Blue Faery
Blue Faery is a 501(c)(3) nonprofit that provides free HCC patient education, advocacy, and community support to liver cancer patients, caregivers, and high-risk minority populations across the US and internationally.
- Company typePrivate
- Founded2003
- HeadquartersSimi Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Blue Faery does
Blue Faery: The Adrienne Wilson Liver Cancer Association is a 501(c)(3) nonprofit organization founded in 2002 by Andrea Wilson Woods after her 15-year-old sister Adrienne died of stage four hepatocellular carcinoma (HCC). Headquartered in Los Angeles, California, with 1-10 employees, Blue Faery operates as the first and only US organization dedicated exclusively to fighting primary liver cancer. Its mission centers on the prevention, treatment, and cure of HCC through research, education, and advocacy, addressing a disease that globally affects over 905,000 new patients and causes roughly 830,000 deaths annually.
The organization's core offerings are free Patient Resource Guides for Liver Cancer, distributed to over 700 treatment centers across all 50 US states and shipped internationally to at least six countries, and the Love Your Liver public awareness campaign with culturally tailored programs for Black/African American, Asian American, and Hispanic American high-risk populations. Supporting programs include the Liver Cancer Community (a HIPAA-compliant online forum hosted on HealthUnlocked), HCC Lunch & Learn sessions, One-on-One patient support, a Clinical Trials listing service, a Treatment Centers Directory, the annual Blue Faery Award for innovative HCC researchers, and the Adrienne Wilson Spirit Award. The technology infrastructure is intentionally lightweight: a Squarespace-hosted website, third-party HealthUnlocked community platform, CharityEngine donation processing, and standard email marketing via Google and Facebook integrations, with no proprietary software or AI/ML components.
Blue Faery generates revenue entirely through tax-deductible donations and corporate sponsorships. Individual giving is facilitated through the Summerland Sustainer Society, Benefactors Council, matching gift programs, and a branded merchandise store, while corporate funding comes from pharmaceutical companies including AstraZeneca, Eisai, Exelixis, Genentech, and Merck, primarily for the Love Your Liver campaign. The organization holds a Charity Navigator four-star rating and a Candid/GuideStar Platinum transparency seal, indicating strong accountability standards, though annual revenue figures are not publicly disclosed.
Blue Faery firmographics
Firmographics- Name
- Blue Faery
- Legal name
- Blue Faery: The Adrienne Wilson Liver Cancer Association
- Website
- https://bluefaery.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Faery is a 501(c)(3) nonprofit that provides free HCC patient education, advocacy, and community support to liver cancer patients, caregivers, and high-risk minority populations across the US and internationally.
- Ownership category
- akta.pro rank
Blue Faery industry classification
Industry- Product category
- Liver Cancer Patient Advocacy and Education
- NAICS
- Health Care and Social Assistance (62), Individual and Family Services (6241)
- akta.pro primary industry
- Hepatology & Liver Disease (HLAKAEAB)
Keywords
Where Blue Faery is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Faery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Blue Faery is a nonprofit organization operating under EIN #13-4236788, registered as a 501(c)(3) tax-exempt charitable organization. The organization relies on donations from individuals, corporate sponsors, and partners. Donations are 100% tax-deductible and support free patient education resources including worldwide shipping.
- Corporate Sponsorships: Blue Faery receives corporate sponsorships from pharmaceutical companies including AstraZeneca, Eisai, Exelixis, Genentech, and Merck for programs like Love Your Liver.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Blue Faery product offering
Product offeringCore offering
Blue Faery is a nonprofit organization that provides free patient education materials, awareness campaigns, and community support programs focused exclusively on primary liver cancer (hepatocellular carcinoma/HCC). It distributes Patient Resource Guides to over 700 treatment centers across all 50 US states and internationally, runs culturally tailored awareness programs for high-risk populations, and hosts an online patient community on HealthUnlocked.
Product overview
Blue Faery is a nonprofit organization operating a portfolio of patient education and support programs for hepatocellular carcinoma (HCC). The core offerings center on free Patient Resource Guides for Liver Cancer (available in English and other languages) distributed to over 700 treatment centers, and the Love Your Liver public awareness campaign with culturally specific programs for Black/African American, Asian American, and Hispanic communities. Additional programs include the Blue Faery Award (recognizing innovative liver cancer researchers), the Liver Cancer Community online forum (hosted on HealthUnlocked), HCC Lunch & Learn sessions, One-on-One Support services, a Clinical Trials listing service for HCC-specific trials, and a Treatment Centers Directory spanning all 50 US states and international locations. The organization does not operate a software platform but rather provides educational content, community support, and award programs as its primary service offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Love Your Liver: Public awareness campaign that spreads awareness, educates at-risk populations, and increases the prevention and early detection of liver cancer and liver disease.
