SOME BY MI
SOME BY MI is a Korean direct-to-consumer skincare brand under (주)페렌벨 that sells AHA BHA PHA, retinol, and centella-peptide product lines for sensitive, acne-prone, and problematic skin through its own global e-commerce storefront serving 100+ countries.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What SOME BY MI does
SOME BY MI (썸바이미) is a Korean direct-to-consumer skincare brand operated by (주)페렌벨 (Ferrenbell Co., Ltd.), a private corporation headquartered in Seoul's Gangnam district and led by Representative Director (CEO) 진윤진 (Jin Yoon-jin). The company targets consumers with sensitive, acne-prone, and problematic skin through a 'New Cleanical Solution' philosophy that combines safe ingredient profiles with clinically validated efficacy, and extends the same positioning into adjacent categories such as body firming and scalp care. Its product portfolio is organized into named lines including AHA BHA PHA 30 Days Miracle (exfoliation/acne), Retinol Intense (anti-aging), Yuja Niacin (brightening/blemish care), Cica Peptide Derma Scalp (anti-hair-loss), Beta Panthenol Repair (barrier/moisture), Galactomyces/Vitamin C (brightening), and Super Matcha (pore care), supported by spot-treatment patches. The underlying technology centers on proprietary active-ingredient complexes — most notably the AHA·BHA·PHA exfoliating acid system, PDRN-based soothing formulations, retinol/retinal anti-aging systems, and centella-asiatica-with-peptide scalp formulations — rather than on software, AI, or platform infrastructure.
The company operates exclusively through its own e-commerce storefront on somebymi.com (hosted on Cafe24), with global shipping to 100+ countries, a distribution/returns center in Icheon-si, and logistics handled by CJ대한통운. Revenue mechanics are predominantly one-time product sales in Korean Won, supplemented by a tiered membership points program (FAMILY through VVIP, 1%–7% accrual) and recurring coupon issuance (welcome, birthday, grade-based, monthly); 1+1 buy-one-get-one promotions are deployed systematically across hero SKUs. Marketing is conducted through owned channels including Instagram, KakaoTalk, Naver, YouTube, and Facebook, with no disclosed third-party retail, marketplace, or platform integrations, and the company has no disclosed funding rounds, M&A activity, subsidiaries, patents, or AI/data capabilities.
SOME BY MI firmographics
Firmographics- Name
- SOME BY MI
- Legal name
- (주)페렌벨
- Website
- https://somebymi.com
- Company type
- Private
- Operating status
- Operating
- Short description
- SOME BY MI is a Korean direct-to-consumer skincare brand under (주)페렌벨 that sells AHA BHA PHA, retinol, and centella-peptide product lines for sensitive, acne-prone, and problematic skin through its own global e-commerce storefront serving 100+ countries.
- Ownership category
- akta.pro rank
SOME BY MI industry classification
Industry- Product category
- Korean Skincare & Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where SOME BY MI is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
SOME BY MI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of skincare products including toners, serums, creams, cleansers, body care, and spot treatments. Primary revenue stream from direct-to-consumer online retail.
- Membership Points System: Accumulated points earned through purchases that can be redeemed for future discounts. Points based on cumulative payment amount over 6 months with tiered membership levels.
- Coupon System: Discount coupons issued to members including welcome coupons, grade-specific coupons, birthday coupons, and automatic monthly coupons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | 1+1 promotional pricing |
| Other | Monthly | Membership tiered point accumulation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SOME BY MI product offering
Product offeringCore offering
SOME BY MI (썸바이미) manufactures and sells Korean skincare and body care cosmetics formulated for sensitive and problematic skin. Its product portfolio spans toners, creams, serums, cleansers, spot patches, sunscreens, masks, scalp-care products, and body firming treatments, organized into hero lines including AHA BHA PHA 30 Days Miracle, Retinol Intense, Yuja Niacin, Cica Peptide Derma Scalp, Beta Panthenol Repair, Galactomyces Vitamin C, Super Matcha Pore, and Truecica Aqua Calming. Sales occur direct-to-consumer through its owned e-commerce store somebymi.com with global shipping.
Product overview
SOME BY MI (썸바이미) is a Korean skincare and cosmetics brand that operates as a direct-to-consumer e-commerce business selling through its official website. The company follows a 'New Cleanical Solution' philosophy focusing on sensitive and troubled skin. The product portfolio is organized into distinct product lines: the core AHA BHA PHA 30 Days Miracle line (toners, creams, serums, cleansers, pads) for exfoliation and skin renewal; Retinol Intense line for anti-aging (eye cream, serum, masks); Yuja Niacin line for brightening and anti-blemish care; Cica Peptide Derma Scalp line for hair loss prevention (shampoo, tonic, serum); Beta-Panthenol Repair line for barrier repair and moisture; Galactomyces/Vitamin C line for brightening; Super Matcha line for pore care; and spot treatment patches (micro pin patches, clear spot patches). Products are sold individually with occasional 1+1 (buy one get one) promotional offers. The brand does not operate a platform, API, or software product—all sales occur through the cafe24-hosted e-commerce storefront.
Differentiator
Problem solved
Functional benefit
Brands
- New Cleanical Solution: Brand approach combining safe ingredients with clinical efficacy for sensitive and problematic skin
- Some By Us
Products and services
- AHA BHA PHA 30 Days Miracle Toner [150ml] [아하 바하 파하 30 데이즈 미라클 토너 150ml] Daily exfoliating toner combining Alpha, Beta, and Poly Hydroxy Acids for skin texture improvement, sebum control, and dead skin cell removal; suitable for oily and acne-prone skin.
- AHA BHA PHA 30 Days Miracle Cream [60g] [아하 바하 파하 30 데이즈 미라클 크림 60g] AHA BHA PHA cream for skin exfoliation and calming care as part of the 30 Days Miracle regimen.
- AHA BHA PHA 30 Days Miracle Serum [50ml] [아하 바하 파하 30 데이즈 미라클 세럼 50ml] Exfoliating serum from the 30 Days Miracle line targeted at skin renewal and brightening.
- AHA BHA PHA 30 Days Miracle Acne Clear Foam [100ml] [아하 바하 파하 30 데이즈 미라클 아크네 클리어 폼 100ml] Acne-clearing cleansing foam formulated for troubled and acne-prone skin.
- AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser [400g] [아하 바하 파하 30데이즈 미라클 아크네 클리어 바디 클렌저 400g] Body cleanser formulated with the AHA BHA PHA complex for back and body acne care.
- AHA BHA PHA 30 Days Miracle Truecica Clear Pads [70 sheets] [아하 바하 파하 30 데이즈 미라클 트루시카 클리어패드 70매] Pre-soaked exfoliating pads combining AHA BHA PHA with Truecica for skin calming and clearing.
- AHA BHA PHA Miracle Body Toner Mist [140ml] [아하 바하 파하 미라클 바디 토너 미스트 140ml] Body toner mist with the AHA BHA PHA complex for scaling, sebum, and trouble-mark care on the body.
- AHA BHA PHA Miracle Calming Body Lotion [200ml] [아하 바하 파하 미라클 카밍 바디 로션 200ml] Body lotion with the AHA BHA PHA complex for calming and hydrating body skin.
- Retinol Intense Advanced Triple Action Eye Cream [30ml] [레티놀 인텐스 어드밴스드 트리플 액션 아이 크림 30ml] Anti-aging eye cream with retinol for dark-circle, fine-line, and wrinkle improvement.
- Retinol Intense Advanced Serum [30ml] [레티놀 인텐스 어드밴스드 세럼 30ml] Retinol-intensive serum for anti-aging and skin revitalization.
- Retinol Retinal Firming Body Cream [200ml] [레티놀 레티날 퍼밍 바디 크림 200ml] Daily body firming cream with retinol and retinal formulated for elasticity-lacking skin.
- Yuja Niacin Anti Blemish Cream [60g] [유자 나이아신 안티 블레미쉬 크림 60g] Yuja (yuzu) and niacinamide cream for anti-blemish and brightening care.
