Blue Faery

What Blue Faery does

Blue Faery: The Adrienne Wilson Liver Cancer Association is a 501(c)(3) nonprofit organization founded in 2002 by Andrea Wilson Woods after her 15-year-old sister Adrienne died of stage four hepatocellular carcinoma (HCC). Headquartered in Los Angeles, California, with 1-10 employees, Blue Faery operates as the first and only US organization dedicated exclusively to fighting primary liver cancer. Its mission centers on the prevention, treatment, and cure of HCC through research, education, and advocacy, addressing a disease that globally affects over 905,000 new patients and causes roughly 830,000 deaths annually.

The organization's core offerings are free Patient Resource Guides for Liver Cancer, distributed to over 700 treatment centers across all 50 US states and shipped internationally to at least six countries, and the Love Your Liver public awareness campaign with culturally tailored programs for Black/African American, Asian American, and Hispanic American high-risk populations. Supporting programs include the Liver Cancer Community (a HIPAA-compliant online forum hosted on HealthUnlocked), HCC Lunch & Learn sessions, One-on-One patient support, a Clinical Trials listing service, a Treatment Centers Directory, the annual Blue Faery Award for innovative HCC researchers, and the Adrienne Wilson Spirit Award. The technology infrastructure is intentionally lightweight: a Squarespace-hosted website, third-party HealthUnlocked community platform, CharityEngine donation processing, and standard email marketing via Google and Facebook integrations, with no proprietary software or AI/ML components.

Blue Faery generates revenue entirely through tax-deductible donations and corporate sponsorships. Individual giving is facilitated through the Summerland Sustainer Society, Benefactors Council, matching gift programs, and a branded merchandise store, while corporate funding comes from pharmaceutical companies including AstraZeneca, Eisai, Exelixis, Genentech, and Merck, primarily for the Love Your Liver campaign. The organization holds a Charity Navigator four-star rating and a Candid/GuideStar Platinum transparency seal, indicating strong accountability standards, though annual revenue figures are not publicly disclosed.

Name

Blue Faery

Legal name

Blue Faery: The Adrienne Wilson Liver Cancer Association

Website

https://bluefaery.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Faery is a 501(c)(3) nonprofit that provides free HCC patient education, advocacy, and community support to liver cancer patients, caregivers, and high-risk minority populations across the US and internationally.

Ownership category

akta.pro rank

Product category

Liver Cancer Patient Advocacy and Education

NAICS

Health Care and Social Assistance (62), Individual and Family Services (6241)

akta.pro primary industry

Hepatology & Liver Disease (HLAKAEAB)

Keywords

• Liver cancer education
• Patient advocacy
• Cancer awareness
• Hepatocellular carcinoma
• Community support

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Blue Faery is a nonprofit organization operating under EIN #13-4236788, registered as a 501(c)(3) tax-exempt charitable organization. The organization relies on donations from individuals, corporate sponsors, and partners. Donations are 100% tax-deductible and support free patient education resources including worldwide shipping.
2. Corporate Sponsorships: Blue Faery receives corporate sponsorships from pharmaceutical companies including AstraZeneca, Eisai, Exelixis, Genentech, and Merck for programs like Love Your Liver.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blue Faery is a nonprofit organization that provides free patient education materials, awareness campaigns, and community support programs focused exclusively on primary liver cancer (hepatocellular carcinoma/HCC). It distributes Patient Resource Guides to over 700 treatment centers across all 50 US states and internationally, runs culturally tailored awareness programs for high-risk populations, and hosts an online patient community on HealthUnlocked.

Product overview

Blue Faery is a nonprofit organization operating a portfolio of patient education and support programs for hepatocellular carcinoma (HCC). The core offerings center on free Patient Resource Guides for Liver Cancer (available in English and other languages) distributed to over 700 treatment centers, and the Love Your Liver public awareness campaign with culturally specific programs for Black/African American, Asian American, and Hispanic communities. Additional programs include the Blue Faery Award (recognizing innovative liver cancer researchers), the Liver Cancer Community online forum (hosted on HealthUnlocked), HCC Lunch & Learn sessions, One-on-One Support services, a Clinical Trials listing service for HCC-specific trials, and a Treatment Centers Directory spanning all 50 US states and international locations. The organization does not operate a software platform but rather provides educational content, community support, and award programs as its primary service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Love Your Liver: Public awareness campaign that spreads awareness, educates at-risk populations, and increases the prevention and early detection of liver cancer and liver disease.

Products and services

• Patient Resource Guides for Liver Cancer

Quantifiable outcome

• Patient education materials distributed to 700+ treatment centers in all 50 states
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AASLD (American Association for the Study of Liver Diseases)coreStrategic or Co-development PartnerAASLD is a professional society for scientists and healthcare professionals focused on liver disease research and treatment. Blue Faery is listed as a partner organization with a logo displayed on Blue Faery's website.
• CURE TodayminorStrategic or Co-development PartnerCURE Today is a cancer-focused publication. Blue Faery is listed as an advocacy group partner on the CURE Today website.
• GI Cancers AlliancecoreStrategic or Co-development PartnerGI Cancers Alliance is a coalition focused on gastrointestinal cancer advocacy. Blue Faery partners with this organization for advocacy and awareness initiatives.
• Deadliest Cancers CoalitionminorStrategic or Co-development PartnerCoalition of organizations focused on the deadliest cancers. Blue Faery partners with this organization for advocacy efforts.
• Patient Resource GuidecoreChannel Partner/ Reseller/ DistributorPatient Resource Guide is a distribution partner that ships Blue Faery's free patient education materials to patients within the United States. They handle domestic distribution logistics for the organization.
• HealthUnlockedcoreTechnology or IntegrationHealthUnlocked hosts Blue Faery's private Liver Cancer Community - a HIPAA-compliant online forum for HCC patients and caregivers to connect and support each other throughout their cancer journey.
• Charity EnginecoreTechnology or IntegrationCharity Engine provides the donation processing platform for Blue Faery. Donations are processed through their secure platform at web.charityengine.net.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• American Liver Foundation: National nonprofit providing liver disease education, research funding, and patient advocacy. Highly comparable to Blue Faery as a liver-focused nonprofit operating patient education, awareness, and research programs — though broader in scope (all liver diseases vs. HCC only).
• Hepatitis B Foundation: Nonprofit focused on hepatitis B — the leading global cause of HCC. Operates patient education, advocacy, and research programs and is directly comparable in mission, model, and beneficiary population to Blue Faery's Love Your Liver awareness work.
• LUNGevity Foundation: Largest lung cancer-focused nonprofit in the US, funding research and providing patient education and support. Comparable as a disease-specific cancer nonprofit with a research award program and patient services.
• Fibrolamellar Cancer Foundation: Foundation dedicated to fibrolamellar HCC, a rare liver cancer subtype. Comparable in being a small, focused liver-cancer nonprofit offering research funding and patient/community support.
• Cholangiocarcinoma Foundation: Disease-specific GI cancer nonprofit providing patient education, research grants, and community support. Closely mirrors Blue Faery's disease-specific nonprofit model in the adjacent hepatobiliary cancer space.
• Pancreatic Cancer Action Network (PanCAN): Large disease-specific cancer nonprofit funding research, providing patient services, and running advocacy. Relevant as a benchmark for what a scaled disease-specific cancer nonprofit can achieve, while being significantly larger and more established than Blue Faery.
• Debbie's Dream Foundation: Disease-specific nonprofit (gastric/stomach cancer) running patient education, research grants, and advocacy. Comparable in operating model and scale to Blue Faery despite a different GI cancer focus.

Broad incumbents

• American Cancer Society: Largest US cancer nonprofit with broad education, research, and patient support programs. Comparable as a competitor for donor dollars and as a producer of overlapping cancer education content, but operates at vastly greater scale and scope than Blue Faery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BlueFaeryLiver
• Facebookfacebook.com/bluefaerylivercancer
• LinkedInlinkedin.com/company/blue-faery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Faery