Numbuzin
Numbuzin is a Seoul-based Korean skincare brand (benow Inc) that sells a numbered system of serums, toners, creams, and sunscreen directly to consumers via its DTC website and Amazon, targeting individuals seeking simplified, ingredient-transparent K-beauty routines.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Numbuzin does
Numbuzin is a Seoul-based Korean skincare brand operating under the legal entity benow Inc, manufacturing and selling toners, serums, facial creams, sheet masks, and sunscreen. The brand's core product architecture is a numbered taxonomy (No.1 Clear Filter Sun Essence through No.7 Mild Green Soothing Serum, plus toners and creams) that maps each SKU to a specific skin concern such as hydration, pore care, brightening, or soothing, under the slogan "What's Your Number?" This numbered system functions as both product organization and brand identity, addressing the consumer-side confusion common in the Korean skincare category. Key formulations combine fermented ingredients (Bifida Ferment Lysate, Galactomyces Ferment Filtrate) at a proprietary "golden ratio," high-concentration Vitamin C (20%) with Glutathione, and Iceland Glacier Water bases with multi-layer hyaluronic acid; the company cites rigorous skin-irritation testing with a reported 0.0% irritation rate on flagship serums.
The business operates a product-led, direct-to-consumer model. Primary revenue is generated through one-time purchases on the owned e-commerce storefront mynumbuzin.com and through Amazon marketplace sales, with prices in the $18.99–$21.34 band per SKU. The website discloses Amazon affiliate participation, creating a secondary commission revenue stream that links owned content traffic to marketplace conversion. Customer acquisition is driven by an in-house blog covering ingredient guides, product reviews, and skincare routines, supported by an email newsletter offering a 20% subscriber discount. The company is privately held, appears bootstrapped with no institutional funding disclosed, and has extended operational presence to the United States via a Dorchester, MA contact address, signaling cross-border distribution intent. Founded by Lee-iljoo and Kim-daeyeong, the brand serves health-conscious individual consumers seeking ingredient-transparent, science-backed Korean skincare products.
Numbuzin firmographics
Firmographics- Name
- Numbuzin
- Legal name
- benow Inc
- Website
- https://mynumbuzin.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Numbuzin is a Seoul-based Korean skincare brand (benow Inc) that sells a numbered system of serums, toners, creams, and sunscreen directly to consumers via its DTC website and Amazon, targeting individuals seeking simplified, ingredient-transparent K-beauty routines.
- Ownership category
- akta.pro rank
Numbuzin industry classification
Industry- Product category
- Skincare
- NAICS
- Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
- akta.pro secondary industries
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where Numbuzin is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Numbuzin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Numbuzin generates revenue through direct sales via their e-commerce platform mynumbuzin.com. Customers purchase products directly from the brand website at listed retail prices.
- Marketplace Sales (Amazon): Products are sold through Amazon marketplace, with the brand participating in Amazon's affiliate program. Products like No.3 Skin Softening Serum and No.5+ Vitamin Concentrated Serum are available on Amazon starting at $18.99-$21.34.
- Affiliate Marketing Revenue: The brand participates in Amazon affiliates programs, earning commission on products purchased through their affiliate links. The website discloses: 'Mynumbuzin.com participates in Amazon affiliates programs, which means we will get a small fraction of commission on the products you purchase through our links from Amazon sites.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No.5+ Vitamin Concentrated Serum - Dark Spot Treatment |
| Unit Pricing | Pay-as-you-go | No.3 Skin Softening Serum - Pore Care & Hydration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Numbuzin product offering
Product offeringCore offering
Numbuzin is a Korean skincare brand that manufactures and sells a numbered line of facial skincare products — including serums, toners, facial creams, sunscreens, and sheet masks — formulated with ingredients such as fermented extracts (Bifida, Galactomyces), niacinamide, vitamins, hyaluronic acid, and botanical extracts to address specific skin concerns like hydration, brightening, pore care, anti-aging, and blemish treatment. The brand uses a unique numbered product system ("What's Your Number?") to simplify product selection for consumers.
Product overview
Numbuzin is a premium Korean cosmetics brand offering a numbered skincare product system. The core portfolio centers on serums (No.3 Skin Softening Serum, No.5+ Vitamin Concentrated Serum, No.6 Deep Sleep Mask Serum, No.7 Mild Green Soothing Serum), complemented by toners (No.3 Super Glowing Essence Toner, No.2 Thermal Water 89% Mineral Toner), sunscreen (No.1 Clear Filter Sun Essence), sheet masks (No.3 Tingle-Pore Softening Sheet Mask), tone-up creams, and facial creams. Products are organized by numbers for easy consumer selection, addressing concerns including hydration, anti-aging, brightening, pore care, and soothing.
Differentiator
Problem solved
Functional benefit
Products and services
- No.3 Skin Softening Serum A facial serum formulated with Bifida Ferment Lysate and Galactomyces Ferment Filtrate to improve skin texture, minimize pores, and enhance hydration and elasticity. Designed for consumers with dry to oily and sensitive skin concerned with dullness, bumpy texture, dryness, and enlarged pores.
- No.6 Deep Sleep Mask Serum An overnight mask serum containing 63% Iceland Glacier Water and five layers of Hyaluronic Acid that delivers deep hydration, restores water-oil balance, and provides anti-aging benefits for consumers with dry or dehydrated skin.
- No.5+ Vitamin Concentrated Serum (Goodbye Blemish Serum) A brightening spot treatment serum with 20% Vitamin C concentration and Glutathione that targets dark spots, hyperpigmentation, and uneven skin tone. Formulated with Panthenol and reported a 0.0% skin irritation rate in testing.
- No.1 Clear Filter Sun Essence A broad-spectrum SPF 50+ PA++++ sunscreen formulated with Niacinamide and Centella Asiatica Extract that provides sun protection while brightening and soothing the skin.
- No.7 Mild Green Soothing Serum A soothing serum designed for sensitive or irritated skin that calms redness and promotes an even, clear complexion.
- No.3 Super Glowing Essence Toner A toner that enhances skin luminance and elasticity through fermented ingredients including Bifida ferment lysate and Galactomyces ferment filtrate.
- No.2 Thermal Water 89% Mineral Toner A toner with high mineral content from 89% thermal water that addresses specific skin hydration needs.
- No.3 Tingle-Pore Softening Sheet Mask A sheet mask that softens pores and calms irritated or sensitive skin while reducing redness.
- Toners Collection A product line of toners including Icy Soothing Sheet Toner, Softening Glowing Jumbo Essence Pad, Centella Re-Leaf Green, and Pore Zero Peeled that provide hydration, brightening, soothing, and pore-refining benefits.
- Tone Up Creams Brightening creams that enhance skin tone and even out complexion with light-reflecting particles, providing immediate radiance and long-term skin clarity improvement.
- Facial Creams Nourishing creams that provide essential hydration, create protective barriers, and target concerns such as dryness, aging, and dullness.
Quantifiable outcome
- 0.0% skin irritation rate demonstrated in rigorous testing for No.5+ Vitamin Concentrated Serum, due to inclusion of soothing Panthenol
- +3 more outcomes
Companies that use Numbuzin
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Numbuzin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Numbuzin partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Numbuzin competitors and assessment
Company assessmentOthers
Broad incumbents
- Innisfree: Mass-market K-beauty brand from Amorepacific with broad skincare, mask, and sun care portfolio. Overlaps across most Numbuzin categories but at significantly larger scale and with retail distribution Numbuzin lacks.
Direct peers
- COSRX: Korean indie skincare brand built largely on hero serums and actives (e.g., Snail Mucin, AHA/BHA) with strong Amazon presence. Closely comparable to Numbuzin in channel strategy, indie positioning, and treatment-serum-centric assortment.
- The Ordinary (DECIEM): Skincare brand built around a numbered/lettered SKU system that simplifies ingredient-led product selection. Numbuzin's 'What's Your Number?' is the closest direct functional analog in the global skincare market.
- Klairs: Independent Korean skincare brand focused on sensitive-skin formulations (e.g., Supple Preparation Toner, Midnight Blue Calming Cream). Overlaps with Numbuzin's No.7 Mild Green Soothing Serum and sensitive-skin segment.
- Some By Mi: Korean skincare brand known for AHA/BHA/PHA treatment toners and serums aimed at pore care and blemish concerns. Comparable portfolio overlap and indie DTC-plus-marketplace go-to-market model.
- PURITO: Clean-beauty Korean skincare brand built on ingredient transparency (Centella, Niacinamide) and affordable pricing. Comparable in positioning around gentle actives, broad routine portfolio, and Amazon-driven US distribution.
- Beauty of Joseon: Independent Korean skincare brand known for affordable treatment serums (ginseng, rice, propolis) with a viral global social media presence. Directly comparable on indie K-beauty positioning, serum-led assortment, and Amazon-led international growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Numbuzin social profiles
Digital presenceNumbuzin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numbuzin leadership team
Management profileNumber of profiles
Profiles3 records
Numbuzin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numbuzin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numbuzin
What does Numbuzin do?
Numbuzin is a Korean skincare brand that manufactures and sells a numbered line of facial skincare products — including serums, toners, facial creams, sunscreens, and sheet masks — formulated with ingredients such as fermented extracts (Bifida, Galactomyces), niacinamide, vitamins, hyaluronic acid, and botanical extracts to address specific skin concerns like hydration, brightening, pore care, anti-aging, and blemish treatment. The brand uses a unique numbered product system ("What's Your Number?") to simplify product selection for consumers.
Is Numbuzin a public or private company?
Numbuzin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Numbuzin founded?
Numbuzin was founded in -1.
Where is Numbuzin based?
Numbuzin is headquartered in Seoul, South Korea, in the Asia region.
How does Numbuzin make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales (Amazon) and affiliate Marketing Revenue.
Who are Numbuzin's main competitors?
Laneige is listed as an others. Innisfree is listed as a broad incumbent. Direct peers are COSRX, The Ordinary (DECIEM), Klairs, Some By Mi, PURITO and Beauty of Joseon.
Does Numbuzin have an API?
No public API is recorded for Numbuzin.
What industry is Numbuzin in?
Numbuzin's product category is Skincare. Its primary akta.pro industry code is CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers), with a secondary code of CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging). Its NAICS code is 456 and its SIC code is 2844.