JLM Living
JLM Living is a Dallas-based build-to-rent real estate developer, owner, and operator founded in 2021 as a subsidiary of JLM Financial Partners, developing and managing single-family rental communities under 'The Eleanor' brand across Sunbelt and Southeast U.S. markets, serving individual renters and institutional investors.
- Company typePrivate
- Founded2021
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What JLM Living does
JLM Living is a privately held build-to-rent (BTR) real estate developer, owner, and operator founded in 2021 and headquartered in Dallas, Texas, operating as a subsidiary of diversified holding company JLM Financial Partners. The company develops, owns, and operates purpose-built single-family and duplex rental communities under 'The Eleanor' sub-brand across Sunbelt and Southeast U.S. markets, with seven communities totaling approximately 1,671 units in New Mexico (Rio Rancho 126 units, Albuquerque 218 units), Texas (San Antonio 252 units, Kinder Ranch 255 units), Florida (Daytona 266 units, Naples 301 units), and Georgia (Bloomingdale/Savannah 253 units). Each community features detached residences with attached garages, private fenced yards, energy-efficient smart home technology, and resort-style amenities including pools, clubhouses, and fitness centers, with on-site professional management and gated access.
The business operates a vertically-integrated execution model, partnering with established regional builders (Southern Impression Homes backed by Sumitomo Forestry, Brightland Homes, Westway Homes) that serve as general contractors and provide local market expertise and buying power. Revenue is generated through monthly recurring rental income from tenants (subscription-style recurring revenue) supplemented by capital raised from institutional investors, family offices, and high-net-worth individuals via direct sales relationships and a dedicated Juniper Square investor portal. The customer base spans individual renters seeking single-family living without ownership burdens and institutional investors seeking exposure to BTR as an institutional asset class in high-growth Sunbelt markets. Distribution combines direct-to-consumer leasing through property-specific websites and on-site leasing offices with B2B investor relations.
As of mid-2026, only The Eleanor Rio Rancho and The Eleanor Daytona have begun resident move-ins, with the remaining five communities under construction and targeting first deliveries between July 2026 and August 2026. The company has secured $100 million in equity from legacy investors alongside a $270 million development portfolio, and is led by Co-Founders Larry Meyer (Chairman), Dan Deichert (CEO), Josh Meyer (Partner/Chief Real Estate Officer), and Chris Votaw (Partner), supported by a small executive team including Director of Finance & Operations Ryan Sloan and Director of Construction Mark Skipalis.
JLM Living firmographics
Firmographics- Name
- JLM Living
- Legal name
- JLM Living
- Website
- https://jlmliving.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JLM Living is a Dallas-based build-to-rent real estate developer, owner, and operator founded in 2021 as a subsidiary of JLM Financial Partners, developing and managing single-family rental communities under 'The Eleanor' brand across Sunbelt and Southeast U.S. markets, serving individual renters and institutional investors.
- Ownership category
- akta.pro rank
JLM Living industry classification
Industry- Product category
- Build-to-Rent Residential Real Estate
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
Keywords
Where JLM Living is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JLM Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Residential Rental Income: JLM Living generates revenue through monthly rental payments from tenants in their build-to-rent communities. Each community offers single-family homes and duplexes with various floor plans ranging from 650 to 1,601 square feet, with attached garages and private yards. Properties feature resort-style amenities including pools, fitness centers, and clubhouses.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
JLM Living product offering
Product offeringCore offering
JLM Living develops, owns, and operates luxury build-to-rent (BTR) residential communities under "The Eleanor" sub-brand, consisting of single-family homes and duplexes (650-1,601 sq ft) with attached garages, private fenced yards, energy-efficient smart home technology, and resort-style amenities. The company delivers these purpose-built rental communities through a vertically integrated model partnering with regional builders across Sunbelt and Southeast U.S. markets, generating recurring rental income from tenants while offering institutional investors exposure to the BTR asset class.
Product overview
JLM Living operates as a build-to-rent (BTR) real estate developer offering luxury residential communities branded under 'The Eleanor' product line. The portfolio spans seven properties across the Sunbelt and Southeast U.S. markets including Rio Rancho (NM), Albuquerque (NM), Naples (FL), Daytona Beach (FL), San Antonio (TX), and Bloomingdale/Savannah (GA). Each 'The Eleanor' community features detached single-family homes and duplexes with smart home technology, attached garages, private yards, and resort-style amenities (clubhouse, fitness center, pool, walking trails). The company functions as developer, owner, and operator with on-site management at all properties.
Differentiator
Problem solved
Functional benefit
Brands
- The Eleanor: JLM Living's primary residential community brand for build-to-rent developments. Properties include The Eleanor: Rio Rancho, The Eleanor: Daytona, The Eleanor: Savannah/Bloomingdale, The Eleanor: San Antonio, The Eleanor: Kinder Ranch, The Eleanor: Naples, and The Eleanor: Albuquerque. Communities feature single-family and duplex homes with resort-style amenities.
Products and services
- The Eleanor: Rio Rancho Flagship 126-home build-to-rent community in Rio Rancho, NM featuring single-family and duplex residences ranging from 650 to 1,500 square feet with energy-efficient smart technology, attached garages, and private yards. Includes resort-style pool, clubhouse, and fitness center. Target tenants are renters seeking the space and privacy of a single-family home without homeownership burdens.
- The Eleanor: Albuquerque 218-unit build-to-rent community in Albuquerque, NM. First unit delivery expected July 2026 with project completion in May 2027. Targets individual renters seeking single-family home rental with resort-style amenities in the Albuquerque MSA.
- The Eleanor: Naples 301-unit build-to-rent community in Naples, FL. First unit delivery expected August 2026 with project completion in October 2027. Targets individual renters seeking single-family home rental with resort-style amenities in the Naples MSA.
