Fresh Property
- Company typePrivate
- Founded2002
- HeadquartersKolkata, India
- Headcount—
- GTM typeB2C
- OfferingServices
Fresh Property firmographics
Firmographics- Name
- Fresh Property
- Legal name
- Fresh Property
- Website
- https://freshpropertys.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Fresh Property is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Fresh Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Listing and Transaction Services: Fresh Property generates revenue through facilitating real estate transactions including property listings (new homes, resale homes, rentals, plots), property registration services, land surveying, legal title searching, and construction-related services. The platform operates as an advertising marketplace for property transactions in West Bengal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Transaction Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fresh Property product offering
Product offeringCore offering
Fresh Property operates an online real estate advertising platform for West Bengal that aggregates property listings (land, houses, flats, commercial) and bundles them with end-to-end property transaction services including property search, registration, land surveying, legal title searching, vastu consultation, project planning, interior decoration, and building plan and construction. Revenue is earned through transaction-based fees and service fees on these facilitation activities.
Product overview
Fresh Property is a West Bengal-based real estate advertising platform that operates as a unified listing marketplace connecting property sellers with buyers. Founded in 2002, the platform offers a comprehensive portfolio of property listings (land, houses, flats, commercial) across multiple districts in West Bengal. The offering combines an online listing platform with complementary professional services including Property Searching, Property Registration, Land Surveyor, Legal Title Searching, Vastu Consultation, Project Planning, Interior Decoration, and Building Plan & Construction Services. The platform primarily functions as a listing aggregator with service add-ons rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Sale Listings
- House Sale Listings
- Flat Sale Listings
- Commercial Property Listings
Companies that use Fresh Property
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fresh Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresh Property partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights2 records
Fresh Property competitors and assessment
Company assessmentDirect peers
- NoBroker: NoBroker is a leading Indian online real estate marketplace that connects property owners directly with buyers/tenants, eliminating brokers. It is a direct peer to Fresh Property as both operate as listing/advertising platforms facilitating property transactions across India, targeting individual buyers and owners with a similar direct-to-consumer model.
- CommonFloor: CommonFloor was an Indian apartment-focused property listing platform (now part of MagicBricks). It was a direct peer to Fresh Property in the online apartment/community listing space, serving similar residential buyer and developer customers with comparable marketplace functionality.
- IndiaProperty.com: IndiaProperty.com is an Indian property portal offering listings for sale, rent, and new projects along with home services like loans and interiors. It is a direct peer to Fresh Property given the shared marketplace-plus-services model targeting individual homebuyers and property owners across India.
Broad incumbents
- MagicBricks: MagicBricks, owned by InfoEdge, is one of India's largest pan-India property listing platforms serving buyers, sellers, and renters. It competes with Fresh Property in the online real estate advertising space but operates at vastly greater scale with stronger technology, mobile apps, and verified listings across all major Indian cities.
- Proptiger: Proptiger (now part of REA Group/Elara along with Housing.com) is an Indian residential property listing platform. It competes directly with Fresh Property for new-home developer advertising budgets and buyer traffic in major markets, though with broader geographic reach and stronger technology capabilities.
- Makaan: Makaan is an Indian property search portal (owned by MagicBricks/InfoEdge) covering new homes, resale, and rentals. It is comparable to Fresh Property as an online listing platform serving homebuyers and developers, though operating nationally with verified listings and a robust tech platform.
- Square Yards: Square Yards is an Indian proptech platform offering property listings alongside brokerage, mortgage, and interior services. It overlaps with Fresh Property's end-to-end property services model (searching, registration, interior decoration) but at much larger pan-India scale with institutional backing.
- 99acres: 99acres is an InfoEdge-owned pan-India real estate portal covering residential, commercial, and rental properties. Like Fresh Property, it functions as an advertising marketplace for property listings, but at national scale with superior technology infrastructure and developer relationship management.
- Housing.com: Housing.com (backed by REA Group/Elara) is a major Indian property listing platform with map-based discovery and developer listings. It is a broad incumbent competing for the same advertising spend from developers and listings from individual sellers that Fresh Property relies on, but across India rather than just West Bengal.
Regional players
- OLX India (Housing/Real Estate category): OLX India is a classifieds platform with a significant real estate category for houses, flats, and land listings. It overlaps with Fresh Property's online listing/advertising model, particularly for individual sellers listing land and houses in West Bengal, though OLX serves a broader classifieds use case beyond real estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Customer concentration
Fresh Property social profiles
Digital presenceFresh Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Property leadership team
Management profileNumber of profiles
Fresh Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Property
What does Fresh Property do?
Fresh Property operates an online real estate advertising platform for West Bengal that aggregates property listings (land, houses, flats, commercial) and bundles them with end-to-end property transaction services including property search, registration, land surveying, legal title searching, vastu consultation, project planning, interior decoration, and building plan and construction. Revenue is earned through transaction-based fees and service fees on these facilitation activities.
Is Fresh Property a public or private company?
Fresh Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Property founded?
Fresh Property was founded in 2002.
Where is Fresh Property based?
Fresh Property is headquartered in Kolkata, India, in the Asia region.
How does Fresh Property make money?
One revenue line is on record: real Estate Listing and Transaction Services.
Who are Fresh Property's main competitors?
Direct peers on record are NoBroker, CommonFloor and IndiaProperty.com. Broad incumbents are MagicBricks, Proptiger, Makaan, Square Yards, 99acres and Housing.com. OLX India (Housing/Real Estate category) is listed as a regional player.
Does Fresh Property have an API?
No public API is recorded for Fresh Property.