Cole Vision
EyeMed Vision Care LLC is a private US vision benefits manager that administers vision insurance plans through employer portals, broker networks, and white-label partnerships with major health insurers, serving individual consumers, employer groups, and network providers.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cole Vision does
EyeMed Vision Care LLC, doing business as EyeMed, is a US vision benefits manager that administers vision insurance plans for employers, brokers, insurance carriers, and individual consumers. The legal entity is a private Ohio LLC headquartered in Mason, OH, operating under the DBA "EyeMed" and historically affiliated with the broader EssilorLuxottica ecosystem through a long-standing sponsorship of the OneSight EssilorLuxottica Foundation since 2013.
The company's core offering is a multi-portal benefits administration platform. It includes a member portal for benefits access and claims history, an employer portal (EyeManage) for group administration, a provider locator for finding in-network independent eye doctors and optical retailers, a secure web-based claims processing system for network providers, and the EyeMed inFocus portal for provider training and resources. Adjacent benefit products include Individual and Family Vision Plans, LASIK discounts, hearing benefits, and an online shopping platform for frames, contacts, and prescription sunglasses.
EyeMed monetizes through subscription-style premiums paid by employers and insurance carriers for vision benefits administration, with annual billing on individual/family plans. Distribution runs through four parallel channels: direct consumer sales (with online enrollment via eyemed.com), broker networks, employer-sponsored groups via EyeManage, and white-label partnerships where major health insurers — including Aetna, Anthem Blue View Vision, Humana, and Wellpoint Vision — offer EyeMed plans under their own brand names. Credible scale indicators include thousands of in-network providers and a reported 94 million people helped with vision correction/protection since 2013 through the OneSight Foundation partnership. No funding rounds, M&A activity, ownership structure, or revenue figures are disclosed in the source data.
Cole Vision firmographics
Firmographics- Name
- Cole Vision
- Legal name
- EyeMed Vision Care LLC
- Website
- https://eyemedvisioncare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EyeMed Vision Care LLC is a private US vision benefits manager that administers vision insurance plans through employer portals, broker networks, and white-label partnerships with major health insurers, serving individual consumers, employer groups, and network providers.
- Ownership category
- akta.pro rank
Cole Vision industry classification
Industry- Product category
- Vision Benefits Administration
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Insurance Agencies and Brokerages (52421)
- SIC
- Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA)
- akta.pro secondary industries
- Individual & Family Vision Insurance Plans (HLAEAJAB), Individual & Family Vision Plans (Exchange/Off-Exchange) (HLAEABAF)
Keywords
Where Cole Vision is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cole Vision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vision Benefits Administration: EyeMed operates as a vision benefits manager, administering vision insurance plans to employers, insurance carriers, and individual members. Revenue is generated through premiums paid by employers and insurance carriers for benefit administration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and Family Vision Plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Cole Vision product offering
Product offeringCore offering
EyeMed Vision Care LLC operates as a vision benefits manager, administering vision insurance plans covering eye exams, frames, lenses, and contact lenses to employers, insurance carriers, brokers, and individual members. The company maintains a nationwide network of in-network independent eye doctors, major optical retailers (LensCrafters, Pearle Vision, Sears Optical), and online providers, supported by online portals for members, employers, brokers, and providers including a member portal, employer EyeManage portal, provider locator, online claims processing system, and EyeMed inFocus resources portal.
Product overview
EyeMed Vision Benefits operates a vision insurance platform consisting of multiple interconnected portals and benefit programs. The core offering includes a Member Portal for individuals to access benefits, EyeManage for employer administration, and a Provider Locator for finding in-network eye care professionals. Network providers access the Online Claims Processing System and EyeMed inFocus portal. Additional benefits include LASIK discounts, hearing care, and online retail options for eyewear and contacts.
Differentiator
Problem solved
Functional benefit
Products and services
- EyeMed Member Portal Online platform allowing members to access vision benefits, view claims, find eye doctors, and manage their vision insurance coverage.
- EyeManage Employer Portal Employer portal for managing vision benefits programs, accessing reports, and administering employee vision coverage.
- Provider Locator Online tool enabling members to find in-network eye doctors, optical retailers, and online providers based on location and preferences, with filtering capabilities.
- Online Claims Processing System Secure web-based system for EyeMed network providers to submit claims, track status, and review disbursement information, secured with multi-factor authentication.
- EyeMed inFocus Provider-facing portal containing resources, training materials, tutorials, and information for eye care professionals in the EyeMed network.
- EyeMed Individual and Family Vision Plans Individual and family vision insurance plans offering coverage for eye exams, frames, lenses, and contact lenses available for direct purchase or open enrollment.
- EyeMed LASIK Benefits Discount program providing extra savings on LASIK vision correction procedures for members.
- EyeMed Hearing Benefits Hearing aid and hearing care benefits available as an add-on to vision plans.
- EyeMed Online Options In-network online shopping platform allowing members to purchase frames, contacts, and prescription sunglasses from participating retailers.
Quantifiable outcome
- 94 million people helped with vision correction/protection since 2013
Companies that use Cole Vision
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Cole Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cole Vision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OneSight EssilorLuxottica FoundationcoreEyeMed is a proud, long-time sponsor of the OneSight EssilorLuxottica Foundation. Since 2013, the Foundation has provided over 1 billion people with access to sustainable vision care. Together with the Foundation's philanthropic activities, these efforts have helped correct and/or protect the vision of 94 million people. This is a major CSR/ESG partnership focusing on global vision care access.
- AetnacoreAetna offers EyeMed vision plans under their brand names. Many health care and ancillary benefits organizations offer EyeMed plans under their own names.
- Anthem Blue View VisioncoreAnthem Blue View Vision offers EyeMed vision plans under their brand names.
- HumanacoreHumana offers EyeMed vision plans under their brand names.
- Wellpoint VisioncoreWellpoint Vision offers EyeMed vision plans under their brand names.
- LensCrafterscoreLensCrafters is part of EyeMed's network of optical retailers where members can use their vision benefits.
- Pearle VisioncorePearle Vision is part of EyeMed's network of optical retailers where members can use their vision benefits.
- Sears OpticalcoreSears Optical is part of EyeMed's network of optical retailers where members can use their vision benefits.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Cole Vision competitors and assessment
Company assessmentBroad incumbents
- Humana: Humana is a major US health insurer that resells EyeMed-powered vision plans under its own brand and also competes broadly in supplemental benefits, making it a peer channel partner and comparator.
- Anthem Blue Cross Blue Shield: Anthem offers vision benefits (including Blue View Vision powered by EyeMed) as part of its broader health insurance portfolio, making it both a partner and a competing incumbent in the vision benefits market.
- MetLife Vision: MetLife offers vision insurance as part of its employee benefits suite, providing employer-sponsored vision plans that compete with EyeMed in the group benefits market.
- Aetna (CVS Health): Aetna, a CVS Health company, offers vision benefits through EyeMed as a white-label partner and competes in the broader ancillary benefits market, making it a comparable incumbent.
- UnitedHealthcare Vision: UnitedHealthcare Vision is offered by UnitedHealth Group, a major incumbent health insurer that bundles vision benefits into its broader portfolio, including through partnerships with vision administrators similar to EyeMed.
- Guardian Life Vision: Guardian Life offers group vision insurance to employers through its broader employee benefits portfolio, serving as a competitor and alternative to EyeMed in the employer benefits channel.
Direct peers
- VSP Vision Care: VSP Vision Care is the largest vision benefits and insurance provider in the United States, operating a provider network and employer-sponsored vision plans that directly compete with EyeMed's offerings across members, employers, and brokers.
- Davis Vision: Davis Vision is a US vision benefits carrier that provides employer-sponsored vision plans and a provider network, directly competing with EyeMed in the group vision benefits market.
- Versant Health: Versant Health is a managed vision care company formed around Davis Vision and Superior Vision, offering vision benefits administration and provider networks directly comparable to EyeMed's employer and member services.
- Superior Vision: Superior Vision offers vision and eye care benefits plans to employers and groups, with a focus on customizable plans and provider networks — competing head-to-head with EyeMed for employer and broker business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cole Vision social profiles
Digital presenceCole Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cole Vision leadership team
Management profileNumber of profiles
Cole Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cole Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cole Vision
What does Cole Vision do?
EyeMed Vision Care LLC operates as a vision benefits manager, administering vision insurance plans covering eye exams, frames, lenses, and contact lenses to employers, insurance carriers, brokers, and individual members. The company maintains a nationwide network of in-network independent eye doctors, major optical retailers (LensCrafters, Pearle Vision, Sears Optical), and online providers, supported by online portals for members, employers, brokers, and providers including a member portal, employer EyeManage portal, provider locator, online claims processing system, and EyeMed inFocus resources portal.
Is Cole Vision a public or private company?
Cole Vision is a private company. It is classified as unknown and is currently operating.
When was Cole Vision founded?
Cole Vision was founded in -1. It employs 1 to 10 people.
Where is Cole Vision based?
Cole Vision is headquartered in Not specified, United States, in the North America region.
How does Cole Vision make money?
One revenue line is on record: vision Benefits Administration.
Who are Cole Vision's main competitors?
Broad incumbents on record are Humana, Anthem Blue Cross Blue Shield, MetLife Vision, Aetna (CVS Health), UnitedHealthcare Vision and Guardian Life Vision. Direct peers are VSP Vision Care, Davis Vision, Versant Health and Superior Vision.
Does Cole Vision have an API?
No public API is recorded for Cole Vision.
What industry is Cole Vision in?
Cole Vision's product category is Vision Benefits Administration. Its primary akta.pro industry code is HLAEAJAA, Commercial Vision Insurance Plans (Employer-Sponsored), with a secondary code of HLAEAJAB, Individual & Family Vision Insurance Plans. Its NAICS code is 524114 and its SIC code is 6324.