Chair Hire Co.
Chair Hire Co. is a Sydney-based event furniture and equipment rental company offering chairs, tables, marquees, AV/lighting, catering equipment, and styling decor on short-term hire to weddings, corporate events, private parties, and community events across the Sydney metropolitan area.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chair Hire Co. does
Chair Hire Co. (legally The Trading Unit Trust) is a Sydney-based, privately held event furniture and equipment rental company operating from Wetherill Park, NSW, with claims of over 20 years of industry experience (founded approximately 2004 or earlier). The company provides chair, stool, table, marquee, sound, lighting, catering, staging, and event styling equipment on a short-term rental basis (standard hire period of one day) to customers across the Sydney metropolitan area and broader New South Wales.
The core product offering is centered on chair hire (Tiffany, Victorian, folding, conference, wire arrow, wedding, kids, stools, and sofa/lounge furniture), complemented by an extensive catalog of adjacent event equipment including tables, marquees (3x3m to 4x8m), AV/lighting gear (speakers, microphones, TVs, projectors, party lighting, effects machines), glow furniture, food and beverage equipment (slushie machines, popcorn machines, chocolate fountains, bain maries, hot water urns), heaters, and styling/decor items (balloon arches, carpets, dance floors, backdrops). The company operates a direct-to-consumer model with an e-commerce website (chairhireco.com.au) supporting product browsing, shopping cart ordering, and delivery booking, supplemented by a toll-free phone sales line and direct delivery fleet covering all Sydney suburbs with professional setup included for marquees, staging, dance floors, and slushie machines.
The business operates as a single unified platform serving four primary customer segments: wedding events, corporate events, private celebrations, and community/public events. Revenue is generated through unit-priced short-term rentals paid before the event via EFT or credit card (with a 3% surcharge), plus delivery and setup fees. The company maintains a referral partnership network of approximately 15 complementary Sydney and Melbourne-based event hire companies, an active social media presence across five platforms, and a Google Business Profile with 38 reviews. Headcount is reported in the 11–50 range, revenue is not publicly disclosed, and there is no record of funding rounds, acquisitions, or leadership changes in the available data.
Chair Hire Co. firmographics
Firmographics- Name
- Chair Hire Co.
- Legal name
- The Trading Unit Trust
- Website
- https://chairhireco.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chair Hire Co. is a Sydney-based event furniture and equipment rental company offering chairs, tables, marquees, AV/lighting, catering equipment, and styling decor on short-term hire to weddings, corporate events, private parties, and community events across the Sydney metropolitan area.
- Ownership category
- akta.pro rank
Chair Hire Co. industry classification
Industry- Product category
- Event Equipment Rental
- NAICS
- General Rental Centers (5323), Consumer Goods Rental (5322)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
- akta.pro secondary industries
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tent & Canopy Rentals (HSACAFAA), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)
Keywords
Where Chair Hire Co. is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Chair Hire Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Event Furniture and Equipment Rental: The company generates revenue through short-term rental of event furniture, equipment, and accessories. Customers pay rental fees for chairs, tables, marquees, audio-visual equipment, lighting, catering equipment, and event styling items. Standard hire period is one day unless otherwise mutually agreed in writing. Delivery and setup services are available for an additional charge. Payment is required before the event via EFT or credit card (with 3% surcharge for credit cards).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Festoon Light Hire – 10M |
| Unit Pricing | Pay-as-you-go | Par Can Light Hire |
| Unit Pricing | Pay-as-you-go | Wireless Microphone Hire |
| Unit Pricing | Pay-as-you-go | 3x3m White Pop Up Marquee Hire |
| Unit Pricing | Pay-as-you-go | Bain Marie Hire – 28L |
| Unit Pricing | Pay-as-you-go | Hot Water Urn Hire – 30L |
| Unit Pricing | Pay-as-you-go | TV Hire |
| Unit Pricing | Pay-as-you-go | Dry Sparkler Hire with Operator |
| Unit Pricing | Pay-as-you-go | Dry Ice Machine |
| Unit Pricing | Pay-as-you-go | Boucle 2 Seater Sofa Hire |
| Unit Pricing | Pay-as-you-go | Pink Velvet Ottoman Stool Hire |
| Unit Pricing | Pay-as-you-go | White Silk Drape Hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Chair Hire Co. product offering
Product offeringCore offering
Chair Hire Co. rents event furniture and equipment to customers across Sydney and New South Wales, supplying chairs, tables, marquees, audio-visual gear, lighting, catering equipment, heaters, and styling/decor items for weddings, corporate events, private parties, and community functions. Items are typically hired for a one-day period and delivered, and in some cases set up, by the company's own drivers across all Sydney suburbs for an additional fee.
Product overview
Chair Hire Co. is a Sydney-based event furniture and equipment rental company operating as a single unified platform with a comprehensive product portfolio. The core offering centers on chair and table hire for events of all sizes, complemented by an extensive range of add-on modules including Glow Furniture for ambient lighting, Food and Beverage Equipment (slushie machines, popcorn machines, catering equipment, chocolate fountains), Marquees and Market Umbrellas for outdoor shelter, Audio Visual and Lighting Equipment (speakers, microphones, TV screens, projectors, party lighting, effects machines, staging, drapes), Heater Hire for climate control, Wedding Hire packages, and Styling and Decor items (balloon arches, carpets, backdrops, dance floors). The platform enables customers to hire individual items or bundle products for complete event setups, servicing events from intimate gatherings to large-scale corporate functions, weddings, and parties across Sydney.
Differentiator
Problem solved
Functional benefit
Products and services
- Chair Hire
Companies that use Chair Hire Co.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Chair Hire Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chair Hire Co. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- Party Hire GroupminorPartner company listed on Chair Hire Co.'s partner page. Party Hire Group is an event equipment hire company that may cross-refer customers or collaborate on larger events requiring specialized equipment.
- Luxe HireminorPartner company listed on Chair Hire Co.'s partner page. Luxe Hire specializes in premium event furniture and equipment hire, potentially complementary for high-end events.
- Event Hire CominorPartner company listed on Chair Hire Co.'s partner page. Event Hire Co. provides event equipment hire services, likely serving similar market segments with potential customer referrals.
- Tiffany Chair EventsminorPartner company listed on Chair Hire Co.'s partner page. Specializes in Tiffany-style wedding chairs, potentially complementary for wedding-focused events.
- Speaker HireminorPartner company listed on Chair Hire Co.'s partner page. Audio equipment hire specialist that may provide specialized speaker systems for events beyond Chair Hire Co.'s inventory.
- Event Hire SydneyminorPartner company listed on Chair Hire Co.'s partner page. Sydney-based event equipment hire company serving the local market.
- Glow Furniture HireminorPartner company listed on Chair Hire Co.'s partner page. Specializes in illuminated glow furniture for events, complementing Chair Hire Co.'s glow furniture range.
- Glow FurnitureminorPartner company listed on Chair Hire Co.'s partner page (second glow furniture partner). Another illuminated furniture specialist for events.
- Sound and Lighting HireminorPartner company listed on Chair Hire Co.'s partner page. Audio and lighting equipment hire specialist for events requiring professional sound and lighting systems.
- Hire a StageminorPartner company listed on Chair Hire Co.'s partner page. Specialized staging equipment provider for larger event configurations.
- Chair Hire MelbourneminorPartner company listed on Chair Hire Co.'s partner page. Melbourne-based chair hire company enabling Chair Hire Co. to refer customers outside Sydney.
- Glow Furniture SydneyminorPartner company listed on Chair Hire Co.'s partner page. Sydney-based glow furniture specialist.
- Luxe Hire MelbourneminorPartner company listed on Chair Hire Co.'s partner page. Melbourne-based premium event furniture hire company.
- Wedding Chair HireminorPartner company listed on Chair Hire Co.'s partner page. Wedding-focused chair hire specialist.
- Chair HireminorPartner company listed on Chair Hire Co.'s partner page. Another chair hire service provider for referrals.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Chair Hire Co. competitors and assessment
Company assessmentRegional players
- Chair Hire Melbourne: Chair Hire Melbourne is a Melbourne-based chair and event furniture hire company listed as a partner on Chair Hire Co.'s partner page. It provides comparable chair hire services in a different Australian geography, enabling cross-regional referrals.
- Luxe Hire Melbourne: Luxe Hire Melbourne is a Melbourne-based premium event furniture hire specialist listed on Chair Hire Co.'s partner page. It serves the same premium wedding and corporate segments as Chair Hire Co.'s Luxe Hire partner but in a different geography, making it a regional comparable.
Direct peers
- Event Hire Sydney: Event Hire Sydney is a local event equipment hire company serving the Sydney market with chairs, tables, marquees, and party equipment. It is listed as a partner on Chair Hire Co.'s partner page and directly competes in the same geography and customer segments.
- Party Hire Group: Party Hire Group is a Sydney-based event equipment hire company offering chairs, tables, marquees, and party equipment for weddings and corporate events. It is listed as a partner on Chair Hire Co.'s partner page and competes directly for the same Sydney SMB and consumer customer base.
- Luxe Hire: Luxe Hire specializes in premium event furniture and equipment hire in the Sydney market, overlapping with Chair Hire Co.'s upscale wedding and corporate offerings. It is listed as a partner on Chair Hire Co.'s partner page and serves a comparable high-end event segment.
- Event Hire Co: Event Hire Co. is a Sydney-based event equipment hire provider offering chairs, tables, marquees, and related event items. Listed as a partner on Chair Hire Co.'s partner page, it serves overlapping wedding, corporate, and private event segments with a similar product catalog model.
Broad incumbents
- Harry the Hirer: Harry the Hirer is one of Australia's largest event hire companies, offering a comprehensive range of furniture, marquees, AV, and catering equipment across major Australian cities. It represents the broad incumbent in the event hire category with significantly larger scale, broader geographic reach, and corporate event focus than Chair Hire Co.'s Sydney-centric operation.
Emerging players
- Hire a Stage: Hire a Stage is a specialized staging equipment hire provider listed as a partner on Chair Hire Co.'s partner page. It complements Chair Hire Co.'s staging offering for larger event configurations and competes for the staging sub-segment of event equipment hire.
- Wedding Chair Hire: Wedding Chair Hire is an Australian wedding-focused chair hire specialist listed as a partner on Chair Hire Co.'s partner page. It overlaps with Chair Hire Co.'s core chair hire business but focuses narrowly on the wedding segment.
- Speaker Hire: Speaker Hire is an Australian audio equipment hire specialist listed as a partner on Chair Hire Co.'s partner page. It overlaps with the audio component of Chair Hire Co.'s AV offering and competes in the same Sydney event market.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chair Hire Co. social profiles
Digital presenceChair Hire Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chair Hire Co. leadership team
Management profileNumber of profiles
Chair Hire Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chair Hire Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chair Hire Co.
What does Chair Hire Co. do?
Chair Hire Co. rents event furniture and equipment to customers across Sydney and New South Wales, supplying chairs, tables, marquees, audio-visual gear, lighting, catering equipment, heaters, and styling/decor items for weddings, corporate events, private parties, and community functions. Items are typically hired for a one-day period and delivered, and in some cases set up, by the company's own drivers across all Sydney suburbs for an additional fee.
Is Chair Hire Co. a public or private company?
Chair Hire Co. is a private company. It is classified as unknown and is currently operating.
When was Chair Hire Co. founded?
Chair Hire Co. was founded in -1. It employs 11 to 50 people.
Where is Chair Hire Co. based?
Chair Hire Co. is headquartered in Sydney, Australia, in the Oceania region.
How does Chair Hire Co. make money?
One revenue line is on record: event Furniture and Equipment Rental.
Who are Chair Hire Co.'s main competitors?
Regional players on record are Chair Hire Melbourne and Luxe Hire Melbourne. Direct peers are Event Hire Sydney, Party Hire Group, Luxe Hire and Event Hire Co. Harry the Hirer is listed as a broad incumbent. Emerging players are Hire a Stage, Wedding Chair Hire and Speaker Hire.
Does Chair Hire Co. have an API?
No public API is recorded for Chair Hire Co..
What industry is Chair Hire Co. in?
Chair Hire Co.'s product category is Event Equipment Rental. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 5323 and its SIC code is 7350.