What Lisen does

LISEN is a privately held mobile accessories manufacturer founded in 2013 and headquartered in Shenzhen, China, with US return-processing operations in Metuchen, New Jersey. The company designs and sells a four-category product portfolio: car accessories (MagSafe vacuum mounts, auto-suction mounts, and Qi2.2 25W car chargers), portable holders (desk, travel, and bike mounts), portable chargers (MagSafe power banks, fast-charging power banks, and 3-in-1 wireless charging stations), and cables (240W USB-C and multi-function retractable cables). Underlying technology centers on Qi2 and Qi2.2 wireless-charging standards, N52/N55-grade neodymium magnetic attachment, and a proprietary Smart Electric Suction mounting system that performs 300+ micro-adjustments per second to maintain grip on vehicle surfaces.

The business operates as a hardware-sales manufacturer with a transactional, non-subscription revenue model. Products are priced between approximately $3 and $90 per unit and are sold predominantly through Amazon Marketplace, the company's own lisen.com storefront, and emerging TikTok Shop and Walmart channels, with promotional pricing of 20-75% off during Prime Day, Black Friday, and seasonal events. Marketing is driven by affiliate partnerships, deal alert publications (9to5Toys, Tom's Guide), and product-led discount positioning, with the company self-reporting the #1 position in US car charger sales. Customers are horizontal end consumers, primarily iPhone 12-17 users, segmented by use case into drivers, home/office users, travelers, and tablet users. The company holds FCC, CE, 3C, and RoHS certifications, enabling distribution across US, EU, and China markets, and extends a 2-year warranty versus the typical 1-year industry standard. No external funding, parent company, or institutional ownership is disclosed in the available data.

Name

Lisen

Legal name

LISEN

Website

https://lisen.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

LISEN is a Shenzhen-based mobile accessories manufacturer founded in 2013 that designs and sells MagSafe/Qi2 chargers, vacuum car mounts, power banks, and cables to consumer end-users, primarily iPhone 12-17 owners, via Amazon and its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Battery Manufacturing (33591)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

akta.pro secondary industries

Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Mobile phone accessories
• MagSafe wireless charging
• Car phone mounts
• Portable power banks
• USB-C charging cables

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: LISEN generates revenue through direct sales of mobile accessories including car mounts, wireless chargers, power banks, and cables. Products are sold as one-time purchases through owned e-commerce storefront and third-party marketplaces. Revenue is transactional rather than subscription-based, with frequent promotional pricing driving volume sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lisen designs, manufactures, and sells mobile phone accessories including car mounts, wireless charging mounts, portable power banks, multi-device charging stations, and USB-C cables. The product portfolio centers on MagSafe/Qi2 compatibility for the Apple ecosystem (iPhone 12-17 series, Apple Watch, AirPods) and is sold as one-time hardware purchases through Amazon, the lisen.com storefront, Walmart, and TikTok Shop. Pricing is positioned 50-75% below Apple first-party accessories with frequent promotional discounts.

