Akershus Traktor
Akershus Traktor is Norway's largest tractor dealer and Europe's largest Valtra dealer, operating 20+ branches nationwide to sell and service multi-brand agricultural, forestry, and municipal equipment — including Valtra tractors, Kuhn and Pöttinger implements, and electric green-maintenance machinery — for farmers, contractors, and municipalities.
- Company typePrivate
- Founded1988
- HeadquartersJessheim, Norway
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Akershus Traktor does
Akershus Traktor A/S, founded in 1988 in Jessheim, Norway, is a privately held agricultural and forestry machinery dealer and a subsidiary of the BR Industrier conglomerate (parent group of approximately 30 businesses and 800-1,000 employees). The company self-describes as Europe's largest Valtra dealer and operates more than 20 branches across Norway, complemented by an AT Brukt used-equipment division with three dedicated centers in Rakkestad, Kleppe, and Haugaland. Its core business is multi-brand equipment distribution covering Valtra tractors (F through S series with five-year warranty), Kuhn, Pöttinger, and HARDI implements for grass, soil, tillage, and spraying, plus TOR trailers, Kahlbacher winter equipment, Lännen and Lundberg tool carriers, Giant miniloaders, Raymo electric remote-controlled mowers, Can-Am and Segway utility vehicles, and Ariens snow blowers.
Revenue is generated through new-equipment hardware sales, an AT Brukt certified used-equipment sales channel, service and workshop fees across all represented brands, and a parts business supported by well-stocked regional warehouses. Ancillary revenue streams include customer financing arranged through Nordea Finance and AGCO Finance partnerships, used-tractor insurance via a 2024 partnership with If Forsikring, and sister-company equipment sourcing (Underhaug, Globus, Reime & Co, Skogteknikk) designed for Norwegian conditions. The go-to-market is sales-led through the owned branch network, augmented by channel partners including a 2024 dealer agreement with Nordvest Maskinsenter AS for Møre og Romsdal.
Akershus Traktor serves four primary customer segments: farmers (the dominant segment), forestry operations, contractors and entrepreneurs, and municipalities/government entities (for road maintenance, winter operations, and green space management). Marketing is executed through physical channels — the 26-year-old Vårdager customer event series, Agroteknikk, MEFA, and Dyrsku'n trade fairs — alongside digital content and a brand-ambassador relationship with dairy farmer Nora Sandberg. The company is recognized by industry awards including the Sølvakset (Silver Axe) at Agroteknikk 2024 for the Kuhn GA 8131 CL baler, the Årets lærling 2024 apprentice honor, and Miljøfyrtårn environmental certification at Jessheim (2022) and Hamar (2024), and complies with the Norwegian Transparency Act (Åpenhetsloven) as part of BR Industrier.
Akershus Traktor firmographics
Firmographics- Name
- Akershus Traktor
- Legal name
- Akershus Traktor A/S
- Website
- https://akershustraktor.no
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Akershus Traktor is Norway's largest tractor dealer and Europe's largest Valtra dealer, operating 20+ branches nationwide to sell and service multi-brand agricultural, forestry, and municipal equipment — including Valtra tractors, Kuhn and Pöttinger implements, and electric green-maintenance machinery — for farmers, contractors, and municipalities.
- Ownership category
- akta.pro rank
Akershus Traktor industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)
- akta.pro secondary industries
- Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Akershus Traktor is headquartered
LocationHeadquarters
- HQ city
- Jessheim
- HQ country
- Norway
- HQ region
- Europe
Offices14 records
Markets served
Akershus Traktor business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- New Tractor Sales: Sales of new Valtra tractors across all series with 5-year warranty. Primary revenue driver for the company.
- Agricultural Equipment and Attachments: Sales of implements and attachments including Kuhn, Pöttinger, HARDI, Globus, Reime equipment for grass, soil, manure, and forestry applications
- Used Equipment Sales (AT Brukt): Sales of certified used tractors and equipment through dedicated AT Brukt brand with 3 centers in Rakkestad, Kleppe and Haugaland
- Service and Maintenance: Workshop services with experienced mechanics, spare parts supply and maintenance for all equipment brands
- Spare Parts Sales: Well-equipped parts warehouses for quick access to spare parts across all product lines
- Utility Vehicles (ATV): Sales of Can-Am ATV and SSV, Segway ATV/UTV for both work and recreational use
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HARDI MASTER 1000L sprayer campaign price |
| One time/ perpetual license | Pay-as-you-go | Valtra 75th Anniversary discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Akershus Traktor product offering
Product offeringCore offering
Akershus Traktor is Norway's largest tractor dealer and operates as Europe's largest Valtra dealer. The company sells new tractors (complete Valtra F through S series), agricultural and forestry implements from multiple brands (Kuhn, Pöttinger, HARDI, Globus, Underhaug), utility vehicles (Can-Am, Segway, Lännen, Giant, Raymo), and used machinery under the AT Brukt brand. It delivers integrated after-sales service, parts supply, and equipment financing partnerships across more than 20 branches nationwide.
Product overview
Akershus Traktor is Norway's largest tractor dealer and a comprehensive agricultural machinery retailer offering a multi-brand portfolio organized as: (1) Core Valtra tractors across seven series (F through S) representing the primary product line with fifth-generation technology and five-year warranty; (2) Agricultural implements organized by category including grass equipment (Kuhn, round balers, mowers, rakes), tillage/soil preparation, road maintenance, manure handling, forestry equipment, and trailers (TOR brand); (3) Utility vehicles including tool carriers (Lännen, Lundberg), Giant miniloaders, and Raymo electric remote-controlled mowers; (4) Powersports/ATV products (Can-Am, Segway); (5) Specialty equipment lines including HARDI sprayers, Pöttinger implements, SKY Agriculture spreaders, Kahlbacher winter equipment, and Globus Norwegian-made equipment; (6) Used equipment services under AT Brukt brand; (7) Parts, accessories, and service/workshop support across all brands. The company operates as a dealer network with over 20 branches across Norway, offering financing through Nordea Finance and AGCO Finance partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- AT Brukt: Used tractor and machinery sales division offering inspected, warranted pre-owned equipment with nationwide dealer network access.
Products and services
- Valtra Tractors Complete Valtra tractor lineup across F, A, G, N, T, Q, and S series with fifth-generation technology, Smart Farming capabilities, and a 5-year warranty. Distributed through Europe's largest Valtra dealer network.
- Kuhn Agricultural Implements Complete range of Kuhn agricultural implements including round balers (FB, VB, VBP series), tedders, rakes (GA series), mowers (FC, GMD series), seed drills, sprayers, rotor harrows, straw blowers, feed wagons, combination baler-wrapper machines, and cultivation equipment.
- Pöttinger Implements Pöttinger grass harvesting and tillage equipment including merger tedders (HIT series), disc mowers, terradisc disc harrows, and combines.
- HARDI Field Sprayers Professional HARDI field sprayers including MASTER series (e.g. MASTER 1000L with 12m boom from 319,000 NOK), COMMANDER series, NAVIGATOR series, and AEON models with various boom widths and tank capacities.
- TOR Trailers Norwegian-developed machine trailers including 14T40 (dump), 15T50H, 15T50M, and 16T40M models built in high-strength steel for heavy-duty use.
- Kahlbacher Winter Equipment Snow blowers and winter maintenance equipment from Austrian manufacturer Kahlbacher, including the KFS series, for road and park maintenance operations.
- Forestry Equipment Forestry equipment including firewood processors, wood chippers, stump grinders, forest cranes, and timber trailers, sourced through sister companies and partners such as Skogteknikk AS for Norwegian conditions.
- AT Brukt Used Equipment Used tractors, implements, and machines with quality control, warranty options, and insurance offerings. Three specialized AT Brukt centers in Rakkestad, Kleppe, and Haugaland, with the offering expanded through acquisition of Truck og Maskin Agro AS into Mosjøen.
- Parts and Accessories Parts and accessories distributed across brands including Trimble, Kahlbacher, Giant, Tor, Reime, Kesla, and Globus. Covers quick couplings, PTO shafts, top links, tractor tires, chains, oil, and fuel, supplied through well-equipped parts warehouses.
- Service and Workshop Workshop maintenance and repair services with experienced mechanics across all Norwegian branches. Includes scheduled maintenance, repairs, and warranty service for all represented brands.
- Equipment Financing Equipment financing partnerships with Nordea Finance (Nordic equipment financing specialist) and AGCO Finance offering leasing and financial solutions for tractor, machinery, and equipment purchases, including new Valtra insurance packages in cooperation with If Forsikring.
- Can-Am ATV and SSV Can-Am all-terrain vehicles and side-by-side vehicles from BRP/Can-Am, available at Jessheim, Bjørkelangen, and Vinstra locations for work and recreational use. Special expertise in rescue, fire, and safety applications; supplies to Red Cross, fire services, police, and Norwegian People's Aid.
Quantifiable outcome
- 1209 horsepower delivered in one week (6 Valtra tractors)
Companies that use Akershus Traktor
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Akershus Traktor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Akershus Traktor partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- If ForsikringcoreInsurance partnership providing used tractor insurance (bruktforsikring) to customers. First to offer used tractor insurance in Norway. Also offers new Valtra insurance packages.
- Valtra (AGCO)flagshipValtra is the primary tractor brand represented. Akershus Traktor is Europe's largest Valtra dealer with complete series coverage (F, A, G, N, T, Q, S). Valtra offers 5-year warranty on tractors.
- KuhncoreKuhn Center Norge AS (subsidiary) handles import and distribution of Kuhn implements for Norwegian market. Full range including round balers, mowers, rakes, sprayers, tillage equipment.
- Underhaug AScoreSister company producing agricultural equipment including balers, feeding equipment, stone removal equipment. Products designed for Norwegian conditions.
- Reime & Co AScoreSister company involved in repair and sale of agricultural equipment, and purchase and sale of properties.
- Skogteknikk AScoreSister company trading forestry machines and equipment. Products sold largely through Akershus Traktor dealer network.
- KahlbachercoreAustrian manufacturer of winter operations equipment. Akershus Traktor entered partnership for import, sales and service of Kahlbacher machines in Norway. KFS series snow blowers and equipment.
- NomacocoreSupplier of electric machines for professional green maintenance including Raymo remote-controlled mowers and AllTrec electric equipment.
- BRP (Can-Am)coreDistribution of Can-Am ATV and SSV vehicles. Special expertise in rescue, fire and safety applications. Supplies to Red Cross, fire services, police and Norwegian People's Aid.
- Lilleseth KjettingminorSupplier of quality tire chains for agriculture, forestry and construction. Products available through Akershus Traktor.
- Nordvest Maskinsenter ASminorNew dealer agreement covering Møre og Romsdal region for Akershus Traktor and AT Import AS products.
- Grønt Punkt NorgeminorActive member of industry's collection and recycling initiative for packaging materials.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Akershus Traktor competitors and assessment
Company assessmentDirect peers
- Nortura Maskin / Norwegian Maskin AS: Norwegian agricultural machinery dealer operating regional branches selling tractors, implements, and providing service and parts to Norwegian farmers and contractors. Comparable size category, vertical, and customer profile to Akershus Traktor branches.
- A-K maskiner: Long-established Norwegian agricultural machinery dealer active in tractors and equipment, comparable in product mix and customer base to Akershus Traktor. Akershus even recently acquired the former A-K maskiner premises in Haugesund, making it a direct Norwegian competitor in the same multi-brand dealer category.
- Eikmaskin AS: One of Norway's largest agricultural machinery dealers with nationwide coverage, multi-brand tractor and equipment portfolio, and combined sales-service-parts business model. Direct overlap with Akershus Traktor on customer segments, OEM relationships (Massey Ferguson/AGCO-adjacent), and branch-led GTM.
- Lantmännen Maskin AS: Swedish/Nordic agricultural machinery dealer group owned by the Lantmännen cooperative, distributing Valtra (owning Valtra Norge), and other major brands. Operates the dealer network that Akershus competes with across the Nordics, with similar tractor, implement, and service offering to professional farmers and contractors.
- Felleskjøpet Agri SA: Farmer-owned Norwegian agricultural cooperative that retails tractors, agricultural equipment, and parts through a nationwide branch network to the same farmer and forestry customer base as Akershus Traktor. Materially comparable distribution-led business model and Norwegian rural footprint.
Regional players
- Yding Maskiner ApS: Danish agricultural machinery dealer with multi-brand tractor and implement portfolio serving Danish professional farmers. Comparable dealer business model and product breadth, but operates in Denmark rather than Norway, so it is a regional rather than direct competitor.
Broad incumbents
- AGCO Corporation: Global tractor and agricultural equipment manufacturer and the parent brand of Valtra. Provides captive financing (AGCO Finance), parts, and warranty support that underpins Akershus's core product line, making it the foundational commercial partner and a meaningful comparable in tractor distribution economics.
- Krone / Bernard Krone Holding SE & Co. KG: Major German agricultural machinery manufacturer whose implements are distributed by dealers including Akershus; comparable in the sense that they address the same Norwegian farm customer via dealer networks, but operate as an OEM plus dealer group rather than as a national dealer like Akershus.
- Danish Agro Machinery Holding A/S: Larger Scandinavian agricultural distribution group aggregating machinery, feed, and crop input businesses under one parent with Nordic-scale operations. Comparable product and customer end-markets to Akershus but with a broader, group-level portfolio that includes machinery retail alongside agri-inputs.
Others
- If Forsikring (used tractor insurance partner): Large Nordic insurer providing the first used-tractor insurance product in Norway and new Valtra insurance packages via Akershus. Relevant ecosystem participant enabling Akershus's used-equipment (AT Brukt) sales and aftersales monetisation, though not a direct peer in equipment distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Akershus Traktor social profiles
Digital presenceAkershus Traktor compliance and trust
Trust signalCompliance5 records
Akershus Traktor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akershus Traktor leadership team
Management profileNumber of profiles
Profiles1 record
Akershus Traktor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akershus Traktor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akershus Traktor
What does Akershus Traktor do?
Akershus Traktor is Norway's largest tractor dealer and operates as Europe's largest Valtra dealer. The company sells new tractors (complete Valtra F through S series), agricultural and forestry implements from multiple brands (Kuhn, Pöttinger, HARDI, Globus, Underhaug), utility vehicles (Can-Am, Segway, Lännen, Giant, Raymo), and used machinery under the AT Brukt brand. It delivers integrated after-sales service, parts supply, and equipment financing partnerships across more than 20 branches nationwide.
Is Akershus Traktor a public or private company?
Akershus Traktor is a private company. It is classified as corporate owned and is currently operating.
When was Akershus Traktor founded?
Akershus Traktor was founded in 1988. It employs 101 to 250 people.
Where is Akershus Traktor based?
Akershus Traktor is headquartered in Jessheim, Norway, in the Europe region.
How does Akershus Traktor make money?
Six revenue lines are on record. New Tractor Sales are the primary driver. The others are agricultural Equipment and Attachments, used Equipment Sales (AT Brukt), service and Maintenance, spare Parts Sales and utility Vehicles (ATV).
Who are Akershus Traktor's main competitors?
Direct peers on record are Nortura Maskin / Norwegian Maskin AS, A-K maskiner, Eikmaskin AS, Lantmännen Maskin AS and Felleskjøpet Agri SA. Yding Maskiner ApS is listed as a regional player. Broad incumbents are AGCO Corporation, Krone / Bernard Krone Holding SE & Co. KG and Danish Agro Machinery Holding A/S. If Forsikring (used tractor insurance partner) is listed as an others.
Does Akershus Traktor have an API?
No public API is recorded for Akershus Traktor.
What industry is Akershus Traktor in?
Akershus Traktor's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty), with a secondary code of AFAAAAAG, Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers). Its NAICS code is 42382 and its SIC code is 3523.