Brickopolis

What Brickopolis does

Brickopolis is a single-site LEGO-themed miniature city park and interactive attraction located in Lourinhã, Portugal, approximately 45 minutes from Lisbon. The venue spans roughly 750 m² of indoor exhibition space and outdoor construction zones, anchored by the Guinness World Records-certified World's Largest LEGO Diorama at 70.614 m², built from over 5 million LEGO pieces and 1,200+ minifigures. Additional attractions include three thematic exhibition rooms (Star Wars universe, Wizard School, and a City Hall with monument replicas such as the Taj Mahal and Colosseum), a PlayZone for free-form building and car racing, and the outdoor Construction World with XL-sized interactive building equipment. The park is operated by PDL – Parque dos Dinossauros da Lourinhã Unipessoal Limitada, the same entity that runs the adjacent Dino Parque Lourinhã, enabling combined ticketing and shared tourist traffic.

The core product is a walk-in physical experience combining passive exhibition viewing with hands-on building participation; there is no digital app or API layer and no disclosed AI functionality. The product architecture is deliberately hybrid — permanent record-holding exhibits provide destination pull, while rotating themed zones (Wizard School launched May 2025) and active build areas drive repeat visitation.

Revenue is generated primarily through daily admission tickets (€7.50 child, €9.50 adult), group tickets for 20+ (€7.30-€9.00), family bundles (€25.50-€38.25) sold only at the box office, and ancillary on-site spend at the BrickFood restaurant and merchandise store. Distribution is entirely direct-to-consumer via the bilheteiraonline.brickopolis.pt ticketing platform, the on-site box office, and email-based group bookings. Customer segments are families with children aged 4-12, school groups on educational outings, and inbound tourists, marketed through a multilingual website (PT/EN/FR/ES), organic social channels (Facebook, Instagram, YouTube), and earned media around the April 2025 Guinness certification. The company is privately held with €500,000 share capital, has 11-50 employees, and has not disclosed any external funding, revenue, or financial performance.

Name

Brickopolis

Legal name

PDL – Parque dos Dinossauros da Lourinhã Unipessoal Limitada

Website

https://brickopolis.pt

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Brickopolis operates a single LEGO-themed miniature city park in Lourinhã, Portugal, featuring the Guinness World Record-certified largest LEGO diorama at 70.6 m², interactive build zones, and themed exhibition halls. It serves families with children, school groups, and tourists via direct ticket sales.

Ownership category

akta.pro rank

Product category

Theme Park Entertainment

NAICS

Amusement and Theme Parks (71311), Museums, Historical Sites, and Similar Institutions (712), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Amusement Parks & Theme Parks (THAAAAAA), LEGO / Block-Based Robotics Programs (EDAMADAD)

Keywords

• Theme park attractions
• LEGO exhibitions
• Family entertainment
• Interactive play zones
• Miniature city displays

Headquarters

HQ city

Lourinhã

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Admission Tickets: Daily individual and group tickets sold online and at box office. Family tickets available at box office only. Combined tickets with Dino Parque available at Dino Parque box office.
2. Merchandise and Souvenirs: On-site merchandise and souvenir shop selling park-branded products and LEGO-related items.
3. Food and Beverage: Restaurant and food service area offering meals and snacks including burgers, nuggets, and family-friendly options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brickopolis is a LEGO-themed miniature city theme park in Lourinhã, Portugal, offering walk-in visitors access to exhibition halls featuring the Guinness World Records-certified World's Largest LEGO Diorama (70.614 m²), themed areas (Star Wars, Wizard School, Wild West, Arctic, Pirate Bay), and hands-on interactive zones (PlayZone with free building and car racing, and the outdoor Construction World with XL-sized building pieces). The park sells admission tickets through its own online ticketing platform and on-site box office, and earns supplementary revenue from an on-site restaurant (BrickFood) and merchandise store, plus dedicated school group visit programs.

