THINK MICE
THINK MICE is a privately held Polish B2B media company publishing a monthly magazine, digital portal, thematic supplements, and events for the meetings, incentives, conferences, and events (MICE) industry, serving both MICE professionals and supplier advertisers domestically and selectively internationally.
- Company typePrivate
- Founded2016
- HeadquartersWarszawa, Poland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What THINK MICE does
THINK MICE is a B2B media and publishing company focused on the Polish and international meetings industry (MICE — meetings, incentives, conferences, events). Published by the privately held MICE & MORE MEDIA GROUP (NIP: 9521876076, REGON: 365759185), headquartered at PGE Narodowy Business Link in Warsaw, Poland, the company produces a monthly print magazine, the thinkmice.pl digital news portal, and an electronic newsletter, supplemented by thematic editions including THINK Venue, THINK Culture, THINK Heritage, THINK Incentive, THINK Destination, THINK Expo, and a THINK MICE International edition. The publication has reached more than 100 editions and operates the recurring THINK MICE Mashup Meetings annual event series alongside a network of contributing industry bloggers.
The product portfolio is purely content-driven with no proprietary technology platform; the company has no API, SDK, or AI/ML capabilities. Revenue is generated primarily through advertising and sponsorship placements within the magazine and portal, recurring print and digital subscriptions, and event-related income — most notably acting as official hosted buyer organizer and media partner for international trade shows including IT&CMA 2026 and CTW Asia-Pacific. Its go-to-market is sales-led, addressing two sides of the Polish and regional MICE market: MICE industry professionals (event planners, venue managers, hoteliers, association members) on the reader side, and MICE suppliers (hotels, venues, convention bureaus, DMCs, PCOs, event agencies) on the advertiser side.
THINK MICE holds strategic media collaborations with MPI Poland Chapter, the Polish Event Industry Association (Stowarzyszenie Branży Eventowej, SBE), ICCA, and CityDNA, and participates as official media partner at flagship international trade shows. The only identified management figure is Editor-in-chief Michał Kalarus; no funding rounds, ownership backing, or revenue figures are publicly disclosed, and the company operates as an independent media entity without a parent company or institutional investment structure.
THINK MICE firmographics
Firmographics- Name
- THINK MICE
- Legal name
- MICE & MORE MEDIA GROUP
- Website
- https://thinkmice.pl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THINK MICE is a privately held Polish B2B media company publishing a monthly magazine, digital portal, thematic supplements, and events for the meetings, incentives, conferences, and events (MICE) industry, serving both MICE professionals and supplier advertisers domestically and selectively internationally.
- Ownership category
- akta.pro rank
Where THINK MICE is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
THINK MICE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Magazine Publishing: Print and digital magazine covering Polish and international MICE industry news, trends, and insights. Published regularly with thematic issues.
- Advertising & Sponsorship: Revenue from advertising placements, sponsored content, and promotional features within the magazine and portal.
- Newsletter: Free electronic newsletter distribution to subscribers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
THINK MICE product offering
Product offeringCore offering
THINK MICE publishes a print magazine and operates a digital news portal dedicated to the Polish and international meetings industry (MICE — meetings, incentives, conferences, events). The publication covers industry news, trends, destination features, and event coverage, supplemented by specialized editions (THINK Venue, THINK Culture, THINK Heritage, THINK Incentive, THINK Destination, THINK Expo) and an annual networking event series (THINK MICE Mashup Meetings).
Product overview
THINK MICE is a print magazine and online news portal dedicated to the Polish and international MICE (meetings, incentives, conferences, events) industry. The core offering consists of the THINK MICE Magazine and the THINK MICE Portal, supplemented by specialized editions including THINK MICE International, THINK Venue, THINK Culture, THINK Heritage, THINK Incentive, and THINK Destination. The company also organizes the THINK MICE Mashup Meetings annual event series and maintains a bloggers network featuring industry experts. The publication covers all segments of the meetings industry: events, incentive trips, congresses, and conferences.
Differentiator
Problem solved
Functional benefit
Products and services
- THINK MICE Magazine Monthly print magazine dedicated to the Polish and international meetings industry (MICE), covering events, incentive trips, congresses, and conferences.
- THINK MICE Portal
- THINK MICE International
- THINK Venue
- THINK Culture
- THINK Heritage
- THINK Incentive
- THINK Destination
- THINK MICE Mashup Meetings
- THINK MICE Newsletter
Companies that use THINK MICE
Customer profileSegments2 records
Ideal customer profiles1 record
THINK MICE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THINK MICE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IT&CMA (Incentive Travel & Conventions, Meetings Asia) and CTW Asia-PacificcoreTHINK MICE serves as official organizer of hosted buyers group and media partner for IT&CMA 2026 and CTW Asia-Pacific trade shows.
- Meeting Professionals International (MPI) Poland ChaptercoreTHINK MICE collaborates with MPI Poland Chapter on industry content, mentoring programs (MPI Future Professionals), and event coverage.
- Stowarzyszenie Branży Eventowej (SBE)corePolish Event Industry Association partner for industry coverage and professional development content.
- ICCA (International Congress and Convention Association)minorCoverage of ICCA events and congress news in the magazine and portal.
- CityDNA (Global Association for Convention Cities)minorCoverage of CityDNA CVB Expert Meetings and convention bureau activities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
THINK MICE competitors and assessment
Company assessmentDirect peers
- BizBash: North American B2B media brand covering the event and meeting industry through editorial content, supplier directories, and live event experiences. Direct peer combining trade publishing, digital content, and industry events in a model structurally similar to THINK MICE's magazine-plus-Mashup-Meetings approach.
- Special Events Magazine: US-based trade publication serving event professionals and corporate event planners. Direct peer in events trade media with overlapping audience of planners and similar advertising-driven revenue model targeting venue and supplier advertisers.
- Successful Meetings: US-based B2B trade publication covering the meetings, incentives, and corporate events industry. Direct peer with similar editorial positioning, advertising-driven revenue model, and audience of MICE professionals seeking news and supplier intelligence.
- Meetings & Incentive Travel (M&IT): UK-headquartered B2B trade magazine and portal covering the meetings, incentives, and events industry across Europe and globally. Direct peer in MICE trade publishing with print and digital products serving a similar advertiser base of hotels, venues, and DMCs.
- Conference & Meetings World (CMW): European B2B trade publication focused on the conference, meetings, and events industry. Direct peer in MICE trade media with comparable content mix, advertiser base, and regional European editorial reach overlapping with THINK MICE.
- MeetingsNet: US-based digital-first publication serving meeting planners and corporate event buyers. Direct peer offering MICE industry news, supplier directories, and advertising solutions to a professional audience very similar to THINK MICE's readership.
Broad incumbents
- Northstar Meetings Group: US-based media company that owns and operates multiple MICE trade publications including Successful Meetings, M&IT, and MeetingsNet. Broad incumbent and parent of several direct peers, representing a major scaled MICE media portfolio that competes globally for the same advertiser relationships.
- ibtm world (RX Global): Major global MICE trade exhibition organized by RX Global with associated media and content products. Broad incumbent in MICE industry events with overlapping audience of suppliers, planners, and advertisers that competes for the same marketing budgets THINK MICE sells into.
- IMEX Group: Global organizer of major MICE trade shows (IMEX Frankfurt, IMEX America) with associated media and content offerings. Broad incumbent in the MICE industry with direct overlap through THINK MICE's media partner relationship for IT&CMA and CTW Asia-Pacific.
Regional players
- MICE Knowledge: India-based B2B portal and publication serving the MICE industry in the South Asian market. Regional peer with comparable content focus on meetings-industry news and supplier coverage but operating in a distinct geography from THINK MICE's Central European base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
THINK MICE social profiles
Digital presenceTHINK MICE financial estimates
Financial estimateRevenue estimate
Valuation estimate
THINK MICE leadership team
Management profileNumber of profiles
Profiles1 record
THINK MICE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THINK MICE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THINK MICE
What does THINK MICE do?
THINK MICE publishes a print magazine and operates a digital news portal dedicated to the Polish and international meetings industry (MICE — meetings, incentives, conferences, events). The publication covers industry news, trends, destination features, and event coverage, supplemented by specialized editions (THINK Venue, THINK Culture, THINK Heritage, THINK Incentive, THINK Destination, THINK Expo) and an annual networking event series (THINK MICE Mashup Meetings).
Is THINK MICE a public or private company?
THINK MICE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THINK MICE founded?
THINK MICE was founded in 2016. It employs 1 to 10 people.
Where is THINK MICE based?
THINK MICE is headquartered in Warszawa, Poland, in the Europe region.
How does THINK MICE make money?
Three revenue lines are on record. Magazine Publishing is the primary driver. The others are advertising & Sponsorship and newsletter.
Who are THINK MICE's main competitors?
Direct peers on record are BizBash, Special Events Magazine, Successful Meetings, Meetings & Incentive Travel (M&IT), Conference & Meetings World (CMW) and MeetingsNet. Broad incumbents are Northstar Meetings Group, ibtm world (RX Global) and IMEX Group. MICE Knowledge is listed as a regional player.
Does THINK MICE have an API?
No public API is recorded for THINK MICE.