Faro Board Bags

What Faro Board Bags does

Faro Board Bags (FARO) is a privately held, founder-led surf lifestyle brand founded in 2020 by Jack Ventura and headquartered in San Diego, California. The company designs and sells protective and transport gear for surfboards — primarily canvas day-use board bags and padded day/travel board bags — alongside a complementary line of waterproof dry bags (30L backpack, 60L gear tote), fin wallets, shoulder straps, logo caps, t-shirts, and gift cards. The product line emphasizes sustainability through the use of 900D and 600D RPET recycled polyester canvas (sourced from post-consumer plastic bottles), durable construction (6mm foam padding, rust-proof YKK hardware), and an adjustable roll-bottom closure system that allows one bag to fit multiple board lengths from 5' to 11'.

FARO operates a hybrid go-to-market model combining direct-to-consumer e-commerce on Shopify — with worldwide DDP (Delivered Duties Paid) shipping to 15+ countries — and a wholesale channel distributing through a network of independent surf shop stockists, supported by a regional sales agency (NW Boardwear, established October 2025) for the Pacific Northwest. Pricing is unit-based and ranges from approximately $15 (accessories) to $210+ (padded travel bags), with a lifetime Craftsmanship Guarantee and an anytime returns policy. The company outsources bag manufacturing to Vietnam, while certain accessories and apparel are cut-and-sewn or embroidered in California. Marketing is community-led, centered on the Wave Sliders Journal — a content series profiling surfers, photographers, and culture contributors — and a customer base of individual surfers rather than enterprise accounts.

The business is bootstrapped with 1–10 employees, no disclosed external funding or institutional ownership, and no disclosed revenue. Its principal capital-light differentiators are its recycled-materials sustainability story, its community-driven brand content, and a tightly focused SKU set rather than scale or proprietary technology.

Name

Faro Board Bags

Legal name

Faro Board Bags

Website

https://faroboardbags.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Faro Board Bags is a San Diego-based surf lifestyle brand founded in 2020 that designs and sells recycled-material surfboard bags, dry bags, and surf accessories direct-to-consumer globally and through independent surf shop stockists, targeting individual surfers.

Ownership category

akta.pro rank

Product category

Surfboard Bags and Surf Protection Gear

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Surfboard protection gear
• Recycled polyester bags
• Surf accessories
• Waterproof dry bags
• Surf lifestyle apparel

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of surfboard bags, dry bags, fin wallets, apparel and accessories through Shopify platform. Products include canvas board bags ($100+), padded travel bags ($210+), dry bags ($125), and accessories.
2. Wholesale Distribution: Wholesale sales to surf shops and retailers with up to Net 45 day payment terms. Provides web-ready photo and video marketing assets to retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Faro Board Bags designs, manufactures, and sells protective surfboard bags (canvas day-use bags and 6mm foam-padded travel bags) made primarily from recycled polyester canvas, along with complementary waterproof dry bags, fin wallets, apparel, and accessories for surfers. Products are built to protect surfboards from sun, scratches, dings, and travel abuse, with sustainable materials and a lifetime craftsmanship guarantee.

Product overview

Faro Board Bags is a surf lifestyle brand offering a focused portfolio of protective gear for surfers. The core product line centers on surfboard bags in two main categories: Canvas Surfboard Bags (lightweight day-use protection in olive and tan colors, made from recycled materials) and Padded Day/Travel Surfboard Bags (6mm foam-padded bags for both daily use and air travel). Supporting the bag line are waterproof dry bags including a 30L Dry Bag Backpack and a 60L Gear Tote. Accessories include surfboard fin wallets and adjustable shoulder carrying straps. The brand also offers apparel (logo caps in multiple colorways and t-shirts) and gift cards. All products emphasize sustainable materials (recycled polyester from plastic bottles), durability backed by a lifetime Craftsmanship Guarantee, and are sold through the company's direct-to-consumer e-commerce platform with international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• FARO Padded Day / Travel Surfboard Bag Padded surfboard bag with 6mm foam padding and extra rail protection, designed for both day-to-day use and airline travel. Features adjustable length (shorten by 6"-20"), internal pockets for clothes/towels/wetsuits, external 12" accessory pocket, rust-proof YKK zippers, and padded shoulder strap with fin key pocket. Made from 600D RPET recycled polyester canvas. Available in sizes 5'-11'.
• FARO Adjustable Canvas Surfboard Bag (Olive) Canvas board bag with adjustable roll-bottom closure for day-to-day surf protection. Made from 900D waterproof recycled polyester canvas derived from post-consumer plastic water bottles (45 bottles per bag). Features single fin slit, non-corrosive YKK hardware, and included black webbing shoulder strap. Available in sizes 5'-11'.
• FARO Adjustable Canvas Surfboard Bag (Tan) Canvas surfboard bag in harbor tan color with adjustable roll-bottom closure for day-to-day surf protection. Made from 900D waterproof recycled polyester canvas. Features single fin slit and non-corrosive YKK hardware. Available in sizes 5'-11'.
• FARO Wetsuit Dry Bag Waterproof Backpack (30L) Waterproof dry bag backpack (Version 3.0) designed for wetsuits and gear. Features internal wet/dry pocket, water bottle holder, roll-top closure, and shoulder straps. 30L capacity, made from waterproof materials.
• FARO 60L Gear Tote - Waterproof Tote Bag Large capacity 60L waterproof tote bag for dry gear storage, suitable for beach, water sports, and travel use.
• FARO Surfboard Fin Wallet Fin Case (Olive) Zippered fin wallet/pouch for storing and protecting surfboard fins. Available in olive green color.
• FARO Surfboard Fin Wallet Fin Case (Tan) Zippered fin wallet/pouch for storing and protecting surfboard fins. Available in tan color.
• Board Bag Shoulder Carrying Strap Adjustable shoulder carrying strap compatible with FARO board bags. Made from 12 oz Ocean Found Recycled Canvas, features rust-proof swivel hooks for easy attachment to board bags. Cut-and-sewn in California with lifetime 'No-Matter-What' warranty.
• FARO Logo Cap Logo caps available in multiple colorways: Navy Yellow, Brown Orange, Black Orange White, White Red, White Black, Black White, Olive White, Olive Yellow, Navy White, Brown White, and Navy Red. Made from 100% cotton canvas with heavy-duty construction, medium profile unstructured design, and embroidered branding. Made in California.
• FARO Shop Tee - White Sustainable white t-shirt made from eco-friendly materials.
• FARO Shop Tee - Black Sustainable black t-shirt made from eco-friendly materials.
• FARO Board Bags Gift Card Gift cards available in denominations starting from $50, redeemable for any FARO products.

Quantifiable outcome

• 45 plastic bottles recycled per canvas bag
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Jesse Ivers / NW BoardwearcoreGTM or Marketing PartnerJesse Ivers runs a sales agency called NW Boardwear in the Pacific Northwest. He and his team have played a significant role in helping establish FARO throughout the Pacific Northwest region since starting his agency in October 2025. This is a key regional sales partnership for brand distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro-Lite: Specialist surfboard bag brand offering padded and travel board bags widely distributed through surf shops. Closely comparable core product (premium padded surfboard bags) and target customer (traveling surfers).
• FCS (Fin Control System): Dominant surf hardware/accessories brand (fins, leashes, board protection) sold globally through surf shops. Comparable in surf-retailer positioning, premium pricing, and adjacent categories like surfboard fin wallets.
• Creatures of Leisure: Surf accessory brand rooted in surf culture, with board protection, traction, and travel gear at premium price points. Similar D2C-plus-surf-shop distribution model and target surfer demographic.
• Dakine: Largest direct competitor in surf-oriented travel and board bags, with deep surf shop wholesale penetration and a broad accessory range. Directly comparable product categories (board bags, dry bags, travel packs) and similar sustainability positioning.
• Ocean and Earth: Australian surf essentials brand with board bags, leashes, and traction pads sold through surf retail. Direct competitor in board bag SKUs and tailors to similar core surfer segment.

Broad incumbents

• Billabong: Global surf lifestyle brand with broad apparel, wetsuit, and accessory portfolio including board bags. Indirectly competes for the same surfer wallet and surf shop shelf, but at much larger scale.
• DaKine (note: see also Billabong subsidiary): Listed for completeness where site attribution is uncertain; Billabong (parent of Dakine-type surf accessories portfolio) is a broader incumbent with multi-category surf lifestyle reach competing for the same shelf and DTC shopper.
• Rip Curl: Global surf brand offering board bags, travel bags, and accessories at scale through wholesale and DTC. Reaches the same surfer customer with broader product depth.
• Patagonia: Surf-adjacent outdoor brand with strong sustainability credentials (recycled materials, lifetime repair). Comparable positioning in sustainable outdoor/board-luggage category and aspirational brand storytelling.

Emerging players

• Cotopaxi: Mission-driven outdoor brand using recycled materials, lifetime warranties, and content-led storytelling to sell packs, totes, and travel bags. Comparable sustainability narrative and DTC-plus-selective-wholesale model, though broader outdoor rather than surf-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farosurfboardbags
• LinkedInlinkedin.com/company/faro-board-bags

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faro Board Bags