Product overview

Brickopolis is a LEGO-themed miniature city theme park and interactive attraction in Lourinhã, Portugal, operated by PDL – Parque dos Dinossauros da Lourinhã Unipessoal Limitada. The portfolio consists of a core Brickopolis Theme Park offering that combines permanent exhibition spaces (including the Guinness World Records-certified World's Largest LEGO Diorama at 70.6 m², Imaginário Worlds themed areas with Star Wars and Wizard School zones, and a City Exhibition Hall with monument replicas) with interactive visitor experiences (PlayZone for free building and racing activities, Construction World outdoor areas). The park operates a digital Online Ticket Office platform for advance booking, complemented by on-site BrickFood dining and Merchandising Store retail. The adjacent Dino Parque Lourinhã (same parent company) offers combined tickets. The product architecture is a unified visitor experience combining passive exhibition viewing with active hands-on building participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brickopolis Theme Park A LEGO-themed miniature city and interactive attraction park featuring the world's largest LEGO diorama, themed exhibition areas, and hands-on building zones for visitors of all ages.
• World's Largest LEGO Diorama Guinness World Records certified LEGO diorama spanning 70.614 m² featuring Portuguese landmarks including Nazaré wave, Costa Nova houses, Lisbon airport 1950s, and Dino Parque Lourinhã, constructed with approximately 5 million pieces.
• Imaginário Worlds Exhibition Themed exhibition rooms including Star Wars universe, Wizard School, Wild West/Cowboys vs Indians, Arctic expedition, and Pirate Bay areas with detailed LEGO scenes and over 1,200 minifigures.
• PlayZone Interactive creative play area where visitors can freely build with LEGO bricks, exhibit their creations, build and race cars in Grand Prix competitions, and explore a colorful playground.
• Construction World (Outdoor) Outdoor activity area featuring large-scale interactive construction machines, XL-sized building pieces for real-scale structures, and open-air play designed for family activities.
• City Exhibition Hall Three thematic halls showcasing miniature city scenes with famous monument replicas (Taj Mahal, Colosseum, Big Ben, 25 de Abril Bridge), TECHNIK mechanical constructions, and interactive train systems.
• Online Ticket Office Digital ticketing platform enabling advance online ticket purchases with scheduled date/time slots, supporting multiple payment methods including Visa, MasterCard, Multibanco, and Mbway.
• BrickFood Restaurant On-site dining facility offering family meals, snacks, burgers, nuggets, and quick practical food options for visitors.
• Merchandising Store On-site souvenir and merchandise shop selling Brickopolis-branded items and LEGO-related products.
• School Visits Program Educational group visit program designed for school outings with structured discovery activities and learning experiences about construction and creativity.

Quantifiable outcome

• World's Largest LEGO Diorama at 70.614 m² (Guinness World Records, April 2025)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• RedunicrecoreTechnology or IntegrationPayment processing and management partner for online ticket transactions. Handles credit card payments (Visa, MasterCard) and other payment methods including Multibanco and Mbway.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Merlin Entertainments: Merlin Entertainments operates a global portfolio of theme parks, LEGOLAND parks, Madame Tussauds, and SEA LIFE centres. It is the broadest incumbent in family entertainment and the corporate parent of LEGOLAND; relevant for benchmarking capital deployment, multi-site operations, and family-attraction economics.
• PortAventura World: PortAventura World is one of the largest resort/theme park operators in Southern Europe, located on the Spanish Mediterranean coast. It competes for the Iberian family-tourism market that Brickopolis serves and represents the upper bound of regional competition.
• Parques Reunidos: Parques Reunidos operates a portfolio of regional theme parks, zoos, and family entertainment centres across Europe. As a multi-site European operator, it provides relevant scale and operational benchmarks for a regional attraction like Brickopolis considering expansion.

Direct peers

• LEGOLAND Discovery Centre: Indoor LEGOLAND Discovery Centres offer LEGO build zones, miniature city replicas, and 4D cinema experiences in urban markets. Closely matches Brickopolis's mix of passive exhibition viewing and hands-on building, and competes for the same family demographic.
• LEGOLAND (Merlin Entertainments): LEGOLAND operates dedicated LEGO-themed theme parks globally with rides, miniature cities, and interactive building experiences. It is the most direct global comparable to Brickopolis in terms of LEGO-centric attraction, miniature city exhibits, and family/children target market, though at significantly larger scale.
• Mini-Europe (Brussels): Mini-Europe operates miniature scale replicas of European landmarks in Brussels with family-oriented ticketing. Conceptually analogous to Brickopolis's miniature city and world-monument exhibitions, sharing the passive-viewing, family-tourism business model.
• Dino Parque Lourinhã: Dino Parque Lourinhã is an open-air dinosaur-themed museum and theme park operated by the same parent entity (PDL). It is the closest operational and geographic peer, sharing combined-ticketing infrastructure and the Lourinhã tourist catchment with Brickopolis.
• LEGO House (Billund, Denmark): LEGO House is the official LEGO experience centre in Billund featuring themed zones, master builder experiences, and interactive construction areas. It is the most direct conceptual match for Brickopolis in combining LEGO exhibitions with hands-on building, though it is officially LEGO-licensed.
• KidZania: KidZania operates indoor edutainment theme parks where children participate in role-play activities. Comparable to Brickopolis in targeting the family/children segment with educational entertainment and ticket-based admissions, though its role-play focus differs from Brickopolis's construction focus.

Emerging players

• Imagine Exhibitions: Imagine Exhibitions produces touring and permanent themed exhibitions (often featuring LEGO, Disney, or art builds). Comparable as a touring/standalone exhibition operator in the family-attractions space, and a potential route for Brickopolis to license or expand its diorama concept into other venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BrickopolisLourinha
• Facebookfacebook.com/profile.php?id=61556232922660&sk=about
• Instagraminstagram.com/brickopolis_lourinha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickopolis