Yding Smedie & Maskiner

Name

Yding Smedie & Maskiner

Legal name

Yding Smedie & Maskiner A/S

Website

https://ysm.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yding Smedie & Maskiner (YSM) is a Danish full-line agricultural machinery dealership operating from Horsens and Farre, serving farmers, contractors, vegetable growers, and forestry operators as Denmark's first and only Case IH Master Dealer and largest Krone dealer.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

Keywords

• Agricultural machinery dealership
• Farm equipment sales
• Tractor dealer
• Precision farming solutions
• Agricultural after-market services

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural Machinery Sales: Sale of new tractors, harvesters, soil cultivation equipment, grass/forestry machines, potato equipment, and precision farming tools. YSM is a full-line supplier representing Case IH, Krone, Amazone, Dewulf, Kubota, Japa, Bergmann, and many other brands.
2. Used Agricultural Machinery Sales: Sale of pre-owned agricultural, forestry, construction, garden/park, industrial, and transport machinery. Maintains an active used machine inventory.
3. After-market Services and Parts: Service agreements, brake testing, inspections, critical repairs, spare parts, and financing. YSM Aftermarket Plus program bundles after-market services including precision solutions, tips & tricks, and parts purchasing agreements.
4. Sprøjtesyn (Sprayer Inspection): YSM is approved by the Danish Environmental Protection Agency (Miljøstyrelsen) to perform mandatory inspections of all types of sprayers - field sprayers, mist sprayers, ATV and UTV sprayers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Yding Smedie & Maskiner (YSM) is a full-line Danish agricultural machinery dealership selling new and used farm equipment from 50+ brands (Case IH, Krone, Amazone, Kubota, Dewulf, Bergmann, Japa, Göweil, Honda). It also provides after-market services through its YSM Aftermarket Plus program (service agreements, brake testing, inspections, parts, precision solutions, financing) and manufactures/distributes its own WeedFighter Pro weed-control machine and YSM Gødningsudlægger fertilizer applicator. The company operates two physical depots in Horsens and Farre and is Denmark's first and only Case IH Master dealer.

Product overview

Yding Smedie & Maskiner (YSM) is a full-line agricultural machinery dealership and service provider operating across Denmark from two locations (Horsens and Farre). The company serves as Denmark's first and only Case IH Master dealer, selling and servicing the complete Case IH tractor and agricultural equipment range including Puma, Farmall, Maxxum, and Axial-Flow combine series. YSM is also Denmark's largest Krone dealer, offering grass and straw equipment including Big Pack balers, Big X forage harvesters, and wagon systems. The product portfolio includes 50+ brands covering tractors, harvesting equipment, soil cultivation, seeding, sprayers, potato equipment, vegetable machinery, forestry equipment, and implements from brands such as Amazone, Kubota, Dewulf, Bergmann, Ferrari, and others. YSM develops and manufactures its own products including YSM Gødningsudlægger fertilizer applicators and distributes WeedFighter Pro weed control machines and crop.zone electric growth termination equipment. Beyond equipment sales, YSM provides comprehensive aftermarket services through its Aftermarket Plus program including service agreements, brake testing, inspections, precision solutions, parts, and financing.

Differentiator

Problem solved

Functional benefit

Brands

• Aftermarket Plus: After-sales service and support program offering service agreements, brake testing, inspections, precision solutions, critical repairs, parts, and financing.
• YSM Academy

Products and services

• Case IH Tractors and Agricultural Equipment Full range of Case IH tractors, Axial-Flow combines and associated implements sold and serviced by YSM as Denmark's first and only Case IH Master dealer; targeted at Danish farmers, contractors and large-scale agricultural operators.
• Krone Agricultural Machinery Krone grass and straw equipment including Big Pack square balers, Big X self-propelled forage harvesters, EasyCut mowers, Swadro rakes, Vendro tedders, TX/GX transport wagons and Premos 5000 pellet presses; sold and serviced by YSM as Denmark's largest Krone dealer.
• Kubota Compact Tractors and Equipment Kubota compact tractors (EK, BX, B2, LX, L1, L2 series), zero-turn mowers (Z200, Z400, Z700, ZD), front-mounted mowers and RTV work vehicles; sold by YSM for groundskeeping, parks, golf courses and small-farm use.
• Amazone Agricultural Equipment German Amazone soil cultivation equipment, seed drills (Centaya, Cataya, Cirrus, AD/D9), fertilizer spreaders (ZA-V, ZA-TS, ZG-TS), sprayers (UF, UX, Pantera self-propelled) and GreenDrill seed boxes; sold and supported by YSM for tillage, seeding and crop protection operations.
• Crop.zone Electric Growth Termination Electric crop growth-termination system that applies generator-produced electricity directly to potato plants, stopping growth instantly and preparing potatoes for harvesting with large working width, no chemical use, minimal disease spread and no contact with the potato ridge; sold by YSM as the Danish importer for potato growers.
• WeedFighter Pro Weed removal machine using steam, a specialized accelerator, and microwaves to remove weeds with 100% efficiency on pavements and paved areas at speeds up to 5 km/h; manufactured and sold by YSM and approved for pesticide-free weed control.
• YSM Gødningsudlægger In-house developed and workshop-manufactured fertilizer applicator that can be front- or rear-mounted for soil cultivation, bed establishment and row cleaning; 220L tank capacity with 1-6 individually adjustable outlets; sold by YSM for vegetable and specialized crop operations.
• Aftermarket Plus YSM's bundled after-sales service and loyalty program covering service agreements, brake testing, inspections, critical repairs, precision farming solutions, parts purchasing agreements, tips & tricks and financing options; available to all YSM equipment customers to maximize machine uptime.
• Japa Wood Processing Equipment Finnish Japa log splitters and saw/split firewood processing machines, from compact models to professional high-end systems including the Japa XL Split and fully automatic X Firewood Factory (up to 47 ton capacity); sold by YSM as the official Danish dealer for forestry operators and firewood producers.
• Used Agricultural Machinery Sales Sale of pre-owned agricultural, forestry, construction, garden/park, industrial and transport machinery across multiple categories (landbrugs-, skovbrugs-, entreprenør-, have/park-, industri- and transportmaskiner); offered from active inventory at both Horsens and Farre branches.
• Sprøjtesyn (Sprayer Inspection) Mandatory Danish EPA-approved inspection service for all sprayer types (field sprayers, mist sprayers, ATV and UTV sprayers); performed by YSM at its branches on a regulated schedule (after first five years, then every three years) to ensure compliance with Danish legislation.

