Harley of London

What Harley of London does

Harley of London, operating through its India entity HOL INDIA PVT LTD, runs a three-layer 'Everything Human Ecosystem' branded HOLNESS that integrates a Physical Layer of eight specialised verticals (The London Hospital, The Clinics of London, Sanctum Savera, Atlantis Santorum Life and Residency, House of HARLEY, The Parliament, and Addable Korea) with a Digital Layer anchored on MyCare 360 (unified health OS), Aarav AI (predictive analytics and risk scoring) and Liora Vey (emotional intelligence companion), and an Economic Layer powered by the Harley Wellness Dollar tokenised reward system. The core customer-facing product is the Harley Priority Pass, an annual membership granting unified access across all verticals and the digital layer, distributed through self-serve web onboarding, enterprise field sales and government channel partnerships.

Name

Harley of London

Legal name

HOL INDIA PVT LTD

Website

https://harleyoflondon.in

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Harley of London operates an integrated preventive-health, wellness and lifestyle ecosystem combining eight physical verticals, AI-driven digital tools (MyCare 360, Aarav AI, Liora Vey) and a tokenised wellness economy, serving premium consumers, enterprises, finance investors and government partners across India, the UK, GCC and ASEAN.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Recurring Memberships: Stable, scalable revenue through the Harley Priority Pass and tiered ecosystem access. Members earn and redeem HWD tokens for services.
2. Clinical Services: High-margin healthcare services including advanced diagnostics, regenerative aesthetics, and specialist care across The London Hospital and Clinics of London verticals.
3. Hospitality & Residency: Premium sanctuary residencies and wellness-based hospitality retreats at Atlantis Santorum Life and Atlantis Santorum Residency.
4. Global Skilling: Revenue from leadership hubs, executive education programs, and cross-border innovation hub education through Global Centre of Excellence.
5. Fintech Economics: Behavioural economics powered by the Harley Wellness Dollar (HWD) creating a self-sustaining wellbeing economy with tokenized incentives.
6. Cultural Offerings: Experiential design and curated cultural wellbeing events through The Parliament youth wellness spaces and House of Harley luxury wellness rituals.
7. Wellness Finance Products: HOLNESS CareCredit Fund, HOLNESS SME Growth Fund, and Convertible Debenture Programme targeting India's healthcare financing market through BSE-listed NBFC framework.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Harley of London sells integrated preventive-health, wellness and lifestyle services through the Harley Priority Pass (MyCare 360) membership, giving members access to eight physical verticals (concierge hospital care, outpatient clinics, addiction recovery, longevity/biohacking, wellness hospitality, luxury rituals, youth culture spaces, and Korean regenerative medicine), an AI-driven digital layer (MyCare 360 OS, Aarav AI, Liora Vey companion), and a tokenized wellness-linked economy (Harley Wellness Dollar). It also distributes Wellness Finance products and operates National Projects in partnership with state governments and academic institutions.

Product overview

Harley of London India (HOLI) operates a platform-plus-modules architecture structured around the 'Everything Human Ecosystem' — a three-layer integrated system combining a Physical Layer of eight specialised verticals, a Digital Layer of AI-powered tools, and an Economic Layer centred on the Harley Wellness Dollar (HWD). The core customer-facing product is the Harley Priority Pass (MyCare 360 Membership), a single membership granting unlimited access across all eight physical verticals plus the full digital layer (Health, Wellness & Lifestyle as a Service). The Digital Layer is anchored by MyCare 360 (the unified health & wellness OS), Aarav AI (predictive analytics and risk scoring), and Liora Vey (emotional intelligence AI companion). The Economic Layer is powered by HWD, a wellness-linked digital value unit rewarding healthy behaviour. The eight physical verticals — The London Hospital, The Clinics of London, Sanctum Savera, Atlantis Santorum Life, Atlantis Santorum Residency, The House of HARLEY, The Parliament, and Addable (Korea) — operate as independent yet interconnected 'cells,' each delivering specialised services (concierge medicine, outpatient care, addiction recovery, longevity/biohacking, wellness hospitality, luxury wellness rituals, youth culture, and Korean regenerative medicine). Three national initiatives — the Global Centre of Excellence in Chandigarh, The House of Spirituality in Varanasi, and the National Highway Health & Safety Grid — extend the ecosystem into civic infrastructure. The ecosystem's stated mission is to make 90 the new 50, eliminate 50% of lifestyle-related illnesses, and extend quality life beyond 100.

Differentiator

Problem solved

Functional benefit

Brands

• MyCare 360: A unified health & wellness OS providing AI insights, remote monitoring, and personalised wellness pathways.
• Aarav AI
• Liora Vey
• Harley Priority Pass
• Harley Wellness Dollar (HWD)
• The London Hospital
• The Clinics of London
• Sanctum Savera
• Atlantis Santorum Life
• Atlantis Santorum Residency
• The House of HARLEY
• The Parliament
• Addable (Korea)

Products and services

• MyCare 360 (Unified Health & Wellness OS) A unified health and wellness operating system providing AI-driven insights, remote health monitoring and personalised wellness pathways across all eight physical verticals; functions as the central digital hub of the Harley of London ecosystem and is delivered to members through the Harley Priority Pass.
• Aarav AI Analytical AI intelligence providing predictive analytics, health risk scoring and behavioural modelling for personalised health interventions and outcomes forecasting within the MyCare 360 ecosystem.
• Liora Vey Emotional intelligence AI companion providing 24/7 conversational companionship, personalised wellness guidance and emotional sanctuary support to ecosystem members.
• Harley Priority Pass (MyCare 360 Membership) A single annual membership programme (Health, Wellness & Lifestyle as a Service) granting unlimited access across all eight physical verticals (The London Hospital, Clinics of London, Sanctum Savera, Atlantis Santorum Life, Atlantis Santorum Residency, House of HARLEY, The Parliament, Addable Korea) plus the full Digital Layer; the primary customer-facing subscription of the ecosystem.
• Harley Wellness Dollar (HWD) The world's first wellness-linked digital value unit that rewards members for improving biological biomarkers (+50 HWD), completing wellness programmes (+100 HWD) and maintaining healthy routines; redeemable across advanced healthcare, wellness services, sanctuary residencies and global partner experiences.
• Wellness Finance Products (HOLNESS CareCredit Fund, HOLNESS SME Growth Fund, Convertible Debenture Programme) Dedicated wellness-linked financial products — CareCredit Fund, SME Growth Fund and Convertible Debenture Programme — targeting India's $10.4B (by 2030) healthcare financing market through a BSE-listed NBFC framework; distributed to institutional and HNW investors.
• Global Centre of Excellence for Health, Wellness & Lifestyle (Chandigarh) A cross-border skilling, leadership and innovation hub established in partnership with Porto Business School and Kongju National University offering postgraduate programmes, executive education, certifications and an Innovation Hub focused on life sciences, biosciences and AI-enabled healthcare solutions.
• National Highway Health & Safety Grid A nationwide network of mobile polyclinics, AI triage and Helicopter Emergency Medical Services (HEMS) targeting a 30-40% reduction in highway fatalities across India's national highway system; delivered as a public-private partnership with state governments.

Quantifiable outcome

• Make 90 the new 50 - extending active, healthy years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Gilada Finance & Investments LtdcoreStrategic or Co-development Partner · 23 June 2026Joint venture to create India's first dedicated Wellness Finance ecosystem, positioning Wellness Finance as a new asset class backed by BSE-listed and RBI-regulated NBFC framework. Introduces HOLNESS CareCredit Fund, HOLNESS SME Growth Fund, and Convertible Debenture Programme targeting India's healthcare financing market.
• Porto Business SchoolcoreStrategic or Co-development Partner · 29 January 2026Academic partnership for Global Centre of Excellence for Health, Wellness & Lifestyle in Chandigarh. Offers postgraduate programs, executive education, certifications, and Innovation Hub focused on life sciences, biosciences, and AI-enabled healthcare solutions.
• Kongju National UniversitycoreStrategic or Co-development Partner · 29 January 2026Academic partnership for Global Centre of Excellence in Chandigarh. Cross-border collaboration providing access to Korean healthcare innovation, regenerative medicine expertise (through Addable Korea vertical), and international academic credentials.
• Government of MaharashtracoreStrategic or Co-development PartnerStrategic national partnership with signed MOU. Aligns with AYUSH Ministry and $1.4T Ayushman Bharat Health Mission for national healthcare infrastructure rollout including rural healthcare and National Highway Safety Grid.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Cleveland Clinic: Cleveland Clinic is a global leader in concierge medicine, executive health, and lifestyle/preventive programs (Cleveland Clinic Wellness). Comparable to Harley's premium clinical and longevity verticals and global HNW positioning, though without an integrated lifestyle/AI/token ecosystem.
• Apollo Hospitals Enterprise: Apollo is India's largest hospital chain with concierge and preventive health programs (Apollo ProHealth). Comparable to Harley's The London Hospital/Clinics of London verticals as a premium clinical services provider, though at much larger scale and without the lifestyle and AI companion layers.
• Max Healthcare: Max Healthcare runs premium hospital and outpatient services in North India, including executive health programs. Comparable to Harley's clinical service verticals targeting HNW customers, though Max is purely a hospital operator with no wellness ecosystem or token layer.
• Six Senses Hotels Resorts Spas: Six Senses is a global luxury wellness hospitality brand with integrated longevity, sleep, and biohacking programs. Comparable to Harley's Atlantis Santorum and wellness hospitality verticals in premium positioning and integrated wellness experiences, though it is hospitality-led rather than clinically led.

Direct peers

• Ananda in the Himalayas: Ananda is a luxury integrated wellness resort combining Ayurvedic, spa, and clinical wellness programs for HNW guests. Comparable to Harley's Atlantis Santorum Life/Residency verticals in premium positioning and integrated wellness hospitality, though focused on a single destination rather than a multi-vertical platform.
• Vana Retreat: Vana is a premium wellness retreat in India offering integrated Ayurveda, yoga, and clinical wellness programs. Comparable to Harley's wellness hospitality vertical and Indian positioning, though it is a single-resort operator rather than an ecosystem.

Emerging players

• Maharishi Ayurveda: Maharishi Ayurveda offers integrated Ayurvedic wellness services and products globally, with a clinic in London. Comparable to Harley's integration of ancient Indian wellness with modern clinical practice, though it lacks the AI and token economic layers.
• Ekaanta: Ekaanta operates a high-end, all-inclusive longevity and silence retreat in Goa, India. It is comparable to Harley of London as a premium, India-anchored longevity and wellness hospitality vertical, though it lacks the broader clinical and digital ecosystem.

Others

• Dabur India: Dabur is India's largest Ayurvedic products company and a key commercializer of traditional Indian wellness. Comparable to Harley through shared use of Ayurvedic heritage for commercial wellness, though Dabur is a packaged-goods company rather than a services platform.
• Marico (Kaya, Soulfull): Marico is an Indian FMCG leader in Ayurveda and wellness products and historically operated Kaya clinics. Comparable to Harley as an India-anchored Ayurveda/wellness commercializer, though Marico is product-led rather than service-/membership-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx7gx6Qe6g6g6g6g6Q
• Facebookfacebook.com/harleyoflondon
• LinkedInlinkedin.com/company/harley-street-healthcare-group-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley of London