Pizzo Native Plant Nursery
- Company typePrivate
- Founded2010
- HeadquartersLeland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Pizzo Native Plant Nursery firmographics
Firmographics- Name
- Pizzo Native Plant Nursery
- Legal name
- Pizzo Native Plant Nursery
- Website
- https://pizzonursery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pizzo Native Plant Nursery industry classification
Industry- Product category
- Wholesale Native Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industry
- Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)
Keywords
Where Pizzo Native Plant Nursery is headquartered
LocationHeadquarters
- HQ city
- Leland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pizzo Native Plant Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Wholesale Native Plant Plugs: Primary revenue from wholesale bulk sales of native plant plugs to approved commercial customers including restoration professionals, landscape contractors, and government entities. Sells directly through online ordering system for approved customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pizzo Native Plant Nursery product offering
Product offeringCore offering
Pizzo Native Plant Nursery is a wholesale grower of native plant plugs sold to approved commercial customers for ecological restoration and landscape projects. The nursery grows over 1.2 million Deeply Rooted™ plugs annually across 40 acres of restored wetland and prairie habitat near Leland, Illinois, producing landscape-ready plugs with fully-developed root systems and offering seed mixes for habitat restoration professionals, landscape contractors, and government entities.
Product overview
Pizzo Native Plant Nursery operates as a wholesale grower of native plant plugs with over 30 years of experience in ecological restoration science. Their core product is the Deeply Rooted™ line of landscape ready native plant plugs, available in DR50 and DR32 tray formats with defined cubic volumes. The company grows over 1.2 million native plugs annually across 40 acres of restored wetland and prairie habitat. Their product portfolio includes native plants cataloged by ecological attributes (sun exposure, bloom time, flower color, wetland indicator, soil type), seed mixes, and a plant calculator tool. The nursery follows IPM practices and does not use neonicotinoids.
Differentiator
Problem solved
Functional benefit
Brands
- Deeply Rooted™: The company's trademarked product line of landscape-ready native plant plugs with fully developed root systems.
Quantifiable outcome
- Plugs typically establish within 6-8 weeks
- +1 more outcomes
Companies that use Pizzo Native Plant Nursery
Customer profileSegments3 records
Pizzo Native Plant Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pizzo Native Plant Nursery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pizzo GroupcoreParent company overseeing Pizzo Native Plant Nursery and related ecological businesses. Also includes Pizzo Habitat Restoration company for integrated ecological restoration services.
- Pizzo Habitat RestorationcoreRelated company under Pizzo Group providing habitat restoration services. Works in conjunction with the nursery for comprehensive ecological restoration projects.
- Izel Native PlantsminorRetail partner for smaller quantity purchases of native plants. Customers seeking quantities below wholesale minimums are directed to this partner.
- Natural Communities Native PlantsminorRetail partner for smaller quantity purchases of native plants.
- Ball HorticulturalminorRetail partner distributing native plants through their catalog system.
Scale indicators3 records
Recent moves5 records
Pizzo Native Plant Nursery competitors and assessment
Company assessmentDirect peers
- Taylor Creek Restoration Nurseries: Wisconsin-based nursery specializing in native plants for restoration, stormwater, and landscaping applications. Highly comparable to Pizzo in product range (native plugs/grasses/forbs), target buyers, and emphasis on regional eco-type genetics.
- Izel Native Plants: Native plant collective that aggregates supply from multiple growers for both retail and wholesale buyers. Direct competitor and channel partner to Pizzo, operating in the same native plant plug market with overlapping restoration and landscape customers.
- Roundstone Native Seed: Kentucky-based producer and wholesaler of native seed and plants for reclamation, restoration, and landscape projects. Overlaps with Pizzo on wholesale distribution, native species focus, and government/restoration customer segments.
- Shooting Star Native Seeds: Minnesota-based native seed and plant producer serving Upper Midwest restoration and landscaping markets. Comparable to Pizzo on native species focus, seed-to-plug production, and wholesale/contract sales to restoration professionals.
- Prairie Moon Nursery: Wholesale and retail native plant nursery in Winona, MN growing plugs, seeds, and live plants for restoration and landscape use. Highly comparable to Pizzo on product format (plugs), customer base (restoration, contractors, government), and geographic focus (Upper Midwest).
- Natural Communities Native Plants: Wisconsin-based native plant nursery serving landscape and restoration customers with plugs, seeds, and container stock. Direct competitor and existing retail partner of Pizzo with comparable Midwest customer base and product mix.
Regional players
- Missouri Wildflowers Nursery: Missouri-based native plant nursery selling plugs and seed to conservation, landscaping, and government customers. Comparable product format to Pizzo but primarily serves the lower Midwest / Ozarks region.
Emerging players
- Applied Ecological Services: Ecological restoration firm in Wisconsin with affiliated native plant production capacity, supplying its own restoration projects and external customers. Comparable to the Pizzo Group's bundled nursery-plus-restoration model.
Broad incumbents
- Midwest Groundcovers: Established Illinois-based wholesale nursery offering a broad portfolio of native and ornamental landscape plants to landscape contractors. Larger, broader-line incumbent that overlaps with Pizzo on wholesale native plugs to commercial landscapers.
- Ball Horticultural Company: Major horticultural industry incumbent distributing a wide range of plants through its catalog and partner network. Already a listed retail/channel partner of Pizzo, with potential to scale competing native plant offerings across a national footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizzo Native Plant Nursery social profiles
Digital presencePizzo Native Plant Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzo Native Plant Nursery leadership team
Management profileNumber of profiles
Pizzo Native Plant Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzo Native Plant Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzo Native Plant Nursery
What does Pizzo Native Plant Nursery do?
Pizzo Native Plant Nursery is a wholesale grower of native plant plugs sold to approved commercial customers for ecological restoration and landscape projects. The nursery grows over 1.2 million Deeply Rooted™ plugs annually across 40 acres of restored wetland and prairie habitat near Leland, Illinois, producing landscape-ready plugs with fully-developed root systems and offering seed mixes for habitat restoration professionals, landscape contractors, and government entities.
Is Pizzo Native Plant Nursery a public or private company?
Pizzo Native Plant Nursery is a private company. It is currently operating.
When was Pizzo Native Plant Nursery founded?
Pizzo Native Plant Nursery was founded in 2010. It employs 1 to 10 people.
Where is Pizzo Native Plant Nursery based?
Pizzo Native Plant Nursery is headquartered in Leland, United States, in the North America region.
How does Pizzo Native Plant Nursery make money?
One revenue line is on record: wholesale Native Plant Plugs.
Who are Pizzo Native Plant Nursery's main competitors?
Direct peers on record are Taylor Creek Restoration Nurseries, Izel Native Plants, Roundstone Native Seed, Shooting Star Native Seeds, Prairie Moon Nursery and Natural Communities Native Plants. Missouri Wildflowers Nursery is listed as a regional player. Applied Ecological Services is listed as an emerging player. Broad incumbents are Midwest Groundcovers and Ball Horticultural Company.
Does Pizzo Native Plant Nursery have an API?
No public API is recorded for Pizzo Native Plant Nursery.
What industry is Pizzo Native Plant Nursery in?
Pizzo Native Plant Nursery's product category is Wholesale Native Plant Nursery. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAGAHAG, Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners). Its NAICS code is 11142 and its SIC code is 100.