Quantifiable outcome

• WeedFighter Pro achieves 100% weed removal efficiency on paved surfaces and up to 4,000 m2/hour processing capacity
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• JapaminorChannel Partner/ Reseller/ Distributor · 1 October 2025YSM became official dealer of Finnish Japa log splitting and saw/clove machines. Japa has over 50 years of experience in firewood production equipment. YSM introduced Japa at an open house event in October 2025 with live demonstrations.
• crop.zonecoreStrategic or Co-development Partner · 1 January 2025YSM has become importer and dealer of crop.zone's electric solution for chemical-free growth termination in potatoes. YSM previously ran successful demos in Sweden and Denmark in 2024. crop.zone's CCO Christian Kohler cited YSM's extensive expertise and long-term commitment to agriculture as reasons for the partnership.
• Case IHcoreChannel Partner/ Reseller/ DistributorYSM is Denmark's first and only Case IH Master dealer, representing the full Case IH tractor and harvester lineup. The partnership provides YSM with flagship brand recognition and a 30% Case IH market share in Denmark. YSM's Case IH master-certified technicians perform service and maintenance.
• KronecoreChannel Partner/ Reseller/ DistributorYSM is Denmark's largest Krone dealer with over 15 years of experience handling and servicing hundreds of Krone machines including Big Pack square balers, BiG X self-propelled forage harvesters, EasyCut mowers, and transport wagons. YSM has Denmark's most experienced Krone presser-team.
• WeedFighterminorChannel Partner/ Reseller/ DistributorWeedFighter is a young green startup developing pesticide-free weed control machines using patented microwave technology. YSM manufactures and distributes WeedFighter machines. The technology is being tested in GUDP projects for pesticide-free agriculture and potato desiccation.
• AmazonecoreChannel Partner/ Reseller/ DistributorAmazone (German manufacturer founded 1883) specializing in seed drills, fertilizer spreaders, sprayers, and soil cultivation equipment. YSM carries Amazone products including UX and UG sprayers, Pantera self-propelled sprayers, UF lift-mounted sprayers, fertilizer spreaders, tillage and seeding equipment.
• DewulfcoreChannel Partner/ Reseller/ DistributorDewulf is a Belgian manufacturer specializing in potato and root crop machines. YSM is a Dewulf dealer offering a range of potato harvesting and processing equipment.
• KubotacoreChannel Partner/ Reseller/ DistributorKubota (Japanese manufacturer founded 1890) producing tractors, construction machines, and lawn/garden equipment. YSM carries Kubota compact tractors, RTV work vehicles, zero-turn mowers, and front-mounted mowers.
• BergmannminorChannel Partner/ Reseller/ DistributorGerman manufacturer (founded 1876) specializing in agricultural trailers and transport equipment. YSM carries Bergmann GTW grain transport wagons, RRW sugar beet wagons, and HTW grass silage wagons.
• HondaminorChannel Partner/ Reseller/ DistributorJapanese multinational (founded 1948). YSM carries Honda ATV vehicles including TRX520FE and TRX420FE models, which can be registered for cargo transport. YSM also offers HM ATV sprayers and 5-year warranty (2-year factory + 3-year extended).
• GöweilminorChannel Partner/ Reseller/ DistributorAustrian manufacturer (founded 1986) specializing in wrapping, baling and transport of hay and straw. YSM carries Göweil wrapping machines for round and square bales.
• Lind & Kruse (now part of YSM Farre)minorChannel Partner/ Reseller/ DistributorLind & Kruse was acquired by YSM in 2023. Originally established in 1985 in Bredsten, it was Case IH dealer with ~20 employees. The branch relocated to Farre in March 2025 and rebranded as Yding Smedie & Maskiner Farre. Jens Lind (77) departed as sales employee end of November 2025.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• CLAAS: German agricultural machinery manufacturer specializing in combine harvesters, forage harvesters, and balers that overlap directly with Krone products distributed by YSM. Comparable on equipment category and customer base, but operates as a manufacturer.
• AGCO: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) whose tractors and harvesters compete with Case IH and Krone products. Comparable to YSM at the brand-competition layer, though operating as a manufacturer rather than a dealer.
• Kverneland Group: Norwegian-headquartered manufacturer of arable farming equipment (soil, seeding, spraying, fertilizing) that competes with Amazone, Dewulf, and Bergmann products sold by YSM across Danish and Scandinavian customers.
• John Deere: Global agricultural machinery manufacturer whose tractors and harvesters compete head-to-head with Case IH and Krone products that YSM sells. Indirectly comparable as the dominant competing brand that shapes YSM's pricing and product positioning.
• Pöttinger: Austrian agricultural machinery manufacturer with grass and soil equipment portfolios that compete directly with Krone and Amazone products YSM distributes. Comparable on product category and farm customer base, though operating as a global manufacturer.

Direct peers

• HCP Maskiner (Herborg Smede- og Maskinforretning): Existing Danish agricultural machinery dealer whose former Farre facility was acquired by YSM in 2025. Comparable in product mix (multi-brand full-line dealer) and Jutland customer base, and is a direct local competitor to YSM's Farre branch.
• Semler Agro: Major Danish agricultural machinery dealer and former Case IH partner, operating a multi-brand full-line dealer model across Denmark. Highly comparable to YSM in customer base, brand portfolio structure, and after-market service approach.
• Danish Agro Machinery: Machinery arm of the Danish Agro cooperative, distributing farm equipment and implements across Denmark. Comparable to YSM in serving Danish farmers with a multi-brand product portfolio and dealer-led service model.
• Maskinhandler Indkøbsringen (MI): Danish purchasing and service consortium for independent agricultural machinery dealers. Each member dealer competes in the same product categories and customer segments as YSM, making MI members the closest set of direct peers in Denmark.
• Brdr. Holst Sørensen: Danish agricultural machinery dealer representing multiple brands with workshop and parts operations. Directly comparable to YSM as another multi-brand, full-service dealer competing for the same Danish farmer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ysm.dk
• LinkedInlinkedin.com/company/yding-smedie-maskiner

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yding Smedie & Maskiner