Luxe Hire

What Luxe Hire does

Luxe Hire is a privately-held Australian event furniture and equipment rental company headquartered in Oakleigh, Victoria, serving the Melbourne metropolitan area. Operating for over 20 years under the legal name Luxe Hire (also doing business as Luxe Hire Melbourne), the company rents a broad catalog of event furniture across six categories: seating (dining chairs, stools, ottomans, deck chairs, sofas/lounges, wedding chairs, conference chairs, and specialty chairs such as Gladiator, Wire, Victorian Ghost, and Plastic); tables (dining, trestle, coffee, high bar, and timber hairpin banquet); linen (tablecloths and lycra socks); umbrellas (UPF 50+ market umbrellas); bollards and fencing (white picket fencing, tensa barriers, bollards, and velvet ropes); and Glow Furniture (battery-powered, remote-controlled illuminated cubes, benches, bars, tables, sphere chairs, and ice tubs with 6-8 hour battery life). The Glow Furniture line is the most technically differentiated segment, with proprietary remote-controlled multi-color settings and modular bar configurations enabling custom event ambiance without requiring mains power.

The business operates a transaction-based rental model with per-item, per-day pricing ranging from $2.75 (plastic chairs) to $220 (Boucle sofa lounge), plus fee-based delivery and collection services operating 7 days a week from 8am-4pm across all 31 Melbourne council areas. Customers place orders through the website or via direct contact, with credit card surcharges of 2% and a bond requirement to cover damages, theft, or cleaning. Go-to-market is event-driven, relying on content marketing (an event blog), organic social (Facebook, LinkedIn, Instagram, Pinterest), and word-of-mouth referrals. The customer base spans weddings, corporate events, private celebrations, and community/public events, and includes prominent enterprise logos such as Hilton, Telstra, Commonwealth Bank, NAB, Apple, Atlassian, Louis Vuitton, Four Seasons, Coca-Cola, Heineken, Merivale, and government clients including City of Sydney. The company has built a referral network of nine complementary event hire partners (Party Hire Group, Event Hire Co, Chair Hire Co, Tiffany Chair Events, Sound and Lighting Hire, Hire a Stage, Speaker Hire, Glow Furniture Hire, and Event Hire Sydney) to extend service scope without internal capital deployment.

Name

Luxe Hire

Legal name

Luxe Hire

Website

https://luxehiremelbourne.com.au

Company type

Private

Operating status

Operating

Short description

Luxe Hire is a privately-held Melbourne-based event furniture rental company offering chairs, tables, glow furniture, and event equipment across six categories via per-item daily rental with delivery and collection services throughout the Melbourne metropolitan area for weddings, corporate events, and private celebrations.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

All Other Consumer Goods Rental (532289), Other Consumer Goods Rental (53228)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event furniture rental
• Wedding chair hire
• Corporate event seating
• Glow furniture hire
• Melbourne party hire

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Furniture Rental: Single-day rental of event furniture including chairs, tables, sofas, lounges, linens, umbrellas, fencing, and glow furniture. Equipment is delivered, set up by customer, and collected after the event.
2. Delivery and Collection Services: Fee-based delivery and collection of rental equipment across Melbourne suburbs, with standard hours 8am-4pm, 7 days a week.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Luxe Hire rents premium event furniture (chairs, tables, sofas/lounges, linens, umbrellas, bollards/fencing, and battery-powered glow furniture) on a single-day hire basis to customers in the Melbourne metropolitan area. The company handles delivery, setup support, and collection of equipment for weddings, corporate events, conferences, brand activations, festivals, and private celebrations, supported by an online product catalog and direct contact-based booking. Over 20 years of operation and a roster of high-profile corporate and hospitality clients underpins the rental offering.

Product overview

Luxe Hire is a premium event furniture and equipment rental company serving Melbourne with over two decades of experience. The company operates as a unified rental platform offering six interconnected product categories: Seating (including dining chairs, stools, ottomans, deck chairs, sofas/lounges, wedding chairs, conference chairs, and specialty chairs like Gladiator, Wire, Victorian Ghost, Tolix, Rattan, and Plastic chairs), Tables (dining tables, trestle tables, coffee tables, high bar tables, and Timber Hairpin Banquet Tables), Linen (tablecloths and lycra socks), Umbrellas (market umbrellas with UPF 50+ rating), Bollards & Fencing (white picket fences, tensa barriers, bollards in gold/chrome, and velvet ropes), and Glow Furniture (illuminated cubes, curved/straight bars, cocktail tables, benches, sphere chairs, ice tubs, and coffee tables). The product portfolio serves diverse event types including corporate events, weddings, conferences, cocktail parties, brand activations, exhibitions, festivals, and private celebrations. All glow furniture operates on battery power with remote control for customizable ambiance, while standard furniture emphasizes quality materials like resin plastic, wire metal, rattan, velvet, and timber.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Furniture Rental - Seating Rental of chairs, stools, ottomans, deck chairs, sofas and lounges, wedding chairs, and conference chairs for weddings, corporate events, and private celebrations across Melbourne. Categories span plastic, Tiffany, Gladiator, Wire, Victorian Ghost, Tolix, Rattan, Velvet, and Boucle ranges with per-item pricing from $2.75 to $220.
• Event Furniture Rental - Tables Rental of dining tables, trestle tables, coffee tables, and high bar tables in plastic, timber, brass, marble-look and wire finishes for events. Per-item pricing from $40 to $120 including timber hairpin banquet tables (210x90x72cm) and brass and black cocktail tables.
• Event Furniture Rental - Linen Rental of tablecloths and protective lycra socks (chair-leg floor protection) for weddings, corporate functions, and special events.
• Market Umbrellas Hire Rental of UPF 50+ rated, water-resistant outdoor market umbrellas (2.3m height, 2.5m span) for shade and weather protection at outdoor events.
• Bollards & Fencing Hire Rental of white PVC picket fence panels, retractable tensa barriers with brushed steel design, decorative gold and chrome bollards, and premium velvet ropes for crowd control, queue management, and event boundary creation.
• Glow Furniture Hire Rental of battery-powered LED glow furniture including cubes, curved and straight bars, cocktail tables, benches, sphere chairs, ice tubs, and large coffee tables with 6–8 hours of cordless operation and remote-controlled multi-colour settings for evening and ambient events.
• Delivery and Collection Services Fee-based delivery and collection of rental furniture across all Melbourne suburbs, operating 8am–4pm 7 days a week with 4-hour delivery windows (8am–12pm, 12pm–4pm) and additional charges for difficult access or specific time requests.

Quantifiable outcome

• 20+ years of event industry experience

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• Party Hire GroupminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Complementary event furniture provider expanding service coverage.
• Event Hire CominorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Complementary event hire services.
• Chair Hire CominorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Chair rental specialist.
• Tiffany Chair EventsminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Tiffany chair specialist.
• Event Hire SydneyminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Sydney-based event hire referral partner.
• Glow Furniture HireminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Glow furniture specialist.
• Sound and Lighting HireminorImplementation/ SI/ Consulting PartnerListed as a partner company. AV equipment provider recommended for event lighting, lasers, and uplighting. Referenced in blog content as a complementary service.
• Hire a StageminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Stage and platform equipment provider.
• Speaker HireminorChannel Partner/ Reseller/ DistributorListed as a partner company on Luxe Hire's partner page. Audio equipment provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chair Hire Co: Chair Hire Co specializes in chair rental for Melbourne events, including Tiffany, banquet, and wedding chair styles that directly overlap with Luxe Hire's seating category.
• Party Hire Group: Party Hire Group is a Melbourne-based event hire company offering furniture, marquees, and event equipment. Listed as Luxe Hire's referral partner, they directly compete for the same Melbourne wedding and corporate event customers.
• Glow Furniture Hire: Glow Furniture Hire is a specialist in LED and illuminated event furniture in Australia. Directly competes with Luxe Hire's proprietary battery-powered glow furniture line.
• Tiffany Chair Events: Tiffany Chair Events is a Melbourne specialist in Tiffany chair rentals for weddings and formal events. Competes with Luxe Hire's dedicated wedding chair and Tiffany product lines.
• Event Hire Co: Event Hire Co is a Melbourne-focused event rental provider covering furniture, tables, chairs, and equipment for weddings and corporate functions. Listed as a mutual referral partner with Luxe Hire.

Broad incumbents

• CORT Event Furnishings: CORT is a large US-based furniture rental company with an event furnishings division offering nationwide event furniture services. A scaled incumbent in the event furniture rental category for benchmark comparison.
• AFR Furniture Rental: AFR Furniture Rental is a large, established Australian furniture rental company primarily serving residential and corporate relocation, with some event capabilities. A broader incumbent with overlapping rental activity.

Emerging players

• Hire a Stage: Hire a Stage provides staging, platforms, and stage equipment for events across Australia. Adjacent to Luxe Hire's furniture offering, often bundled with event rentals through their partnership.

Others

• Sound and Lighting Hire: Sound and Lighting Hire is a Melbourne-based AV equipment provider recommended by Luxe Hire for event lighting, lasers, and uplighting. Complementary rather than directly competitive.

Regional players

• Event Hire Sydney: Event Hire Sydney is a Sydney-based event rental provider covering furniture, marquees, and equipment. Serves the same use cases as Luxe Hire but in a different Australian geography.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61562087197298
• LinkedInlinkedin.com/company/103727210
• Instagraminstagram.com/luxehire.melbourne
• Pinterestpinterest.com.au/LuxehireMelbourne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Hire