- Yuja Niacin Brightening Moisture Gel Cream [100ml] [유자 나이아신 브라이트닝 모이스처 젤크림 100ml] Lightweight brightening moisture gel cream formulated with yuja and niacinamide.
- Yuja Niacin Brightening Body Serum Mist [80ml] [유자 나이아신 브라이트닝 바디 세럼 미스트 80ml] Refreshing yuja-based body serum mist designed for face and body brightening care.
- Cica Peptide Anti Hairloss Derma Scalp Shampoo [285ml] [시카 펩타이드 안티 헤어로스 더마 스칼프 샴푸 285ml] Derma shampoo combining centella asiatica (cica) with peptides for scalp soothing and hair-loss prevention.
- Cica Peptide Anti Hairloss Derma Scalp Tonic [150ml] [시카 펩타이드 안티 헤어로스 더마 스칼프 토닉 150ml] Scalp tonic formulated with cica and peptides for scalp barrier soothing and anti-hair-loss care.
- Cica Peptide Anti Hairloss Derma Scalp Serum [80ml] [시카 펩타이드 안티 헤어로스 더마 스칼프 세럼 80ml] Scalp treatment serum with cica and peptides for anti-hair-loss and scalp care.
- Beta Panthenol Repair Body Cream [200ml] [베타 판테놀 리페어 바디 크림 200ml] Body cream with beta-panthenol providing 100-hour moisture locking and relief for skin scaling and itching.
- Micro Needle Spot Patches [9 sheets, 3 sets] [마이크로 니들 핀 패치 9매 3개입] Microneedle spot patches designed for rapid soothing and calming of emerging skin blemishes.
- Clear Spot Patches [18 sheets, 3 sets] [클리어 스팟 패치 18매 3개입] Hydrocolloid slim patches that protect wound and acne areas while absorbing exudate.
- Truecica Aqua Calming Sun Cream [50ml] [트루시카 아쿠아 카밍 선크림 50ml] Sunscreen with UV protection, self-tanning effect, and a cooling sensation for moisture and calming.
- Galactomyces Pure Vitamin C Glow Serum [30ml] [갈락토미세스 퓨어 비타민C 글로우 세럼 30ml] Serum combining galactomyces ferment filtrate with vitamin C for brightening and pigmentation care.
- Retinol Intense Daily Mask [30 sheets] [레티놀 인텐스 데일리 마스크 30매] Sheet mask with retinol for daily-use intensive anti-aging care.
- Galactomyces Glutathione Daily Mask [30 sheets] [갈락토미세스 글루타치온 데일리 마스크 30매] Sheet mask combining galactomyces and glutathione for daily brightening and anti-wrinkle care.
- Super Matcha Pore Clean Clay Mask [100g] [수퍼 말차 포어 클린 클레이 마스크 100g] Matcha clay mask for 10-in-1 pore care, including deep cleansing and pore tightening.
- Bye Bye Blackhead 30 Days Miracle Green Tea Tox Bubble Cleanser [120g] [바이 바이 블랙헤드 30 데이즈 미라클 그린티 톡스 버블 클렌저 120g] Bubble cleanser with green tea extract formulated for blackhead care.
- AHA BHA PHA 30 Days Miracle Serum Light [50ml] [아하 바하 파하 30 데이즈 미라클 세럼 라이트 50ml] Lightweight version of the 30 Days Miracle serum with upgraded calming ingredients for a refreshing finish.
Companies that use SOME BY MI
Customer profileSegments3 records
Ideal customer profiles2 records
SOME BY MI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SOME BY MI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- CJ대한통운minorLogistics and delivery partner handling product shipping, returns, exchanges, and collection services. Also provides safe number service for customer privacy protection.
- KG이니시스, 카카오, LGCNSminorPayment service providers handling payment processing and purchase safety services for secure online transactions.
- 루나소프트minorSMS and messaging service provider for sending notification messages and alerts to customers.
- (주)스냅컴퍼니minorMarketing service partner handling customer data (name, ID, mobile number) for new service development, customized service provision, and promotional communications. Sub-contracted to (주)엠티에스컴퍼니 for notification transmission.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
SOME BY MI competitors and assessment
Company assessmentDirect peers
- Anua: Rising K-beauty skincare brand with a heartleaf (soothing/sensitive-skin) hero franchise. Targets the same consumer pain points as SOME BY MI's AHA BHA PHA line and operates with a similar digital-led GTM and global DTC shipping.
- Torriden: Korean skincare brand anchored by the Dive-In hyaluronic acid line, with adjacent sensitive-skin and barrier-repair positioning. Comparable price tier, similar ingredient-led brand narrative, and global e-commerce footprint.
- TIRTIR: Korean beauty brand with strong social-media-driven DTC presence (Mask Fit Red Cushion) targeting global Gen-Z consumers. Comparable digital GTM, similar international shipping model, and overlapping price band with SOME BY MI.
- Beauty of Joseon: Mid-tier Korean skincare brand built on heritage-inspired formulations with a comparable sensitive/blemish-prone positioning (Glow Serum, Relief Sun). Overlaps on price tier, ingredient-led storytelling, and global DTC distribution.
- COSRX: K-beauty skincare brand focused on sensitive, acne-prone skin with hero exfoliating acids (AHA/BHA). Same target customer (problematic-skin consumers), same direct-to-consumer + global shipping model, and directly overlapping product lines (toners, serums, acne treatments) — making it the closest comparable.
Broad incumbents
- Innisfree: AmorePacific's natural-ingredient-led K-beauty brand with broad global retail presence. Comparable clean/natural ingredient storytelling and acne/blemish-focused sub-lines, though at much larger scale and wider product breadth.
- Dr. Jart+: Estée Lauder-owned dermo-cosmetics brand combining dermatologist-positioned skincare with broader color cosmetics. Comparable "clinical-meets-skincare" positioning, though distributed through Sephora and multi-brand owner channels rather than independent DTC.
- Missha: Established mass-market K-beauty brand with hero Time Revolution line and global retail distribution. Comparable price-tier and ingredient-led marketing, but a broader portfolio spanning skincare, color, and body.
- Laneige: Flagship skincare brand of AmorePacific, focused on hydration/sensitive-skin claims (Water Bank, Lip Sleeping Mask). Overlaps with SOME BY MI's sensitive-skin positioning but operates as a multi-line global incumbent with department-store distribution.
Regional players
- Holika Holika: K-beauty skincare and color brand with strong presence in Asia and growing global DTC presence (especially via Amazon). Overlaps on acne, sensitive-skin, and affordable-tier skincare lines, though historically less focused on the clinical positioning SOME BY MI emphasizes.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SOME BY MI social profiles
Digital presenceSOME BY MI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOME BY MI leadership team
Management profileNumber of profiles
Profiles1 record
SOME BY MI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOME BY MI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOME BY MI
What does SOME BY MI do?
SOME BY MI (썸바이미) manufactures and sells Korean skincare and body care cosmetics formulated for sensitive and problematic skin. Its product portfolio spans toners, creams, serums, cleansers, spot patches, sunscreens, masks, scalp-care products, and body firming treatments, organized into hero lines including AHA BHA PHA 30 Days Miracle, Retinol Intense, Yuja Niacin, Cica Peptide Derma Scalp, Beta Panthenol Repair, Galactomyces Vitamin C, Super Matcha Pore, and Truecica Aqua Calming. Sales occur direct-to-consumer through its owned e-commerce store somebymi.com with global shipping.
Is SOME BY MI a public or private company?
SOME BY MI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOME BY MI founded?
SOME BY MI was founded in -1.
Where is SOME BY MI based?
SOME BY MI is headquartered in Seoul, South Korea, in the Asia region.
How does SOME BY MI make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are membership Points System and coupon System.
Who are SOME BY MI's main competitors?
Direct peers on record are Anua, Torriden, TIRTIR, Beauty of Joseon and COSRX. Broad incumbents are Innisfree, Dr. Jart+, Missha and Laneige. Holika Holika is listed as a regional player.
Does SOME BY MI have an API?
No public API is recorded for SOME BY MI.
What industry is SOME BY MI in?
SOME BY MI's product category is Korean Skincare & Cosmetics. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 456120 and its SIC code is 2844.