HRI Dental & Vision

What HRI Dental & Vision does

HRI Dental & Vision is a US-based, private, for-profit benefits company headquartered in Evansville, Indiana, that underwrites or administers dental and vision coverage for employer groups and offers dental benefit plans to individuals. The firm operates with a workforce of 501-1000 employees, placing it in the small-to-mid-sized carrier tier relative to national dental and vision insurers. Its go-to-market is structured around two customer segments: employer-sponsored group dental and/or vision plans, and individual dental benefit products.

The company's digital presence is anchored at insuringsmiles.com, suggesting consumer-facing distribution in the individual segment alongside broker-mediated employer channel. The input data does not disclose the company's technology stack, claims platform, underwriting model, network arrangements, or pricing structure; product details, app availability, and API/integration footprint are reported as absent or undisclosed.

No information on funding history, ownership structure, parent company, subsidiaries, leadership, partnerships, awards, regulatory actions, M&A activity, product launches, or geographic footprint is available in the input. As a result, the business model cannot be specified beyond the standard dental/vision carrier mechanics: collecting premiums, administering claims, paying provider reimbursements, and earning the spread less administrative costs and risk adjustment. The data does not support a more granular revenue model or channel mix description.

Name

HRI Dental & Vision

Website

https://insuringsmiles.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HRI Dental & Vision is a private US dental and vision benefits provider based in Evansville, Indiana, offering group dental and/or vision coverage to employers and dental benefit plans to individuals.

Ownership category

akta.pro rank

Product category

Dental and Vision Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Combined Dental & Vision Insurance (FSAIAHAC)

akta.pro secondary industries

Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Individual Dental Insurance (FSAIAEAE)

Keywords

• Dental insurance
• Vision insurance
• Employee benefits
• Group dental plans
• Individual dental coverage

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

HRI Dental & Vision underwrites and distributes dental and vision insurance products. It offers group dental and/or vision coverage to employers as an employee benefit and sells individual dental benefit coverage directly to consumers under the insuringsmiles.com brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Dental Insurance

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Humana Dental: Major carrier offering dental, vision, and supplemental products to employers and individuals. Overlaps with HRI across both group and individual segments.
• Cigna Dental: National health insurer with a sizable dental and vision benefits business sold primarily to employers. Competes directly with HRI for employer benefits budgets.
• MetLife: Major insurance carrier with employer-sponsored dental and vision voluntary benefits. Competes with HRI in the group benefits space but offers a much broader portfolio.
• Aetna (CVS Health): Sells dental and vision coverage bundled with medical benefits to employer groups. Larger incumbent competing for the same voluntary benefits wallet.
• Sun Life Financial (U.S. Dental): Offers group dental and vision benefits in the U.S. through employer worksite distribution, competing with HRI for voluntary benefits placements.
• Guardian Life Insurance: Provides group dental and vision insurance to employers alongside life and disability products. Comparable to HRI's combined dental+vision employer offering.

Direct peers

• Delta Dental Plans Association: Largest U.S. dental benefits carrier, offering group and individual dental plans to employers and consumers. Directly comparable to HRI's core dental insurance offering.
• VSP Vision Care: Largest U.S. vision benefits provider, selling vision insurance to employer groups and individual members. Directly comparable to the vision side of HRI's business.
• EyeMed Vision Care: Vision benefits carrier owned by EssilorLuxottica, serving employer groups and individuals. Directly competes with HRI's vision coverage product.
• Ameritas Life Insurance: Mutual insurer selling dental, vision, and hearing benefits to employer groups and individuals. Closely mirrors HRI's dual-channel, dual-product model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/HRIDentalVision
• LinkedInlinkedin.com/company/hri-dental-vision

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRI Dental & Vision