Products and services
- Patient Resource Guides for Liver Cancer
Quantifiable outcome
- Patient education materials distributed to 700+ treatment centers in all 50 states
- +1 more outcomes
Companies that use Blue Faery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Blue Faery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Blue Faery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AASLD (American Association for the Study of Liver Diseases)coreAASLD is a professional society for scientists and healthcare professionals focused on liver disease research and treatment. Blue Faery is listed as a partner organization with a logo displayed on Blue Faery's website.
- CURE TodayminorCURE Today is a cancer-focused publication. Blue Faery is listed as an advocacy group partner on the CURE Today website.
- GI Cancers AlliancecoreGI Cancers Alliance is a coalition focused on gastrointestinal cancer advocacy. Blue Faery partners with this organization for advocacy and awareness initiatives.
- Deadliest Cancers CoalitionminorCoalition of organizations focused on the deadliest cancers. Blue Faery partners with this organization for advocacy efforts.
- Patient Resource GuidecorePatient Resource Guide is a distribution partner that ships Blue Faery's free patient education materials to patients within the United States. They handle domestic distribution logistics for the organization.
- HealthUnlockedcoreHealthUnlocked hosts Blue Faery's private Liver Cancer Community - a HIPAA-compliant online forum for HCC patients and caregivers to connect and support each other throughout their cancer journey.
- Charity EnginecoreCharity Engine provides the donation processing platform for Blue Faery. Donations are processed through their secure platform at web.charityengine.net.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Blue Faery competitors and assessment
Company assessmentDirect peers
- American Liver Foundation: National nonprofit providing liver disease education, research funding, and patient advocacy. Highly comparable to Blue Faery as a liver-focused nonprofit operating patient education, awareness, and research programs — though broader in scope (all liver diseases vs. HCC only).
- Hepatitis B Foundation: Nonprofit focused on hepatitis B — the leading global cause of HCC. Operates patient education, advocacy, and research programs and is directly comparable in mission, model, and beneficiary population to Blue Faery's Love Your Liver awareness work.
- LUNGevity Foundation: Largest lung cancer-focused nonprofit in the US, funding research and providing patient education and support. Comparable as a disease-specific cancer nonprofit with a research award program and patient services.
- Fibrolamellar Cancer Foundation: Foundation dedicated to fibrolamellar HCC, a rare liver cancer subtype. Comparable in being a small, focused liver-cancer nonprofit offering research funding and patient/community support.
- Cholangiocarcinoma Foundation: Disease-specific GI cancer nonprofit providing patient education, research grants, and community support. Closely mirrors Blue Faery's disease-specific nonprofit model in the adjacent hepatobiliary cancer space.
- Pancreatic Cancer Action Network (PanCAN): Large disease-specific cancer nonprofit funding research, providing patient services, and running advocacy. Relevant as a benchmark for what a scaled disease-specific cancer nonprofit can achieve, while being significantly larger and more established than Blue Faery.
- Debbie's Dream Foundation: Disease-specific nonprofit (gastric/stomach cancer) running patient education, research grants, and advocacy. Comparable in operating model and scale to Blue Faery despite a different GI cancer focus.
Broad incumbents
- American Cancer Society: Largest US cancer nonprofit with broad education, research, and patient support programs. Comparable as a competitor for donor dollars and as a producer of overlapping cancer education content, but operates at vastly greater scale and scope than Blue Faery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Faery social profiles
Digital presenceBlue Faery compliance and trust
Trust signalCompliance4 records
Blue Faery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Faery leadership team
Management profileNumber of profiles
Profiles1 record
Blue Faery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Faery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Faery
What does Blue Faery do?
Blue Faery is a nonprofit organization that provides free patient education materials, awareness campaigns, and community support programs focused exclusively on primary liver cancer (hepatocellular carcinoma/HCC). It distributes Patient Resource Guides to over 700 treatment centers across all 50 US states and internationally, runs culturally tailored awareness programs for high-risk populations, and hosts an online patient community on HealthUnlocked.
Is Blue Faery a public or private company?
Blue Faery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Faery founded?
Blue Faery was founded in 2003. It employs 1 to 10 people.
Where is Blue Faery based?
Blue Faery is headquartered in Simi Valley, United States, in the North America region.
How does Blue Faery make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorships.
Who are Blue Faery's main competitors?
Direct peers on record are American Liver Foundation, Hepatitis B Foundation, LUNGevity Foundation, Fibrolamellar Cancer Foundation, Cholangiocarcinoma Foundation, Pancreatic Cancer Action Network (PanCAN) and Debbie's Dream Foundation. American Cancer Society is listed as a broad incumbent.
Does Blue Faery have an API?
No public API is recorded for Blue Faery.
What industry is Blue Faery in?
Blue Faery's product category is Liver Cancer Patient Advocacy and Education. Its primary akta.pro industry code is HLAKAEAB, Hepatology & Liver Disease. Its NAICS code is 62.