing automation with four pre-built campaigns that automatically deliver weekly market reports to leads and clients, with engagement tracking for opens, clicks, shares, and ZIP code searches plus real-time alerts.
- Branding Custom branding module that replaces Altos branding with the agent's own logo and styling on reports, combined with one-click Facebook advertising capability to promote reports to potential buyers and sellers.
- CRM Integration Native integrations with BoomTown, Follow Up Boss, Wise Agent, and Real Geeks CRMs that capture lead activity on report pages and surface engagement data inside the CRM workflow, plus extensible API support for other CRMs.
Quantifiable outcome
- 5,000+ agents actively using the platform
- +2 more outcomes
Companies that use Altos Research
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Altos Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Altos Research partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BoomTowncoreOut-of-the-box CRM integration partner. Enables agents using BoomTown to see which Altos reports each client receives, when they read reports, and when they forward them to others - all within the BoomTown UI without leaving the platform.
- Follow Up BosscoreOut-of-the-box CRM integration partner enabling seamless data flow between Altos market reports and Follow Up Boss lead management system.
- Wise AgentcoreOut-of-the-box CRM integration partner providing seamless connectivity between Altos market reports and Wise Agent platform.
- Real GeekscoreOut-of-the-box CRM integration partner enabling Real Geeks users to access Altos market data within their existing workflow.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Altos Research competitors and assessment
Company assessmentDirect peers
- HouseCanary: HouseCanary provides residential real estate analytics, valuation models (AVMs), and market data for investors, lenders, and institutions. Directly comparable to Altos in property data and analytics, though HouseCanary skews more institutional/investor-focused while Altos targets agents and brokerages.
- Local Logic: Local Logic delivers neighborhood-level location intelligence and market insights for real estate portals, agents, and developers. Comparable to Altos in providing granular, location-based market data and insights, but with a heavier emphasis on neighborhood livability and POI data.
- Cloud CMA: Cloud CMA provides comparative market analysis and CMA tools integrated into MLS systems for real estate agents. Directly comparable to Altos in delivering ZIP/area market reports to agents, particularly for listing presentations and client communications.
Broad incumbents
- CoreLogic (now Cotality): CoreLogic is a large-scale property data, analytics, and workflow provider serving mortgage, real estate, and insurance professionals. It overlaps with Altos in property data and analytics but operates at significantly greater scale with a much broader enterprise portfolio.
- RPR (Realtors Property Resource): RPR is an NAR-affiliated platform providing property data, market analytics, and CMAs to Realtors. Overlaps with Altos's ZIP-level market data and agent-facing analytics but operates as a broad member-benefit incumbent rather than a freemium subscription SaaS.
- Realtor.com (Move, Inc.): Realtor.com publishes U.S. housing market data, local market trends, and reports widely used by agents and consumers. Comparable to Altos in market intelligence publishing but as a large portal incumbent rather than a subscription analytics platform.
- Zillow Group: Zillow publishes extensive U.S. housing market data, trends, and analytics through its consumer portal and Zillow Premier Agent products. While not a direct subscription competitor for agent data tools, Zillow's free market data sets a pricing ceiling that Altos must justify against.
- Redfin: Redfin publishes housing market statistics, trend reports, and a Data Center used widely by real estate professionals. Overlaps with Altos's market-insights and data-publishing function, particularly for brokerage and consumer-direct use cases.
Emerging players
- Mashvisor: Mashvisor provides residential real estate investment analytics and market data, with emphasis on rental yield and investment property insights. Adjacent to Altos in property data analytics, but skewed toward investors rather than agent lead-nurture workflows.
- BoomTown (Salesboom): BoomTown is a leading real estate CRM and lead-generation platform that is also an Altos integration partner. Comparable in serving real estate agent/brokerage workflows, with overlapping go-to-market into brokerages, though focused on CRM/lead gen rather than market data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Altos Research social profiles
Digital presenceAltos Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altos Research leadership team
Management profileNumber of profiles
Profiles3 records
Altos Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altos Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altos Research
What does Altos Research do?
Altos Research operates a real-time US housing market data platform that tracks 110M+ properties across 99.9% of US ZIP codes and delivers weekly-updated, neighborhood-level market reports. The platform combines automated Market Reports, lead nurture email automation, customizable agent branding, and CRM integrations, sold primarily on a subscription basis to real estate professionals.
Is Altos Research a public or private company?
Altos Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altos Research founded?
Altos Research was founded in 2005. It employs 1 to 10 people.
Where is Altos Research based?
Altos Research is headquartered in Sunnyvale, United States, in the North America region.
How does Altos Research make money?
One revenue line is on record: subscription Plans.
Who are Altos Research's main competitors?
Direct peers on record are HouseCanary, Local Logic and Cloud CMA. Broad incumbents are CoreLogic (now Cotality), RPR (Realtors Property Resource), Realtor.com (Move, Inc.), Zillow Group and Redfin. Emerging players are Mashvisor and BoomTown (Salesboom).
Does Altos Research have an API?
Yes. Altos offers an extensible API that enables integration with CRM systems beyond their out-of-the-box supported platforms. The API allows developers to connect Altos data with custom workflows.
What industry is Altos Research in?
Altos Research's product category is Real Estate Market Data Analytics. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics. Its NAICS code is 5132 and its SIC code is 6500.