Product overview

Lisen is a mobile accessories company with 13 years of experience (since 2013), claiming #1 position in US Car Charger Sales. The company offers a portfolio of four main product categories: (1) Car Accessories including vacuum MagSafe car mounts, auto suction mounts, and car charging mounts with wireless charging capabilities; (2) Portable Holders including desk stands, travel holders, and bike mounts; (3) Portable Chargers including MagSafe power banks, fast charging power banks, and wireless charging stations; and (4) Cables including 240W USB-C cables and multi-function retractable cables. The products emphasize MagSafe/Qi2 compatibility, fast charging technologies (up to 240W for cables, 65W for power banks), and magnetic attachment systems. The company operates primarily through direct-to-consumer channels (lisen.com, Amazon) and positions itself on quality construction, safety certifications (FCC, CE, 3C, RoHS), and 2-year warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• LISEN MagSafe Vacuum Car Mount Magnetic car phone mount using vacuum suction technology for secure attachment to vehicle dashboards or windshields, featuring N52-grade magnets, one-hand operation, and 360-degree rotation. Designed for iPhone users needing hands-free in-vehicle mounting.
• LISEN 2026 Auto Vacuum MagSafe Mount Advanced car mount featuring automatic re-suction technology (Smart Electric Suction) that performs 300+ micro-adjustments per second to maintain grip on various road conditions.
• LISEN Qi2.2 25W MagSafe Car Mount Charger Wireless car charger with Qi2.2 certification delivering up to 25W fast charging, featuring magnetic mount system and compatible with iPhone 12-17 series.
• LISEN 15W MagSafe Car Charger (4-in-1 Mount) 15W MagSafe car charger with integrated 4-in-1 magnetic mount providing flexible installation options and strong grip for hands-free driving.
• LISEN 90W USB-C Fast Car Charger High-power USB-C car charger delivering up to 90W output for rapid device charging in vehicles.
• LISEN Retractable 84W Fast Car Charger Vehicle charger with retractable USB-C cable offering 84W fast charging, featuring one-hand retract operation and 180-degree adjustable head.
• LISEN 0.5" Ultra Slim 10000mAh MagSafe Power Bank Ultra-thin 10000mAh MagSafe-compatible power bank providing portable wireless and wired charging for mobile devices.
• LISEN Qi2 15W Ultra Slim MagSafe Battery Pack Compact 5000mAh power bank with Qi2 certification for 15W fast wireless charging, featuring ultra-slim 0.3-inch design with strong magnetic attachment.
• LISEN 3-in-1 35W Fast Travel Charger All-in-one travel charger combining wall charger, power bank, and USB-C cable with 35W fast charging and smart display for power monitoring.
• LISEN Capsule Mini USB-C Power Bank Pocket-friendly 7000mAh power bank with 22.5W fast charging via USB-C in a compact capsule form factor for portable use.
• LISEN Qi2 3-in-1 MagSafe Foldable Charging Station Qi2-certified 3-in-1 wireless charging station for iPhone, Apple Watch, and AirPods with foldable and portable design.
• LISEN 3-in-1 Qi2.2 MagSafe Charging Stand with Cooling Fan Premium Qi2.2 charging stand with built-in cooling fan for heat dissipation during 25W fast charging; charges iPhone, AirPods, and Apple Watch simultaneously.
• LISEN 240W USB-C Cables High-power 240W USB-C cables supporting fast charging for laptops, tablets, and smartphones, available in various configurations including 4-in-1 and 2-pack options.
• LISEN MacBook Charger USB-C to MagSafe 3 Cable 140W braided USB-C to MagSafe 3 charging cable for MacBooks with magnetic connection and LED charging indicators.
• LISEN 3-in-1 Retractable Charging Cable Multi-function retractable cable supporting USB-C, Lightning, and micro-USB connectors with compact retractable design for travel convenience.
• LISEN Adjustable Cell Phone Stand for Desk Adjustable desk phone stand with wire management hole, aluminum alloy construction, and 360-degree rotation.
• LISEN Adjustable Rotating Tablet Stand for Desk Sturdy desk stand for tablets up to 12.9 inches featuring rotating design and adjustable height for ergonomic positioning.
• LISEN Gooseneck Phone Holder for Bed Desk Flexible gooseneck holder for positioning phones on bed or desk surfaces with adjustable arm for customized viewing angles.
• LISEN MagSafe Airplane Travel Phone Holder Compact travel phone holder designed for airplane tray tables, MagSafe compatible for secure phone mounting during flights.
• LISEN LED Travel Phone Holder Mount Travel-friendly phone mount with built-in LED light for visibility in low-light environments, featuring compact foldable design.
• LISEN Bike Phone Holder Mount Secure bike phone mount with easy installation on handlebars, compatible with smartphones 4.7-6.8 inches including iPhone, Samsung Galaxy, and Google Pixel.
• LISEN 65W 10,000mAh Qi2.2 MagSafe Power Bank 65W 10,000mAh Qi2.2 MagSafe power bank with detachable lanyard USB-C cable, supporting fast wireless and wired charging with multiple device ports.
• LISEN Metal Car Phone Holder All-metal car phone holder with durable construction and universal compatibility with various phone sizes.
• 6-Pack Rotatable Cord Holder (LISEN 360° Magnetic Clips) Magnetic cable management clips with 360-degree rotation and peel-and-stick design for organizing cables on desk or nightstand.

Quantifiable outcome

• 0.3-inch ultra-slim design for power banks providing maximum portability
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Major Partnership Partners (Unnamed)coreGTM or Marketing Partner · 6 May 2026LISEN attended a Global Affiliate Marketing Summit and secured major partnerships for distribution and marketing. While specific partner names are not disclosed in the source, the company explicitly states securing 'Major Partnerships' as a key outcome of their summit participation, indicating strategic importance to their growth strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CHOETECH: CHOETECH focuses on wireless charging products including MagSafe-compatible power banks and charging stations. Direct peer with similar Qi2/Qi2.2 product positioning and value pricing strategy, though with narrower product breadth.
• Baseus: Baseus is a Chinese mobile accessories brand with extensive product lines in car chargers, wireless chargers, power banks, and cables. Direct peer with comparable China-based manufacturing, similar product breadth, and overlapping value-tier positioning.
• AUKEY Technology: AUKEY sells power banks, car chargers, wireless chargers, and cables with similar value-tier positioning to LISEN. Direct competitor with overlapping Amazon-led distribution model and comparable promotional pricing strategy.
• ESR: ESR specializes in MagSafe-compatible accessories including car mounts, wireless chargers, and power banks, with particular focus on Apple ecosystem users. Highly comparable product mix and customer target, making it a direct peer in the MagSafe accessories niche.
• Anker Innovations: Anker is the dominant global brand in mobile charging accessories including power banks, wireless chargers, car chargers, and cables. Directly comparable as LISEN's primary competitor with overlapping product categories and similar value-oriented positioning, though at materially larger scale.
• RAVPower: RAVPower specializes in power banks, portable chargers, and charging accessories with comparable product categories to LISEN. Direct peer competing in the portable power segment with similar price points and Amazon-first distribution.
• UGREEN: UGREEN offers a near-identical product portfolio including GaN chargers, power banks, USB-C cables, and wireless charging stations. Direct peer competing in the same value-tier segment with comparable Qi2/MagSafe products.

Emerging players

• Spigen: Spigen is primarily known for phone cases but has expanded into MagSafe-compatible accessories including car mounts and wireless chargers. Comparable in targeting iPhone users with premium positioning, though charging products are a smaller share of revenue.

Broad incumbents

• Apple (First-Party Accessories): Apple's first-party MagSafe accessories (MagSafe Charger, MagSafe Battery Pack, MagSafe Duo) define the standard LISEN's products emulate. While not a direct sales competitor at the same price point, Apple shapes consumer expectations and sets the compatibility baseline for the entire third-party ecosystem.
• Belkin: Belkin is a long-established accessories brand with extensive MagSafe and wireless charging product lines including car mounts, charging stations, and power banks. Competes in the same categories as LISEN but with stronger retail presence and Apple co-development heritage, positioning it as a premium incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lisen_offical
• Facebookfacebook.com/LisenTech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisen