America by Design
America by Design is a U.S. government initiative under the National Design Studio that modernizes digital interfaces for federal citizen services — including TSA, passport renewal, Social Security, tax filing, and National Parks — serving all American citizens.
- Company typePrivate
- Founded2025
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What America by Design does
America by Design is a U.S. government initiative launched by presidential Executive Order on August 21, 2025, operating under the National Design Studio. Its mission is to modernize the digital interfaces of federal citizen services — including TSA processing, passport renewal, Social Security management, tax filing, National Park reservations, immigration applications, and small business lending — to deliver what the initiative describes as an "Apple Store-like experience" on modern software. The initiative is positioned as a digital-age continuation of President Nixon's 1970s design beautification project, which produced enduring American design assets such as the NASA logo, National Parks branding, and the federal highway signage system. Joe Gebbia, co-founder of Airbnb, serves as Chief Design Officer for the United States to lead the effort.
The initiative's core technology focus is on government digital interface modernization — redesigning web and mobile touchpoints across the federal stack to improve usability, visual consistency, and citizen experience. No discrete commercial products, modules, or APIs are listed; the deliverable is improved citizen-facing government services deployed through existing federal agency infrastructure. There are no disclosed technical components, proprietary platforms, or integration specifications beyond the public-facing americabydesign.gov website.
As a federal program, America by Design has no commercial revenue model. It is publicly funded through the National Design Studio and provides no pricing structure; services are delivered to citizens at no direct cost. The customer base in operational terms consists of the federal agencies being modernized, with end users being all American citizens interacting with federal services. The company has no shareholders, no funding rounds, and no private ownership structure.
America by Design firmographics
Firmographics- Name
- America by Design
- Legal name
- America by Design (U.S. Government Initiative)
- Website
- https://americabydesign.gov
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- America by Design is a U.S. government initiative under the National Design Studio that modernizes digital interfaces for federal citizen services — including TSA, passport renewal, Social Security, tax filing, and National Parks — serving all American citizens.
- Ownership category
- akta.pro rank
America by Design industry classification
Industry- Product category
- Government Digital Services
- NAICS
- Graphic Design Services (541430), Industrial Design Services (54142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Keywords
Where America by Design is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
America by Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
America by Design product offering
Product offeringCore offering
America by Design is a U.S. government initiative under the National Design Studio that modernizes the digital interfaces of federal citizen-facing services. It delivers design, user experience, and software modernization across agencies handling TSA processing, passport renewal, Social Security, tax filing, student loans, immigration, small business loans, and National Park visits, aiming for an Apple Store-like experience. The initiative operates under Executive Order authority signed on August 21, 2025, and serves U.S. citizens through existing federal infrastructure at no direct cost.
Product overview
America by Design is a National Design Studio initiative — a U.S. government program focused on modernizing the digital interfaces and citizen-facing services of the federal government. Rather than a commercial product portfolio, the initiative is a mission-driven effort to transform government digital experiences (such as TSA processing, passport renewal, Social Security management, tax filing, and national park visits) into streamlined, Apple Store-like experiences. No discrete branded products, modules, or named service offerings are listed on the source page.
Differentiator
Problem solved
Functional benefit
Products and services
- America by Design initiative
Companies that use America by Design
Customer profileSegments1 record
Ideal customer profiles2 records
America by Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
America by Design partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
America by Design competitors and assessment
Company assessmentDirect peers
- Code for America: A nonprofit civic-tech organization that partners with state and federal agencies to redesign benefits, justice, and safety-net services. Directly comparable in mission (better-designed public services for citizens) and overlapping target agencies (benefits, tax, immigration), though operating as a nonprofit rather than a federal program.
- U.S. Digital Service (USDS): The most direct U.S. federal peer — USDS was a White House-based team of technologists embedded in federal agencies (VA, IRS, HHS) to fix critical digital services. Like America by Design, it operated under executive-branch authority with a presidential mandate to modernize citizen-facing government technology, and was later folded/restructured under DOGE in 2025.
- Nava: A public-benefit corporation that builds and maintains digital services for federal and state agencies (e.g., HealthCare.gov, voter registration). Directly comparable as a contractor that ships consumer-quality federal digital services at scale — a likely partner or capability-extension for America by Design.
- Ad Hoc: A digital services firm that builds and operates federal health programs (including Medicaid platforms for multiple states). Comparable as a design-and-engineering vendor for complex federal citizen services — a natural delivery partner for any agency-facing work America by Design authorizes.
- 18F (GSA): An in-house GSA digital services consultancy that built and maintained the U.S. Web Design System — the federal government's shared design system used across agency websites. Directly comparable as a federally-mandated design and digital-service delivery organization serving the same set of agencies that America by Design is now chartered to redesign.
Broad incumbents
- Frog Design (frog): A global design and transformation consultancy with deep experience in service design, brand systems, and digital product — including public-sector work. Comparable as the kind of high-end external design firm that could be engaged to execute or co-design elements of America by Design's cross-agency redesign.
- Pentagram: A leading independent design firm whose partners have shaped major public and institutional identities, including U.S. federal visual identity work over decades. Comparable for high-stakes civic brand and visual systems — exactly the kind of legacy-defining work America by Design is positioned to commission.
- IDEO: Global design and innovation firm with a longstanding civic and government practice. Comparable in capability (human-centered design at scale) and relevant as a possible design partner, though it operates as a commercial consultancy across many sectors rather than solely civic work.
- UK Government Digital Service (GOV.UK): GOV.UK / GDS is the international analogue that unified UK government digital services under a single coherent design system and "one login" model. It demonstrates the scale of transformation America by Design aspires to and serves as the most-cited precedent for citizen-facing government service unification at a national level.
Emerging players
- Huge: A digital experience and product design agency that has delivered large-scale consumer and civic digital products, including work on government-facing platforms. Comparable as a delivery-capable design and digital product partner for an initiative of America by Design's scope and ambition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
America by Design social profiles
Digital presenceAmerica by Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
America by Design leadership team
Management profileNumber of profiles
Profiles1 record
America by Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
America by Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about America by Design
What does America by Design do?
America by Design is a U.S. government initiative under the National Design Studio that modernizes the digital interfaces of federal citizen-facing services. It delivers design, user experience, and software modernization across agencies handling TSA processing, passport renewal, Social Security, tax filing, student loans, immigration, small business loans, and National Park visits, aiming for an Apple Store-like experience. The initiative operates under Executive Order authority signed on August 21, 2025, and serves U.S. citizens through existing federal infrastructure at no direct cost.
Is America by Design a public or private company?
America by Design is a private company. It is classified as state government owned and is currently operating.
When was America by Design founded?
America by Design was founded in 2025. It employs 1 to 10 people.
Where is America by Design based?
America by Design is headquartered in Washington, United States, in the North America region.
Who are America by Design's main competitors?
Direct peers on record are Code for America, U.S. Digital Service (USDS), Nava, Ad Hoc and 18F (GSA). Broad incumbents are Frog Design (frog), Pentagram, IDEO and UK Government Digital Service (GOV.UK). Huge is listed as an emerging player.
Does America by Design have an API?
No public API is recorded for America by Design.
What industry is America by Design in?
America by Design's product category is Government Digital Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 541430 and its SIC code is 7372.