- The Eleanor: Kinder Ranch 255-unit build-to-rent community located at 1799 E Borgfeld Road within the Kinder Ranch master plan in North San Antonio, TX. First unit delivery expected July 2026 with project completion in May 2027. Targets individual renters seeking single-family home rental in the North San Antonio submarket.
- The Eleanor: Bloomingdale (Savannah) 253-unit single-family and duplex build-to-rent community in Bloomingdale, GA near Savannah MSA. Features private cabanas, grilling stations, and outdoor seating. Vertical construction started October 2025. Targets individual renters seeking single-family home rental near the Savannah market.
- The Eleanor: Daytona 266-unit build-to-rent community in Daytona Beach, FL featuring single-family and duplex residences ranging from 715 to 1,601 square feet with energy-efficient smart technology, private fenced backyards, and attached garages. Includes clubhouse, resort-style pool, and fitness center. Targets individual renters seeking luxury single-family home rental in the Daytona Beach market.
- The Eleanor: San Antonio 252-unit build-to-rent community off Potranco Road in San Antonio, TX. Features energy-efficient smart home functionality, attached garages, and private yards with modern, luxury comforts in a gated community setting. Targets individual renters seeking single-family home rental in the San Antonio market.
Companies that use JLM Living
Customer profileSegments2 records
Ideal customer profiles2 records
JLM Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
JLM Living partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Southern Impression HomescoreVertically-integrated partnership for BTR community development combining design, development, and construction. Southern Impression Homes provides general contracting services for BTR developers along with structured debt and equity solutions. The partnership spans Florida, Georgia, and Texas with multiple communities in development including The Eleanor Bloomingdale (253 units) and The Eleanor Daytona (266 units).
- Brightland HomesminorBuilder partnership for The Eleanor San Antonio project (252 units). Brightland Homes serves as the general contractor, bringing local expertise and quality craftsmanship to the development.
- Westway HomesminorGeneral contractor partnership for The Eleanor Rio Rancho project (126 units). Westway Homes provides local expertise and quality craftsmanship for the flagship New Mexico development.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
JLM Living competitors and assessment
Company assessmentEmerging players
- Landsea Homes: Public homebuilder with a newly-developed build-to-rent vertical targeting Sunbelt markets. Comparable in newly-built single-family product and homebuilder DNA, with adjacency rather than direct overlap.
Direct peers
- FirstKey Homes: Institutional single-family rental operator managing a portfolio of newly-built and resale rental homes. Comparable asset-light-to-hybrid operating model in the BTR-adjacent single-family rental space.
- Centric Communities: Texas-based build-to-rent developer and operator focused on Sunbelt single-family rental communities. Closest head-to-head peer in geography, product type, and target renter segment.
- Invitation Homes: Largest U.S. single-family rental operator with significant new-construction BTR development activity. Comparable operating model combining ownership, development and professional property management of single-family rental homes.
- Progress Residential: Major institutional single-family rental operator with deep Sunbelt focus and active new-construction acquisition program. Direct overlap in target geographies (TX, FL, GA) and renter-by-choice demographic.
- American Homes 4 Rent (AMH): Publicly-traded single-family rental REIT with a vertically-integrated development platform and Sunbelt-skewed portfolio. Closest large-scale institutional peer to JLM Living's owned-and-operated BTR model.
- JLB Realty Partners: Dallas-headquartered residential real estate developer with a focus on build-to-rent communities. Direct local market peer in Texas BTR with comparable unit mix, amenity package, and investor value proposition.
- Pretium Partners: Vertically-integrated SFR/BTR investment and operating platform with significant new-build acquisition exposure through its affiliated SFR businesses. Comparable institutional-scale BTR capital deployment strategy.
Broad incumbents
- Greystar Real Estate Partners: Largest U.S. multifamily/property manager with an expanding build-to-rent development vertical. Comparable at the operating and institutional investor interface, though broader in product type.
- Mid-America Apartment Communities (MAA): Large multifamily REIT with an active build-to-rent strategy and Sunbelt concentration. Comparable institutional-scale renter demand thesis and Sunbelt geographic exposure, though predominantly multifamily.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JLM Living social profiles
Digital presenceJLM Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
JLM Living leadership team
Management profileNumber of profiles
Profiles7 records
JLM Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JLM Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JLM Living
What does JLM Living do?
JLM Living develops, owns, and operates luxury build-to-rent (BTR) residential communities under "The Eleanor" sub-brand, consisting of single-family homes and duplexes (650-1,601 sq ft) with attached garages, private fenced yards, energy-efficient smart home technology, and resort-style amenities. The company delivers these purpose-built rental communities through a vertically integrated model partnering with regional builders across Sunbelt and Southeast U.S. markets, generating recurring rental income from tenants while offering institutional investors exposure to the BTR asset class.
Is JLM Living a public or private company?
JLM Living is a private company. It is classified as corporate owned and is currently operating.
When was JLM Living founded?
JLM Living was founded in 2021. It employs 1 to 10 people.
Where is JLM Living based?
JLM Living is headquartered in Dallas, United States, in the North America region.
How does JLM Living make money?
One revenue line is on record: residential Rental Income.
Who are JLM Living's main competitors?
Landsea Homes is listed as an emerging player. Direct peers are FirstKey Homes, Centric Communities, Invitation Homes, Progress Residential, American Homes 4 Rent (AMH), JLB Realty Partners and Pretium Partners. Broad incumbents are Greystar Real Estate Partners and Mid-America Apartment Communities (MAA).
Does JLM Living have an API?
No public API is recorded for JLM Living.
What industry is JLM Living in?
JLM Living's product category is Build-to-Rent Residential Real Estate. Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management. Its NAICS code is 53111 and its SIC code is 6531.