The Green Roof Urban Farm

What The Green Roof Urban Farm does

The Green Roof Urban Farm is a privately held, direct-to-consumer urban farm located at 15 S Portland Ave, Youngstown, Ohio, that grows and sells organic microgreens and micro herbs to local households. The operation is run by a single founder-operator, Christina, and operates an indoor growing model with a 12-day production cycle (plant Monday, harvest Friday, deliver the following Friday), enabling delivery within 24 hours of harvest. The product catalog spans five core microgreen varieties (Broccoli, Pea, Radish, Sunflower, and Original), four specialty varieties (Cantaloupe, Chia, Kale, Red Cabbage), multiple curated mixes and blends (e.g., Broccoli Crunch, Crunchy Classic, Green Protein, Protein Powerhouse, Spicy Salad, Spring Salad, Sweet Bean, Wheatgrass, Pet Grass), and four micro herbs (Basil, Cilantro, Dill, Parsley), priced by unit weight in Small (2oz), Medium (4oz), and Family Size (8oz) tiers.

The business runs a subscription-first model with weekly, bi-weekly, or monthly home delivery schedules, plus farmers market sales and online ordering. Free delivery is offered on orders $25 and above (and on all subscriptions), with a $5 delivery fee for smaller orders; the customer workflow uses personal outreach for payment and delivery coordination. The company is bootstrapped with no disclosed institutional funding, no parent company, and a single-operator team. Its 2024 strategic priorities include a $250,000 fundraising campaign (donations and GoFundMe) to finance a second urban farm location and equipment, and a community sunflower planting initiative partnered with local businesses, schools, churches, parks, and libraries that ties each $1 donated to one sunflower planted. Distribution is restricted to Youngstown, Ohio and surrounding areas; the website is hosted via Freedom Farmers, and the company's primary public-facing channel is Facebook.

Name

The Green Roof Urban Farm

Legal name

The Green Roof Urban Farm

Website

https://thegreenroofurbanfarm.com

Company type

Private

Operating status

Operating

Short description

The Green Roof Urban Farm is a Youngstown, Ohio-based, founder-operated urban farm that grows organic microgreens and micro herbs for direct-to-consumer home delivery subscriptions, farmers market sales, and community-driven nutrition education in the local market.

Ownership category

akta.pro rank

Product category

Organic Microgreens

NAICS

Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Organic microgreens
• Urban farming
• Micro herbs
• Subscription produce
• Home delivery greens

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Microgreens and Micro Herb Sales: Direct product sales of microgreens, micro herbs, mixes, and blends sold by unit weight (small, medium, family size). Unit-based pricing with free delivery on orders $25+. Subscription delivery model with weekly, bi-weekly, or monthly options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Green Roof Urban Farm is an urban farm that grows organic microgreens and micro herbs to order and delivers them directly to local consumers' doorsteps in Youngstown, Ohio and surrounding areas. Offerings include single-variety microgreens, specialty microgreens, microgreens mixes and blends, micro herbs, and live pet grass trays, sold by unit weight in small, medium, and family sizes through weekly, bi-weekly, or monthly subscriptions as well as one-off purchases.

Product overview

The Green Roof Urban Farm is a direct-to-community urban farm operating as a single unified product offering—a subscription-based home delivery service for microgreens, micro herbs, and live tray products. The portfolio consists of six core microgreen varieties (Original Microgreens, Micro Broccoli, Micro Pea, Micro Radish, Micro Sunflower) and four specialty microgreens (Micro Cantaloupe, Micro Chia, Micro Kale, Micro Red Cabbage), complemented by four microgreens mixes (Broccoli Crunch Mix, Crunchy Classic Mix, Green Protein Mix, Micro Variety Mix), six microgreens blends (Protein Powerhouse Blend, Spicy Salad Blend, Spring Salad Blend, Sweet Bean Blend, Wheatgrass Blend, Pet Grass Blend), and four micro herbs (Micro Basil, Micro Cilantro, Micro Dill, Micro Parsley). All products are grown to order in Youngstown, Ohio with a 12-day grow cycle and delivered fresh to customers' doorsteps every Friday.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nutrient content 4-40X higher than mature greens like lettuce, spinach, and kale
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Businesses, Community Centers, Schools, Churches, Parks, and LibrariescoreStrategic or Co-development Partner · 1 January 2024Collaborative partners for the 2024 sunflower planting initiative. Partners provide planting locations throughout Youngstown and surrounding areas. For every $1 donated, one sunflower is planted. Photos and locations shared via Facebook.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bowery Farming: Bowery operates indoor vertical farms producing leafy greens and herbs for grocery and food service. Its technology stack and product categories (including culinary herbs and baby greens) overlap with The Green Roof's microgreens and micro herbs portfolio, though Bowery serves much larger markets.
• Gotham Greens: Gotham Greens runs a network of greenhouses producing leafy greens, herbs, and salad mixes for retail and food service. It is comparable to The Green Roof as an indoor/protected growing operation with a specialty produce focus, but at significantly greater scale and geographic reach.
• 80 Acres Farms: 80 Acres Farms operates indoor vertical farms in Ohio and other states producing leafy greens and herbs for grocery and food service. As a fellow Ohio-based indoor farm, it is geographically adjacent and overlaps in category, though serving much larger customers at industrial scale.
• AeroFarms: AeroFarms is a large-scale indoor vertical farming company producing leafy greens and microgreens commercially. While it operates at industrial scale and serves wholesale/grocery rather than D2C subscriptions, its indoor growing technology and microgreens product line directly overlap with The Green Roof's category.
• Plenty: Plenty is a well-funded vertical farming company producing leafy greens and herbs indoors for retail partners. It is a broad incumbent in indoor agriculture with adjacent product categories to The Green Roof, though operating at much greater scale and via grocery rather than direct-to-consumer subscriptions.

Direct peers

• True Garden: True Garden is an Arizona-based vertical farming company specializing in microgreens and leafy greens sold direct to consumers and local restaurants. It is a direct peer in category (microgreens), D2C model, and indoor protected growing approach, though it operates in a different region.
• Smallhold: Smallhold operates distributed indoor farms producing specialty mushrooms and microgreens for D2C and wholesale customers. It is comparable in indoor farming technique and specialty produce positioning to The Green Roof, though focused more on mushrooms as its lead product.

Emerging players

• Hamama: Hamama sells home microgreens growing kits and seed subscriptions to consumers. While it sells the means to grow microgreens at home rather than finished produce, it competes for the same health-conscious consumer mindshare and direct-to-consumer subscription dollars as The Green Roof.
• Back to the Roots: Back to the Roots sells indoor gardening kits, microgreens kits, and organic growing supplies direct to consumers. Comparable to The Green Roof through overlapping customer demographics (health-conscious, urban gardening enthusiasts) and adjacent product category (microgreens), but operates in the kits/inputs space rather than finished produce.

Regional players

• Chef's Garden: Chef's Garden is an Ohio-based family farm specializing in specialty vegetables, microgreens, and culinary herbs sold to fine-dining chefs worldwide. It is a comparable specialty produce grower operating in Ohio with a culinary/chef orientation, though at larger scale and focused on restaurant wholesale rather than D2C subscriptions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGreenRoofUrbanFarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Roof Urban Farm